Ali Zaid Al Quraishi & Brothers

What Ali Zaid Al Quraishi & Brothers does

Ali Zaid Al Quraishi & Brothers Company (AZAQ) is a 100% family-owned Saudi Arabian investment holding company established in 1958 and headquartered in Dammam, operating across six diversified sectors: Automotive & Mobility, Consumer Goods, Supply Chain & Logistics, Industrial & Technology Solutions, Real Estate, and Financial Services. The group oversees more than 40 subsidiaries and joint ventures, employs 1,000+ people across offices in Dammam, Riyadh, and Jeddah, and reports trusted relationships with 200+ companies and 100,000+ customers. AZAQ functions primarily as a long-horizon principal partner for multinational brands seeking Saudi market entry, providing exclusive distribution rights, agency agreements, manufacturing capacity, and shared corporate services through its wholly-owned operating subsidiaries and centralized back-office entity Asnad.

Core operations span exclusive automotive distribution for Great Wall Motors brands (Haval, GWM, Wingle, TANK, ORA, POER, JETOUR) and Kia via ADMC and NMC; consumer goods distribution of Canon, Froneri, Remington, Russell Hobbs, India Gate rice, and Hero Baby through AQM and Arsan Arabia; logistics and e-commerce fulfillment through Starlinks and Starlinks Global (the latter operating a hybrid robotics facility with 250+ autonomous robots processing 3.6 million units per month using MintSoft automation software); industrial solutions through Evostel (LED lighting achieving 60-80% energy reduction for clients like Petro Rabigh), MEEM (the first medium/high-voltage motors manufacturer in the Middle East), GNS Water Solutions (Level 2 NRW classification enabling projects up to 50 million SAR), and Kalaam Telecom (regional digital services including connectivity for the world's largest motorsport series); real estate development via Assayel Arabia (Nobu Hotel JV with Retal Urban Development, Shorofat Al Khobar); and financial services through Liva insurance, Tawkelat financing, and Yanal Finance.

AZAQ's revenue mechanics rest on a mix of one-time product sales (automotive, consumer goods, industrial equipment), recurring subscription/transaction fees (Starlinks logistics, Kalaam telecom, GNS water management contracts), and asset-value creation through real estate development. The group monetizes exclusive distribution rights and brand franchises as its core economic engine, augmented by agency commissions, manufacturing margins (MEEM, Canon Saudi Arabia direct operation), and JV equity participation. Go-to-market is enterprise field sales supported by company-owned and franchised showrooms/service centers (including the largest Haval/GWM center in Saudi Arabia), regional offices, dealer networks, and digital channels. Asnad, established as a shared services company, centralizes HR, IT, finance, treasury, legal, and administration to capture scale across the conglomerate.

Name

Ali Zaid Al Quraishi & Brothers

Legal name

Ali Zaid Al Quraishi & Brothers Company

Website

https://alquraishi.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ali Zaid Al Quraishi & Brothers (AZAQ) is a 100% family-owned Saudi investment holding company founded in 1958, operating 40+ subsidiaries across automotive distribution (GWM/Haval/Kia), consumer goods (Canon/Froneri), logistics (Starlinks), industrial technology (Evostel/MEEM/GNS), real estate (Assayel/Nobu), and financial services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dammam

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Automotive Distribution: Distribution and sale of automotive brands including Haval, GWM, Wingle, Kia, JETOUR, TANK, ORA, and POER through exclusive dealer networks and showrooms across Saudi Arabia
2. Consumer Goods Distribution: Distribution of consumer brands including Canon, Froneri, Remington, Russell Hobbs, George Foreman, India Gate rice, Hero Baby, Mega Bloks, Anadolu Efes, and other international brands
3. Supply Chain and Logistics: E-commerce fulfillment, logistics services, and supply chain solutions through Starlinks with hybrid robotics technology for processing millions of units monthly
4. Industrial and Technology Solutions: Electrical solutions, automation, LED lighting, water management, cable manufacturing, industrial equipment distribution from brands like Eaton, MENNEKES, La Marche, 3M, HMS
5. Real Estate Development: Property development through subsidiaries including Nobu Hotel project, Shorofat Al Khobar commercial development, and various residential projects
6. Financial Services: Insurance services through Liva, financing services through Tawkelat, and various financial investments

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ali Zaid Al Quraishi & Brothers Company (AZAQ) is a diversified family-owned investment holding group operating across six sectors: automotive and mobility distribution (Haval, GWM, Kia, JETOUR, TANK, ORA), consumer goods distribution (Canon, Froneri, India Gate), supply chain and logistics (Starlinks hybrid robotics fulfillment and cross-border e-commerce delivery), industrial and technology solutions (LED lighting, electrical motors, water management), real estate development, and financial services (insurance and financing). The group operates through wholly-owned subsidiaries, joint ventures, and exclusive distribution agreements representing international brands in the Saudi and wider GCC markets.

Product overview

Ali Zaid Al Quraishi & Brothers Company (AZAQ) is a diversified investment holding company operating since 1958, organized into six primary sectors: Automotive & Mobility, Consumer Goods, Supply Chain & Logistics, Industrial and Technology Solutions, Real Estate, and Financial Services. The company operates through subsidiaries and exclusive brand representations, including ADMC for automotive distribution (handling GWM, Haval, Kia brands), AQM for consumer products (Canon, Froneri, food brands), Starlinks for logistics with robotic fulfillment capabilities, Evostel for industrial lighting and energy solutions, GNS for water management solutions, MEEM for electrical motors manufacturing, Assayel Arabia for real estate development, Kalaam Telecom for telecommunications, and various financial services subsidiaries. The portfolio spans over 40 businesses serving more than 200 companies across the region.

Differentiator

Problem solved

Functional benefit

Brands

• Qarir: AZAQ's Corporate Social Responsibility program focused on social welfare, environmental sustainability, and community initiatives including Estadem recycling program

Products and services

• ADMC Automotive Distribution (Haval, GWM, Kia) Exclusive distribution of Great Wall Motor brands (Haval SUVs, Wingle pickups, TANK off-road vehicles, ORA electric vehicles, POER pickups) and Kia vehicles in designated regions of Saudi Arabia, with sales, after-sales service, and spare parts through company-owned showrooms.
• Starlinks Hybrid Robotics Fulfillment E-commerce fulfillment, warehousing, and supply chain services powered by a hybrid robotics fulfillment facility with 250+ autonomous robots processing 3.6 million units per month, integrated with most e-commerce platforms via MintSoft technology.
• Starlinks Global Cross-Border eCommerce Delivery Cross-border eCommerce parcel delivery services enabling international trade and logistics solutions across the region.
• Evostel LED Industrial Lighting and Energy Solutions Industrial LED lighting upgrades, electrical solutions, automation, and sustainable infrastructure services for industrial and commercial facilities, achieving 60-80% energy reduction with extended fixture lifespan of 6-7 years.
• MEEM Electrical Motors Manufacturing Manufacturing of medium and high voltage electrical motors through the first medium and high voltage motors manufacturing facility in the Middle East.
• GNS Water Management Solutions Water management solutions, including Non-Revenue Water (NRW) classification services for utilities and municipalities, enabling Level 2 classification for projects up to 50 million SAR with the National Water Company.
• Assayel Arabia Real Estate Development Real estate development including the Nobu Hotel, Restaurant and Residences in Al Khobar joint venture with Retal Urban Development, Shorofat Al Khobar commercial community development, and various residential projects aligned with Saudi Vision 2030.
• Canon Saudi Arabia Distribution Distribution and sales of Canon imaging and printing products in Saudi Arabia through direct operations reporting to Canon Middle East FZ LLC.
• AQM Consumer Goods Distribution Marketing and distribution of consumer goods brands including India Gate and Bab Al Hind rice, as well as Froneri ice cream, Remington, Russell Hobbs, George Foreman, Hero Baby, Mega Bloks, and Anadolu Efes in Saudi Arabia and regional markets.
• Kalaam Telecom Services Regional digital solutions provider serving SMEs and enterprises with voice, SMS, cloud, cybersecurity, connectivity, and niche telecom services, including motorsport series connectivity for F1/Formula E in the Middle East.
• Liva Insurance Services Multi-line insurance services for individuals and businesses across the region following integration of RSA Middle East with the National Life and General Insurance Company of Oman (NLGIC Group).
• Tawkelat Consumer Financing Financing services for United Motors Company customers, providing installment and financing products for vehicle purchases.
• Industrial Equipment Distribution (Eaton, MENNEKES, La Marche, Unika Cable) Distribution of industrial electrical solutions and equipment through Evostel's partner network, including Eaton power management products, MENNEKES industrial plugs and sockets, La Marche electrical power products, and Unika specialty cables for Marine & Offshore, Oil & Gas, Mining, and Aviation industries.

Quantifiable outcome

• Trusted by more than 200 companies across joint ventures and exclusive agencies
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered strategic, core and minor.

• EatonstrategicTechnology or Integration · 31 July 2024Evostel partnered with Eaton to upgrade Petro Rabigh's industrial lighting infrastructure to cutting-edge LED solutions. The 18-month project delivers 60-80% energy reduction and aligns with Saudi Vision 2030 sustainability goals.
• National Water Company (NWC)strategicStrategic or Co-development Partner · 15 July 2024GNS Water Solutions advanced to Level 2 in NWC's Non-Revenue Water classification system, enabling bidding on projects up to 50 million SAR.
• Riedel NetworksstrategicStrategic or Co-development Partner · 6 March 2024Kalaam Telecom collaboration with Riedel Networks to deliver connectivity for the world's largest motorsport series in the Middle East for the second consecutive year, following successful delivery in Bahrain, Saudi Arabia, Qatar and UAE in 2023.
• Nobu HospitalitycoreStrategic or Co-development Partner · 17 September 2023Nobu Hospitality, founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper, partnered with AZAQ subsidiary Assayel Arabia for Nobu Hotel, Restaurant and Residences development in Al Khobar.
• Aqesa (now Evostel) Partners NetworkstrategicChannel Partner/ Reseller/ Distributor · 17 September 2023Evostel maintains a strong network of product partners for LED lighting, electrical solutions, and industrial products including brands like Eaton, MENNEKES, La Marche, and 3M.
• MintSoftcoreTechnology or Integration · 24 July 2023Starlinks partnered with MintSoft for automation technology enabling the hybrid robotics fulfillment facility. MintSoft's technology enables direct integration with most e-commerce platforms, supporting the first-to-market hybrid robotics fulfillment system.
• Bena Association (Charity Association for Orphans Care)minorGTM or Marketing Partner · 1 January 2023AZAQ contributed to Safe Home Initiative in collaboration with Bena Association, providing fully furnished residential units to orphans and their mothers.
• India Gate and Bab Al HindstrategicChannel Partner/ Reseller/ Distributor · 2 October 2022AQM became official and exclusive distributor of India Gate and Bab Al Hind rice brands in Saudi Arabia, aligning with strategy to bring global brands that enrich consumer lifestyle.
• Tarmeem AssociationminorGTM or Marketing Partner · 1 January 2022AZAQ signed official transportation partner agreement with Tarmeem Association, providing two Haval H6 cars for 2022-2023 as part of CSR program Qarir.
• Retal Urban Development (Al Fozan Group)coreStrategic or Co-development Partner · 26 October 2021Joint venture between Retal Urban Development and Assayel Arabia (AZAQ subsidiary) to develop Nobu Hotel, Restaurant and Nobu Residences in Al Khobar, Saudi Arabia. The mixed-use development represents a significant hospitality investment aligned with Saudi Vision 2030.
• Local Police (Saudi Arabia)minorStrategic or Co-development Partner · 3 October 2021GNS collaborated with local police to tackle cybercrime, receiving letter of recognition and appreciation for successful detection of cybersecurity crimes.
• KIA MotorscoreChannel Partner/ Reseller/ Distributor · 1 January 2021National Marketing Company (NMC), an AZAQ subsidiary, signed Agency Agreement with KIA Motors for the Northern, Western and Southern regions of Saudi Arabia.
• Zajil TelecomstrategicStrategic or Co-development Partner · 1 January 2021Kalaam Telecom acquired Zajil Telecom, a Kuwaiti ISP leader, expanding telecommunications footprint in the region.
• Tawasul TelecomstrategicStrategic or Co-development Partner · 1 January 2021Kalaam Telecom acquired Tawasul Telecom, expanding service capabilities in the region.
• Canon Middle EastcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Canon Saudi Arabia was established as direct operation of Canon Middle East in the Kingdom, reporting to Canon Middle East FZ LLC.

Scale indicators6 records

Recent moves17 records

Expansion highlights7 records

Regional players

• AW Rostamani Group: UAE family-owned conglomerate with exclusive automotive distribution (Ford, Lincoln), real estate, and consumer businesses. Comparable to AZAQ as a GCC family-owned holding with automotive distribution at its core.
• Mumtalakat Holding Company: Bahrain's sovereign-backed investment holding with diversified assets across industrials, financial services, real estate, and consumer. Comparable as a GCC diversified private holding, though Bahrain-domiciled rather than Saudi.

Broad incumbents

• Kingdom Holding Company: Saudi-listed diversified investment company with stakes across hospitality, real estate, FMCG, media, and technology. Comparable as a diversified Saudi investment holding, though publicly listed and larger scale.
• SEDCO Holding: Saudi private investment holding with global private equity, real estate, and venture portfolios. Comparable in private holding structure and investment-driven operating model.
• Hassana Investment Company: Saudi institutional investment company managing large diversified portfolios across private equity, real estate, and infrastructure. Comparable as a major Saudi private investment platform with multi-sector exposure.

Emerging players

• Aramex: Middle East-listed logistics and express transportation company. Comparable to AZAQ's Starlinks subsidiary in regional e-commerce fulfillment and logistics services, though Aramex is a pure-play logistics operator.

Direct peers

• Olayan Group: Saudi family-owned conglomerate with operations across consumer goods distribution, industrial services, real estate, and financial services. Highly comparable in structure (private family holding, multi-sector) and regional focus.
• Al Faisaliah Group: Major Saudi family-owned conglomerate spanning healthcare, FMCG distribution, real estate, and industrial services. Comparable as a diversified Saudi private holding with multiple subsidiaries and global brand partnerships.
• Abdul Latif Jameel: Saudi family-owned conglomerate with a long history of exclusive automotive distribution (Toyota, Lexus) plus diversified businesses in energy, real estate, financial services, and consumer products. Direct comparable to AZAQ in business model (diversified family holding) and core automotive distribution franchise in Saudi Arabia.
• Tamer Group: Saudi private conglomerate with significant consumer healthcare and FMCG distribution (Nestlé, P&G). Comparable to AZAQ's consumer goods arm (AQM) and Saudi distribution franchise model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ali-zaid-al-quraishi-&-brothers-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries34 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ali Zaid Al Quraishi & Brothers