TableTop
TableTop, Inc. operates a B2B2C mobile platform that lets restaurant diners browse menus, place orders, pay bills, and earn loyalty rewards directly from their smartphones, while restaurants receive real-time order notifications and transaction-based platform services across the US, Canada, and Mexico.
- Company typePrivate
- Founded-
- HeadquartersLouisville, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What TableTop does
TableTop, Inc. is a privately held Georgia S-Corporation operating a B2B2C mobile platform that places restaurant ordering control in the hands of diners via a smartphone application. The flagship app allows restaurant customers to preview menus, place dine-in or carry-out orders, request refills or privacy from servers, pay their bill, and submit live feedback to restaurant staff and social media accounts — all without flagging down waitstaff. A back-end system pushes real-time order notifications to restaurant staff, supporting increased order throughput and reduced service friction. The platform also includes reservation booking, waitlist management with place-in-line tracking, mobile payment processing, electronic gift cards (both TableTop-issued and merchant-issued), and the TableTop Rewards loyalty program where users earn Dining Points redeemable for restaurant gift cards.
Underlying technology is a mobile-first ordering platform with real-time push notifications to restaurant backends and Google Analytics / Google Analytics Advertising integrations (including Demographics and Interest Reporting, Remarketing with Google Analytics, Google Segments, DoubleClick Campaign Manager Integration, and DoubleClick Bid Manager Integration) for traffic analysis and audience targeting. Revenue is generated through transaction-based platform fees paid by restaurant partners in exchange for access to mobile ordering and ancillary services; no pricing tiers are publicly disclosed. The go-to-market is product-led and self-serve via app stores to diners, with restaurant partnerships driving the B2B2C adoption loop. The geographic scope covers the United States, Canada, and Mexico per the Terms of Service, with the corporate headquarters located in Atlanta, Georgia (1101 Juniper St., Unit 1119).
The company is founder-led with a four-person C-suite — CEO John Buschman (26+ years, ex-AT&T, UPS, Home Depot, Coca-Cola, Delta), COO Neil Rivenburgh (MBA/MOT, Georgia Tech, ex-UPS, BellSouth, Philips; led growth at BI firm Technovative), CTO Christian Green (software architect), and CMO Chaz Rough (20+ years marketing at P&G, Churchill Downs, SONY, Columbia Records). Distribution is limited to organic social channels (Facebook, Twitter) and direct app store presence. No enterprise sales motion, no institutional investors beyond a single $40,000 FasterCapital seed in 2018, no patents or trademarks, no AI/ML capabilities, and no named customer logos are evidenced.
TableTop firmographics
Firmographics- Name
- TableTop
- Legal name
- TableTop, Inc.
- Website
- https://gotabletop.com
- Company type
- Private
- Operating status
- Operating
- Short description
- TableTop, Inc. operates a B2B2C mobile platform that lets restaurant diners browse menus, place orders, pay bills, and earn loyalty rewards directly from their smartphones, while restaurants receive real-time order notifications and transaction-based platform services across the US, Canada, and Mexico.
- Ownership category
- akta.pro rank
TableTop industry classification
Industry- Product category
- Restaurant Technology / Mobile Ordering Software
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where TableTop is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TableTop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Platform Services: Platform fees or transaction-based fees from restaurants using the TableTop ordering platform. Restaurants benefit from increased sales, service efficiency, and profitability through the mobile ordering system.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
TableTop product offering
Product offeringCore offering
TableTop provides a mobile-first restaurant technology platform that enables diners to preview menus, place orders, request refills and privacy, pay bills, and provide live feedback directly from a smartphone, while sending real-time notifications to restaurant staff. The platform also includes reservation booking, waitlist management, mobile payment processing, and a rewards program, offered to restaurants as an integrated solution to increase service speed and profitability.
Product overview
TableTop is a unified mobile-first restaurant technology platform offering a suite of interconnected services centered around its core mobile ordering app. The platform combines mobile ordering (customers preview menus and place orders via smartphone), reservation management, waitlist handling, and mobile payment processing into one integrated experience. Supporting services include TableTop Gift Cards and Merchant Gift Cards for gifting and payment, plus the TableTop Rewards loyalty program. Key features include privacy requests, server requests, refill requests, and live social media feedback—all designed to reduce friction between diners and restaurant staff while increasing operational efficiency for restaurants.
Differentiator
Problem solved
Functional benefit
Products and services
- TableTop Mobile App Mobile application that lets diners preview restaurant menus, place orders, request refills and privacy, pay the bill, and submit live feedback, while notifying restaurant staff in real time when orders are received.
- Reservation Services Restaurant reservation booking service for users of the TableTop platform, with confirmation delivered via email or electronic message at participating restaurants.
- Waitlist Services Digital waitlist service that allows diners to join queues at participating restaurants, with estimated wait times and place-in-line tracking delivered through the TableTop platform.
- Mobile Payment Services Mobile payment processing that lets diners view and pay their restaurant bill directly from their smartphone and leave without waiting for the server, including integrated tipping.
- TableTop Gift Cards Electronic and physical gift cards issued by TableTop that can be purchased, gifted, or redeemed for dining at participating restaurants through the TableTop platform.
- Merchant Gift Cards Electronic gift cards and gift certificates issued by participating third-party restaurants that can be purchased or redeemed through the TableTop platform.
- TableTop Rewards Loyalty rewards program for TableTop users that lets diners earn Dining Points redeemable for Restaurant Gift Cards, with activation and expiration requirements set by the platform.
Companies that use TableTop
Customer profileSegments2 records
Ideal customer profiles2 records
TableTop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
TableTop partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
TableTop competitors and assessment
Company assessmentDirect peers
- ChowNow: Commission-free online ordering system for independent restaurants with branded apps and direct delivery. Comparable on mobile ordering for SMB restaurants and diner-facing app experience.
- Tock: Reservation, ticketing, and prepayment platform for restaurants and hospitality operators. Comparable to TableTop on reservations and prepaid dining flows.
- Toast: End-to-end cloud-based restaurant operating system spanning POS, online ordering, payments, loyalty, and marketing. Competes with TableTop on the integrated platform thesis for restaurants.
- SevenRooms: Restaurant CRM, reservation, waitlist, and marketing automation platform. Closely aligned with TableTop's reservation, waitlist, and rewards offerings for full-service restaurants.
- Olo: Digital ordering and delivery platform serving enterprise restaurant brands through direct integrations. Closely comparable on the restaurant-side ordering, payment, and guest engagement capabilities.
- OpenTable: Market-leading restaurant reservation and diner-engagement platform, now part of Booking Holdings. Directly comparable to TableTop's reservation and waitlist offerings and targets the same diners and restaurants.
- Resy: Restaurant reservation platform owned by American Express with waitlist and guest-engagement features. Directly competes with TableTop on reservations and the connected diner experience.
Broad incumbents
- Yelp: Major local-discovery platform that operated Yelp Reservations and connects diners to restaurants. Overlaps with TableTop on restaurant discovery, reservations, and diner acquisition channels.
- Square (Block): Broad payments and restaurant POS provider offering ordering, reservations, payroll, and marketing tools. Overlaps with TableTop's ordering and payment capabilities but as part of a much wider SMB software portfolio.
Emerging players
- Bbot: Online ordering and payment solution for restaurants with QR-code and contactless flows. Comparable on mobile ordering and payment in the dine-in use case, with narrower scope than TableTop.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
TableTop social profiles
Digital presenceTableTop financial estimates
Financial estimateRevenue estimate
Valuation estimate
TableTop leadership team
Management profileNumber of profiles
Profiles4 records
TableTop funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TableTop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TableTop
What does TableTop do?
TableTop provides a mobile-first restaurant technology platform that enables diners to preview menus, place orders, request refills and privacy, pay bills, and provide live feedback directly from a smartphone, while sending real-time notifications to restaurant staff. The platform also includes reservation booking, waitlist management, mobile payment processing, and a rewards program, offered to restaurants as an integrated solution to increase service speed and profitability.
Is TableTop a public or private company?
TableTop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TableTop founded?
TableTop was founded in -1.
Where is TableTop based?
TableTop is headquartered in Louisville, United States, in the North America region.
How does TableTop make money?
One revenue line is on record: restaurant Platform Services.
Who are TableTop's main competitors?
Direct peers on record are ChowNow, Tock, Toast, SevenRooms, Olo, OpenTable and Resy. Broad incumbents are Yelp and Square (Block). Bbot is listed as an emerging player.
Does TableTop have an API?
No public API is recorded for TableTop.
What industry is TableTop in?
TableTop's product category is Restaurant Technology / Mobile Ordering Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking.