YOC

What YOC does

YOC AG is a Berlin-headquartered ad-technology company that operates the VIS.X® programmatic and direct-trading platform for high-impact digital advertising. Founded in 2001, the company supplies a portfolio of twelve proprietary, registered ad formats—including Mystery Ad®, Understitial Ad®, Mystery Scroller®, Branded Takeover, Skin, Sitebar, Zoom Ad, Inline Video Ad, Spotlight, Prime Scroller, and Universal Display/Video Solutions—distributed across Display, Video, and Connected TV channels. The VIS.X® platform integrates directly with international premium publishers and with demand-side platforms including The Trade Desk; an embedded VIS.X® AI engine performs real-time, multidimensional optimization of campaigns against advertiser-defined KPIs, and VIS.X® Identity Intelligence provides audience resolution and targeting capabilities.

The company serves more than 30 named enterprise advertisers, including BMW, Volkswagen, Audi, Porsche, Mercedes-Benz suppliers (Michelin, Dr. Oetker), Coca-Cola, L'Oreal, Unilever, Adidas, Lego, Lufthansa, Telekom, Vodafone, Airbnb, Disney, and Nintendo, executing a horizontal segmentation strategy across automotive, consumer goods, telecom, travel, and entertainment verticals. Revenue is generated through programmatic and direct trading of advertising inventory on a custom enterprise B2B basis; specific pricing is not publicly disclosed. The company employs 51–100 people and is led by CEO Dirk Kraus.

YOC pursues growth through a mix of organic platform development and targeted M&A, exemplified by the March 2023 acquisition of Finnish media firm Noste Media Oy for €1.2 million to establish a Nordic presence, and the February 2026 integration with The Trade Desk's Price Discovery and Provisioning API, which positions YOC as one of three German SSPs on the DSP's automated deal-management infrastructure. The company maintains an active Investor Relations function and reports revenue figures consistent with a German small-cap public ad-tech operator.

Name

YOC

Legal name

YOC AG

Website

https://yoc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

YOC AG is a Berlin-based ad-tech company operating the VIS.X® programmatic platform for proprietary high-impact advertising formats, serving enterprise brand advertisers across Display, Video, and Connected TV through direct and DSP-integrated trading.

Ownership category

akta.pro rank

Product category

Programmatic Ad Tech Platform

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Programmatic advertising platform
• High-impact ad formats
• Mobile ad technology
• Supply-side platform
• Digital branding advertising

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Programmatic Advertising: YOC generates revenue through programmatic trading of advertising inventory via their VIS.X® platform. The platform enables brands to access innovative ad formats within premium publisher environments, with real-time optimization through AI technology.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

YOC operates the VIS.X® technology platform that enables programmatic and direct trading of proprietary high-impact advertising formats through curated integrations with international premium publishers. The offering is enhanced by VIS.X® AI for real-time multidimensional campaign optimization tailored to advertiser KPIs, and supported by 12+ proprietary ad formats spanning display, video, and connected TV.

Product overview

YOC is a technology platform for high-impact advertising, operating on a platform-plus-modules architecture. The core VIS.X® platform enables programmatic and direct trading of proprietary advertising formats through premium publishing partnerships. The platform is enhanced by VIS.X® AI for multidimensional campaign optimization and VIS.X® Identity Intelligence for audience targeting. YOC's product portfolio includes 12 proprietary ad formats: Universal Display Solution, Universal Video Solution, Mystery Ad®, Understitial Ad®, Mystery Scroller®, Branded Takeover, Skin, Sitebar, Zoom Ad, Inline Video Ad, Spotlight, and Prime Scroller. These high-impact formats are distributed across Display, Video, and Connected TV channels. The company also provides YOC Hub (reporting platform) and YOC Showroom (demo/showcase platform) as supplementary tools for advertisers and publishers.

Differentiator

Problem solved

Functional benefit

Products and services

• VIS.X® Platform

Named customers31 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• The Trade DeskcoreTechnology or Integration · 6 February 2026YOC has been integrated with The Trade Desk's Price Discovery and Provisioning API as one of three German SSP partners. This integration enables advertisers to configure and verify programmatic deals directly within The Trade Desk's platform, replacing manual coordination with standardized infrastructure and full transparency into deal parameters including budget, pacing, permissions, and brand safety requirements.
• Premium PublisherscoreTechnology or IntegrationYOC maintains direct and curated integrations with international premium publishers through their VIS.X® platform, enabling access to innovative ad formats within premium publishing environments.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Magnite: Magnite is one of the largest independent SSPs, providing programmatic ad trading across CTV, video and display. It is a direct peer to YOC's VIS.X® platform in the SSP and high-impact video/CTV space, serving similar enterprise brand and agency demand.
• PubMatic: PubMatic is a programmatic SSP offering supply-path optimization and header bidding across premium publishers. Like YOC, it focuses on premium inventory access and direct integrations with DSPs such as The Trade Desk, competing for the same high-impact brand advertising budgets.
• Criteo: Criteo operates a large ad tech platform focused on commerce and brand advertising, with retargeting and broader brand capabilities across EMEA. It is a European-headquartered peer operating in similar digital brand advertising channels where YOC competes.
• Teads: Teads is a global SSP specializing in video and high-impact advertising formats served on premium publisher inventory, including outstream video and CTV. Its format-focused, premium-publisher model directly mirrors YOC's VIS.X® approach.
• DoubleVerify: DoubleVerify provides ad verification, measurement and identity capabilities to brand advertisers and platforms. While more focused on measurement, it shares with YOC the focus on brand advertising outcomes and is increasingly integrated with the same DSPs and SSPs YOC works with.
• Integral Ad Science: IAS is a global ad verification and analytics company that serves the same brand advertiser and agency buyers as YOC. It is a peer in the broader ad tech stack that supports brand advertising decisions on premium inventory.

Broad incumbents

• The Trade Desk: The Trade Desk is the largest independent DSP and a YOC integration partner. It is a broad incumbent in the same programmatic ecosystem, serving the same enterprise brand and agency customers but at the demand-side rather than supply-side.
• Google Ad Manager: Google Ad Manager is the dominant SSP and ad server across display, video and CTV. It competes broadly with YOC for premium publisher inventory and brand advertising spend, and represents the largest incumbent alternative.

Regional players

• Ströer: Ströer is a major German digital media and OOH company with a strong programmatic and publisher business. As one of the other German SSP partners on The Trade Desk integration, it is a direct regional competitor to YOC in DACH.
• Virtual Minds: Virtual Minds is a German ad tech provider offering SSP, DSP and ad serving solutions, primarily focused on DACH publishers and advertisers. It is a regional peer to YOC in the German programmatic advertising market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@YOCgroup
• Facebookfacebook.com/295507582033
• LinkedInlinkedin.com/company/38324
• Instagraminstagram.com/yoc_group
• Xx.com/YOC_Group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOC