Source
Source is a privately held Israeli manufacturer of hiking sandals, hydration systems, and water bottles, founded in 1989 and sold direct-to-consumer worldwide from its Tirat Carmel factory through sourceoutdoor.com, serving outdoor enthusiasts, athletes, casual users, and children.
- Company typePrivate
- Founded1989
- HeadquartersTirat Carmel, Israel
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Source does
Source is a vertically integrated Israeli outdoor products company that designs, manufactures, and distributes hiking sandals, hydration systems, hydration backpacks, and water bottles. Founded in 1989 by Yoki Gill and Daniel Benoziliyo, the company operates from a single headquarters and manufacturing facility in Tirat Carmel, Israel, where all sandals are handmade and individually stamped with unique identification numbers. Source sells primarily direct to consumers worldwide through its owned e-commerce storefront, sourceoutdoor.com, with multi-language support (English, French, German) and global shipping via Registered Airmail and EMS.
The product portfolio rests on two proprietary technology platforms. In footwear, the patented X-Strap system (U.S. Patent 5,561,919) provides six anchoring points and independent heel, forefoot, and arch adjustment, paired with fast-drying polypropylene webbing and an A.R.T. anti-microbial rubber compound. In hydration, Source has built a suite of in-house technologies (Glass-Like, Taste Free, Grunge Guard, Care Free) covering bladder interior smoothness, taste neutrality, antibacterial protection, and water freshness over multi-day use. The product line spans the Classic, Classic PRO, Gobi, Gobi Pro, Gobi Xtreme, Nevada, Sahara, Sahara Hills, and Solo (barefoot) sandal families, the Widepac bladder system (Standard, Premium, Ultimate), the Summit/Fuse/Durapack Pro hydration backpacks, and the Terrain/Act/Eco/Jet/Nomadic water bottle lines, with replacement parts and accessories sold as add-ons.
Source employs approximately 90 people in Israel and operates a one-time-purchase DTC revenue model with unit pricing of $15-$185. Customer segments are horizontally defined across Outdoor Enthusiasts, Athletes, Casual Outdoor Users, and Children. The company reports no external institutional investment, parent entity, or public listing, and operates a distinct ownership culture in which the highest salary does not exceed 10x the lowest, with 5% of net profits committed to social and environmental initiatives. A separate sub-brand, Source Tactical Gear, extends the product family into the tactical/endemic segment.
Source firmographics
Firmographics- Name
- Source
- Legal name
- Source
- Website
- https://sourceoutdoor.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Source is a privately held Israeli manufacturer of hiking sandals, hydration systems, and water bottles, founded in 1989 and sold direct-to-consumer worldwide from its Tirat Carmel factory through sourceoutdoor.com, serving outdoor enthusiasts, athletes, casual users, and children.
- Ownership category
- akta.pro rank
Source industry classification
Industry- Product category
- Outdoor Footwear & Hydration Systems
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162)
- SIC
- Retail-Shoe Stores (5661), Rubber & Plastics Footwear (3021)
- akta.pro primary industry
- Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)
- akta.pro secondary industries
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Hydration, Water Filtration & Purification Retail (CRAMAMAE)
Keywords
Where Source is headquartered
LocationHeadquarters
- HQ city
- Tirat Carmel
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Source business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Product Sales - Sandals: One-time purchase model for hiking sandals, walking sandals, and barefoot sandals. Products sold directly to consumers with prices ranging from $55-$120 depending on model and features.
- Product Sales - Hydration Systems: One-time purchase of hydration bladders, backpacks, packs, and water bottles. Includes hydration reservoirs ($44-$66), hydration backpacks ($70-$185), and water bottles ($28-$55).
- Accessories and Spare Parts: Replacement parts including tube cleaning brushes, valve caps, filler caps, and closure replacements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Widepac Hydration System - $44.00-$48.50 |
| Unit Pricing | Pay-as-you-go | Classic Women's Hiking Sandals - $87.90 |
| Unit Pricing | Pay-as-you-go | Classic Men's Hiking Sandals - $87.90 |
| Unit Pricing | Pay-as-you-go | Classic PRO Men's Hiking Sandals - $100.00 |
| Unit Pricing | Pay-as-you-go | Sahara Women's Sandals - $87.90 |
| Unit Pricing | Pay-as-you-go | Summit Professional MTB Hydration Backpack - $185.00 |
| Unit Pricing | Pay-as-you-go | Kids Classic Sandals - $65.50 |
| Unit Pricing | Pay-as-you-go | Futurez Kids Sandals - $55.50 |
| Unit Pricing | Pay-as-you-go | Hydration Backpacks - $120-$130 |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Source product offering
Product offeringCore offering
Source designs, manufactures, and sells performance outdoor hiking sandals (Classic, Gobi, Sahara, Nevada, Solo barefoot, and kids lines), hydration systems (Widepac bladders, Summit, Fuse, Durapack Pro, Spry, and Hipster Ultra backpacks and belts), and water bottles (Terrain, Act, Eco, Jet, Nomadic) directly to consumers worldwide through its own e-commerce site. All products are made at the company's Tirat Carmel, Israel facility using patented technologies such as the X-Strap system and Glass-Like bladder lining.
Product overview
Source is an outdoor footwear and hydration company that manufactures hiking sandals, hydration systems, backpacks, and water bottles. The product portfolio centers on two main categories: (1) Sandals including the Classic, Classic PRO, Gobi, Gobi Pro, Gobi Xtreme, Nevada, Sahara, Sahara Hills, Solo (barefoot), and Kids lines, featuring patented X-Strap technology with 6 anchoring points, fast-drying straps, and A.R.T. anti-bacterial rubber compounds; and (2) Hydration products including Widepac bladder systems (Standard, Premium, Ultimate variants), hydration backpacks (Summit, Fuse, Durapack Pro, Spry), hydration belts (Hipster Ultra), and water bottles (Terrain insulated, Act, Eco, Jet foldable, Nomadic foldable). Accessories include replacement parts, cleaning tools, and adapters. The company operates its own manufacturing facility in Israel and all products come with a reusable eco-friendly fabric bag.
Differentiator
Problem solved
Functional benefit
Brands
- Source Tactical Gear: Referenced in header as visiting sourcetacticalgear.com, suggesting tactical product line
Products and services
- Classic PRO Men's Hiking Sandals High-performance men's hiking sandals featuring Storm Gray sole and footbed, quick-drying straps with evaporative fabric, 3 Velcro straps with independent heel and arch adjustment, and X-Strap technology with 6 anchoring points. Vegan friendly, 2-year guarantee plus Green Dot Service, weight 681g (size 42). Made in Israel.
- Classic PRO Women's Hiking Sandals Women's version of Source's top-performance hiking sandal with quick-drying straps, X-Strap technology with 6 anchoring points, 100% waterproof land/water performance, and 2-year guarantee. Vegan friendly, made in Israel.
- Classic Men's Hiking Sandals Versatile and durable allrounder men's hiking sandals with X-Strap technology, anti-bacterial A.R.T. rubber compound, and fast-drying polypropylene straps. Available in sizes 36-48 EU with extensive color options.
- Classic Women's Hiking Sandals Versatile and durable allrounder women's hiking sandals with ergonomic design, arch support, X-Strap technology, and multiple color options. Available in sizes 36-42 EU.
- Classic Kids Sandals Durable children's sandals adapted for smaller feet with X-Strap technology, quick-drying straps, and unique ID number stamped underneath. Machine washable up to 30°C. Available in sizes 26-35 EU.
- Gobi 2.0 Men's Sandals Super durable and comfortable men's sandals in the Gobi line, with enhanced grip for demanding terrain.
- Gobi 2.0 Women's Hiking Sandals Women's version of the Gobi 2.0 durable hiking sandals designed for demanding terrain.
- Gobi Pro Men's Sandals Engineered for demanding terrain with maximum durability and comfort for intense hiking.
- Gobi Xtreme Men's Sandals Maximum grip for wet adventures, designed for extreme terrain conditions.
- Gobi Comfort Men's Hiking Sandals Ergonomic hiking sandals providing stability and comfort with arch support.
- Nevada Men's Urban Sandals Urban style men's sandals with all-day comfort, featuring microfiber footbed.
- Nevada Women's Urban Sandals Trendy urban women's sandals with super-comfortable microfiber footbed.
- Sahara Women's Hiking Sandals Classic women's hiking sandals with X-Strap technology, designed for daily comfort with maximum grip sole in all conditions. Available in colors including Blue Pyramids, Dune, Paprika, Retro Pink, and Zebra.
- Sahara Hills Women's Sandals Elevated women's sandals that step above the rest with enhanced design and comfort features in the Sahara line.
- Solo Superlight Barefoot Sandals Minimal unisex hiking sandal designed for zero drop and a superlight barefoot experience.
- Solo Fly Barefoot Sandals Minimal barefoot sandal with enhanced ground feel, following the 'Go Bare. Stay Grounded.' positioning.
- Solo Slim Superlight Barefoot Sandals Zero drop super light barefoot sandal with slim strap, unisex design.
- Solo X PRO Barefoot Sandals Minimal design with maximum control barefoot sandal for performance-oriented barefoot enthusiasts.
- Futurez Kids Sandals Kids sandals with a message to explore the world and protect the planet, designed for active children. Colors include Hearts, Palmahim Blue, Sharks, and Timna Purple.
- Widepac Hydration System The original user-friendly wide opening hydration bladder with easy fill, clean, and drain via Wideslide patented wide opening technology. Available in 1.5L, 2L, and 3L volumes with Glass-Like, Taste Free, Grunge Guard, and Care Free technologies. Price $44-$48.50.
- Widepac Premium Hydration Reservoir Premium version of the classic Widepac bladder, adding a weave-cover drinking tube and valve dirt shield for enhanced protection.
- Widepac Ultimate Hydration System Kit Complete hydration kit prepared for any outdoor challenge, including all necessary components for a turnkey hydration setup.
- Fuse Hydration Backpack Lightweight hydration backpack for any outdoor activity, available in Black/Bright Orange, Blue Atlantic, and Orange Chili with multiple sizes. Price $120-$130.
- Durapack Pro Durable Hydration Pack Super-tough hydration pack with detachable shoulder straps and 3L capacity, built for rugged use.
- Hipster Ultra Hydration Belt Hydration waist pack for mountain bikers with enhanced storage capacity and magnetic clip for the drinking tube.
- Terrain Clickseal Insulated Stainless Steel Bottle (700ml) High-quality 700ml stainless steel bottle with vacuum insulation and leak-free ClickSeal cap for temperature maintenance. Price $28-$55 range.
- Act Clickseal Water Bottle (700ml-950ml) Everyday bottle with leak-free ClickSeal cap, available in multiple sizes (700ml-950ml) and colors.
- Act Water Bottle with Straw (700ml-950ml) Everyday-use water bottle with straw and leak-free foldable spout cap, in 700ml and 950ml sizes.
- Eco Clickseal Double Walled Bottle (600ml) Durable 600ml double-walled Tritan bottle with leak-free ClickSeal for everyday use.
- Eco Double Walled Tritan Bottle with Straw (600ml) 600ml double-walled bottle with foldable spout cap and drinking straw for convenient hydration.
- Jet Foldable Lightweight Water Bottle Lightweight and collapsible bottle ideal for runners, with Helix Bite Valve.
- Nomadic 1L Foldable Lightweight Water Bottle 1L collapsible water bottle that is super light and easy to pack, with Helix Bite Valve.
- Nomadic 2L Foldable Lightweight Water Bottle 2L collapsible water bottle that is super light and easy to pack, with Helix Bite Valve.
Quantifiable outcome
- Water stays fresh for days and even weeks in Source hydration systems
- +3 more outcomes
Companies that use Source
Customer profileSegments4 records
Ideal customer profiles3 records
Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Source partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Source competitors and assessment
Company assessmentDirect peers
- Chaco: Iconic US-based hiking sandal brand with patented LUVSEAT footbed and Z/1, Z/2, and Mega Z lines. Directly competes with Source in performance hiking sandals across the same outdoor enthusiast and water-sports customer base.
- Teva: Pioneer of the sport sandal category, owned by Deckers Outdoor. Universal, Hurricane, and Tirra lines target the same hiking, water-sport, and casual outdoor consumer that Source's Classic and Gobi lines serve.
- KEEN Footwear: Portland-based outdoor footwear brand with Newport and Targhee sandal/waterproof lines. Competes with Source in hybrid land/water outdoor footwear and shares the durability/water-ready positioning.
- CamelBak: Market leader in hydration reservoirs and packs (Crux, M.U.L.E., Hydrobak). Directly competes with Source Widepac, Summit, and Fuse hydration products for hikers, MTB riders, and runners.
Emerging players
- Bedrock Sandals: Niche US/EU adventure sandal brand with the Cairn and Caicos lines focused on rugged outdoor and water use. Closely comparable to Source's Gobi Xtreme and Sahara in the rugged adventure sandal niche.
- Xero Shoes: Barefoot/minimalist footwear brand with Z-Trail and Genesis sandals. Competes with Source's Solo barefoot line for the zero-drop, ground-feel outdoor consumer.
- LUNA Sandals: Boutique handcrafted minimalist sandal brand (Mono, Origen, Leadville) with huarache-style designs. Comparable to Source's Solo barefoot range in targeting minimal-footprint outdoor enthusiasts.
- Platypus Hydration: Hydration reservoir and soft-flask brand owned by Cascade Designs. Directly comparable to Source Widepac and Hipster Ultra in the technical hydration bladder category.
Broad incumbents
- Osprey Packs: Premium hydration and backpacking pack brand with the Raptor, Raven, and Hydraulics lines. Competes with Source's Summit, Fuse, and Durapack hydration backpacks across MTB, trail running, and hiking.
- Salomon: Amer Sports-owned outdoor footwear and gear brand. Competes at the broader outdoor footwear and trail-running hydration gear level, overlapping with Source's Classic PRO and Summit hydration packs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Source social profiles
Digital presenceSource financial estimates
Financial estimateRevenue estimate
Valuation estimate
Source leadership team
Management profileNumber of profiles
Profiles2 records
Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Source
What does Source do?
Source designs, manufactures, and sells performance outdoor hiking sandals (Classic, Gobi, Sahara, Nevada, Solo barefoot, and kids lines), hydration systems (Widepac bladders, Summit, Fuse, Durapack Pro, Spry, and Hipster Ultra backpacks and belts), and water bottles (Terrain, Act, Eco, Jet, Nomadic) directly to consumers worldwide through its own e-commerce site. All products are made at the company's Tirat Carmel, Israel facility using patented technologies such as the X-Strap system and Glass-Like bladder lining.
Is Source a public or private company?
Source is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Source founded?
Source was founded in 1989. It employs 101 to 250 people.
Where is Source based?
Source is headquartered in Tirat Carmel, Israel, in the Middle East region.
How does Source make money?
Three revenue lines are on record. Product Sales - Sandals are the primary driver. The others are product Sales - Hydration Systems and accessories and Spare Parts.
Who are Source's main competitors?
Direct peers on record are Chaco, Teva, KEEN Footwear and CamelBak. Emerging players are Bedrock Sandals, Xero Shoes, LUNA Sandals and Platypus Hydration. Broad incumbents are Osprey Packs and Salomon.
Does Source have an API?
No public API is recorded for Source.
What industry is Source in?
Source's product category is Outdoor Footwear & Hydration Systems. Its primary akta.pro industry code is CRAMACAI, Outdoor Performance Footwear & Apparel Retail (Trail/Hike), with a secondary code of CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing). Its NAICS code is 45821 and its SIC code is 5661.