Formula Group
Formula Group is a privately held Indian corporate mobility services provider offering relocation, immigration, housing, fleet, and travel services to Fortune 500 multinationals and large corporations across 25+ cities via nine offices and the proprietary Mobirelo platform.
- Company typePrivate
- Founded2004
- HeadquartersNew Delhi, India
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Formula Group does
Formula Group (legally Formula Corporate Solutions India Pvt. Ltd.) is a privately held, India-headquartered corporate mobility services provider established in 2004, operating across nine offices and 25+ cities. The company delivers end-to-end relocation, immigration, corporate housing, fleet management, moving, travel, and ancillary business services (recruitment, interior design, sanitization) primarily to Fortune 500 multinationals and large Indian corporations managing inbound and outbound employee mobility. Its customer base includes named enterprise clients such as Microsoft, Intel, IBM, Mercedes-Benz, and GE, with cumulative experience across 20,000+ clients and a self-reported 99% customer satisfaction rate.
The firm operates a multi-brand structure with wholly-owned subsidiaries including Formula Corporate Housing, Move With Formula, Formula Serviced Apartment, Formula Car Rental, The Travel Formula, Suraksha, and a Japan market entity (formulaindia.co.jp). The proprietary Mobirelo platform provides clients with virtual tours, digital city guides, interactive dashboards, document management, digital itineraries, tenancy management, and GPS fleet tracking accessible via web and mobile, functioning as the operational backbone across service lines. The company holds multiple international credentials, including FIDI, EURA, Worldwide ERC, IAM, IATA, ISO 27001, and ISO 14001 certifications.
The revenue model combines professional services fees, managed services contracts, and subscription/recurring fleet revenue from a 500+ GPS-equipped vehicle fleet. Pricing is customized and quote-based under multi-year enterprise contracts; no public pricing tiers are disclosed. Go-to-market is enterprise field sales via dedicated account managers and on-the-ground consultants, supplemented by SEO/content marketing and client testimonial-driven demand generation. The company is family-owned with Raman Narula as Managing Director and Shiivani Aggarwal as CEO since founding, with no disclosed institutional investors or private equity backing.
Formula Group firmographics
Firmographics- Name
- Formula Group
- Legal name
- Formula Corporate Solutions India Pvt. Ltd.
- Website
- https://formulaindia.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Formula Group is a privately held Indian corporate mobility services provider offering relocation, immigration, housing, fleet, and travel services to Fortune 500 multinationals and large corporations across 25+ cities via nine offices and the proprietary Mobirelo platform.
- Ownership category
- akta.pro rank
Formula Group industry classification
Industry- Product category
- Corporate Relocation and Global Mobility Services
- NAICS
- Used Household and Office Goods Moving (484210), Support Activities for Transportation (488), Taxi and Limousine Service (4853)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Relocation Policy & Program Design (HSAKAJAA)
- akta.pro secondary industries
- Household Goods Move Management (Vendor Coordination) (HSAKAJAE), Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF), Corporate Traveler Compliance & Mobility Management (Work Permits, Assignments) (THALAPAJ), Corporate MaaS & Commuter Benefits Platforms (THADALAG), Real Estate Relocation & Corporate Mobility Services (FSAEAJAM)
Keywords
Where Formula Group is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
Formula Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Corporate Relocation Services: Comprehensive relocation management services for Fortune 500 companies covering both inbound and outbound mobility needs including domestic and international moves.
- Employee Mobility Services: Services including immigration, serviced apartments, corporate housing, fleet services, and moving services for relocating employees.
- Business Mobility Services: Business mobility including travel management, office space acquisition, recruitment services, interior design, and sanitization services.
- Fleet Management: Long-term and short-term vehicle rentals with GPS-equipped fleet of over 500 vehicles for corporate transportation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Corporate Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Formula Group product offering
Product offeringCore offering
Formula Group provides comprehensive corporate relocation and mobility management services to Fortune 500 companies and multinational corporations in India, covering inbound and outbound employee moves. Service scope includes immigration processing, corporate housing, serviced apartments, household goods moving, fleet and car rental, travel management, business space acquisition, and sanitization services. Delivery is enabled by Mobirelo, the company's proprietary technology platform that supports consultants, HR teams, and relocating employees through virtual tours, digital city guides, interactive dashboards, document management, and real-time tracking.
Product overview
Formula Group operates as a comprehensive corporate mobility services provider in India offering both a proprietary technology platform (Mobirelo) and integrated service modules. The portfolio includes two primary service verticals: Employee Mobility Services (covering relocation, immigration, serviced apartments, moving services, corporate housing, and fleet management) and Business Mobility Services (covering travel, business space, recruitment, interior designing, and sanitization). Multiple sub-brands support specific service lines including Formula Corporate Housing, Move With Formula, Formula Serviced Apartment, Formula Car Rental, The Travel Formula, and Suraksha. The Mobirelo platform serves as the technology backbone enabling these services through features like document management, real-time tracking, and digital itineraries.
Differentiator
Problem solved
Functional benefit
Brands
- Formula Corporate Housing: Corporate housing services providing fully furnished accommodations for relocating employees with amenities, housekeeping, and maintenance support.
- Move With Formula
- Formula Serviced Apartment
- Formula Car Rental
- The Travel Formula
- Suraksha
- Mobirelo
Products and services
- Employee Mobility Services Comprehensive employee mobility solution for corporations covering relocation, immigration, serviced apartments, moving services, corporate housing, and fleet services to support seamless workplace transitions. Designed for Fortune 500 companies and multinational corporations with relocating employees and their families.
- Business Mobility Services Business mobility solution covering travel management, business space/office rental, recruitment services, interior designing, and sanitization services to support corporate expansion and operations in India.
- Mobirelo Platform Proprietary human-centric technology platform for relocation and global mobility management accessible via web and mobile. Provides secured platform access, virtual tours, digital city guides, interactive dashboards, document management, digital itineraries, tenancy management, real-time service tracking, and instant consultant access for HR and mobility teams and relocating employees.
- Formula Corporate Housing Corporate housing service providing fully furnished accommodations with amenities, housekeeping, maintenance, and flexible stay options for relocating employees and their families across India.
- Move With Formula Moving and relocation services covering domestic and international household goods moves, pet relocation, business moves, packing, freight forwarding, storage, customs clearance, and motor vehicle relocation.
- Formula Serviced Apartment Professionally managed serviced apartment solutions across major Indian cities offering hospitality-style accommodations for corporate employees and expatriates.
- Formula Car Rental Fleet and car rental services with GPS-equipped vehicles, professional chauffeurs, and corporate billing for employee transportation and corporate mobility needs.
- The Travel Formula IATA-approved travel division offering ticketing, hotel bookings, and travel arrangements for business and leisure purposes.
- Suraksha Sanitization and disinfection services for homes, offices, warehouses, and fleet vehicles, providing safe and healthy environments for corporate and residential clients.
Quantifiable outcome
- 20,000+ happy clients served
- +3 more outcomes
Companies that use Formula Group
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Formula Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Formula Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Shikhar NGOminorCSR partnership providing vocational training program for young girls from economically weaker sections, benefiting over 600 women who became self-dependent.
- Sapna IndiaminorCSR partnership for healthcare services, having treated over 55,000 disadvantaged people, provided palliative care, and facilitated surgeries including 43 heart surgeries for children.
- Earth Saviours FoundationminorCSR partnership providing shelter for abandoned senior citizens and mentally disabled people, currently caring for over 500 less privileged individuals.
- AashrayminorCSR partnership focusing on child care, development, quality education, youth development, and health programs in rural villages of Mahbubnagar District.
- CansupportminorCSR partnership providing free home-based palliative care for cancer patients, with 23 home care teams looking after more than 1,300 patients in Delhi and NCR.
- New Hope And New LifeminorCSR partnership running orphan/destitute homes, free evening tuition centres for gypsy children, and supporting widows, elderly, and people affected by leprosy and HIV.
- ADP NGO (Association for Disabled People)minorCSR partnership promoting inclusivity of people with disabilities in academics, sports, vocational training, and allied areas.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Formula Group competitors and assessment
Company assessmentDirect peers
- BGRS (Brookfield Global Relocation Services): Global relocation management company serving multinational employers with mobility, immigration, and talent mobility consulting. Comparable to Formula Group's enterprise mobility offering but with broader global delivery capability.
- SIRVA Worldwide Relocation & Moving: Global relocation and moving services company serving corporate and government clients. Directly comparable in scope of relocation, moving, and immigration services.
- Asian Tigers Mobility: Asia-focused corporate mobility and relocation company operating across multiple Asian markets. Comparable service portfolio (relocation, immigration, moving) with strong regional presence competing for the same MNC clients in India.
- Graebel Companies: Global relocation and move management provider serving Fortune 500 and multinational clients. Comparable service scope including household goods moves, immigration, and mobility consulting.
- Santa Fe Relocation: Global relocation services provider with strong Asia-Pacific presence including India. Overlaps directly with Formula Group's relocation, immigration, and destination services for corporate clients.
- Cartus: One of the largest global corporate relocation and mobility management companies. Directly competes with Formula Group on Fortune 500 relocation management, immigration, and destination services, but at a multi-country scale.
- Crown Relocations: International moving and relocation company with established India operations. Directly competes with Formula Group's Move With Formula and destination services offerings.
Regional players
- Aspire Relocation: India-based relocation services firm serving corporate clients with relocation and immigration services. Comparable in geographic focus to Formula Group's India-centric delivery model.
- Mobility Solutions (India): India-based corporate relocation services provider serving multinational clients. Most direct India-headquartered competitor to Formula Group for domestic relocation and mobility services.
Broad incumbents
- Transguard Group: UAE-based conglomerate offering workforce solutions, facility management, and security with India operations. Overlaps adjacently on corporate housing, workforce mobility, and relocation-adjacent services in the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Formula Group social profiles
Digital presenceFormula Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Formula Group leadership team
Management profileNumber of profiles
Profiles12 records
Formula Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
Formula Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Formula Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Formula Group
What does Formula Group do?
Formula Group provides comprehensive corporate relocation and mobility management services to Fortune 500 companies and multinational corporations in India, covering inbound and outbound employee moves. Service scope includes immigration processing, corporate housing, serviced apartments, household goods moving, fleet and car rental, travel management, business space acquisition, and sanitization services. Delivery is enabled by Mobirelo, the company's proprietary technology platform that supports consultants, HR teams, and relocating employees through virtual tours, digital city guides, interactive dashboards, document management, and real-time tracking.
Is Formula Group a public or private company?
Formula Group is a private company. It is classified as family owned and is currently operating.
When was Formula Group founded?
Formula Group was founded in 2004. It employs 501 to 1,000 people.
Where is Formula Group based?
Formula Group is headquartered in New Delhi, India, in the Asia region.
How does Formula Group make money?
Four revenue lines are on record. Corporate Relocation Services are the primary driver. The others are employee Mobility Services, business Mobility Services and fleet Management.
Who are Formula Group's main competitors?
Direct peers on record are BGRS (Brookfield Global Relocation Services), SIRVA Worldwide Relocation & Moving, Asian Tigers Mobility, Graebel Companies, Santa Fe Relocation, Cartus and Crown Relocations. Regional players are Aspire Relocation and Mobility Solutions (India). Transguard Group is listed as a broad incumbent.
Does Formula Group have an API?
No public API is recorded for Formula Group.
What industry is Formula Group in?
Formula Group's product category is Corporate Relocation and Global Mobility Services. Its primary akta.pro industry code is HSAKAJAA, Relocation Policy & Program Design, with a secondary code of HSAKAJAE, Household Goods Move Management (Vendor Coordination). Its NAICS code is 484210 and its SIC code is 4731.