SAXV Charente Rugby Pro

What SAXV Charente Rugby Pro does

SA XV Charente Rugby is a French professional rugby union association (association_loi_1901) headquartered at Stade Chanzy in Angoulême, Charente, competing in Pro D2, the second tier of French professional rugby union, a status the club has held continuously since its 2016 promotion. The professional squad fields 40 players under a 13-person coaching, medical, video-analysis, strength-and-conditioning, and team-management staff led by Manager Alexandre Ruiz, complemented by a 16-player Centre de Formation (accredited since the 2017/2018 season) operating at the CCI Campus in l'Isle d'Espagnac and an École de Rugby with nearly 250 licensed players from babies to M14.

The club's product surface spans on-field activity (professional team, Espoirs/Crabos/Alamercery youth teams, women's section), community programs (refereeing school, Coeur Violet donation fund), and digital/physical commercial assets including an iOS/Android mobile app, online ticketing (billetterie) at saxvcharente.fr, and an e-commerce boutique at boutique.saxvcharente.fr. There is no proprietary technology platform; the underlying stack is essentially a sports club operating standard web/app and stadium infrastructure.

Revenue is generated through five streams: matchday ticket sales at Stade Chanzy, annual and multi-season subscription campaigns, sponsorship and partnership income from over 400 business partners (BSI/Groupe Séquences, Crédit Agricole, E. Leclerc Angoulême, Intermarché, Super U as major sponsors, plus institutional support from Ville d'Angoulême, Département de la Charente, Grand Angoulême, Région Nouvelle-Aquitaine, Commune de Soyaux, and CCI Charente Formation), merchandise sales, and corporate events/hospitality through the SA XV Events division. Go-to-market is event-driven and locally anchored, with direct fan relationships via website, app, newsletter, open training sessions, and the SA XV Business Club serving as the B2B engagement layer; pricing is not publicly disclosed and appears quote-based.

Name

SAXV Charente Rugby Pro

Legal name

SA XV Charente Rugby

Website

https://saxvcharente.fr

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

51–100 employees

Short description

SA XV Charente Rugby is a French Pro D2 rugby union association based in Angoulême, operating a professional squad, accredited training academy, and youth school of nearly 250 players, funded by matchday, subscriptions, merchandise, and a 400+ partner B2B sponsorship network across the Charente region.

Ownership category

akta.pro rank

Product category

Professional Rugby Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Professional rugby club
• Rugby match tickets
• Sports merchandise retail
• Youth rugby development
• Corporate sports sponsorship

Headquarters

HQ city

Angoulême

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Ticket sales for Pro D2 home matches at Stade Chanzy, including various tribune options and hospitality/reception areas.
2. Season Subscriptions: Annual and multi-season subscription campaigns for season ticket holders, with renewal campaigns running through June.
3. Sponsorship & Partnerships: Revenue from over 400 business partners including major partners (BSI, Crédit Agricole, E. Leclerc), institutional partners, and premium partners across various categories.
4. Merchandise & Boutique: Online merchandise store (boutique.saxvcharente.fr) selling club merchandise.
5. SA XV Events: Corporate events, hospitality packages, and private event hosting at Stade Chanzy venues.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SA XV Charente Rugby operates a professional rugby union team competing in France's Pro D2 league, delivering matchday entertainment at Stade Chanzy in Angoulême. The club sells match tickets, season subscriptions, club merchandise, and corporate sponsorship packages, and operates a certified youth training centre (Centre de Formation) and an École de Rugby youth development program. Supplementary offerings include corporate event hosting, a Business Club networking platform for partners, and community programs through a charitable donation fund (Coeur Violet).

Product overview

SA XV Charente Rugby is a professional rugby union club competing in Pro D2 with a comprehensive ecosystem of products and services. The club operates its professional team, a training center (accredited since 2017/2018) for youth development, and an École de Rugby with approximately 250 young players. Digital offerings include an official mobile app for real-time match updates, online ticketing, and an e-commerce boutique. The club also runs community programs through its women's section, donation fund (Coeur Violet), and Business Club for sponsor engagement.

Differentiator

Problem solved

Functional benefit

Brands

• SA XV Business Club: Business networking club for partners and sponsors of SA XV
• Fonds de Dotation SA XV Coeur Violet
• SA XV Events

Products and services

• Billetterie (Match Ticketing) Online ticketing platform enabling fans to purchase seats for Pro D2 home matches at Stade Chanzy, with an interactive stadium seating plan and various tribune options including hospitality and reception areas. Available to individual supporters and corporate buyers.
• Season Subscriptions (Abonnements) Annual and multi-season subscription programmes for supporters to secure season-long access to Pro D2 home matches at Stade Chanzy, with renewal campaigns run annually (e.g., 2026-2027 renewal window open through 25 June).
• Boutique (Online Merchandise Store) E-commerce storefront selling official SA XV Charente Rugby branded apparel, accessories, and fan merchandise via boutique.saxvcharente.fr.
• SA XV Mobile Application Official mobile application available on iOS (App Store) and Android (Google Play) providing real-time match results, stats, and club news for supporters on the move.
• Centre de Formation (Training Academy) Certified training centre providing elite young rugby players with a dual academic and sporting pathway. Accredited (agréé) since the 2017/2018 season, with 16 licensed players for the 2025-2026 season and facilities at Campus CCI in l'Isle d'Espagnac including accommodation, dining, classrooms, gym, and video room. Several players have progressed into the SA XV professional squad.
• École de Rugby (Youth Rugby School) Youth rugby development programme for approximately 250 licensed players ranging from baby categories through M14, supported by around 30 qualified educators and approximately 40 volunteer managers and executives. Open to children and families in the Charente region.
• SA XV Business Club (Corporate Partnership Programme) Structured B2B sponsorship and networking platform offering companies tiered partnership levels (major, institutional, premium, official, club) for brand visibility, regional presence, and B2B networking with other partner companies in the Charente/Nouvelle-Aquitaine region. Currently engaged with over 400 business partners.
• SA XV Events (Corporate Event Hosting) Event management division of the club hosting corporate events, hospitality packages, and private events at Stade Chanzy venues. Targeted at corporate clients and partners requiring event space and branding opportunities.
• Section Féminine (Women's Rugby Section) Women's rugby team section within the SA XV association structure, providing competitive and developmental playing opportunities for female players.
• Fonds de Dotation SA XV Coeur Violet (Donation Fund) Charitable donation fund ('Coeur Violet') supporting the club's social impact initiatives and community programmes, with public donation capability via the club website.
• Newsletter Free email newsletter subscription service providing supporters with club news, event updates, and exclusive content.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered major, core and premium.

• BSI (Groupe Séquences)majorStrategic or Co-development PartnerBSI is listed as a major partner of SA XV, part of the Groupe Séquences subsidiary network.
• CACP (Crédit Agricole)majorStrategic or Co-development PartnerCACP/Crédit Agricole is listed as a major institutional partner supporting the club.
• E. Leclerc AngoulêmemajorStrategic or Co-development PartnerMajor retail partner of SA XV Charente Rugby.
• IntermarchémajorStrategic or Co-development PartnerMajor partner and sponsor of the club.
• Super UmajorStrategic or Co-development PartnerMajor partner of SA XV Charente Rugby.
• Ville d'AngoulêmecoreStrategic or Co-development PartnerMunicipal institutional partner providing local government support to the club.
• Département de la CharentecoreStrategic or Co-development PartnerDepartmental institutional partner supporting regional rugby development.
• Grand AngoulêmecoreStrategic or Co-development PartnerMetropolitan area institutional partner.
• Région Nouvelle-AquitainecoreStrategic or Co-development PartnerRegional government institutional partner.
• Commune de SoyauxcoreStrategic or Co-development PartnerLocal municipality partner where Stade des Rochers is located.
• CCI Charente FormationcoreStrategic or Co-development PartnerChamber of Commerce and Industry partner providing Campus CCI facilities for the Centre de Formation.
• Maitre CochonpremiumGTM or Marketing PartnerPremium official partner of the club.
• MacronpremiumGTM or Marketing PartnerTechnical equipment partner supplying apparel/uniforms.
• Gilbert RugbypremiumGTM or Marketing PartnerPremium partner and equipment supplier.
• ScotpapremiumGTM or Marketing PartnerPremium partner of SA XV.
• SmatispremiumGTM or Marketing PartnerPremium partner with Angoulême agency.
• EuroviapremiumGTM or Marketing PartnerPremium partner of the club.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• US Bressane (Bourg-en-Bresse): Pro D2 club of comparable size, similarly rooted in a mid-sized French city, competing in the same league with parallel youth academy and B2B partnership programs.
• SU Agen Lot-et-Garonne: Pro D2 (and historically Top 14) rugby club with comparable reliance on regional B2B partners, academy-driven talent development, and a similar matchday-subscription-sponsorship revenue mix.
• Stade Aurillacois Cantal Auvergne: Another Pro D2 rugby club operating from a mid-sized French city, with similar community-based sponsorship model, academy, and École de Rugby structure — the closest comparable in scale, geography, and commercial approach.
• Aviron Bayonnais: Pro D2/Top 14 boundary club illustrating the promotion pathway SA XV could pursue; same league, similar Basque-region B2B sponsorship model.
• Colomiers Rugby: Pro D2 peer operating with similar staffing, stadium, and partnership-tier architecture in a comparable regional French market.
• FC Grenoble Rugby: Pro D2 rugby club with comparable city-tier, semi-pro squad size, academy, and B2B partner ecosystem — operating as direct on-pitch competitor in the same league.

Others

• Gilbert Rugby: Listed as a premium equipment partner of SA XV and a long-standing rugby ball and equipment supplier; comparable as a rugby-category enabler and ecosystem participant.

Broad incumbents

• Top 14 (Rugby): The premier tier of French professional rugby; represents the commercial ceiling SA XV could access through promotion and the indirect benchmark for sponsor/media valuations.
• LNR (Ligue Nationale de Rugby): Governing body of French professional rugby (Top 14 and Pro D2); SA XV is a member club and competes within its ecosystem, making LNR the structural counterparty for broadcast and rights revenue.
• Rugby Nationale (FFR): Third tier of French rugby administered by the FFR — represents both the relegation risk for SA XV and the source of its player development pathway through Centre de Formation accreditation.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/saxv_charente

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAXV Charente Rugby Pro