Aurillacois Cantal Auvergne Stadium

What Aurillacois Cantal Auvergne Stadium does

Stade Aurillacois Cantal Auvergne is a professional rugby union club founded in 1904 and headquartered in Aurillac, in the Cantal department of the Auvergne-Rhône-Alpes region, France. The club operates as a SASP (Société Anonyme Sportive Professionnelle) under the presidency of Christian Millette, with General Manager Romeo Gontineac overseeing sporting operations. It competes in Pro D2, the second tier of French professional rugby union, playing home matches at Stade Jean Alric in Aurillac. The club is privately held, with 11-50 employees, and is not part of any disclosed parent group.

The business model is event-driven and revenue-diversified across four core streams: (1) matchday revenue from Pro D2 ticket sales at tiers ranging from €15 general admission to €50 central tribune honneur, with multi-year season subscriptions offering a 10% boutique discount and priority seating; (2) merchandise sales through the dedicated online boutique at boutique-stadeaurillacois.fr; (3) a five-tier sponsorship program (Institutionnels, Associés, Privilégiés, Prestiges, TPE) anchored by the Ville d'Aurillac, Département du Cantal, and Région Auvergne-Rhône-Alpes as institutional partners, with regional brands such as Crédit Agricole, Banque Populaire, CIC, Groupama, and Intermarché across prestige and business associate tiers; and (4) corporate hospitality and event-space rental of two on-site venues (Salon d'Honneur at 270m² and Victor Boffeli at 50m²) for non-matchday corporate use. Ticketing is operated through the Tickandlive platform and the club distributes content through official website, Instagram, Facebook, X/Twitter, Twitch live streams, and email newsletter.

The club also operates a Centre de Formation (youth academy) supporting player development pipelines and, in 2026, launched a children's vacation camp product (ages 7-9) combining rugby with adventure sport activities at €95 for three days, signaling modest product-line extension beyond the core match-and-ticketing model. A formalized partnership with the Gendarmerie du Cantal positions the club as a civic engagement platform, using matchdays for public-awareness campaigns on violence prevention, cybersecurity, anti-addiction, and road safety. The club is currently subject to a €10,000 FFR Appeal Commission fine and a one-match closed-doors sanction following a post-match incident, which the club has contested via CNOSF.

Name

Aurillacois Cantal Auvergne Stadium

Legal name

SASP STADE AURILLACOIS CANTAL AUVERGNE

Website

https://stade-aurillacois.fr

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Stade Aurillacois Cantal Auvergne is a French professional rugby union club competing in Pro D2, the second tier of French rugby. Based in Aurillac, the club generates revenue through matchday tickets, sponsorships, merchandise, and corporate hospitality at Stade Jean Alric.

Ownership category

akta.pro rank

Product category

Professional Rugby Club (Pro D2)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional rugby club
• Matchday ticketing
• Corporate hospitality
• Sports sponsorship program
• Rugby merchandise sales

Headquarters

HQ city

Aurillac

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Ticket sales for Pro D2 home matches at Stade Jean Alric, with varying pricing tiers for different seating areas
2. Merchandise Sales: Official club merchandise sold through the online boutique (boutique-stadeaurillacois.fr)
3. Sponsorships and Partnerships: Multi-tiered sponsorship program including institutional partners (city, department, region), business associates, privileged partners, prestige partners, and TPE/small business sponsors
4. Hospitality and Event Spaces: Rental of business spaces (Salon d'Honneur 270m2, Victor Boffeli 50m2) for corporate events, meetings, and receptions at the stadium

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stade Aurillacois Cantal Auvergne is a professional rugby union club competing in France's Pro D2 second division, playing home matches at Stade Jean Alric in Aurillac. The club commercially monetizes matchdays through online ticketing, season subscriptions, an official merchandise boutique, corporate hospitality venue rentals, and a multi-tiered sponsorship program targeting local and regional businesses. It also operates a youth training academy (Centre de Formation) developing players for the professional squad.

Product overview

Stade Aurillacois Cantal Auvergne is a professional French rugby club competing in Pro D2. The club operates a vertically integrated sports business offering: (1) Professional rugby team competing in France's second division at Stade Jean Alric; (2) Ticketing services for match attendance through online platforms; (3) Official boutique for branded merchandise; (4) Business spaces (Salon d'Honneur 270m² and Victor Boffeli 50m²) for corporate events; (5) Partnership/sponsorship programs across multiple tiers; (6) Season subscription packages; (7) Formation center for youth player development. The product portfolio centers on live rugby entertainment and associated commercial services (hospitality, merchandise, partnerships) rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Rugby Team (Pro D2) Stade Aurillacois' professional rugby union team competing in France's Pro D2 second division, playing home matches at Stade Jean Alric in Aurillac. For supporters and regional rugby fans.
• Online Ticketing Matchday ticket sales for Pro D2 home games at Stade Jean Alric, operated through TickandLive. Categories include Honneur Tribune (central €50, lateral €35), Marathon Tribune (€25), General Admission (€15), and PMR accessible seating (€17.50 or €12.50). For individual rugby supporters and families.
• Official Merchandise Boutique Official club merchandise store selling Stade Aurillacois branded apparel and accessories via boutique-stadeaurillacois.fr, also with a physical location at 64 Boulevard Louis Dauzier, Aurillac. For supporters and rugby fans.
• Business Spaces (Salon d'Honneur & Victor Boffeli) Corporate event venue rentals inside the stadium, comprising Salon d'Honneur (270m²) with panoramic stadium view and Victor Boffeli (50m²) with video projector. Available for meetings, conferences, receptions, and team-building events. For corporate event organizers and businesses.
• Multi-Tiered Partnership Program Sponsorship and partnership offering across multiple tiers (Institutionnels, Associés, Privilégiés, Prestiges, TPE) including branding visibility, business space access, and community engagement. For local and regional businesses seeking brand exposure and corporate hospitality.
• Season Subscriptions Multi-year season ticket subscriptions offering best seats at preferential rates, a 10% discount on official boutique purchases, and a subscription card for stadium entry (both 25-26 and 26-27 cards accepted). For local rugby fans and supporters.
• Centre de Formation (Youth Academy) Youth rugby development academy with training programs, player roster management, and pathways to the professional squad. For aspiring young rugby players in the Cantal region.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

40 partnerships are on record, tiered core and minor.

• Gendarmerie du CantalcoreStrategic or Co-development Partner · 16 October 2025Non-profit partnership promoting solidarity, effort, and respect values. Joint actions include player/staff education on violence prevention, cybersecurity, anti-addiction, and road safety. The club provides stadium facilities for awareness sessions and information stands during matches.
• Ville d'AurillaccoreOthersCity of Aurillac - primary institutional partner supporting the club
• Département du CantalcoreOthersCantal department - regional institutional partner
• Région Auvergne-Rhône-AlpescoreOthersAuvergne-Rhône-Alpes regional council - institutional partner
• AgrolabsminorOthersListed as business associate sponsor
• AltitudeminorOthersListed as business associate sponsor
• Audebert BoissonsminorOthersListed as business associate sponsor
• AuraSunminorOthersListed as business associate sponsor
• ACBminorOthersListed as business associate sponsor
• Volkswagen AurillacminorOthersListed as business associate sponsor
• Bony RenaultminorOthersListed as business associate sponsor
• J'aime le CantalminorOthersListed as business associate sponsor
• Crédit AgricoleminorOthersListed as business associate sponsor
• Etoile d'AuvergneminorOthersListed as business associate sponsor
• GroupamaminorOthersListed as business associate sponsor
• GF FabrudeminorOthersListed as business associate sponsor
• HédomminorOthersListed as business associate sponsor
• IntermarchéminorOthersListed as business associate sponsor
• KappaminorOthersListed as business associate sponsor (technical apparel supplier)
• La MontagneminorOthersListed as business associate sponsor
• Les Fromageries OccitanesminorOthersListed as business associate sponsor
• Le LioranminorOthersListed as business associate sponsor
• Maisons de FranceminorOthersListed as business associate sponsor
• Maisons PartoutminorOthersListed as business associate sponsor
• Olano LadouxminorOthersListed as business associate sponsor
• PolytechminorOthersListed as business associate sponsor
• Quincaillerie AngleminorOthersListed as business associate sponsor
• Spa AlinaminorOthersListed as business associate sponsor
• STACminorOthersListed as business associate sponsor
• Auvergne AutominorOthersListed as business associate sponsor
• Aésio MutuelleminorOthersListed as prestige sponsor
• AirMédicminorOthersListed as prestige sponsor
• Auvergne CarburantminorOthersListed as prestige sponsor
• Banque PopulaireminorOthersListed as prestige sponsor
• CB ConstructionminorOthersListed as prestige sponsor
• Century 21minorOthersListed as prestige sponsor
• CICminorOthersListed as prestige sponsor
• Daniel MoquetminorOthersListed as prestige sponsor
• InterSportminorOthersListed as prestige sponsor (sports equipment retailer)
• OVHcloudminorOthersWebsite hosting provider as listed in legal mentions

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FC Grenoble Rugby: Pro D2 club operating a similar multi-revenue-stream model (tickets, hospitality, sponsorships, academy) and competing in the same division, making it a relevant benchmark for Stade Aurillacois.
• Provence Rugby: Pro D2 club operating in a comparable mid-sized regional market, with a similar mix of ticketing, partnerships, and corporate hospitality revenue.
• Section Paloise: Top 14 / Pro D2-promotion contender with a comparable model of regional sponsorship, academy, and corporate hospitality, providing a benchmark for what a step up to Top 14 could unlock.
• SU Agen: A Pro D2 rugby club with a comparable municipal-anchored sponsorship model, ticketing structure, and youth academy operations, serving as a direct on-pitch and commercial comparable.
• Biarritz Olympique: Historic French rugby club that has oscillated between Top 14 and Pro D2, with a more established heritage and brand than Aurillac but a similar core business model of matchday plus regional sponsorship.
• US Dax: Pro D2 rugby club from a similarly sized French city, sharing a comparable revenue mix and regional sponsorship dependence — useful as a small-market Pro D2 comparable.
• Rouen Normandie Rugby: Pro D2 club with a similar multi-channel commercial operation (ticketing, partnerships, merchandise, hospitality) and comparable employee scale, making it a relevant operational benchmark.
• Aviron Bayonnais: Top 14 / Pro D2-promotion club with a strong regional identity similar to Aurillac's Cantal positioning, useful as a comparable for the commercial upside of climbing out of Pro D2.
• Colomiers Rugby: A fellow Pro D2 rugby club competing in the same French second division, with a similar business model centered on matchday tickets, regional sponsorships, and a stadium-based commercial operation.
• Valence Romans Drôme Rugby: Pro D2 club operating in a similar-sized regional catchment, sharing comparable revenue diversification across matchday, partnerships, and corporate hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SArugbyofficiel
• Facebookfacebook.com/SArugbyofficiel
• Instagraminstagram.com/sarugbyofficiel?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• LinkedInlinkedin.com/company/stade-aurillacois-cantal-auvergne

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurillacois Cantal Auvergne Stadium