EET Group

What EET Group does

EET Group is a Denmark-headquartered B2B technology distributor and value-added reseller operating across more than 20 European markets through a network of over 30,000 channel partners. Founded in 1986, the company distributes third-party IT hardware, storage, networking equipment, and consumer electronics on behalf of manufacturers, providing pan-European logistics infrastructure and reseller access that would otherwise be costly and time-consuming for vendors to build independently. Its product surface includes distributed products such as the Serafim S3 Apple MFi-certified mobile gaming controller, distributed under a March 2026 partnership with Taiwan-based Serafim Technologies Inc.

EET Group generates revenue through hardware distribution margins, taking title to or acting as an agent on third-party products shipped through its European warehouse and reseller network. Pricing is negotiated bilaterally with manufacturers and is not publicly disclosed. The go-to-market is a pure channel-partner model: products flow from manufacturers into EET's logistics infrastructure and out through regional distributors, retailers, and gaming communities across 20+ markets. In October 2024 the company deployed AutoStore warehouse automation systems to improve operational efficiency, with installations reportedly achieving ROI within two years.

The company is privately held with no parent company or disclosed institutional ownership. Leadership comprises Group CEO Søren Drewsen and CFO Jan Iversen. Headcount is reported at 101–250 employees. No revenue, funding, or valuation figures are disclosed in the available source material, and there are no public listings, patents, regulatory actions, or M&A events recorded. The principal recent strategic initiative is the Serafim partnership, which represents an offensive expansion into the consumer mobile gaming hardware vertical and leverages the company's core distribution moat.

Name

EET Group

Legal name

EET International

Website

https://eetgroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

EET Group is a Denmark-headquartered B2B IT and consumer electronics distributor serving over 30,000 channel partners across more than 20 European markets, providing logistics infrastructure and reseller access for manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Birkerød

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel

Revenue model

1. Distribution Services: EET Group generates revenue by distributing products from manufacturers across its European channel partner network. The company leverages logistics infrastructure and reseller networks to provide distribution services, earning margins on products distributed through its network of over 30,000 channel partners across more than 20 European markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

EET Group is a B2B value-added distributor of IT products, servers, computers, storage, networking equipment, and consumer electronics, headquartered in Denmark and operating across more than 20 European markets. The company leverages a network of over 30,000 channel partners and warehouse automation infrastructure to distribute third-party hardware products from manufacturers to resellers, retailers, and end customers throughout Europe.

Product overview

EET Group is a B2B technology distributor and value-added reseller headquartered in Denmark, operating across more than 20 European markets with a network of over 30,000 channel partners. The company provides logistics infrastructure and reseller network services to distribute third-party IT and consumer electronics products, including mobile gaming hardware such as the Serafim S3 mobile gaming controller.

Differentiator

Problem solved

Functional benefit

Products and services

• IT and Consumer Electronics Distribution Services Core distribution service providing logistics, warehousing, and channel access for manufacturers of IT products (servers, computers, storage, networking) and consumer electronics, delivering products from vendors to over 30,000 resellers, retailers, and channel partners across more than 20 European markets.
• Serafim S3 Mobile Gaming Controller Distribution Distribution of the Apple MFi-certified Serafim S3 mobile gaming controller from Taiwan-based Serafim Technologies to retail and gaming community channels throughout more than 20 European markets.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Serafim Technologies Inc.coreChannel Partner/ Reseller/ Distributor · 18 March 2026Serafim Technologies Inc., a Taiwan-based mobile gaming hardware company, partnered with EET Group to distribute its Serafim S3 mobile gaming controller (including Apple MFi-certified products) across EET Group's European network covering more than 20 markets. The partnership leverages EET Group's infrastructure of over 30,000 channel partners to significantly expand Serafim's product availability and brand visibility in the European mobile gaming market. This collaboration represents a milestone in Serafim's global expansion strategy.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Ingram Micro: The world's largest IT distributor, offering broad IT and consumer electronics distribution across global markets. Directly comparable to EET Group's IT/CE distribution and channel partner business model, though at materially greater scale.
• ALSO Group: Pan-European IT distributor headquartered in Switzerland, active across many of the same European markets as EET Group. Directly comparable in offering IT/CE distribution to a large reseller base across Europe.
• TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX. Directly comparable to EET Group across IT hardware, networking, and consumer electronics distribution through a broad reseller channel.
• Avnet: Global electronic components and embedded solutions distributor with significant European operations. Comparable to EET Group in the IT/CE distribution model, channel-based GTM, and reliance on third-party vendor relationships.
• Westcoast: UK-headquartered IT distributor operating across the UK and Ireland with a broad reseller network. Directly comparable to EET Group's distribution-plus-channel-partner model, though primarily UK-focused rather than pan-European.
• Esprinet: Italy-headquartered IT and consumer electronics distributor operating across Southern Europe and Iberia. Comparable to EET Group in distributing IT/CE products through resellers, with overlapping but geographically complementary European coverage.
• Arrow Electronics: Global distributor of electronic components and IT solutions with strong European presence. Comparable to EET Group in distributing IT hardware and components through channel partners, particularly to enterprise and SMB resellers.
• RS Components: UK-based distributor of electronic components, automation, and industrial/maintenance products, part of RS Group. Comparable to EET Group in B2B distribution of electronics through a large customer/reseller base across Europe.

Regional players

• CMS Distribution: Ireland-based distributor of IT peripherals, accessories, and consumer electronics across Europe. Comparable to EET Group in product mix and channel partner GTM, with a regional (rather than pan-European) focus.

Emerging players

• Exclusive Networks: Specialist cybersecurity-focused IT distributor with pan-European operations. Comparable to EET Group in the channel-partner distribution model across Europe, but narrower in product scope (cybersecurity only).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/eet_int

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EET Group