What Noise Digital does

Noise Digital is a Vancouver-founded data consultancy and digital marketing agency operating since 1998 with a team of 70+ specialists across offices in Vancouver, Toronto, and New York. As of June 2024, the firm operates as part of Havas Media Network while maintaining independent branding and leadership. The company is organized around five integrated practice areas: Insights & Strategy, Media Planning & Buying, Data Consulting & Transformation, Connect, and Analytics. Its core proprietary asset is the Connect campaign management platform, which integrates with 500+ marketing platform APIs to automate media planning, trafficking, and execution. A wholly-owned subsidiary, Fastloop, focuses on media data activation, while the firm is a certified Google Marketing Platform Full Stack Partner, Google Cloud Marketing Analytics partner, Google Meridian Build Certified Partner, Shopify Plus Partner, and Adobe Solution Partner — a certification stack that few agencies globally assemble.

The company's revenue model combines professional services fees (data consulting, GA4/GA360 implementation, martech roadmapping), managed services fees (media planning and buying commissions, campaign management), and reseller/recurring revenue from being a certified Google Marketing Platform and GA4 360 reseller. The customer base skews enterprise and includes Canadian government and tourism bodies (Destination Canada, Destination BC, OLG, Statistics Canada, BC Hydro), financial institutions (First West Credit Union, Sun Life Canada), consumer brands (Arc'teryx, Whirlpool, VEGA, Jim Pattison Group), and cross-border campaigns extending into the UK, Mexico, and Australia. Distribution is via direct enterprise sales and through Google and Shopify partner channels.

AI/ML capabilities are embedded throughout: custom ML models for travel intent prediction deployed on Vertex AI, GenAI solutions for creative and Official Languages Act-compliant data translation, Bayesian Marketing Mix Modeling via Google Meridian, predictive audience and CLTV modeling, and automated MLOps pipelines on GCP (Cloud Composer, Dataflow, Pub/Sub). The Canadian Tourism Data Collective, developed with Destination Canada, Google Cloud, and Statistics Canada, centralizes 175+ datasets and 8.9+ billion rows, providing a sector-specific data asset for the Canadian tourism vertical.

Name

Noise Digital

Legal name

Noise Digital, Inc.

Website

https://noisedigital.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Noise Digital is a Vancouver-based data consultancy and digital marketing agency, founded in 1998 and now part of Havas Media Network, serving enterprise and government clients across Canada and the US with proprietary Connect platform, Google ecosystem expertise, and applied AI/ML marketing capabilities.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital marketing consultancy
• Data analytics services
• Media planning and buying
• Marketing technology services
• Marketing mix modeling

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Data Consultancy Services: Fees for data consulting, digital transformation consulting, and strategic advisory services. Includes marketing technology audits, gap analyses, and roadmapping engagements.
2. Media Planning and Buying: Agency fees and media buying commissions for integrated media strategy, campaign setup, management and optimization across digital channels.
3. Google Analytics Services: GA4 implementation, health checks, and GA4 360 reseller services including measurement framework design and advanced analytics consulting.
4. Google Marketing Platform Reseller: Revenue from reselling Google Marketing Platform products and associated implementation services as a certified GMP Sales Partner.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Noise Digital is a data consultancy and digital marketing agency offering five integrated practice areas: Insights & Strategy, Media Planning & Buying, Data Consulting & Transformation, the proprietary Connect campaign management platform, and Analytics. Services span Google Marketing Platform and Google Cloud Platform reselling, GA4/GA360 implementation, Meridian Marketing Mix Modeling, and ML/AI solutions on Vertex AI, sold primarily to enterprise brands and government organizations.

Product overview

Noise Digital operates as a digital media and marketing consultancy offering five distinct, integrated practice areas: Insights & Strategy (audience frameworks and messaging), Media Planning & Buying (programmatic and paid search across Google Marketing Platform), Data Consulting & Transformation (data audits, martech architecture, roadmapping), Connect (proprietary campaign management platform with 500+ API integrations), and Analytics (GA4/GA360 implementation, server-side tagging, BigQuery integration). The core offering is anchored by the proprietary Connect platform, which automates media planning, trafficking, and multi-channel campaign execution. Named service products include Google Meridian MMM (Bayesian marketing mix modeling), Google Analytics Services (certified GA4 360 reseller), Google Marketing Platform Services (reseller for DV360, SA360, CM360), and Google Cloud Platform Services (CDP architecture, AI/ML on Vertex AI). The company also operates Fastloop, a subsidiary focused on data-to-customer transformation. All services are delivered by a team of data scientists, engineers, and media specialists, with offices in Vancouver, Toronto, and New York.

Differentiator

Problem solved

Functional benefit

Brands

• Fastloop: A media data-platform that helps organizations transform data into customers.
• Connect

Products and services

• Connect Platform Proprietary full-service campaign management software platform that creates data-driven media campaigns, automating media planning, trafficking, creative management, and multi-faceted digital campaign execution. Integrates with 500+ marketing platform APIs including Google Marketing Platform and Facebook ecosystems. Used by enterprise marketers managing complex, multi-channel paid media programs.
• Insights & Strategy Consumer insight and audience strategy practice using data science and cultural research to uncover insights. Delivers audience frameworks, messaging strategy, creative/content strategy, UX strategy, and Customer Experience Mapping for enterprise brands.
• Media Planning & Buying Integrated media strategy, campaign setup, management, and optimization with real-time reporting, sophisticated attribution, and analytics. Includes Display & Video 360, Search Ads 360, and Campaign Manager 360 services. Sold to enterprise advertisers and government marketing organizations.
• Data Consulting & Transformation Data discovery and auditing, gap analyses, marketing-technology architecture, use case design, marketing team adaptation, and martech roadmapping. Includes data ecosystem development, data governance, and in-housing capability building for enterprise clients.
• Analytics Comprehensive data ecosystem analytics from planning to implementation. GA4 and Google Analytics 360 implementation, Google Tag Manager management, server-side tagging, BigQuery integration, advanced analytics, and training services.
• Google Meridian MMM Google Meridian open-source Marketing Mix Model deployment and customization service. Privacy-durable, Bayesian framework for measuring causal impact of marketing investments across digital and offline channels, with scenario planning and geo-level modeling. Sold to enterprise advertisers seeking advanced marketing measurement.
• GA4 & Google Analytics 360 Services Certified Google Analytics partner and GA4 360 reseller. Services include Marketing Measurement Framework design, GA4 setup and health checks, GA4/BigQuery integration, Marketing Mix Modeling, Advanced Consent Mode v2, and server-side tagging implementation.
• Google Marketing Platform Services Premier Google Marketing Platform reseller. Full-stack management of Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Analytics 360. Strategy informed by data with GCP integration for predictive audiences and true ROI measurement. Certified GMP Sales Partner and Full Stack Certified Partner.
• Google Cloud Platform Services Certified Google Cloud partner specializing in cloud data strategy, Composable CDP architecture, AI/ML development (Vertex AI), data pipeline engineering (Dataflow, Pub/Sub, Cloud Composer), and data governance. Builds custom ML models and GenAI solutions on GCP.
• Fastloop Noise Digital wholly-owned subsidiary media data-platform that helps organizations transform data into customers. Led by VP Consulting Louise Simkin, providing data analysis and strategy for customer acquisition and data activation.
• Canadian Tourism Data Collective Analytics platform developed with Destination Canada and Google Cloud that centralizes 175+ datasets and 8.9+ billion rows of data for the Canadian tourism sector. Features AI-assisted data translation for Official Languages Act compliance and adheres to Protected B security profile. Sold/governed for the Canadian tourism sector's public and private stakeholders.

Quantifiable outcome

• 71% decrease in CPR and 65% exceedance of registration targets for OLG
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Destination CanadaflagshipStrategic or Co-development Partner · 4 June 2024Partnership with Destination Canada and Google Cloud to develop the analytics platform for the Canadian Tourism Data Collective. The platform centralizes over 175 datasets and 8.9+ billion rows of data for the Canadian tourism sector, representing a privacy-first, made-in-Canada solution for tourism intelligence.
• Shopify PluscoreChannel Partner/ Reseller/ Distributor · 28 September 2021Official Shopify Plus partner since 2021, extending advanced analytics capabilities into e-commerce space. Enables integration of advanced Shopify analytics into direct-to-consumer and B2B paid marketing programs.
• Google Marketing PlatformcoreChannel Partner/ Reseller/ Distributor · 11 April 2019Certified GMP Sales Partner and Full Stack Certified Partner with specialization in Marketing Analytics on Google Cloud. Authorized reseller and implementation partner for Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Analytics 360.
• Havas Media NetworkflagshipStrategic or Co-development PartnerNoise Digital is part of Havas Media Network, gaining access to global network resources and amplification while maintaining independent operations.
• Google CloudcoreChannel Partner/ Reseller/ DistributorCertified Google Cloud partner with Marketing Analytics Specialization. Expertise in building Composable Customer Data Platforms on GCP, AI/ML implementations, and data ecosystem development using BigQuery, Cloud Storage, Vertex AI, and other GCP services.
• GooglecoreTechnology or IntegrationDevelopment partnership for advanced ML/AI tourism prediction models using Google Marketing Platform and Google Cloud. Includes custom ML model for predicting travel behavior and intent using billions of data points.
• Statistics CanadaflagshipStrategic or Co-development PartnerPartner in the Canadian Tourism Data Collective joint venture alongside Destination Canada and Innovation, Science and Economic Development Canada.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• DAC Group: DAC Group is a Toronto-headquartered digital performance marketing agency specializing in data-driven media, analytics, and search. Like Noise Digital, it combines media planning, data consultancy, and proprietary technology (DAC4) for enterprise brands, with a comparable Canadian heritage and Fortune 500 client roster.
• Cardinal Path: Cardinal Path was a Canadian digital analytics agency and Google Marketing Platform partner focused on Google Analytics, BigQuery, and data strategy. It is now part of the Havas Media Network (alongside Noise Digital) and offers the closest direct overlap in analytics-led, Google-centric data consultancy services.
• Jellyfish: Jellyfish is a global digital marketing agency and one of Google's largest Marketing Platform partners, offering media planning/buying, analytics, and digital transformation. It competes directly with Noise for Google-stack enterprise engagements and shares the partner-driven GTM motion.
• Croud: Croud is a global digital marketing agency built around a proprietary technology platform (Croud Control) that orchestrates paid media across channels. It mirrors Noise's combination of an in-house tech platform with media buying and data consultancy for enterprise clients.
• Dept Agency: Dept is a large global digital agency offering end-to-end services spanning marketing, technology, and data, with deep Google Cloud and platform partnerships. It competes with Noise for enterprise digital transformation mandates while operating at significantly larger scale.
• Tinuiti: Tinuiti is a US-based performance marketing agency specializing in paid media, analytics, and first-party data activation across Google, Meta, and Amazon. It overlaps with Noise's performance media practice and proprietary data activation capabilities.
• Rise Interactive: Rise Interactive is a US digital marketing agency focused on media, analytics, and customer experience using a proprietary Connex platform. Comparable to Noise for combining a custom tech platform with media buying and data-driven strategy for mid-market and enterprise clients.
• Power Digital Marketing: Power Digital is a US performance marketing and data analytics agency offering paid media, SEO, and proprietary technology (nova). It is a comparable direct peer in the data-driven, technology-enabled digital marketing services space serving enterprise brands.
• Wpromote: Wpromote is a large US digital marketing agency combining paid media, analytics, and digital transformation services, with a Polaris platform for cross-channel campaign management. It is comparable to Noise in offering integrated media + analytics + consulting to enterprise clients.

Broad incumbents

• Havas Media Network: Havas Media Network is Noise Digital's parent company and one of the world's largest media agencies operating across 100+ markets. As Noise's strategic acquirer (June 2024), Havas provides the network context for benchmarking Noise's offering against a broader incumbent portfolio of media, data, and creative capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noise-digital
• Instagraminstagram.com/noisedigitalinc
• Xx.com/noisedigital

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noise Digital