Earthtronics
EarthTronics is a privately held LED lighting manufacturer founded in 2007, designing and distributing commercial, industrial, and residential LED fixtures and lamps across North America through electrical distributors, contractors, and its TospoUSA retail brand, with its proprietary EarthConnect Bluetooth Mesh lighting control platform.
- Company typePrivate
- Founded2007
- HeadquartersMuskegon, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Earthtronics does
EarthTronics is a privately held LED lighting manufacturer founded in 2007 and headquartered in Norton Shores, Michigan. The company designs, manufactures, and distributes a comprehensive portfolio of commercial, industrial, and residential LED lighting products, organized into indoor fixtures (highbays, troffers, panels, strips, downlights, canopy lights, vapor tight, wrap fixtures, shop lights), outdoor fixtures (area lights, floodlights, wall packs, yard lights), LED lamps, and emergency backup drivers. The portfolio is unified by EarthConnect, the company's proprietary Bluetooth Mesh networked lighting control system that enables scheduling, dimming, and occupancy-based automation across installed fixtures via a smartphone interface.
The company operates a hybrid distribution model selling through electrical distributors, commercial contractors, residential contractors, and energy management companies across the United States and Canada, supported by regional warehouses in Norton Shores, MI and Ontario, Canada, plus a sales office in Atlanta, GA. A retail consumer channel is operated through the TospoUSA sub-brand. The company is led by CEO Peter Harteveld with a small leadership team that includes a VP of Operations, VP of Retail Sales (TospoUSA), and Director of Commercial Sales.
EarthTronics generates revenue through one-time hardware sales priced via quote-based commercial channels, with warranty terms ranging from 3 to 10 years depending on product line. Products carry ENERGY STAR, DLC, UL, ETL, FCC, NSF, and UL924 certifications, qualifying many SKUs for utility rebates. The company positions itself on energy efficiency (60-70% reduction vs. traditional lighting), smart controls integration, and direct manufacturer pricing with fast North American delivery. Headcount is reported at 11-50 employees, and no external funding rounds or revenue figures are publicly disclosed.
Earthtronics firmographics
Firmographics- Name
- Earthtronics
- Legal name
- EarthTronics, Inc.
- Website
- https://earthtronics.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EarthTronics is a privately held LED lighting manufacturer founded in 2007, designing and distributing commercial, industrial, and residential LED fixtures and lamps across North America through electrical distributors, contractors, and its TospoUSA retail brand, with its proprietary EarthConnect Bluetooth Mesh lighting control platform.
- Ownership category
- akta.pro rank
Earthtronics industry classification
Industry- Product category
- Commercial LED Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
- akta.pro secondary industries
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)
Keywords
Where Earthtronics is headquartered
LocationHeadquarters
- HQ city
- Muskegon
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Earthtronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- LED Lighting Products: Sale of LED fixtures and lamps including highbays, troffers, panels, strips, canopy lights, downlights, wall packs, floodlights, area lights, vapor tight fixtures, wrap fixtures, and LED lamps for commercial, industrial, and residential applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Commercial LED products are sold through quote-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Earthtronics product offering
Product offeringCore offering
EarthTronics manufactures and supplies energy-efficient LED lighting products, including indoor fixtures (canopy, downlight, highbay, panel, strip, troffer, vapor tight, wrap, shop, and stairwell lights), outdoor fixtures (area, floodlight, wall pack, and yard lights), LED replacement lamps, emergency backup drivers, and the EarthConnect Bluetooth Mesh networked lighting control system. The portfolio is sold through electrical distributors, commercial and residential contractors, regional sales representatives, and select retail accounts across North America, with ENERGY STAR, DLC, UL, ETL, and FCC certifications.
Product overview
EarthTronics is an LED lighting manufacturer offering a comprehensive portfolio of commercial and residential LED lighting products organized as a unified product ecosystem. The core offering consists of indoor LED fixtures (canopy lights, downlights, highbay lights in linear and UFO models, panel lights, strip lights, stairwell lights, troffers, vapor tight fixtures, wrap fixtures, and shop lights) and outdoor LED fixtures (area lights, floodlights, wall packs, and yard lights). The product ecosystem is unified through EarthConnect, EarthTronics' proprietary Bluetooth Mesh networked lighting control system that enables automation, scheduling, and occupancy-based dimming across the entire fixture lineup. Supporting the core fixtures are add-on modules including emergency backup drivers and a range of LED lamps including linear TLED tubes with Type A/B hybrid configurations. The company also provides advanced lighting controls through wireless Bluetooth mesh sensors and controllers that integrate with the EarthConnect platform.
Differentiator
Problem solved
Functional benefit
Brands
- EarthConnect: Proprietary mesh network lighting control system that allows commercial facilities to maximize energy savings, enhance comfort, and maintain compliance with building codes for indoor and outdoor applications.
Products and services
- EarthConnect Bluetooth Mesh Lighting Control System Proprietary Bluetooth Mesh networked lighting control system that connects and automates LED fixtures across commercial and industrial facilities, enabling real-time dimming, scheduling, and occupancy response from a smartphone, with DLC Network Lighting Control (NLC) listing for utility rebate eligibility.
- LED Canopy Lights LED canopy lights with selectable wattage (40/60/80/100W) and CCT options (3000K, 4000K, 5000K) designed for gas stations, parking garages, and underpasses.
- LED Downlight Fixtures LED downlight fixtures including disk lights and mini panels in 4" to 9" sizes with multiple color temperatures, dimming, Energy Star ratings, and IC ratings for insulated ceilings.
- LED Highbay Lights (Linear and UFO) LED highbay lights in linear and UFO models for warehouses, manufacturing facilities, and recreation centers; high lumen output, dimming, multiple wattage and color temperature options, with operational lifespans up to 100,000 hours.
- LED Panel Lights LED panel lights in 2x2, 2x4, and 1x4 sizes designed to replace conventional fluorescent ceiling lights in suspended grid or recessed ceilings, with selectable wattage and color temperature options.
- LED Strip Lights LED strip lights with adjustable color and wattage settings in 48" and 96" sizes, with removable luminous part for emergency or sensor integration and durable polycarbonate lens.
- LED Troffers LED troffers in 1x4, 2x2, and 2x4 sizes with adjustable wattage and color temperature settings (3500K-5000K), high CRI of 82, dimming, and optional microwave occupancy sensors.
- LED Vapor Tight Fixtures LED vapor tight fixtures in 2ft, 4ft, and 8ft sizes for high-moisture, dusty environments; adjustable color and wattage with heavy-duty gaskets.
- LED Wrap Fixtures LED wrap fixtures in 2ft and 4ft sizes with adjustable color temperatures (3500K, 4000K, 5000K) and CRI over 80; DLC certified with 50,000-hour lifespan, steel housing, and impact-resistant acrylic lens.
- LED Shop Lights 50-watt LED shop lights with 4000K color temperature, 120VAC power input, designed for garages, basements, and work areas, delivering 5000 lumens.
- LED Area Lights LED area lights with lifespans exceeding 100,000 hours and DLC Premium certification, built for -40C and warmer climates, with die-cast aluminum housing and IP68 rating; 4000K/5000K CCT, CRI 70+.
- LED Floodlights LED floodlights in 10W-120W configurations with color-selectable function (3000K, 4000K, 5000K), up to 50,000 hours rated life, and 5- or 10-year warranty options.
- LED Wall Packs LED wall packs in traditional and adjustable models; adjustable models feature 0-90 degree beam angles, selectable wattage, and built-in photocell for dusk-to-dawn operation.
- LED Yard Light Fixtures LED yard lights in 70W and 40W models with 80 CRI, IP65 rating, powder-coated cast housing; color and wattage selectable models (36-60W, 3000K-5000K) with photocell for dusk-to-dawn operation.
- Emergency Backup Drivers Emergency backup drivers with built-in batteries providing up to 90 minutes of emergency lighting, with overcharge, discharge, and short circuit protection; certified to UL924 and CSA C22.2 No. 141 standards; compatible with downlights, troffers, panels, and highbay lights.
- Type A/B Hybrid LED T8 Lamp Universal retrofit LED T8 lamp supporting both Type A (plug-and-play with ballasts) and Type B (direct wire) installations; selectable color temperature (3000K-6000K), 50,000-hour rated life, compatible with shunted and non-shunted sockets; FCC, UL Classified, DLC, and NSF Listed.
- Bluetooth Mesh Sensors and Controllers (EarthConnect) Bluetooth Mesh PIR sensors, fixture controllers, wall controls, and wireless devices that enable networked lighting control capabilities for commercial facilities within the EarthConnect system.
Quantifiable outcome
- Up to 50% additional energy savings when combining EarthConnect controls with LED initiatives
- +4 more outcomes
Companies that use Earthtronics
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Earthtronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Earthtronics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TospoUSAminorEarthTronics serves select retailer accounts through TospoUSA, a subsidiary brand operating under both direct import and domestic programs. This partnership extends distribution into the retail consumer market through a specialized team.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Earthtronics competitors and assessment
Company assessmentBroad incumbents
- Signify (Philips Lighting): Signify, the global lighting leader (formerly Philips Lighting), operates across commercial, industrial and outdoor LED fixtures and networked controls — a broad incumbent competing with EarthTronics especially on larger projects.
- Acuity Brands: Acuity Brands is a large US lighting and building solutions incumbent with much deeper R&D and specifier reach; it competes across the same indoor/outdoor fixture categories EarthTronics serves.
- Hubbell Lighting: Hubbell Lighting is a broad commercial/industrial lighting manufacturer with strong electrical distributor relationships that overlap EarthTronics' channels and product categories.
Direct peers
- Keystone Technologies: Keystone produces LED drivers, ballasts, fixtures and lamps, with deep distributor relationships. It overlaps EarthTronics in drivers, TLED lamps, and commercial fixtures, making it a strong direct peer.
- RAB Lighting: RAB Lighting is a commercial-grade LED fixture manufacturer with strong distributor and contractor channels and a wide outdoor portfolio (area, flood, wall pack) — directly comparable to EarthTronics' outdoor fixture lineup.
- Green Creative: Green Creative designs and markets commercial LED lamps and fixtures (downlights, panels, highbays, TLED tubes) with strong distributor relationships — closely mirroring EarthTronics' product mix and channel-led GTM.
- TCP Lighting: TCP is a US LED lighting and lamp manufacturer selling through electrical distributors with comparable commercial and residential product breadth, making it a near-direct peer to EarthTronics.
- MaxLite: MaxLite is a US-based LED lighting manufacturer with a comparable indoor/outdoor commercial fixture portfolio plus controls and lamps, serving electrical distributors and contractors — a direct channel-overlap peer to EarthTronics.
- Satco Products: Satco is a US-based lighting products manufacturer and distributor (LED lamps, fixtures) with national distribution — directly comparable to EarthTronics in channel and product breadth.
- Litetronics: Litetronics manufactures commercial LED fixtures and retrofit lamps with a focus on energy efficiency and distributor-led sales — directly comparable to EarthTronics in product, customer, and channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Earthtronics social profiles
Digital presenceEarthtronics compliance and trust
Trust signalCompliance6 records
Earthtronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earthtronics leadership team
Management profileNumber of profiles
Profiles8 records
Earthtronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earthtronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earthtronics
What does Earthtronics do?
EarthTronics manufactures and supplies energy-efficient LED lighting products, including indoor fixtures (canopy, downlight, highbay, panel, strip, troffer, vapor tight, wrap, shop, and stairwell lights), outdoor fixtures (area, floodlight, wall pack, and yard lights), LED replacement lamps, emergency backup drivers, and the EarthConnect Bluetooth Mesh networked lighting control system. The portfolio is sold through electrical distributors, commercial and residential contractors, regional sales representatives, and select retail accounts across North America, with ENERGY STAR, DLC, UL, ETL, and FCC certifications.
Is Earthtronics a public or private company?
Earthtronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Earthtronics founded?
Earthtronics was founded in 2007. It employs 11 to 50 people.
Where is Earthtronics based?
Earthtronics is headquartered in Muskegon, United States, in the North America region.
How does Earthtronics make money?
One revenue line is on record: LED Lighting Products.
Who are Earthtronics's main competitors?
Broad incumbents on record are Signify (Philips Lighting), Acuity Brands and Hubbell Lighting. Direct peers are Keystone Technologies, RAB Lighting, Green Creative, TCP Lighting, MaxLite, Satco Products and Litetronics.
Does Earthtronics have an API?
No public API is recorded for Earthtronics.
What industry is Earthtronics in?
Earthtronics's product category is Commercial LED Lighting. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior), with a secondary code of IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights). Its NAICS code is 33513 and its SIC code is 3640.