What GREEN CREATIVE does

GREEN CREATIVE is a private U.S. LED lighting manufacturer founded in 2010 and headquartered in Sanford, Florida, operating as an LED-focused brand under parent company ILLUMUS. The company designs, develops, and manufactures solid-state LED lamps (A-type, BR, PAR, MR, T5, T8, PL, PLL, PLS, HID retrofit, filament/deco) and luminaires (commercial downlights, cylinders, track lights, surface mounts, residential downlights, light bar kits), supported by a set of proprietary technology platforms: TRUE CHROMA for high color accuracy (CRI 95+, Rf 93+, R9 50+, SDCM ≤3), SelectDrive for field-selectable lumen output, SelectKelvin for field-selectable CCT, DualDim for dual-protocol dimming compatibility, PinFit for patented modular socket CFL replacement, and TRUE BEAM/SelectBeam for field-configurable optics.

The business model is hardware sales of LED lighting products, distributed primarily through a national network of distributors and sales representatives, with a portal system (portal.illumus.com) for distributor and contractor ordering. Pricing is quote-based rather than publicly disclosed, and customer segmentation spans seven verticals: commercial buildings (primary), hospitality, food and beverage, office, education, industrial, and residential. The company maintains an aggressive product launch cadence—40+ distinct new products have been logged across 2022-2026—alongside a continuous twelve-year streak of IES Progress Report selections (2014-2025), signaling sustained R&D throughput. Certifications across BAA, TAA, California Title 20, California Title 24 JA8, DLC 5.1, Energy Star, UL 924, and NSF position the portfolio for utility rebate, federal, and code-driven specification projects.

Name

GREEN CREATIVE

Legal name

GREEN CREATIVE

Website

https://greencreative.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

GREEN CREATIVE is a private U.S. LED lighting manufacturer (an ILLUMUS brand) producing LED lamps and luminaires with patented field-selectable technologies, serving commercial, industrial, and residential markets through national distributors and sales representatives.

Ownership category

akta.pro rank

Product category

LED Lighting

NAICS

Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• LED lighting fixtures
• LED replacement lamps
• Commercial downlights
• LED retrofit solutions
• LED track lighting

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. LED Lighting Products: GREEN CREATIVE generates revenue through the manufacture and sale of LED lamps and luminaires. Products are sold primarily through a network of national distributors and sales representatives. The company offers complete, pre-certified product lines for both new construction and retrofit lighting projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GREEN CREATIVE designs, manufactures, and sells solid-state LED lamps and luminaires for new construction and retrofit projects. The portfolio spans commercial downlights, cylinders, surface mounts, track lighting, outdoor fixtures, and a broad LED lamp range (A-type, BR, MR, PAR, PL, PLL, PLS, T5, T8, HID retrofit, filament, and emergency). Products are differentiated by proprietary field-selectable technologies (SelectDrive, SelectKelvin, DualDim, SelectBeam) and high color accuracy (TRUE CHROMA), and are sold primarily through national distributors and a sales representative network.

Product overview

GREEN CREATIVE is an LED lighting manufacturer (an ILLUMUS Brand) offering a comprehensive portfolio of solid-state lighting solutions. The product lineup centers on two main categories: Lamps (LED replacement bulbs) and Luminaires (fixtures). Key technology platforms include SelectDrive (selectable wattage), SelectKelvin (selectable CCT), DualDim (dual dimming compatibility), TRUE CHROMA (high CRI 95+ color accuracy), and TRUE BEAM (optical accessories). The product portfolio includes commercial downlight families (NYX, SELECTFIT, SPECFIT, INNOFIT Plus, MULTIFIT), cylinder fixtures (PXCYL), surface mounts (SLIMFIT), outdoor cylinders (EXCYL), track lighting (ORBIT, SOL, ATOM, NOVA), and specialized lamps (PinFit PL, AdjustaPAR, REFINE PAR/MR). The company serves commercial, residential, industrial sectors through distributors, focusing on retrofit and new construction applications with both standard and value-oriented (Value Select) product tiers.

Differentiator

Problem solved

Functional benefit

Brands

• TRUE CHROMA: Proprietary color accuracy technology delivering CRI ≥ 95, Rf ≥ 93, R9 ≥ 50, SDCM ≤ 3 for superior color rendering and consistency.
• SelectKelvin
• SelectDrive
• DualDim
• NUROAir
• Value Select
• REFINE
• INNOFIT
• NYX
• SPECFIT
• PXCYL
• PinFit
• AdjustaPAR
• FILASELECT
• SLIMFIT
• EXCYL
• SOL
• ORBIT
• ATOM

Products and services

• A-Type Lamps LED replacement lamps for incandescent A-shape bulbs (A19 and A21) suitable for 40W-200W replacements in hospitality, retail, and office applications. Includes CCT Select A Lamp Series certified to California Title 20 and Title 24 JA8 with 5 selectable CCTs and CRI 92.
• BR Lamps Bulged reflector LED lamps including BR30 and BR40 for flood lighting applications, available in Value Select and high CRI options, with 65W replacement CCT Select BR Lamp with CRI 92 and California Title 20 compliance.
• HID Retrofit Lamps LED replacement lamps for HID fixtures including ED23, ED28, ED32, ED37, PS30, A21, A23 sizes for post top, wall pack, and high bay applications. Includes Power and CCT Select traditional HID replacements up to 152 LPW and ED37 filament HID replacement lamps with 15,000 lumens at 188 LPW.
• MR Lamps Multi-faceted reflector LED lamps including MR16 and GU10 for directional lighting in residential and commercial track and downlight fixtures, including the REFINE MR16 with 95+ CRI TRUE CHROMA technology.
• PAR Lamps Parabolic aluminized reflector LED lamps including PAR20, PAR30, PAR30SN, PAR38, PAR56, PAR64 for spot and flood lighting applications, including the REFINE PAR Series with TRUE CHROMA 95+ CRI technology and the industry-first 30-in-1 PAR38 HO.
• PL Lamps Pin-based compact fluorescent replacement lamps available in Direct (Type A), Bypass (Type B), and Hybrid (Type A+B) configurations, including the patented PinFit PL Omni with embedded universal driver for electronic, magnetic, or no-ballast environments.
• PLL Lamps Long compact fluorescent replacement lamps for 18W-55W CFL replacements in schools, hospitals, and commercial applications, including the industry-first CCT and Power Select PLL Hybrid with adjustable brightness between 2,800lm and 3,350lm.
• PLS Lamps

Quantifiable outcome

• Energy savings through LED technology replacing traditional lighting sources
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• ILLUMUScoreStrategic or Co-development PartnerGREEN CREATIVE is an ILLUMUS Brand. ILLUMUS is the parent company that owns GREEN CREATIVE, providing corporate infrastructure and shared services. The partnership allows GREEN CREATIVE to leverage ILLUMUS resources while maintaining its specialized focus on LED lighting solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• MaxLite: MaxLite is a U.S.-based LED lighting manufacturer of comparable size, offering a similarly broad portfolio of LED lamps (A-lamps, PAR, BR, T8, PL) and commercial luminaires (downlights, panels, fixtures). It competes directly with GREEN CREATIVE in distributor channels and on certifications such as DLC, Energy Star, and California Title 24.
• Keystone Technologies: Keystone is a U.S. LED lighting and driver manufacturer with comparable scale, selling LED lamps, HID retrofits, downlights, and LED drivers through distributors—directly overlapping GREEN CREATIVE's lamp portfolio and power-and-CCT-selectable product strategy.
• Satco Products: Satco is a large U.S. lighting distributor and LED lamp/Fixture manufacturer with a comparable product breadth (A-lamps, BR, PAR, MR, PL, decorative filament, HID retrofit, downlights). It is a primary competitor in the same national distributor channel.
• Eiko Global: Eiko is a U.S.-headquartered LED lighting manufacturer with comparable scale, offering LED lamps, retrofit kits, and commercial fixtures distributed through the same electrical distributor channels that GREEN CREATIVE relies on.
• Litetronics: Litetronics is a U.S. LED retrofit and lamp manufacturer focused on commercial and industrial applications (T8/T5 retrofits, high-bay, HID replacement), overlapping directly with GREEN CREATIVE's HID retrofit, T8, and downlight lines.
• Feit Electric: Feit Electric is a U.S. lighting manufacturer offering LED lamps (A, BR, PAR, MR, filament, smart bulbs) and select fixtures. It competes with GREEN CREATIVE in retail and distributor channels and on smart/connected LED offerings.
• Topaz Lighting: Topaz (a Topstar company brand) manufactures and distributes LED lamps and fixtures through electrical distributors with a comparable product mix (A-lamps, PAR, BR, downlights, panels), directly competing for distributor shelf space.

Broad incumbents

• Acuity Brands: Acuity is a multi-billion-dollar U.S. lighting incumbent (Lithonia, Gotham, Juno, Winona) offering LED fixtures, luminaires, and lighting controls. It competes with GREEN CREATIVE's luminaire business (downlights, cylinders, track) at the specification-grade commercial level.
• Signify (Philips Lighting): Signify, the global Philips lighting company, offers the full LED portfolio (lamps, luminaires, controls via Interact). It is a broad incumbent that competes with GREEN CREATIVE across virtually every product category but at vastly greater scale.
• Current Lighting (GE): Current Lighting (spun out of GE) is a large U.S. LED fixture and connected lighting provider with comparable commercial and industrial product breadth. It competes with GREEN CREATIVE in specification-grade commercial and industrial applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gclightingled
• YouTubeyoutube.com/channel/UCb06YxjEkWj_1Y42VnBVkEg
• Facebookfacebook.com/GREENCREATIVELED
• LinkedInlinkedin.com/company/green-creative

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREEN CREATIVE