Goodie Girl

What Goodie Girl does

Goodie Girl, operating as Goodie Girl Tribeca LLC, is a U.S.-based gluten-free snack manufacturer founded in 2011 by Shira Berk, a former music industry executive who launched the brand from a café in Tribeca, New York before scaling it into a national CPG line. The company's product portfolio centers on certified gluten-free baked goods organized into four families: sandwich cookies (S'mores, Double Stuffed Chocolate Creme, Chocolate Creme, Chocolate Mint Creme, plus limited-edition Birthday Cake and Pumpkin Pie), crunchy cookies (Mini Brown Sugar, Mini Chocolate Chip, Magical Animal Crackers, Mini Confetti Sugar), breakfast bars and biscuits (Strawberry, Chocolate Banana Almond, Cinnamon Brown Sugar, Blueberry), and a newer savory snack mix line (Crunchy Cheddar, Sweet and Spicy, Vanilla Almond, Thai Chili Lime). The core technical differentiator is the use of Purity Protocol gluten-free oat flour sourced from supplier Avena Foods, which underpins a stack of third-party certifications including GFCO (tested below 10 ppm), Orthodox Union Kosher Dairy (OU-D), RSPO certified sustainable palm oil, non-GMO compliance, and peanut-free facility status.

Commercially, Goodie Girl runs a retail-first, digitally-supported go-to-market model. Products are stocked in the natural and gluten-free aisles of thousands of U.S. mass and natural grocery chains including Walmart, Target, Whole Foods Market, Wegmans, Publix, and Stop & Shop, with secondary revenue from a Shopify-powered direct-to-consumer storefront at goodiegirl.com (free standard shipping, no international delivery) and an Amazon marketplace listing. Pricing is uniform across unit-based multi-pack SKUs ranging from $14.99 (snack mixes, 10-pack snack packs) to $32.99 (24-pack snack packs, breakfast biscuit 4-packs), with sandwich cookies, mini cookies, and breakfast bars clustered around $19.99-$25.99. The company is woman-owned, NY-born, and operates with a small 11-50 employee base, implying a co-manufacturing production model. Marketing emphasizes content (a recipe blog, label-reading education, Instagram community at @GoodieGirlCookies) and certifications rather than paid media scale, targeting health-conscious consumers, gluten-free households (celiac and sensitivity), and families with children who need lunchbox- and school-safe snacks.

Name

Goodie Girl

Legal name

Goodie Girl Tribeca LLC

Website

https://goodiegirl.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodie Girl is a woman-owned, U.S.-based manufacturer of certified gluten-free cookies, breakfast bars, and snack mixes sold through thousands of mass and natural grocery retailers, its own Shopify site, and Amazon, serving health-conscious consumers, gluten-free households, and families.

Ownership category

akta.pro rank

Product category

Gluten-Free Cookies & Snacks

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Gluten-free cookies
• Snack foods
• Breakfast bars
• Baked goods
• Allergy-friendly snacks

Headquarters

HQ city

Ridgefield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct-to-consumer sales via the company's Shopify-powered e-commerce website (goodiegirl.com), selling gluten-free cookies, breakfast biscuits, and snack products at various price points with per-unit and bundle pricing.
2. Wholesale/Retail Distribution: Revenue generated through wholesale distribution agreements with major retail chains. Products are sold in natural and gluten-free aisles at thousands of retailers including Walmart, Target, Whole Foods Market, Wegmans, Publix, and Stop&Shop, reaching consumers through traditional grocery retail channels.
3. Marketplace Sales: Revenue through Amazon marketplace listings where products are available for direct consumer purchase, including snack packs, cookies, and breakfast items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Goodie Girl manufactures and sells certified gluten-free cookies, breakfast biscuits and bars, snack mixes, and individually wrapped snack packs made with Purity Protocol whole-grain oat flour. Products are distributed through thousands of U.S. grocery retailers (Walmart, Target, Whole Foods Market, Wegmans, Publix, Stop & Shop) as well as direct-to-consumer via the company's Shopify website and Amazon marketplace.

Product overview

Goodie Girl is a gluten-free cookie and snack food company offering a portfolio of products centered on certified gluten-free baked goods. The core product line includes Sandwich Cookies (S'mores, Double Stuffed Chocolate Creme, Birthday Cake, Chocolate Creme, Chocolate Mint Creme, Pumpkin Pie), Crunchy Cookies (Mini Brown Sugar, Magical Animal Crackers, Mini Chocolate Chip, Mini Confetti Sugar), and Breakfast Biscuits and Bars (Strawberry, Chocolate Banana Almond, Cinnamon Brown Sugar, Blueberry flavors). The company also offers Snack Mixes (Crunchy Cheddar, Sweet and Spicy, Vanilla Almond, Thai Chili Lime), with products available in various pack sizes including individual snack packs, multi-packs, and variety bundles. All products are certified gluten-free by GFCO, use purity protocol oats, and are produced in a peanut-free facility. Products are sold through the company's e-commerce website, Amazon, Whole Foods, and other major retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• S'mores Sandwich Cookies Gluten-free sandwich cookies with chocolate and graham-style cookies and marshmallow creme-flavored filling, sold in 3-pack boxes of 10.6 oz packages (24 cookies each), targeted at gluten-free consumers and families seeking better-for-you indulgences.
• Double Stuffed Chocolate Creme Sandwich Cookies Gluten-free chocolate sandwich cookies with extra sweet cream filling, sold in 3-pack boxes of 10.4 oz packages (20 cookies each), targeted at consumers seeking indulgent gluten-free treats that taste like traditional cookies.
• Birthday Cake Sandwich Cookies Limited-edition gluten-free sandwich cookies with birthday cake flavored cream filling, targeted at gluten-free consumers and families seeking fun, celebratory treats.
• Chocolate Creme Sandwich Cookies Gluten-free chocolate sandwich cookies with chocolate creme filling, targeted at consumers seeking classic gluten-free sandwich cookie flavors.
• Chocolate Mint Creme Sandwich Cookies Gluten-free chocolate sandwich cookies with mint flavored creme filling, targeted at gluten-free consumers seeking flavored sandwich cookie varieties.
• Pumpkin Pie Sandwich Cookies Limited-edition gluten-free sandwich cookies with pumpkin pie flavored creme filling, targeted at gluten-free consumers seeking seasonal, festive flavors.
• Fudge Dipped Mint Limited-edition gluten-free cookies dipped in fudge with mint flavor, targeted at gluten-free consumers seeking premium dessert-style varieties.
• Mini Brown Sugar Cookies Bite-sized crunchy brown sugar cookies made with whole-grain gluten-free oat flour, sold in 3 boxes of 5.5 oz each, targeted at gluten-free consumers and families seeking portion-controlled snacking.
• Brown Sugar Crunchy Oat Flour Cookies Crunchy gluten-free cookies made with brown sugar and oat flour, targeted at consumers seeking classic gluten-free crunchy cookie varieties.
• Mini Brown Sugar Cookies Snack Packs Individually wrapped 100-calorie snack packs of mini brown sugar cookies, available in 10-pack or 24-pack configurations, targeted at families and on-the-go consumers seeking portion-controlled gluten-free snacking.
• Magical Animal Crackers Gluten-free and peanut-free animal crackers in whimsical shapes (unicorns, mermaids, dragons) made with whole grain gluten-free oats, sold in 3-pack boxes of 6 oz, targeted at families and children seeking allergen-friendly, fun-shaped snacks.
• Magical Animal Crackers Snack Packs Individually wrapped 120-calorie snack packs of magical animal crackers, available in 10-pack or 24-pack configurations, targeted at families seeking portion-controlled gluten-free and peanut-free kid snacks.
• Mini Chocolate Chip Cookies Bite-sized chocolate chip cookies made with rich chocolate chips and gluten-free oat flour, sold in 3 boxes of 5.5 oz each, targeted at gluten-free consumers seeking classic mini cookie varieties.
• Mini Chocolate Chip Cookies Snack Packs Individually wrapped 100-calorie snack packs of mini chocolate chip cookies, available in 10-pack or 24-pack configurations, targeted at on-the-go consumers seeking portion-controlled gluten-free snacking.
• Mini Confetti Sugar Cookies Bite-sized gluten-free sugar cookies with colorful sprinkles, made without artificial flavors, colors, or preservatives, available in snack pack format, targeted at families and kids seeking clean-label gluten-free treats.
• Mini Chocolate Chip, Brown Sugar & Magical Animal Crackers Variety Pack Assorted 24-bag snack pack bundle containing 8 Magical Animal Crackers, 8 Mini Chocolate Chip, and 8 Mini Brown Sugar Cookies, targeted at families and households seeking variety in gluten-free and peanut-free snack packs.
• Strawberry Breakfast Bar Soft chewy gluten-free breakfast bars with sweet strawberry flavor, made with Purity Protocol oats and sold in 3 boxes of 8.3 oz (5 bars per box), targeted at gluten-free consumers seeking convenient on-the-go breakfast options.
• Chocolate, Banana and Almond Breakfast Bar Gluten-free breakfast bars featuring premium cocoa, sweet banana notes, and crunchy almonds, made with natural ingredients, targeted at gluten-free consumers seeking flavored breakfast options.
• Cinnamon Brown Sugar Breakfast Bar Gluten-free breakfast bars with warm cinnamon and rich brown sugar flavors, targeted at gluten-free consumers seeking classic bakery-style breakfast flavors.
• Blueberry Breakfast Bar Soft chewy gluten-free breakfast bars with natural blueberry flavor made with Purity Protocol oats, targeted at gluten-free consumers seeking fruit-flavored breakfast options.
• Cinnamon Brown Sugar Breakfast Biscuits Gluten-free breakfast biscuits with cinnamon and brown sugar flavors, sold in 4-pack boxes, targeted at gluten-free consumers seeking breakfast biscuit alternatives.
• Blueberry Breakfast Biscuits Gluten-free breakfast biscuits with blueberry flavor, sold in 4-pack boxes, targeted at gluten-free consumers seeking fruit-flavored breakfast biscuit alternatives.
• Crunchy Cheddar Snack Mix Gluten-free crunchy cheddar snack mix sold in 3-pack bundles, targeted at gluten-free consumers seeking savory snack alternatives beyond sweet baked goods.
• Sweet and Spicy Snack Mix Gluten-free snack mix with a sweet and spicy flavor profile, sold in 3-pack bundles, targeted at gluten-free consumers seeking bold savory snack varieties.
• Vanilla Almond Snack Mix Gluten-free snack mix with vanilla and almond flavors, sold in 3-pack bundles, targeted at gluten-free consumers seeking sweet-savory snack varieties.
• Thai Chili Lime Snack Mix Gluten-free snack mix with Thai chili lime flavor, sold in 3-pack bundles, targeted at gluten-free consumers seeking globally inspired savory snack varieties.
• Goodie Girl Gift Card Digital gift cards for Goodie Girl products available in variable denominations starting from $10, targeted at consumers and gift-givers seeking to purchase gluten-free cookie and snack products for others.

Quantifiable outcome

• Products tested below 10 ppm gluten for celiac safety

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• LEAP (Learning through an Expanded Arts Program)minorOthersGoodie Girl partners with LEAP to support arts education for students in communities underserved in the arts. The partnership aims to encourage children to tap into their imagination and discover their artistic self through the transformational power of the arts. Goodie Girl is passionate about encouraging children to explore creativity.
• Avena FoodscoreOthersAvena Foods supplies Goodie Girl's Purity Protocol gluten-free oat flour. Purity Protocol is a farm-to-plate method ensuring oats are gluten-free through strict criteria for seed stock purity, growing, harvesting, transport, storage, processing, and manufacturing. This supplier relationship is critical to Goodie Girl's gluten-free certification.
• Chocolate Supplier (Forever Chocolate Program)minorOthersGoodie Girl sources chocolate from a supplier that has been working since 2016 on the Forever Chocolate program with plans to make sustainable chocolate the norm by 2025. This ensures ethically and sustainably sourced chocolate ingredients in Goodie Girl products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mary's Gone Crackers: Better-for-you, gluten-free crackers and snacks with national grocery distribution; competes for the same natural/gluten-free shopper and retailer relationships.
• Tate's Bake Shop: Premium cookie brand (owned by Mondelez) sold in mainstream grocery; competes for shelf space and cookie occasion, but is not gluten-free — a broader incumbent benchmark.

Direct peers

• Pamela's Products: Gluten-free cookies, baking mixes, and snacks sold in natural and mainstream retail; directly comparable on product type, certifications, and channel strategy.
• Simple Mills: Better-for-you cracker and cookie brand sold through natural and mainstream grocery; directly competes with Goodie Girl in the gluten-free / clean-ingredient cookie and snack aisle.
• Partake Foods: Allergen-free and gluten-free cookies targeting families and kids; comparable on certifications, target consumer, and natural-channel retail strategy.
• Glutino: Long-established gluten-free cookie, cracker, and snack brand sold in mainstream grocery; competes on the same shelves as Goodie Girl in the gluten-free aisle.
• Enjoy Life Foods: Allergen-free and gluten-free cookies, bars, and snacks sold in mainstream grocery; directly comparable on certifications (gluten-free, allergen-free) and retail footprint.
• Made Good: Allergen-free, gluten-free cookies and granola bars in similar pack formats and retail channels; competes head-to-head in the better-for-you kids/lunchbox segment.
• Kinnikinnick Foods: Specialty gluten-free bakery manufacturer with cookies, breads, and donuts; comparable on GFCO-style certifications and dedicated gluten-free manufacturing.

Emerging players

• Bobo's: Oat-based bars and bites sold through natural and mainstream grocery; partial overlap on oat-based, gluten-free positioning and the breakfast/snack daypart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/GoodieGirlCookies
• Xx.com/goodiegirlnyc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodie Girl