Partake Foods
Partake Foods is a U.S. consumer packaged goods company that manufactures and sells top-9 allergen-free, gluten-free, vegan, and non-GMO cookies and crackers. Founded in 2016, the brand distributes through 11,000+ retail stores, e-commerce, marketplaces, and institutional partnerships.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Partake Foods does
Partake Foods is a New York-based consumer packaged goods company founded in 2016 by Denise Woodard that manufactures and sells allergen-friendly cookies and crackers. The product line is free from the top 9 allergens (peanuts, tree nuts, eggs, wheat, milk, soy, fish, shellfish, and sesame), certified gluten-free, 100% vegan, and non-GMO verified. Production occurs in a dedicated allergen-free facility with lot-level testing to substantiate safety claims, and the portfolio spans full-size cookies, mini snack packs, the first top-9 allergen-free graham cracker (Classic Grahams), and Vanilla Wafers.
The company operates a multi-channel go-to-market model: direct-to-consumer e-commerce through partakefoods.com, third-party marketplaces (Amazon, Instacart, Thrive Market), and physical retail distribution through major U.S. grocery and natural-food chains. As of 2025-2026, products are available in 11,000+ stores across all 50 states and Washington D.C., including Walmart, Target, Whole Foods Market, Kroger, and Thrive Market. Pricing is unit-based at standard CPG points ($7.49-$16.99 for full-size cookies, $34.99 for snack packs of 10).
Partake has pursued an enterprise partnership strategy to extend beyond grocery shelves, including co-branded products with Ben & Jerry's (2022, Oatmeal Dream Pie dairy-free ice cream), hotel welcome amenities with DoubleTree by Hilton (2023), in-flight snacks with JetBlue (2024), and a jersey-badge sponsorship of the WNBA's Phoenix Mercury (2024). The company has raised over $30M cumulatively across a 2019 seed round led by Marcy Venture Partners (co-founded by Jay-Z), a January 2021 Series A featuring Rihanna's first non-Fenty external investment, and an October 2022 Series B led by Supply Change Capital. Partake is a Certified B Corporation (since 2022, recertified 2025) and was ranked #45 on the Inc. 5000 list of fastest-growing private companies in 2022.
Partake Foods firmographics
Firmographics- Name
- Partake Foods
- Legal name
- Partake Foods, Inc.
- Website
- https://partakefoods.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Partake Foods is a U.S. consumer packaged goods company that manufactures and sells top-9 allergen-free, gluten-free, vegan, and non-GMO cookies and crackers. Founded in 2016, the brand distributes through 11,000+ retail stores, e-commerce, marketplaces, and institutional partnerships.
- Ownership category
- akta.pro rank
Partake Foods industry classification
Industry- Product category
- Allergen-Free Cookies and Snacks
- NAICS
- Cookie and Cracker Manufacturing (311821)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
- akta.pro secondary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Partake Foods is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Partake Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through company's e-commerce storefront at partakefoods.com
- Retail Distribution: Sale of products through major retail chains including Kroger, Target, Whole Foods, Walmart, and specialty retailers
- Marketplace Sales: Sales through Amazon, Instacart, and Thrive Market online platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Cookies and Snacks |
| Unit Pricing | Pay-as-you-go | Snack Packs |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels8 records
Partake Foods product offering
Product offeringCore offering
Partake Foods manufactures and sells top 9 allergen-free cookies, graham crackers, and vanilla wafers that are certified gluten-free, vegan, and non-GMO. All products are baked in a dedicated top 9 allergen-free manufacturing facility with lot-level ingredient and finished-good testing to verify allergen-free claims, and are sold through the company's own e-commerce site, major retail chains, and online marketplaces.
Product overview
Partake Foods is an allergen-friendly snack brand offering a portfolio of cookies and crackers that are free of the top 9 allergens (peanuts, tree nuts, eggs, wheat, milk, soy, fish, shellfish, and sesame), certified gluten-free, vegan, and non-GMO. The product lineup includes two size categories: full-size products (Teeny Tiny, Soft Baked Lemon, Classic Grahams, Crunchy Chocolate Chip, Vanilla Wafers, Soft Baked Snickerdoodle, Soft Baked Chocolate Chip, Crunchy Ginger Snap) and mini/snack pack products (Mini Confetti Crunchy Cookies, Mini Wafers & Grahams, Mini Crunchy Chocolate Chip). All products are manufactured in a dedicated top 9 allergen-free facility and tested at the lot level. The company sells directly through its e-commerce site and through major retail chains including Walmart, Target, Whole Foods Market, Kroger, and Thrive Market.
Differentiator
Problem solved
Functional benefit
Products and services
- Teeny Tiny Crunchy Chocolate Chip Small bite-sized crunchy chocolate chip cookies that are top 9 allergen-free, gluten-free, vegan, and non-GMO, designed for school lunches, playdates, and on-the-go snacking.
- Soft Baked Lemon Soft, chewy cookies with bright lemon flavor made with real lemon juice and free of the top 9 allergens, gluten-free, vegan, and non-GMO.
- Classic Grahams The first top 9 allergen-free graham cracker, featuring warm cinnamon notes, suitable for s'mores, pie crusts, and snacking, certified gluten-free, vegan, and non-GMO.
- Crunchy Chocolate Chip Classic crunchy cookie with rich dairy-free chocolate chips, top 9 allergen-free, suitable for dunking or snacking straight from the box.
- Vanilla Wafers Lightly sweet, crisp vanilla wafers suitable for lunchboxes, coffee breaks, baking, or snacking, certified gluten-free, vegan, non-GMO, and top 9 allergen-free.
- Soft Baked Snickerdoodle Soft, chewy cookie with cinnamon and sugar flavor, offering comfort snacking with top 9 allergen-free, gluten-free, vegan, and non-GMO formulation.
- Soft Baked Chocolate Chip Soft, chewy cookies filled with rich dairy-free chocolate chips, designed for lunchboxes, dessert plates, or quick treats, top 9 allergen-free.
- Crunchy Ginger Snap Spiced cookie with bold ginger flavor and satisfying snap, warming and endlessly snackable, top 9 allergen-free and certified gluten-free, vegan, and non-GMO.
- Mini Confetti Crunchy Cookies Mini-sized crispy cookies with sweet vanilla flavor and festive all-natural sprinkles, sold in snack packs of 10 for lunchboxes and parties, top 9 allergen-free.
- Mini Wafers & Grahams Mini-sized duo combining Classic Grahams and Vanilla Wafers in a snack pack format of 10 for convenient on-the-go snacking, top 9 allergen-free.
- Mini Crunchy Chocolate Chip Mini-sized crunchy chocolate chip cookies with dairy-free chocolate chips in a fun on-the-go snack pack of 10, top 9 allergen-free.
Quantifiable outcome
- 200% year-over-year growth by end of 2021
- +2 more outcomes
Companies that use Partake Foods
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Partake Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Partake Foods partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and minor.
- Cleveland Ave / Phoenix MercuryflagshipPartake Foods selected as inaugural jersey badge partner for 2024 Phoenix Mercury season; brand logo appearing on left shoulder of game jerseys. Investment through Cleveland Ave.
- JetBlueminorPartake cookies added as in-flight snack option, expanding accessibility for travelers with food allergies.
- DoubleTree by HiltonflagshipPartnership to debut allergen-free chocolate chip cookie as hotel welcome amenity, giving allergy-conscious travelers safe snack option at check-in across the United States.
- MarvelminorLimited-edition packaging collaboration featuring Marvel branding for cross-promotional appeal.
- Ben & Jerry'sflagshipPartnership with fellow B Corp to create Oatmeal Dream Pie dairy-free ice cream featuring Partake cookies. Both companies share commitment to social mission and allergen-friendly products.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Partake Foods competitors and assessment
Company assessmentDirect peers
- Enjoy Life Foods: Leading allergen-free cookie and snack brand, also free from the top allergens, now owned by Mondelez International. Direct competitor in allergen-friendly cookies sold through natural and mainstream grocery channels.
- MadeGood: Allergen-free and gluten-free cookie and granola bar brand focused on school-safe snacks. Competes directly with Partake in the family/children allergen-friendly snack segment across retail and foodservice.
- Free2b Foods: Allergen-free and gluten-free snack brand offering cookies and bars free from the top allergens. Direct competitor targeting the same food-allergy family and celiac consumer segments.
- Goodie Girl Cookies: Allergen-free and gluten-free cookie brand sold in mainstream grocery. Competes head-to-head with Partake for shelf space in the allergen-friendly cookie set at retailers like Walmart and Target.
Broad incumbents
- Simple Mills: Better-for-you cracker, cookie, and baking mix brand with stronger distribution and broader product portfolio. Overlaps with Partake in gluten-free crackers/cookies and competes for the same health-conscious retail shopper.
- Bobo's: Better-for-you baked snack brand (oat bars, bites) with broad natural and mainstream grocery distribution. Adjacent competitor for the health-conscious snack shopper with overlap in clean-label positioning.
- Glutino: Long-established gluten-free cookie and cracker brand owned by Boulder Brands/General Mills. Competes in the same gluten-free cookie/cracker shelf set as Partake, primarily in mainstream grocery.
Others
- Tate & Lyle (ingredient/CPG): Food ingredients and solution provider with deep exposure to allergen-free, gluten-free, and clean-label CPG categories. Thematically adjacent — not a direct cookie competitor, but a relevant ecosystem participant for formulation and supply.
Emerging players
- Schoolyard Snacks: Emerging allergen-free and vegan snack brand focused on school-safe cookies. Overlaps with Partake in targeting food-allergy families and clean-ingredient school snack positioning.
Regional players
- Partake Brewing (UK): Canada-based gluten-free craft beer brand sharing the Partake name but operating in an unrelated category (beverage). Not a true peer — included only as a naming disambiguation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Partake Foods social profiles
Digital presencePartake Foods compliance and trust
Trust signalCompliance5 records
Partake Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partake Foods leadership team
Management profileNumber of profiles
Profiles3 records
Partake Foods funding detail
Funding detailFunding overview
Funding rounds8 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partake Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partake Foods
What does Partake Foods do?
Partake Foods manufactures and sells top 9 allergen-free cookies, graham crackers, and vanilla wafers that are certified gluten-free, vegan, and non-GMO. All products are baked in a dedicated top 9 allergen-free manufacturing facility with lot-level ingredient and finished-good testing to verify allergen-free claims, and are sold through the company's own e-commerce site, major retail chains, and online marketplaces.
Is Partake Foods a public or private company?
Partake Foods is a private company. It is classified as venture growth investor backed and is currently operating.
When was Partake Foods founded?
Partake Foods was founded in 2016. It employs 11 to 50 people.
Where is Partake Foods based?
Partake Foods is headquartered in New York, United States, in the North America region.
How does Partake Foods make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and marketplace Sales.
Who are Partake Foods's main competitors?
Direct peers on record are Enjoy Life Foods, MadeGood, Free2b Foods and Goodie Girl Cookies. Broad incumbents are Simple Mills, Bobo's and Glutino. Tate & Lyle (ingredient/CPG) is listed as an others. Schoolyard Snacks is listed as an emerging player. Partake Brewing (UK) is listed as a regional player.
Does Partake Foods have an API?
No public API is recorded for Partake Foods.
What industry is Partake Foods in?
Partake Foods's product category is Allergen-Free Cookies and Snacks. Its primary akta.pro industry code is AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing, with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 311821 and its SIC code is 2052.