Gas & Oil Pakistan

What Gas & Oil Pakistan does

Gas & Oil Pakistan Ltd. (GO) is a privately-held Oil Marketing Company (OMC) founded in 2015 and headquartered in Lahore, Pakistan. It operates a nationwide retail network of over 1,300 fuel stations dispensing petrol (PMG), high-speed diesel (HSD), branded lubricants (GO Extra+, GO Extreme, and ExxonMobil's Mobil 1 via MAL Pakistan), and non-fuel services including convenience marts, car washes, and tyre shops. The company serves two primary customer segments: individual vehicle owners purchasing fuel for personal transportation, and commercial fleet operators using GO Cards (Cash, Corporate, and Fleet variants) for fuel management and reporting. The company was identified in source materials as Pakistan's fastest-growing OMC, reaching the 1,000-outlet milestone by May 2022 and 1,300+ outlets by 2026, with the largest private-sector oil storage capacity in the country at approximately 200,000 MTs.

The company's technology and platform architecture centers on a SAP S/4HANA enterprise ERP (implemented with Siemens in 2021), covering the full gamut of business processes, alongside differentiated retail formats including the goLink mobile fuel station (co-developed with ENOC Link of the UAE, launched August 2022), EV chargers (first OMC in Pakistan to deploy them), and Euro 5 compliant fuels across the network. Revenue is generated primarily through transactional unit pricing on fuel sales (HSD at Rs 311.47/L and PMG at Rs 299.50/L as of June 27, 2026, subject to government regulation), supplemented by lubricants, fleet card subscription/transaction fees, and non-fuel revenue at forecourts. Distribution combines company-operated (COCO) stations, dealer-operated stations, and mobile goLink units; digital payment partnerships with Easypaisa (QR, October 2025) and Samba Bank (ATM deployment, September 2025) extend the platform's commercial surface.

Saudi Aramco completed the acquisition of a 40% strategic stake in May 2024, marking its first downstream retail investment in Pakistan and validating GO as a strategic platform. Aramco operates 51 active fuel stations in Pakistan as of June 2026 and is expanding rapidly nationwide under the partnership. The company is led by Chairman Tariq Kirmani (also Chairman of Pakistan Refinery Limited), with a management team including COO Zeeshan Tayyeb, CCO Syed Hassan Mahmood Zaidi, and CSBDO Ammar Ali Talaat. Headcount is reported in the 1,001-5,000 range; revenue is not publicly disclosed.

Name

Gas & Oil Pakistan

Legal name

Gas & Oil Pakistan Ltd.

Website

https://gno.com.pk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gas & Oil Pakistan is a privately-held Oil Marketing Company operating 1,300+ retail fuel stations across Pakistan, dispensing petrol, diesel, and lubricants to individual consumers and commercial fleet operators via GO Cards.

Ownership category

akta.pro rank

Product category

Fuel Retail / Oil Marketing

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Gasoline Stations with Convenience Stores (457110), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

Keywords

• Fuel retail distribution
• Oil marketing
• Petroleum products
• Fleet card services
• Motor lubricants

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Retail (Petrol, Diesel): Sale of petroleum products (Petrol/HSD and Diesel/PMG) through a network of over 1,300 retail fuel stations across Pakistan. Revenue is generated through high-volume fuel sales to individual consumers, commercial fleet operators, and transport businesses.
2. Lubricants: Sale of branded lubricants including GO Extra+, GO Extreme, and engine oils through retail stations. Partnership with MAL Pakistan for exclusive premium lubricants featuring Mobil 1 product range. Non-fuel revenue stream from lubricating products.
3. Non-Fuel Revenue (NFR): Revenue from ancillary services at forecourts including convenience marts, car wash facilities, tyre shops, and other non-fuel offerings. The company explicitly identifies NFR as a strategic initiative beyond being a traditional Oil Marketing Company.
4. GO Cards / Fleet Management Services: Fleet card programs (Cash Card, Corporate Card, Fleet Card) providing fleet management tools for business customers, generating revenue through transaction processing and service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Gas & Oil Pakistan is an Oil Marketing Company that sells petrol (PMG), high-speed diesel (HSD), lubricants, and Euro 5 compliant fuels through a network of over 1,300 retail fuel stations across Pakistan. The company also offers GO Cards fleet management services for commercial fleet operators, goLink mobile fuel stations, EV charging facilities, non-fuel retail services (convenience marts, car washes, tyre shops, ATMs), and supports its distribution from approximately 200,000 MTs of private-sector oil storage capacity.

Differentiator

Problem solved

Functional benefit

Brands

• goLink: Mobile fuel station format enabling easy access and convenient fueling services; can be deployed on existing parking lots or paved areas with ability to fuel up to four vehicles simultaneously.
• GO Cards
• GORON
• GO Engine Oil
• GO RON 95 Ultra

Products and services

• Petrol / PMG (Premium Motor Gasoline) Standard petrol fuel sold at GO retail fuel stations across Pakistan for personal and commercial vehicles. Pricing is government-regulated (e.g., Rs 299.50 per liter as of June 27, 2026).
• Diesel / HSD (High-Speed Diesel) High-Speed Diesel (HSD) fuel sold at GO retail stations across Pakistan, primarily for commercial and transport vehicles. Pricing is government-regulated (e.g., Rs 311.47 per liter as of June 27, 2026).
• GO Lubricants (GO Extra+, GO Extreme, GO Engine Oil) Petroleum-based engine oils and lubricants sold across the GO retail network, including GO Extra+, GO Extreme, and GO Engine Oil variants for vehicle protection and performance.
• GORON 95 ULTRA Premium Petrol Premium high-octane petrol product designed for superior engine performance, longer distances, and smoother rides; available at GO retail outlets as part of the GORON fuel family.
• Euro 5 Compliant Fuels Higher-grade fuels meeting Euro 5 emissions standards, introduced across GO's retail network to enhance engine performance and reduce environmental impact.
• Mobil 1 Lubricants (via GO Network) ExxonMobil's flagship synthetic engine oil marketed via the GO fuel station network under an exclusive premium lubricants partnership with MAL Pakistan, available at GO retail outlets.
• GO Retail Fuel Station Network (COCO and Dealer) Over 1,300 company-branded fuel retail stations across Pakistan dispensing petrol, diesel, lubricants, and offering non-fuel services. Includes company-operated (COCO) and dealer-operated outlets.
• goLink Mobile Fuel Station Revolutionary mobile fuel station format co-developed with ENOC Link (UAE), enabling easy access and convenient fueling on existing parking lots or paved areas. Each mobile station can fuel up to four vehicles simultaneously, saves approximately 500,000 liters of fuel for motorists per year, and reduces 1,200 MTs of carbon emissions annually.
• GO Cards Fleet Management (Cash, Corporate, Fleet Cards) Fleet management solution for businesses offering Cash Card, Corporate Card, and Fleet Card variants with online fuel expense summaries, fuel purchase reports, fuel consumption reports, and fleet management controls tailored to business needs.
• Electric Vehicle (EV) Chargers Electric vehicle charging facilities deployed at GO retail stations, making GO the first Oil Marketing Company (OMC) in Pakistan to offer EV charging at forecourts.
• Non-Fuel Revenue (NFR) Services at Forecourts Ancillary forecourt services at GO's COCO retail outlets including convenience marts, car washes, tyre shops, and digital payment/ATM services, designed to diversify revenue beyond fuel sales.
• Oil Storage Depots & Terminals (Wholesale) Approximately 200,000 MTs of oil storage capacity across multiple depots and terminals — including the Mahmoodkot Terminal — constituting the largest storage capacity in Pakistan's private-sector OMC segment. Supplies the retail network and supports wholesale and distribution operations.

Quantifiable outcome

• 500,000 liters of fuel saved per year per goLink mobile station for motorists, along with 1,200 MTs of reduced carbon emissions annually
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• Easypaisa Digital BankminorGTM or Marketing Partner · 10 October 2025Gas & Oil Pakistan collaborated with Easypaisa Digital Bank for QR Merchant Acquiring, enabling easy and convenient payment collection through Easypaisa QR codes and Till Numbers across the GO Retail Network. The partnership aims to foster digital payment adoption and enhance customer convenience.
• Samba BankminorGTM or Marketing Partner · 12 September 2025GO joined hands with Samba Bank to deploy ATMs nationwide, bringing 24/7 secure banking services to every GO retail stop. A signing ceremony was held to formalize this partnership aimed at strengthening convenience with innovation.
• ENOC Link (Emirates National Oil Company)flagshipStrategic or Co-development Partner · 3 August 2022GO partnered with ENOC Link, the Emirates National Oil Company's mobile fuel delivery arm, to bring the goLink mobile fuel station concept to Pakistan. ENOC Link is a digital mobile fuel delivery service created in 2019 as part of ENOC's 'Next' digital accelerator program. The partnership enabled GO to deploy innovative mobile fueling stations across Pakistan, with ENOC Link providing operational expertise and technology transfer.
• BASF PakistancoreTechnology or Integration · 12 January 2021Gas & Oil Pakistan and BASF signed an MOU for research-based collaboration to improve fuel efficiency and reduce environmental impact. BASF provides its wide range of fuel additives for conventional fuel to help vehicles reduce fuel consumption and emissions. Both parties exchange knowledge to serve local automotive customers in Pakistan. MOU signed in the presence of Mr. Zeeshan Tayyeb, COO of GO Pakistan, and Faisal Akhtar, Managing Director of BASF Pakistan.
• Siemens PakistancoreTechnology or Integration · 1 January 2021Siemens partnered with Gas & Oil Pakistan for SAP S/4HANA implementation covering the entire gamut of business processes. Siemens provides implementation services as well as ongoing support and maintenance of the SAP ERP software. A signing ceremony was held to celebrate the commencement of this digital transformation project.
• MAL Pakistan Ltd.minorStrategic or Co-development Partner · 1 January 2021GO and MAL Pakistan signed an agreement to collaborate on developing an exclusive premium lubricants offer for the GO brand. This includes marketing of ExxonMobil flagship Mobil 1 product range through the GO fuel station network, which had more than 650 retail outlets at the time of the agreement.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Pakistan State Oil (PSO): Largest state-owned Oil Marketing Company in Pakistan, holding the dominant share of retail fuel stations and storage infrastructure nationwide. Directly comparable as GO's primary domestic competitor across petrol/diesel retail, lubricants, and fleet supply.
• Shell Pakistan: Multinational OMC operating branded retail fuel stations across Pakistan with non-fuel retail (Shell Select convenience stores) and lubricants. Competes head-to-head with GO across retail network, dealer models, and product quality tier.
• Total Parco Pakistan: Joint venture between TotalEnergies and Parco, operating retail fuel stations, lubricants, and Lubes plant in Pakistan. Directly comparable to GO as a private-sector branded OMC competing on retail footprint, fleet cards, and forecourt offerings.
• Attock Petroleum Limited (APL): Pakistan-listed OMC part of the Attock Group, with a nationwide retail fuel station network and significant storage infrastructure. Direct competitor to GO in retail fuel marketing, lubricants, and B2B fuel supply in Pakistan.
• Hascol Petroleum Limited: Pakistan-based OMC with a retail fuel station network and storage terminals. Competes with GO across retail fuel, lubricants, and non-fuel retail in Pakistan's private sector OMC landscape.
• Byco Petroleum Pakistan: Vertically integrated Pakistani petroleum company operating refineries and a retail fuel network. Comparable to GO in fuel retail, storage, and branded product marketing within Pakistan.

Broad incumbents

• Emirates National Oil Company (ENOC): UAE-based integrated OMC operating retail stations, terminals, lubricants, and the ENOC Link mobile fueling business. Directly comparable to GO through the goLink partnership and as a broader incumbent expanding digital/mobile fueling innovation.
• ADNOC Distribution: UAE-listed retail fuel operator of the ADNOC Group, with thousands of stations across the Middle East and a growing international footprint. Comparable to GO as a large, capital-intensive retail fuel operator pursuing NFR and EV charging.

Regional players

• Indian Oil Corporation: Largest Indian state-owned OMC operating the country's dominant fuel retail network alongside refining and lubricants. Comparable to GO as a high-scale downstream retail operator in the broader South Asia region.
• Hindustan Petroleum Corporation Limited (HPCL): Indian OMC operating a nationwide network of retail fuel stations, LPG distributorships, and lubricants. Comparable to GO as a regional South Asian OMC with broad downstream product range and forecourt services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gas & Oil Pakistan