What Shell Pakistan does

Shell Pakistan, now operating as Wafi Energy Pakistan Limited following the January 2025 corporate renaming, is the exclusive Shell brand licensee in Pakistan and is majority-owned (87.78%) by Saudi Arabia's Wafi Energy, an affiliate of the Asyad Group, following its November 2024 acquisition of the legacy Shell Pakistan Limited. The company distributes and retails petroleum products through a network of 740+ Shell-branded forecourts across Pakistan, complemented by Shell Select convenience retail and Shell Recharge DC fast EV charging at select sites. Its core product portfolio comprises premium and standard automotive fuels (New + Improved Shell V-Power, Shell Super, Shell Diesel), a full range of consumer and industrial lubricants (Shell Helix passenger-car oils, Shell Advance motorcycle oils, Shell Rimula heavy-duty oils, plus industrial grades such as hydraulic, gear, transformer, and refrigeration oils), and enterprise mobility services including the Shell Card, Shell Fleet Hub, Shell Telematics, and carbon-offset programs. Shell Pakistan's lubricants business is anchored by the proprietary PurePlus gas-to-liquid base oil technology and long-tenured OEM alliances (Scuderia Ferrari HP, Ducati Corse, BMW Motorrad, Hyundai, Maserati), and the company holds the #1 brand share preference in Pakistan's fuel and lubricants market.

The business model is predominantly transactional: unit-priced fuel and lubricant sales through the retail network and lubricant distributors, supplemented by subscription/recurring revenue from the Shell Card fleet program and convenience-store transactions at Shell Select. Go-to-market combines direct-to-consumer retail (740+ stations, station locator, LubeMatch tool, miGarage app) with enterprise field sales to industrial customers in construction, mining, cement, agriculture, power, and manufacturing, plus co-branded OEM partnerships (Hyundai Nishat Motors) and digital channels including the Daraz.pk Shell Lube Shop and Raast QR payments. Pricing is publicly disclosed (e.g., Super at Rs 310.71/L and Diesel at Rs 323.30/L as of July 2026; lubricant price list effective May 2026), and the company markets through motorsport sponsorships, social media (Instagram, YouTube, Facebook, X, LinkedIn), website content tools, retail promotions, and OEM/brand partnerships. With approximately 400+ direct employees and a 75+ year operating legacy in Pakistan, the company is positioned as a premium, brand-led integrated fuel and lubricants retailer under new Saudi strategic ownership.

Name

Shell Pakistan

Legal name

Wafi Energy Pakistan Limited

Website

https://shell.com.pk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wafi Energy Pakistan Limited (formerly Shell Pakistan) is a Pakistan-based fuel and lubricants retailer operating 740+ Shell-branded forecourts, Shell Select convenience stores, EV charging, and Shell Card fleet services, serving motorists, fleet operators, and industrial customers with Shell's proprietary lubricant technology.

Ownership category

akta.pro rank

Product category

Fuel Retail and Lubricants

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Petroleum fuel retail
• Engine lubricants
• Fleet management solutions
• EV charging network
• Convenience retail stores

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail: Sale of automotive fuels including Shell V-Power, Super Unleaded, and diesel through Shell's network of 740+ retail stations across Pakistan.
2. Lubricants: Sale of automotive and industrial lubricants including Shell Helix (car oils), Shell Advance (motorcycle oils), and Shell Rimula (truck/heavy-duty oils). Shell is the number one lubricant supplier in Pakistan.
3. Non-fuel Retail (Shell Select): Convenience retail operations at Shell stations offering snacks, beverages, groceries, ice creams, frozen foods, and beverages.
4. Fleet Card Services: Shell Card and fleet management solutions for business customers, providing mobility products, fuel and lubricant purchasing, fleet control via Shell Fleet Hub, and carbon-offset programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Shell Pakistan (now Wafi Energy Pakistan Limited) distributes and retails automotive fuels (Shell V-Power, Shell Super, Shell Diesel), a comprehensive range of lubricants (Shell Helix for cars, Shell Advance for motorcycles, Shell Rimula for heavy-duty trucks, and industrial grades), and operates a network of 740+ retail stations across Pakistan. The offering extends to convenience retail (Shell Select), electric vehicle charging (Shell Recharge), and business mobility services including the Shell Fuel Card, Shell Fleet Hub, and Shell Telematics for fleet operators.

Product overview

Shell Pakistan operates as an integrated energy company offering a comprehensive portfolio of petroleum products and mobility solutions. The core offerings include premium fuels (Shell V-Power, Shell Super, Shell Diesel) distributed through a network of 640+ Shell stations, complemented by a full range of lubricants including Shell Helix car engine oils, Shell Advance motorcycle oils, and Shell Rimula heavy-duty truck oils. The product ecosystem includes Shell Select convenience stores, Shell Recharge EV charging services, and Shell Fleet Solutions (including the Shell Fuel Card, Shell Fleet Hub, and Shell Telematics) for business customers. Shell Pakistan is the number one global lubricant supplier and maintains technology partnerships with Scuderia Ferrari HP, Ducati, BMW Motorsport, Hyundai, and Maserati.

Differentiator

Problem solved

Functional benefit

Brands

• Shell V-Power: Premium fuel product with improved formulation for better engine performance
• Shell V-Power NiTRO+
• Shell Helix
• Shell Advance
• Shell Rimula
• Shell Select
• Shell Recharge
• Shell Card

Products and services

• Shell V-Power Premium gasoline fuel with advanced formulation designed to deliver more power, faster acceleration, and engine cleaning properties. The only fuel used, trusted, and recommended by Scuderia Ferrari HP, available across Pakistan through Shell's retail station network.
• Shell Helix Car Engine Oils Premium passenger car engine oils available in fully synthetic (Shell Helix Ultra with PurePlus Technology), semi-synthetic, and mineral grades for ultimate engine protection and performance.
• Shell Advance Motorcycle Engine Oils Engine oils formulated for complete motorcycle protection, featuring PurePlus Technology and special additives for high-temperature performance, available in synthetic, semi-synthetic, and mineral variants for all motorcycle types.
• Shell Rimula Truck and Heavy-Duty Engine Oils Heavy-duty diesel engine oils with adaptive technology providing wear protection, deposit protection, acid protection, and improved fuel economy for commercial trucks and heavy-duty applications.
• Shell Recharge EV Charging Electric vehicle DC fast charging service available at select Shell stations in Pakistan, providing reliable charging infrastructure for electric vehicle owners.
• Shell Fuel Card and Fleet Solutions Business fleet card and mobility solution enabling companies to purchase fuels and lubricants, manage fleet spending via Shell Fleet Hub, access smart insights through Shell Telematics, and participate in carbon-offset programs.
• Industrial Lubricants Comprehensive range of industrial lubricants including hydraulic fluids, gear oils, greases, transformer oils, heat transfer oils, refrigeration oils, and coolants for sectors including construction, mining, cement, agriculture, power, manufacturing, and metals.
• Shell Select Convenience Stores Convenience retail outlets at Shell stations offering snacks, beverages, groceries, ice creams, frozen foods, and everyday essentials to travelers and motorists.
• Shell Super and Shell Diesel Fuels Standard gasoline (Shell Super) and diesel fuels available at Shell retail stations across Pakistan for passenger vehicles and commercial vehicles.
• Shell Helix HX8 0W-20 AH (Hyundai Co-Branded Lubricant) OEM-approved co-developed engine oil formulated to meet Hyundai engine specifications and local driving conditions in Pakistan, the second co-branded lubricant under the Hyundai-Shell strategic partnership.

Quantifiable outcome

• 45% better protection for engine compared to ordinary oils - Shell Helix Ultra vs average oils (OM646LA test CEC L-099-08)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered major and flagship.

• Hyundai Nishat MotorsmajorStrategic or Co-development Partner · 29 January 2026Wafi Energy Pakistan Limited and Hyundai Nishat Motors signed a strategic agreement to supply Shell lubricants for Hyundai vehicles in Pakistan. The partnership launched 'Shell Helix HX8 0W-20 AH', co-developed to meet Hyundai engine specifications and local driving conditions. This is the second co-branded lubricant under the Hyundai-Shell collaboration.
• Scuderia Ferrari HPflagshipStrategic or Co-development PartnerShell's Innovation Partnership with Scuderia Ferrari HP is one of the longest and most successful in motorsport, spanning over 75 years since the first Formula 1 World Championship victory at Silverstone in 1951. Shell V-Power is the only fuel used, trusted and recommended by Ferrari. The partnership develops advanced sustainable race fuels meeting FIA 2026 regulations and includes technical collaboration on lubricants and coolants for Ferrari's Formula 1 and endurance racing programs.
• Ducati CorseflagshipStrategic or Co-development PartnerTechnical partnership between Shell and Ducati has been one of the most successful in motorsport, recently extended through 2027. Since 1999, the partnership has contributed to multiple Constructors' and Riders' Championships including back-to-back MotoGP titles with Francesco Bagnaia. Shell provides bespoke V-Power race fuels and Shell Advance engine oils. Every Ducati road bike leaves the factory with Shell Advance oil and Shell V-Power fuel.
• BMW MotorsportmajorStrategic or Co-development PartnerBMW Motorsport and Shell have a Premium Technology Partnership. Shell scientists work closely with BMW Motorsport engineers to fit benefits of PurePlus Technology into BMW M4 DTM cars. Shell is creating high performance lubricants for BMW's racing programs.
• Hyundai MotorsportmajorStrategic or Co-development PartnerShell and Hyundai have been global partners since 2005 with a global aftermarket agreement across 67 markets. As Title Sponsor and Technical Partner, Shell co-engineers winning edge for Hyundai Motorsport competing at World Rally Championships (WRC). Shell Helix Ultra helped develop an extra 1.5 horsepower for Hyundai.
• MaseratimajorStrategic or Co-development PartnerShell Helix Ultra partners with Maserati. Every Maserati leaving the production line is filled with Shell Helix Ultra Maserati. The partnership focuses on protecting horsepower and maintaining performance of Italian luxury vehicles.
• BMW AG (Motorcycle)majorOEM/ Whitelabel/ Licensing PartnerShell chosen by BMW AG as its only recommended global supplier for factory-fill and aftermarket engine oils for BMW Motorrad. From 2015, Shell produces and supplies BMW's branded engine oils available at BMW Group's network of 3,500+ dealers in 140+ countries.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hascol Petroleum: Pakistan-based oil marketing company operating fuel retail stations and lubricants distribution. Competes directly with Shell Pakistan in retail fuels and lubricant market share, particularly in major urban markets.
• Pakistan State Oil Company (PSO): Pakistan's largest state-owned oil marketing company and dominant fuel retail network operator. PSO is the primary direct competitor to Shell Pakistan in retail fuels, lubricants distribution, and fleet services across the country.
• Chevron Pakistan (Caltex): Pakistan operations of Chevron's Caltex brand operating fuel retail stations and lubricants distribution. Directly competes with Shell Pakistan in branded fuels and lubricants across the country.
• Attock Petroleum: Pakistan-listed oil marketing company with fuel retail and lubricant operations. Comparable to Shell Pakistan as a domestic OMC competing for station footprint, fleet customers, and lubricant share.
• TotalEnergies Marketing Pakistan: Subsidiary of French major TotalEnergies operating fuel retail stations and lubricant distribution in Pakistan. Directly competes with Shell Pakistan in branded fuels, lubricants (Total Quartz), and convenience retail at forecourts.
• Castrol Pakistan (BP): BP's lubricants brand with presence in Pakistan's automotive and industrial lubricant market. Direct competitor to Shell Helix, Shell Rimula, and Shell Advance in Pakistan's premium lubricant segment.

Broad incumbents

• Shell plc: Former majority parent of Shell Pakistan until November 2024; remains the global brand licensor and technology source for PurePlus, Shell V-Power, and Shell Helix product lines. Relevant as the ultimate benchmark for global lubricants leadership and the source of proprietary technology used in Pakistan.

Regional players

• Indian Oil Corporation: India's largest oil marketing company operating an extensive fuel retail and lubricant network. Comparable as a regional peer in South Asia's downstream fuels and lubricants market, serving similar consumer and commercial customer needs.
• Reliance BP Mobility: Joint venture between Reliance Industries and BP operating fuel retail stations across India. Comparable as a regional South Asian fuel retail and lubricants operator leveraging global brand and technology partnerships.

Emerging players

• Puma Energy: Global downstream energy company focused on emerging markets with fuel retail and lubricants operations. Comparable as a foreign-affiliated fuel retailer expanding in developing markets with a similar multi-country operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shell
• YouTubeyoutube.com/user/Shell
• Facebookfacebook.com/Shell
• LinkedInlinkedin.com/company/shell
• Instagraminstagram.com/shell_pk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shell Pakistan