Plan B
Plan B Entertainment is Brad Pitt's film and television production company, founded in 2006 and majority-owned by KKR-backed Mediawan. The company produces premium films and limited series for global streaming platforms, recently expanding into Europe via Plan B Europe.
- Company typePrivate
- Founded2006
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Plan B does
Plan B Entertainment is a film and television production company founded by Brad Pitt in 2006 and headquartered in Beverly Hills, California. The company develops and produces premium feature films and limited or streaming television series, with content distributed through major theatrical distributors and global streaming platforms including Netflix and Amazon MGM Studios. In December 2022, KKR-backed European media conglomerate Mediawan acquired a majority stake for over $300 million, transforming Brad Pitt into a structural equity holder while preserving creative autonomy under Mediawan's federated operating model that spans approximately 80 European production entities and over 400 titles annually.
Plan B firmographics
Firmographics- Name
- Plan B
- Legal name
- Plan B Entertainment
- Website
- https://planbent.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plan B Entertainment is Brad Pitt's film and television production company, founded in 2006 and majority-owned by KKR-backed Mediawan. The company produces premium films and limited series for global streaming platforms, recently expanding into Europe via Plan B Europe.
- Ownership category
- akta.pro rank
Plan B industry classification
Industry- Product category
- Live Theatrical Production Services
- NAICS
- Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190), Performing Arts Companies (7111)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Broadway & Commercial Theatre Productions (MPAGABAA)
- akta.pro secondary industries
- Theater, Musicals & Performing Arts (THAJAFAB), Touring Theatre Productions (MPAGABAC)
Keywords
Where Plan B is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Plan B business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels1 record
Plan B product offering
Product offeringCore offering
Plan-B Entertainment develops, presents, and produces high-caliber theatrical events for audiences across the United States, delivering top-tier national and regional tours of established Broadway titles as well as original theatrical works. The company collaborates with venue presenters and concert associations to bring Broadway-caliber shows to their markets to fill out a season, and additionally rents out rehearsal studio spaces (Studio B) in North Hollywood.
Product overview
Plan-B Entertainment is a theatrical production company specializing in developing, presenting, and producing high-caliber theatrical events across the nation. The company operates a dual offering: (1) Broadway Tours and Original Productions as the core portfolio, including national and regional tours of Broadway titles such as Les Misérables, Chicago, Cabaret, RENT, Grease, Evita, Joseph and the Amazing Technicolor Dreamcoat, A Chorus Line, The Full Monty, The King and I, My Fair Lady, Beauty and the Beast, Peter Pan, Miracle on 34th Street, Narnia, Little Shop of Horrors, Jersey Boys, Forever Plaid, Footloose, 42nd Street, Aida, Billy Elliot, Copacabana, Beehive, Always Patsy Cline, Paris, and Old Jews Telling Jokes, alongside original productions like Big Band Christmas, Tis' the Season, Jingle Bell Rock, Beyond Celtic, New York State of Mind, Mermaids, and Disney's The Little Mermaid; and (2) Studio B Rental Facilities as a secondary offering, providing rehearsal and performance studio spaces in North Hollywood for vocal, dance, acting classes, workshops, casting sessions, and theater company use.
Differentiator
Problem solved
Functional benefit
Brands
- Plan B Europe: European subsidiary focused on film and television production across UK and Europe, launched in September 2025.
Products and services
- Broadway National and Regional Tours National and regional touring productions of established Broadway titles, presented in collaboration with venue presenters, concert associations, and casino showrooms nationwide.
- Original Theatrical Productions Company-developed original theatrical productions including holiday revues, music tribute shows, Celtic music specials, and musical comedies, presented at venues and on tour.
- Studio B Rental Facilities Rental studio spaces in North Hollywood featuring two private studios with high ceilings and large workspaces, suitable for vocal, dance, acting, and yoga classes, workshops, photography sessions, casting, and theater company rehearsals.
- Family and Licensed-Character Theatrical Productions Family-friendly theatrical touring productions based on licensed properties including Disney's The Little Mermaid and Dora the Explorer, presented to regional venues and family audiences.
- Renault's Speakeasy Immersive Theatrical Experience Immersive theatrical entertainment experience presented at the Eldorado Casino Resort Showroom in Reno, Nevada, featuring the show THE FLOORSHOW – Experience the Reimagined.
Quantifiable outcome
- 146 million views in 91 days
- +2 more outcomes
Companies that use Plan B
Customer profileSegments2 records
Ideal customer profiles2 records
Plan B technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plan B partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Warp FilmscoreProduction company that co-produced the Netflix series 'Adolescence' with Plan B Entertainment. The series won the BAFTA Television Award for Limited Drama and achieved 146 million views in 91 days.
- Free AssociationcoreProduction company founded by Channing Tatum and Reid Carolin, co-producing 'Isle of Man' film with Plan B Entertainment. Directed by Reid Carolin with Channing Tatum starring.
- Entertainment 360majorProduction company backing 'Isle of Man' film alongside Plan B Entertainment, Free Association, and Amazon MGM Studios.
- MubimajorStreaming platform co-producing 'Teenage Sex and Death at Camp Miasma' with Plan B Entertainment. Film premiered as opening film of Cannes' Un Certain Regard and closing film for SXSW London.
- Box to Box FilmsmajorProduction company producing the Isle of Man TT docuseries alongside the feature film. Projects acquired by Amazon MGM Studios.
- Amazon MGM StudioscoreMajor studio distributing 'Isle of Man' feature film and docuseries about the Isle of Man TT motorcycle races.
- TeoremaminorMexican production company that co-produced 'Olmo' with Plan B Entertainment.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Plan B competitors and assessment
Company assessmentDirect peers
- A24: Independent film and television production company producing prestige originals for theatrical and streaming release. A24's model of award-winning, talent-driven productions closely mirrors Plan B's positioning, with comparable deal structures across Netflix and Amazon.
- Annapurna Pictures: Independent production company focused on prestige film and television content with deep talent relationships. Annapurna's portfolio of auteur-driven projects and direct streaming deals makes it one of the closest comparables to Plan B's operating model.
- Participant Media: Independent production company developing premium film and streaming content with a thematic orientation. Participant's slate strategy and streaming-first deals (notably with Netflix) parallel Plan B's distribution approach and content positioning.
- Imagine Entertainment: Long-running independent production company founded by Ron Howard and Brian Grazer producing prestige film and television content. Imagine's celebrity-founder-anchored model and slate breadth are highly comparable to Plan B's structure.
- Amblin Partners: Steven Spielberg's film and television production company producing prestige theatrical and streaming content globally. Amblin's founder-driven prestige positioning, partnerships with major streamers, and international co-production footprint closely parallel Plan B's strategic profile.
- Bad Robot: J.J. Abrams' production company developing prestige film and television projects across broadcast and streaming. Bad Robot's founder-brand-anchored deal flow and long-running streamer relationships (historically WarnerMedia, now various) make it a structural peer.
- Skydance Media: Independent film and television production company with broad streaming and theatrical output, recently merged with Paramount. Skydance's premium tentpole strategy and platform-aligned deal flow make it a comparable scaled-independent peer.
- Legendary Entertainment: Independent film and television studio producing theatrical franchises and premium streaming content. Legendary's mixed theatrical/streaming distribution model and partnership with major platforms aligns with Plan B's go-to-market approach.
- Blumhouse Productions: Independent production company producing film and television across horror and prestige genres. Blumhouse's high-volume streaming deal model (notably with Amazon) and capital-efficient production structure provide a useful comparison to Plan B's streamer-centric strategy.
- See-Saw Films: Indep
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Plan B social profiles
Digital presencePlan B financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan B leadership team
Management profileNumber of profiles
Profiles1 record
Plan B subsidiaries and ownership
Company hierarchySubsidiaries1 record
Plan B funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan B M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan B
What does Plan B do?
Plan-B Entertainment develops, presents, and produces high-caliber theatrical events for audiences across the United States, delivering top-tier national and regional tours of established Broadway titles as well as original theatrical works. The company collaborates with venue presenters and concert associations to bring Broadway-caliber shows to their markets to fill out a season, and additionally rents out rehearsal studio spaces (Studio B) in North Hollywood.
Is Plan B a public or private company?
Plan B is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plan B founded?
Plan B was founded in 2006. It employs 11 to 50 people.
Where is Plan B based?
Plan B is headquartered in Beverly Hills, United States, in the North America region.
Who are Plan B's main competitors?
Direct peers on record are A24, Annapurna Pictures, Participant Media, Imagine Entertainment, Amblin Partners, Bad Robot, Skydance Media, Legendary Entertainment, Blumhouse Productions and See-Saw Films.
Does Plan B have an API?
No public API is recorded for Plan B.
What industry is Plan B in?
Plan B's product category is Live Theatrical Production Services. Its primary akta.pro industry code is MPAGABAA, Broadway & Commercial Theatre Productions, with a secondary code of THAJAFAB, Theater, Musicals & Performing Arts. Its NAICS code is 711110 and its SIC code is 7812.