Plan B

What Plan B does

Plan B Entertainment is a film and television production company founded by Brad Pitt in 2006 and headquartered in Beverly Hills, California. The company develops and produces premium feature films and limited or streaming television series, with content distributed through major theatrical distributors and global streaming platforms including Netflix and Amazon MGM Studios. In December 2022, KKR-backed European media conglomerate Mediawan acquired a majority stake for over $300 million, transforming Brad Pitt into a structural equity holder while preserving creative autonomy under Mediawan's federated operating model that spans approximately 80 European production entities and over 400 titles annually.

Name

Plan B

Legal name

Plan B Entertainment

Website

https://planbent.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Plan B Entertainment is Brad Pitt's film and television production company, founded in 2006 and majority-owned by KKR-backed Mediawan. The company produces premium films and limited series for global streaming platforms, recently expanding into Europe via Plan B Europe.

Ownership category

akta.pro rank

Product category

Live Theatrical Production Services

NAICS

Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190), Performing Arts Companies (7111)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Touring Theatre Productions (MPAGABAC)

Keywords

• Theatrical production services
• Broadway touring shows
• Original stage productions
• Rehearsal studio rentals
• Live entertainment events

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels1 record

Core offering

Plan-B Entertainment develops, presents, and produces high-caliber theatrical events for audiences across the United States, delivering top-tier national and regional tours of established Broadway titles as well as original theatrical works. The company collaborates with venue presenters and concert associations to bring Broadway-caliber shows to their markets to fill out a season, and additionally rents out rehearsal studio spaces (Studio B) in North Hollywood.

Product overview

Plan-B Entertainment is a theatrical production company specializing in developing, presenting, and producing high-caliber theatrical events across the nation. The company operates a dual offering: (1) Broadway Tours and Original Productions as the core portfolio, including national and regional tours of Broadway titles such as Les Misérables, Chicago, Cabaret, RENT, Grease, Evita, Joseph and the Amazing Technicolor Dreamcoat, A Chorus Line, The Full Monty, The King and I, My Fair Lady, Beauty and the Beast, Peter Pan, Miracle on 34th Street, Narnia, Little Shop of Horrors, Jersey Boys, Forever Plaid, Footloose, 42nd Street, Aida, Billy Elliot, Copacabana, Beehive, Always Patsy Cline, Paris, and Old Jews Telling Jokes, alongside original productions like Big Band Christmas, Tis' the Season, Jingle Bell Rock, Beyond Celtic, New York State of Mind, Mermaids, and Disney's The Little Mermaid; and (2) Studio B Rental Facilities as a secondary offering, providing rehearsal and performance studio spaces in North Hollywood for vocal, dance, acting classes, workshops, casting sessions, and theater company use.

Differentiator

Problem solved

Functional benefit

Brands

• Plan B Europe: European subsidiary focused on film and television production across UK and Europe, launched in September 2025.

Products and services

• Broadway National and Regional Tours National and regional touring productions of established Broadway titles, presented in collaboration with venue presenters, concert associations, and casino showrooms nationwide.
• Original Theatrical Productions Company-developed original theatrical productions including holiday revues, music tribute shows, Celtic music specials, and musical comedies, presented at venues and on tour.
• Studio B Rental Facilities Rental studio spaces in North Hollywood featuring two private studios with high ceilings and large workspaces, suitable for vocal, dance, acting, and yoga classes, workshops, photography sessions, casting, and theater company rehearsals.
• Family and Licensed-Character Theatrical Productions Family-friendly theatrical touring productions based on licensed properties including Disney's The Little Mermaid and Dora the Explorer, presented to regional venues and family audiences.
• Renault's Speakeasy Immersive Theatrical Experience Immersive theatrical entertainment experience presented at the Eldorado Casino Resort Showroom in Reno, Nevada, featuring the show THE FLOORSHOW – Experience the Reimagined.

Quantifiable outcome

• 146 million views in 91 days
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Warp FilmscoreStrategic or Co-development PartnerProduction company that co-produced the Netflix series 'Adolescence' with Plan B Entertainment. The series won the BAFTA Television Award for Limited Drama and achieved 146 million views in 91 days.
• Free AssociationcoreStrategic or Co-development PartnerProduction company founded by Channing Tatum and Reid Carolin, co-producing 'Isle of Man' film with Plan B Entertainment. Directed by Reid Carolin with Channing Tatum starring.
• Entertainment 360majorStrategic or Co-development PartnerProduction company backing 'Isle of Man' film alongside Plan B Entertainment, Free Association, and Amazon MGM Studios.
• MubimajorStrategic or Co-development PartnerStreaming platform co-producing 'Teenage Sex and Death at Camp Miasma' with Plan B Entertainment. Film premiered as opening film of Cannes' Un Certain Regard and closing film for SXSW London.
• Box to Box FilmsmajorStrategic or Co-development PartnerProduction company producing the Isle of Man TT docuseries alongside the feature film. Projects acquired by Amazon MGM Studios.
• Amazon MGM StudioscoreStrategic or Co-development PartnerMajor studio distributing 'Isle of Man' feature film and docuseries about the Isle of Man TT motorcycle races.
• TeoremaminorStrategic or Co-development PartnerMexican production company that co-produced 'Olmo' with Plan B Entertainment.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• A24: Independent film and television production company producing prestige originals for theatrical and streaming release. A24's model of award-winning, talent-driven productions closely mirrors Plan B's positioning, with comparable deal structures across Netflix and Amazon.
• Annapurna Pictures: Independent production company focused on prestige film and television content with deep talent relationships. Annapurna's portfolio of auteur-driven projects and direct streaming deals makes it one of the closest comparables to Plan B's operating model.
• Participant Media: Independent production company developing premium film and streaming content with a thematic orientation. Participant's slate strategy and streaming-first deals (notably with Netflix) parallel Plan B's distribution approach and content positioning.
• Imagine Entertainment: Long-running independent production company founded by Ron Howard and Brian Grazer producing prestige film and television content. Imagine's celebrity-founder-anchored model and slate breadth are highly comparable to Plan B's structure.
• Amblin Partners: Steven Spielberg's film and television production company producing prestige theatrical and streaming content globally. Amblin's founder-driven prestige positioning, partnerships with major streamers, and international co-production footprint closely parallel Plan B's strategic profile.
• Bad Robot: J.J. Abrams' production company developing prestige film and television projects across broadcast and streaming. Bad Robot's founder-brand-anchored deal flow and long-running streamer relationships (historically WarnerMedia, now various) make it a structural peer.
• Skydance Media: Independent film and television production company with broad streaming and theatrical output, recently merged with Paramount. Skydance's premium tentpole strategy and platform-aligned deal flow make it a comparable scaled-independent peer.
• Legendary Entertainment: Independent film and television studio producing theatrical franchises and premium streaming content. Legendary's mixed theatrical/streaming distribution model and partnership with major platforms aligns with Plan B's go-to-market approach.
• Blumhouse Productions: Independent production company producing film and television across horror and prestige genres. Blumhouse's high-volume streaming deal model (notably with Amazon) and capital-efficient production structure provide a useful comparison to Plan B's streamer-centric strategy.
• See-Saw Films: Indep

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bradpitt-plan-B-Entertainment-100086924836209
• LinkedInlinkedin.com/company/plan-b-entertainment-1815

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan B