Priority One Heating & Air Conditioning

What Priority One Heating & Air Conditioning does

Priority One Heating & Air Conditioning is a residential HVAC services provider headquartered in Eugene, Oregon, founded in 1998 and operating across Lane County. The company installs, repairs, maintains, and replaces heating and cooling systems — including furnaces, heat pumps, central air conditioning, and ductless mini-split systems — for residential homeowners. Service lines also cover indoor air quality solutions (whole-home air purification, high-performance filtration, ventilation, and dehumidification) explicitly oriented to the Pacific Northwest climate. There is no proprietary technology platform; delivery relies on licensed, NATE-certified technicians performing in-home service calls, with 24/7 emergency availability and same-day service positioning.

The business operates on a direct-to-consumer model, acquiring customers via its website, phone, Nextdoor presence, local SEO pages covering more than a dozen Lane County communities, and customer reviews/referrals. Revenue is generated primarily through one-time installation projects and on-demand repair service calls billed on a quote-based, pay-as-you-go basis with upfront pricing, supplemented by a recurring Savings Club maintenance membership. Pricing is not publicly listed; the company instead provides diagnostics-based quotes and offers financing through lending partners to improve affordability for homeowners.

In June 2026, Priority One was acquired by Advantage Services Group (ASG), a company building a national residential services platform. Priority One continues operating under its existing brand as an ASG subsidiary, gaining access to broader operational infrastructure while retaining its local Eugene identity. Founder Tina Milligan is listed as co-owner, and the legal entity is registered as Central Oregon Heating & Cooling, Inc. in Oregon. The company employs between 11 and 50 people, and revenue is not publicly disclosed.

Name

Priority One Heating & Air Conditioning

Legal name

Central Oregon Heating & Cooling, Inc.

Website

https://priorityoneheating.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Priority One Heating & Air Conditioning is a residential HVAC services provider founded in 1998 in Eugene, Oregon, serving homeowners across Lane County with installation, repair, maintenance, and indoor air quality services, now operating as a subsidiary of Advantage Services Group.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Facilities Support Services (561210)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

HVAC Service, Maintenance & Repair (BPABACAA), HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK), HVAC System Replacement & Change-Outs (HSAOAGAB), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ), Ventilation System Installation (Exhaust Fans, ERV/HRV, Make-Up Air) (HSAOAGAI)

Keywords

• Residential HVAC services
• Heating and cooling repair
• Furnace installation
• Air conditioning services
• Heat pump services

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. HVAC Installation Services: One-time installation of new heating and cooling systems including furnaces, heat pumps, central AC, and ductless mini-splits. Revenue is generated per project based on equipment type, system size, and labor requirements.
2. HVAC Repair Services: On-demand repair services for furnaces, heat pumps, air conditioners, and related HVAC equipment. Revenue is generated per service call with upfront pricing disclosed before work begins. Emergency repair services available 24/7.
3. HVAC Maintenance Services: Preventative maintenance programs including seasonal tune-ups and the Savings Club membership program. Revenue is generated through scheduled maintenance appointments and ongoing service plan memberships.
4. Indoor Air Quality Services: Services including air purification, dehumidification, filtration upgrades, and ventilation improvements. Revenue generated per installation project or service call.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Priority One Heating & Air Conditioning is a residential HVAC services company that installs, repairs, replaces, and maintains heating and cooling systems (furnaces, heat pumps, central AC, and ductless mini-splits) for homeowners in Eugene, Springfield, and surrounding Lane County, Oregon communities. The company also delivers indoor air quality, dehumidification, ductwork, and 24/7 emergency HVAC services, supported by licensed and NATE-certified technicians, same-day scheduling, upfront pricing, and a recurring maintenance Savings Club.

Product overview

Priority One Heating & Air Conditioning operates as a residential HVAC service company offering a unified suite of heating, cooling, and indoor air quality services. The company's core portfolio consists of air conditioning services (repair, installation, replacement), furnace services (gas and electric), heat pump services (including ductless systems), and indoor air quality solutions (air purification, dehumidification, ventilation). These services are delivered through licensed technicians across Lane County, Oregon, with emergency 24/7 availability. The company also offers preventive maintenance programs and serves as a one-stop provider for all residential HVAC needs in the Eugene-Springfield metropolitan area and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services

Quantifiable outcome

• Same-day service available for most appointments
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Advantage Services Group (ASG)flagshipStrategic or Co-development Partner · 8 June 2026Priority One Heating & Air Conditioning was acquired by Advantage Services Group in June 2026. The transaction expands ASG's Pacific Northwest presence. Priority One continues operating under its existing brand while gaining access to ASG's operational infrastructure and resources for accelerated growth. ASG is building a national residential services platform and views Priority One's nearly three-decade track record and loyal customer base as strategically valuable.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Advantage Services Group: Strategic acquirer and now parent of Priority One; ASG is a residential services platform actively building a national footprint via HVAC and home-services rollups, making it the most direct functional peer from a portfolio strategy and operating model perspective.
• One Hour Heating & Air Conditioning: National residential HVAC service franchise under Authority Brands offering install, repair, and maintenance with strong local-marketing playbooks; comparable in service mix, customer segment (residential homeowners), and 24/7 emergency positioning.
• Bell Brothers Heating, Air & Plumbing: Mid-sized residential HVAC and plumbing service company in the Western U.S. with similar installation/repair/maintenance model, NATE-certified technician positioning, and direct-to-consumer local marketing.
• Goettl Air Conditioning & Plumbing: Regional residential HVAC and plumbing services operator in the Western U.S. with comparable service portfolio (install, repair, maintenance, IAQ) and a similar direct-to-consumer local brand model.
• Woodfin – Your Home Team: Regional residential HVAC, plumbing, and electrical services operator with a similar single-market-dominant model, technician-led delivery, and emphasis on membership/maintenance programs.
• FurnaceMan / Burgess Heating, Cooling & Plumbing: Mid-sized residential HVAC and plumbing service company in the Pacific Northwest with overlapping Lane County / Willamette Valley market exposure and comparable service portfolio, technician model, and direct-to-consumer marketing approach.

Broad incumbents

• ARS / Rescue Rooter: Large national residential HVAC, plumbing, and sewer service operator (American Residential Services). Comparable end-market (residential service) and service breadth, but at substantially greater scale and multi-trade offering.
• Service Experts Heating & Air Conditioning: National residential HVAC service and replacement brand with broad U.S. footprint and HVAC-only focus; directly comparable in product/service mix, but operates as a scaled incumbent across many metros rather than a single local market.
• Petro Home Services: Multi-region residential HVAC, plumbing, and home services platform with PE backing; operates the same direct-to-consumer service model at a larger scale and pursues rollup-style growth comparable to ASG's strategy around Priority One.

Regional players

• Pacific Heating & Cooling: Residential HVAC service and installation company based in the Pacific Northwest; competes in overlapping Oregon/Washington homeowner markets and faces identical regional climate, IAQ, and heat-pump electrification dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/priorityoneheat
• Facebookfacebook.com/PriorityOneHeatingAndAirConditioning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority One Heating & Air Conditioning