LivNow Relocation

What LivNow Relocation does

LivNow Relocation, founded in January 2022 by Maureen Longoria (CEO) and Lisa Burns and headquartered in Glen Ellyn, Illinois, provides relocation management and transition services targeted at adults aged 55 and older who are moving into 55+ active adult communities, independent living, assisted living, memory care, and life-plan/CCRC communities. The company serves two primary customer sets: (a) B2C — seniors and their adult children coordinating moves and downsizing, and (b) B2B — senior living operators seeking to accelerate move-ins and reduce sales-team burden around the deposit-to-move-in interval. A third stream, LivNow Legacy, provides estate-settlement services to executors, trustees, financial institutions, and estate attorneys managing property disposition, clean-outs, and asset liquidation after a death.

Service delivery is built around a Dedicated Relocation Specialist acting as a single point of contact who coordinates a vetted nationwide network of certified providers — movers, real estate agents, professional organizers, estate sale companies, and home service providers — across the entire United States. The proprietary LivNow App (alongside the Good Move App) centralizes move-progress tracking, document access, and communication. Revenue is generated through professional-services fees for relocation and estate-settlement engagements, affiliate referral fees from certified real estate agents (a portion of which is donated back to senior living communities' benevolent funds), and managed-services revenue flowing through group purchasing network partnerships with LCS Group Purchasing and Link-age Solutions.

The company is a privately held, women-owned enterprise with 1–10 employees, BBB accreditation, and an AARP AgeTech Collaborative affiliation that resulted in investment by AARP. Channel reach is expanding through preferred-provider arrangements with the two largest senior living group purchasing organizations in the US, positioning the firm as an embedded transition-services layer across the senior living ecosystem rather than a standalone moving or real estate referral business.

Name

LivNow Relocation

Legal name

LivNow Relocation

Website

https://livnowrelocation.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

LivNow Relocation is a US-based relocation management company, founded in 2022, that coordinates moves into senior living communities by pairing a Dedicated Relocation Specialist with a proprietary mobile platform and a vetted nationwide network of certified movers, real estate agents, and organizers.

Ownership category

akta.pro rank

Product category

Senior Relocation Management Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Community Housing Services (624229)

SIC

Services-Social Services (8300), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Senior Move Management (HSAFAFAD)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Packing, Unpacking & Set-Up Services (HSAFAFAB), Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Senior relocation services
• Estate settlement services
• Relocation management
• Downsizing coordination
• Senior move management

Headquarters

HQ city

Glen Ellyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Relocation Management Services: LivNow provides comprehensive relocation services for seniors transitioning to senior living communities. Services include downsizing, organizing, packing coordination, move management, and connections to vetted real estate agents and movers. The company acts as a single point of contact coordinating multiple service providers throughout the transition.
2. Estate Settlement Services: LivNow Legacy provides estate settlement services including property disposition, home sale coordination, asset liquidation, clean-outs, and management of belongings. Services are tailored for executors, trustees, financial institutions, and legal professionals managing estates.
3. Real Estate Referral Fees: LivNow connects clients with certified real estate agents and receives referral fees from those partnerships. Part of these fees are donated back to senior living communities for their benevolent funds. This creates a sustainable ecosystem while supporting communities.
4. Partnership Network Revenue: Revenue generated through group purchasing partnerships such as LCS Group Purchasing and Link-age Solutions, where member communities access LivNow services through preferred provider arrangements.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

LivNow Relocation provides comprehensive relocation management services for older adults transitioning into 55+ and senior living communities, coordinating downsizing, organizing, packing, move management, home sale referrals, and connections to a vetted nationwide network of certified service providers. Services are delivered through a dedicated Relocation Specialist acting as a single point of contact and are supported by a proprietary mobile platform (LivNow App / Good Move App) that centralizes tracking, documents, and communication. The company also offers estate settlement services through its LivNow Legacy brand for executors, trustees, financial institutions, and legal professionals.

Product overview

LivNow Relocation operates as a service-based relocation management company offering a coordinated ecosystem of services for older adults transitioning into senior living communities. The core offering centers on LivNow Relocation Services, a comprehensive relocation management solution delivered through dedicated Relocation Specialists and the LivNow App—a proprietary mobile platform that centralizes move tracking, document access, and specialist communication. Complementary services include the Home Sale Program (coordinating home sales through vetted real estate agents), LivNow Legacy (estate settlement services for executors and trustees), Bridge Loan Solutions (in partnership with Luminate Bank), and the Move for Hunger sustainability program. The Good Move Guide serves as an educational resource. Together, these offerings provide end-to-end transition support from initial planning through move-in.

Differentiator

Problem solved

Functional benefit

Brands

• LivNow App: Proprietary mobile technology platform that centralizes relocation information, enables move progress tracking, document access, and communication with relocation specialists.

Products and services

• LivNow Relocation Services Comprehensive relocation and transition management services for older adults moving into 55+ and senior living communities, including home sale coordination, downsizing, organizing, packing, move management, and connections to vetted real estate agents and certified movers. Delivered through dedicated Relocation Specialists as a single point of contact.
• LivNow Legacy (Estate Settlement Services) Estate settlement service line for executors, trustees, financial institutions, trust firms, and estate attorneys that need assistance managing estate properties. Includes property disposition, home sale coordination, asset liquidation, clean-outs, management of belongings, real-time progress reporting, document sharing, and communication with a Home Settlement Specialist via the LivNow App.
• Bridge Loan Solutions Financial product offering in partnership with The Mark Maimon Team and Luminate Bank that helps bridge the financing gap when selling a current home and purchasing or renting a new residence in a senior living community.

Quantifiable outcome

• Net Promoter Score consistently maintained between 96% and 100%
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Link-age SolutionscoreStrategic or Co-development Partner · 1 May 2026LivNow Relocation became a provider partner in the Link-age Solutions network. Through this partnership, Link-age Solutions member communities gain access to LivNow's comprehensive relocation services designed to help older adults navigate senior living transitions with confidence and peace of mind. The partnership simplifies the complex process of moving into senior living communities and enhances resident satisfaction.
• Life Care Services (LCS) Group PurchasingcoreStrategic or Co-development Partner · 26 March 2026LivNow Relocation partnered with LCS Group Purchasing to offer their suite of relocation and transition services to all LCS member senior living communities nationwide. The partnership enables LCS communities to accelerate move-ins by managing every step of the transition process for incoming residents. Each resident receives a Dedicated Relocation Specialist who provides personalized guidance and connects them with vetted service providers. The partnership aims to improve transition processes, reduce sales team burden, and support expansion projects.
• The Mark Maimon Team / Luminate BankminorStrategic or Co-development Partner · 1 June 2025LivNow partnered with The Mark Maimon Team (NMLS ID #3550) and Luminate Bank (NMLS ID #1281698) to offer Bridge Loan Solutions to clients. These financial products help bridge the gap between selling a current home and purchasing or renting a new residence in a senior living community.
• Move for HungerminorStrategic or Co-development Partner · 1 January 2022LivNow partners with Move for Hunger, a national nonprofit that reduces food waste and fights hunger. Through this partnership, incoming residents and senior living communities can donate unopened non-perishable food items during moves. LivNow Certified Movers and Professional Organizers collect food donations on move day and deliver to local food banks. The partnership supports LivNow's sustainability initiatives.
• ArtifctsminorStrategic or Co-development PartnerLivNow partners with Artifcts, a digital storytelling and legacy planning tool. Artifcts' Founder & CEO has appeared on podcasts discussing how families can preserve meaning behind cherished belongings during senior living transitions. The partnership helps families capture and share stories associated with their belongings.
• Helpful HeroesminorStrategic or Co-development PartnerLivNow partnered with Helpful Heroes, a home service company connecting families with off-duty firefighters for reliable home support during senior moves. Services include furniture assembly, TV mounting, grab bar installation, and minor repairs. Partners receive a 5% discount with promo code LIVNOW5.
• TrustworthyminorStrategic or Co-development PartnerLivNow partnered with Trustworthy, a digital information storage solution. The partnership helps families securely store and organize important documents and memories during the transition process.
• NorthStar Moving Company of CaliforniaminorChannel Partner/ Reseller/ DistributorNorthStar Moving Company of California is a LivNow Certified move partner. LivNow has vetted this company for license verification, insurance requirements, credentials, and background checks on drivers and crews. The company collaborated on content about senior moving.
• RementominorStrategic or Co-development PartnerLivNow partners with Remento, a storytelling tool that helps families capture a loved one's voice and stories. The partnership helps families understand that moving forward doesn't mean leaving the past behind, addressing emotional aspects of senior living transitions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caring Transitions: Caring Transitions is the largest U.S. franchise specializing in senior relocation, downsizing, online auctions, and estate sales. It is the closest direct competitor to LivNow's core move management and estate liquidation services.
• National Association of Senior Move Managers (NASMM): NASMM is the leading trade association for senior move management companies, and Lisa Burns has appeared in NASMM programming. Member firms compete head-to-head with LivNow on senior relocation services nationwide.
• Gentle Transitions: Gentle Transitions is a long-standing senior move management firm providing downsizing, move coordination, and estate dispersal services—an established direct peer to LivNow in the same niche.

Emerging players

• All My Sons Moving & Storage: All My Sons has built a senior-focused moving service line that overlaps with LivNow's packing and move coordination, though it is primarily a generalist moving company.

Broad incumbents

• A Place for Mom: A Place for Mom is the largest senior living referral network in the U.S. While it focuses on community placement rather than move execution, it competes for the same family relationships and could expand into transition services.
• Oasis Senior Advisors: Oasis Senior Advisors is a national franchise network of senior living placement advisors, serving as both a complementary referral source and a potential competitor for the same family decision-maker.
• Aires (formerly Aires International): Aires is a global corporate relocation management company with Maureen Longoria's former peers in leadership. As a broad incumbent, it could launch or acquire a senior-focused service line that overlaps with LivNow.
• Home Instead (Honor Technology): Home Instead is the largest U.S. provider of in-home senior care services. Adjacent to LivNow's mission, it has the relationships to expand into transition coordination for its existing senior clients.

Regional players

• NorthStar Moving Company: NorthStar Moving is a LivNow Certified partner in California. As a regional high-end mover with a senior program, it is a comparable execution partner and indirect competitor in its geography.

Others

• AARP: AARP is an investor through AgeTech Collaborative and a strategic ecosystem partner. It does not directly compete but its member services, content channels, and policy reach shape the senior services marketplace in which LivNow operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LivNow Relocation