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Eventgroove

Full company profile

uuid0008vwe

Namestring
Eventgroove
Legal namestring
Elk River Systems, Inc.
Websiteurl
events.eventgroove.com
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBozeman, United States
HQ citystring
Bozeman
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online ticketing platform, event management software, nonprofit fundraising tools, reserved seating events, event ticket printing
Industry3 codes
PRIMARYMPAGAJAA
Primary Ticketing Platforms & Box Office Systems
Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services
SECONDARYHSACALAA
Live Event Ticketing (Concerts, Festivals, Comedy)
Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services
SECONDARYMPAGAJAL
Event Discovery, Listings & Calendar Platforms
Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services
NAICS code1 code
  • Promoters of Performing Arts, Sports, and Similar Events without Facilities711320
SIC code1 code
  • Services-Miscellaneous Amusement & Recreation7990
Product category
Online Event Ticketing Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Ticket Buyer Fees
TypeTransaction Fee
Description

The platform charges very low fees to ticket buyers while providing event hosting services for free. This creates a B2B2C model where event organizers bear no cost while the company generates revenue through transaction fees on ticket sales.

events.eventgroove.com:443
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Pricing details1 tier
1Free event hosting with ticket buyer transaction fees
ModelFreemiumBilling cadencePay-as-you-go
Notes

Event hosts can create and manage events for free. Revenue is generated through small fees added to ticket buyer purchases. Specific fee percentages or amounts are not publicly disclosed.

events.eventgroove.com:443
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Eventgroove operates an online SaaS ticketing platform that lets event hosts create customized event pages and sell tickets online for concerts, festivals, galas, fundraisers, performing arts, sports, and community events. Hosts use the platform free of charge; the company earns revenue through small transaction fees charged to ticket buyers. The platform supports reserved seating, integrated nonprofit fundraising, and optional physical ticket printing, and is delivered across separate US and Canadian websites.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Eventgroove is a unified online ticketing and event management platform provided by Elk River Systems, Inc. The core offering is the Eventgroove Events Platform, which enables event hosts to create customized event pages and sell tickets online. The platform operates on a free model for event hosts with low fees charged to ticket buyers. The product portfolio includes the core ticketing platform, add-on modules for Printing Services (physical ticket printing), Online Fundraising (nonprofit donation collection), and Reserved Seating (assigned seating chart management). The platform serves both United States and Canadian markets through separate regional domains.

Product and service1 record
1Eventgroove Events Platform
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Universe (by Ticketmaster)
TypeDirect peer
Description

Universe is Ticketmaster's SMB-focused self-serve ticketing platform. It targets the same independent organizer and small-venue customer that Eventgroove serves, with overlapping event discovery and ticketing functionality.

2Tixr
TypeDirect peer
Description

Tixr is a primary ticketing and event commerce platform focused on live entertainment, sports, and music. It competes with Eventgroove for event hosts seeking modern UX and reserved seating support across the same concert/festival/sports verticals.

3Eventbrite
TypeDirect peer
Description

Eventbrite is the leading self-serve online ticketing platform for SMBs, nonprofits, and individual event hosts, offering event creation, ticket sales, and event discovery — a near-identical use case to Eventgroove, including a free/low-fee model for organizers.

4Eventzilla
TypeDirect peer
Description

Eventzilla is a self-serve event registration and ticketing platform for conferences, classes, and community events. Its SaaS-style feature set and SMB organizer focus place it directly in Eventgroove's competitive set.

5Humanitix
TypeDirect peer
Description

Humanitix is a ticketing platform that donates its booking fees to charity and is heavily used by nonprofits, schools, and community events. It overlaps Eventgroove's nonprofit fundraising + ticketing combination and competes for the same mission-driven organizer segment.

6Ticketmaster
TypeBroad incumbent
Description

Ticketmaster is the dominant primary ticketing incumbent in North America, serving large venues and major tours as well as SMBs via its Universe platform. It competes with Eventgroove wherever event organizers compare primary ticketing platforms and fees.

7Brown Paper Tickets
TypeDirect peer
Description

Brown Paper Tickets is an independent primary ticketing service for SMBs, festivals, and community events. It targets the same low-fee, organizer-friendly positioning as Eventgroove in the North American market.

8ShowClix
TypeDirect peer
Description

ShowClix is a full-service ticketing and event technology provider for festivals, venues, and live entertainment. It overlaps Eventgroove's reserved seating, general admission, and event marketing capabilities for mid-sized live event customers.

9RegFox (by Eventbrite)
TypeDirect peer
Description

RegFox is an event registration and ticketing SaaS acquired by Eventbrite, focused on runs, races, classes, and nonprofit fundraisers. It serves the same hybrid ticketing + fundraising use case that Eventgroove markets to nonprofits and community organizers.

10Ticket Tailor
TypeDirect peer
Description

Ticket Tailor is a self-serve ticketing SaaS targeting independent event organizers with a flat-fee and free-tier pricing model. Its product positioning, target customer, and PLG motion closely mirror Eventgroove's free-for-hosts, buyer-pays approach.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Eventgroove

Online Event Ticketing Softwareevents.eventgroove.com

Eventgroove firmographics

Firmographics
Name
Eventgroove
Legal name
Elk River Systems, Inc.
Website
https://events.eventgroove.com
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Eventgroove industry classification

Industry
Product category
Online Event Ticketing Software
NAICS
Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
SIC
Services-Miscellaneous Amusement & Recreation (7990)
akta.pro industry
PRIMARYMPAGAJAA
Primary Ticketing Platforms & Box Office Systems
Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services
SECONDARYHSACALAA
Live Event Ticketing (Concerts, Festivals, Comedy)
Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services
SECONDARYMPAGAJAL
Event Discovery, Listings & Calendar Platforms
Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

Keywords

  • Online ticketing platform
  • Event management software
  • Nonprofit fundraising tools
  • Reserved seating events
  • Event ticket printing

Where Eventgroove is headquartered

Location

Headquarters

HQ city
Bozeman
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Eventgroove business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

  1. Ticket Buyer Fees: The platform charges very low fees to ticket buyers while providing event hosting services for free. This creates a B2B2C model where event organizers bear no cost while the company generates revenue through transaction fees on ticket sales.

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goFree event hosting with ticket buyer transaction fees

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Eventgroove product offering

Product offering

Core offering

Eventgroove operates an online SaaS ticketing platform that lets event hosts create customized event pages and sell tickets online for concerts, festivals, galas, fundraisers, performing arts, sports, and community events. Hosts use the platform free of charge; the company earns revenue through small transaction fees charged to ticket buyers. The platform supports reserved seating, integrated nonprofit fundraising, and optional physical ticket printing, and is delivered across separate US and Canadian websites.

Product overview

Eventgroove is a unified online ticketing and event management platform provided by Elk River Systems, Inc. The core offering is the Eventgroove Events Platform, which enables event hosts to create customized event pages and sell tickets online. The platform operates on a free model for event hosts with low fees charged to ticket buyers. The product portfolio includes the core ticketing platform, add-on modules for Printing Services (physical ticket printing), Online Fundraising (nonprofit donation collection), and Reserved Seating (assigned seating chart management). The platform serves both United States and Canadian markets through separate regional domains.

Differentiator

Problem solved

Functional benefit

Products and services

  • Eventgroove Events Platform

Companies that use Eventgroove

Customer profile

Segments2 records

Ideal customer profiles2 records

Eventgroove technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Eventgroove partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Eventgroove competitors and assessment

Company assessment

Direct peers

  • Universe (by Ticketmaster): Universe is Ticketmaster's SMB-focused self-serve ticketing platform. It targets the same independent organizer and small-venue customer that Eventgroove serves, with overlapping event discovery and ticketing functionality.
  • Tixr: Tixr is a primary ticketing and event commerce platform focused on live entertainment, sports, and music. It competes with Eventgroove for event hosts seeking modern UX and reserved seating support across the same concert/festival/sports verticals.
  • Eventbrite: Eventbrite is the leading self-serve online ticketing platform for SMBs, nonprofits, and individual event hosts, offering event creation, ticket sales, and event discovery — a near-identical use case to Eventgroove, including a free/low-fee model for organizers.
  • Eventzilla: Eventzilla is a self-serve event registration and ticketing platform for conferences, classes, and community events. Its SaaS-style feature set and SMB organizer focus place it directly in Eventgroove's competitive set.
  • Humanitix: Humanitix is a ticketing platform that donates its booking fees to charity and is heavily used by nonprofits, schools, and community events. It overlaps Eventgroove's nonprofit fundraising + ticketing combination and competes for the same mission-driven organizer segment.
  • Brown Paper Tickets: Brown Paper Tickets is an independent primary ticketing service for SMBs, festivals, and community events. It targets the same low-fee, organizer-friendly positioning as Eventgroove in the North American market.
  • ShowClix: ShowClix is a full-service ticketing and event technology provider for festivals, venues, and live entertainment. It overlaps Eventgroove's reserved seating, general admission, and event marketing capabilities for mid-sized live event customers.
  • RegFox (by Eventbrite): RegFox is an event registration and ticketing SaaS acquired by Eventbrite, focused on runs, races, classes, and nonprofit fundraisers. It serves the same hybrid ticketing + fundraising use case that Eventgroove markets to nonprofits and community organizers.
  • Ticket Tailor: Ticket Tailor is a self-serve ticketing SaaS targeting independent event organizers with a flat-fee and free-tier pricing model. Its product positioning, target customer, and PLG motion closely mirror Eventgroove's free-for-hosts, buyer-pays approach.

Broad incumbents

  • Ticketmaster: Ticketmaster is the dominant primary ticketing incumbent in North America, serving large venues and major tours as well as SMBs via its Universe platform. It competes with Eventgroove wherever event organizers compare primary ticketing platforms and fees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Eventgroove social profiles

Digital presence

Eventgroove financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Eventgroove leadership team

Management profile

Number of profiles

Profiles4 records

Eventgroove funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Eventgroove M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventgroove

What does Eventgroove do?

Eventgroove operates an online SaaS ticketing platform that lets event hosts create customized event pages and sell tickets online for concerts, festivals, galas, fundraisers, performing arts, sports, and community events. Hosts use the platform free of charge; the company earns revenue through small transaction fees charged to ticket buyers. The platform supports reserved seating, integrated nonprofit fundraising, and optional physical ticket printing, and is delivered across separate US and Canadian websites.

Is Eventgroove a public or private company?

Eventgroove is a private company. It is classified as corporate owned and is currently operating.

When was Eventgroove founded?

Eventgroove was founded in -1. It employs 11 to 50 people.

Where is Eventgroove based?

Eventgroove is headquartered in Bozeman, United States, in the North America region.

How does Eventgroove make money?

One revenue line is on record: ticket Buyer Fees.

Who are Eventgroove's main competitors?

Direct peers on record are Universe (by Ticketmaster), Tixr, Eventbrite, Eventzilla, Humanitix, Brown Paper Tickets, ShowClix, RegFox (by Eventbrite) and Ticket Tailor. Ticketmaster is listed as a broad incumbent.

Does Eventgroove have an API?

No public API is recorded for Eventgroove.

What industry is Eventgroove in?

Eventgroove's product category is Online Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy). Its NAICS code is 711320 and its SIC code is 7990.

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Live signals
WebdewHow to fund Marketing Campaign? 6 effective WaysThe article outlines six strategies for businesses to secure funding for marketing campaigns, including working capital loans, crowdfunding, revenue-based financing, peer-to-peer lending, angel investors, and business lines of credit. It highlights that these methods offer varying degrees of flexibility, speed, and requirements regarding credit scores or collateral. The text references EventGroove as a source for crowdfunding statistics.PR NewswireEventgroove Partners with The American Legion to Power the USA 250 Challenge and Future National EventsEventgroove announced a partnership with The American Legion to power the USA 250 Challenge, a nationwide initiative celebrating 250 years of America's independence with fitness, wellness, and community service goals running through July 2026. Eventgroove will provide its all-in-one event and fundraising platform including registration, personalized participant pages, progress tracking, and social media integration. The collaboration also extends to The American Legion's August 2026 National Convention, marking the beginning of a broader engagement between the two organizations.EventgrooveAll-in-One Event Ticketing and Fundraising PlatformEventgroove is an all-in-one platform providing event ticketing, fundraising, and ecommerce solutions for enterprises, nonprofits, and individual organizers. The service operates on a model where organizers face no upfront fees, with costs covered by service fees paid by attendees or donors.EventgrooveInfographic: Payment Processing for NonprofitsAn infographic from Eventgroove explains how nonprofit payment processing works, covering the flow from donor contribution through payment gateway and merchant account to bank deposit, and why the platform uses Stripe. It cites benefits including PCI compliance, Stripe Radar fraud detection, recurring donations, and carbon-neutral shipping, plus a 0.5% revenue commitment to Stripe Climate.GlobeNewswireHow Lance Trebesch & Eventgroove Help Customers Have Successful Events and FundraisersEventgroove, a one-stop platform for event management, ecommerce, and fundraising, has served over 600,000 people across Australia, Canada, the US, and the UK. CEO Lance Trebesch, who spent 15 years in Silicon Valley startups, now focuses on expanding into non-English markets in Europe and Asia.