Humanitix
Humanitix is a not-for-profit online ticketing platform founded in 2016 that serves event organizers, universities, and music festivals across Australia, the US, and the UK, donating 100% of booking fee profits to charity.
- Company typePrivate
- Founded2016
- HeadquartersBelrose, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Humanitix does
Humanitix is a registered not-for-profit online ticketing platform founded in 2016 in Sydney by Adam McCurdie and Josh Ross, now co-CEOs. The company sells event tickets to event organizers and consumers, with a self-serve web platform (console.humanitix.com) that powers organizer onboarding, branded event pages, one-click checkout, group ticketing, and abandoned-cart email recovery. End consumers access events through a discovery portal segmented by city and category across Australia, the United States, the United Kingdom, New Zealand, Canada, and Fiji. Marquee customers include Stanford, Harvard Business School, Lollapalooza, Outside Lands, Okeechobee Music & Arts Festival, TEDx, and Red Bull events.
The platform's commercial model is a transaction-fee / take-rate structure on booking fees that are positioned 30-60% below traditional ticketing incumbents. The not-for-profit legal structure routes 100% of booking fee profits to high-impact charities focused on extreme poverty, education, and healthcare, with $14M+ donated since launch and a stated target of $70-100M AUD by 2031. Distribution is primarily product-led via self-serve sign-up, supplemented by institutional referrals (e.g., Stanford's Office of Student Engagement), festival activations, content marketing, and a small enterprise sales motion for large events.
Humanitix is currently in an international expansion phase. A UK headquarters was established in Edinburgh in June 2025 with a £325,000 grant from Scottish Enterprise, and co-founder Adam McCurdie relocated to lead UK operations. The company is targeting US market share doubling every 18 months and projected approximately $150M in 2026 ticket sales, representing over 40% year-over-year growth. In April 2026, Hugh Jackman was appointed Head of Impact to accelerate global brand reach, particularly in the United States. Headcount is reported at 11-50 employees, with no disclosed venture capital or private equity investment.
Humanitix firmographics
Firmographics- Name
- Humanitix
- Legal name
- Humanitix Limited
- Website
- https://humanitix.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Humanitix is a not-for-profit online ticketing platform founded in 2016 that serves event organizers, universities, and music festivals across Australia, the US, and the UK, donating 100% of booking fee profits to charity.
- Ownership category
- akta.pro rank
Humanitix industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)
- akta.pro secondary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
Keywords
Where Humanitix is headquartered
LocationHeadquarters
- HQ city
- Belrose
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Humanitix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Booking Fee Transaction Revenue: Humanitix generates revenue through booking fees charged on ticket sales. Unlike traditional ticketing platforms that retain these fees as profit, Humanitix donates 100% of booking fee profits to high-impact charities fighting extreme poverty, education, and healthcare. The platform maintains operations through the fees themselves while directing all profit margins to charitable causes.
- UK Operations Funding: Received a £325,000 grant from Scottish Enterprise to establish UK headquarters in Edinburgh and support expansion operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard ticketing platform with charity-aligned fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Humanitix product offering
Product offeringCore offering
Humanitix is a not-for-profit online event ticketing platform that enables event organizers to create events, configure ticketing, and sell tickets to attendees through a self-serve web console. The platform charges booking fees on each ticket sold that are set 30-60% lower than competitors, and 100% of booking fee profits are donated to high-impact charities addressing extreme poverty, education, and healthcare. The offering includes branded event pages, one-click checkout, group ticketing, and abandoned cart recovery features for organizers, plus a consumer-facing event discovery experience.
Product overview
Humanitix operates as a purpose-driven ticketing platform with a core product focused on event ticketing. The platform is structured around the main ticketing solution (Humanitix Ticketing Platform) paired with a host/organizer management portal (Humanitix for Hosts), and a consumer-facing event discovery interface. The distinguishing feature is that 100% of booking fee profits are donated to charitable causes. The platform also provides features including one-click checkout, branded event pages, and group ticketing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Humanitix Ticketing Platform A purpose-driven event ticketing platform that allows event organizers to create events, configure ticketing, and sell tickets online while donating 100% of booking fee profits to high-impact charities. The platform serves universities, music festivals, conferences, charity events, and general event organizers globally, with features including one-click checkout, branded event pages, group ticketing, and abandoned cart email recovery. Booking fees are set 30-60% below traditional competitors.
Quantifiable outcome
- Fees 30-60% lower than competitors
- +3 more outcomes
Companies that use Humanitix
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Humanitix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Humanitix partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Google.orgminorLogo partner displayed on Humanitix website among other notable organizations supporting the platform.
- UN Women AustraliaminorCharitable partner displayed on Humanitix website. Humanitix directs booking fee profits to causes including gender equality initiatives.
- AtlassianminorAtlassian Foundation partner displayed on Humanitix website. Atlassian Foundation supports impact-driven organizations.
- TEDxminorTEDx events utilize Humanitix for ticketing, with the partnership displayed as a customer and supporter on the platform.
- CanvaminorLogo partner displayed on Humanitix website among other notable organizations supporting the platform.
- Red BullminorRed Bull events utilize Humanitix for ticketing, with the partnership displayed as a customer and supporter on the platform.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Humanitix competitors and assessment
Company assessmentDirect peers
- Eventbrite: Eventbrite is a leading self-service ticketing and event management platform serving event organizers worldwide. It is the most direct comparison to Humanitix in terms of target customer (SMB to mid-market event organizers), self-serve onboarding, and product-led growth model, differing primarily in that it is for-profit.
- Tito: Tito is a developer-friendly ticketing platform popular with tech conferences, meetups, and indie events. It overlaps with Humanitix in the self-serve organizer space and competes for similar SMB to mid-market event organizer customers.
- Universe (by Ticketmaster): Universe is a modern, mobile-first ticketing platform acquired by Ticketmaster targeting independent event organizers. It directly competes with Humanitix for SMB and mid-market organizers with a similar self-serve, modern UX positioning.
- Dice: Dice is a ticketing and live music discovery platform focused on music events and festivals. It targets a similar customer base to Humanitix (independent music venues, festivals, promoters) and competes for music-driven ticketing volume, particularly in the UK and EU.
- See Tickets: See Tickets is an international ticketing provider serving festivals, music venues, and live events across multiple markets. It is a relevant competitor particularly in the UK and European music festival segment.
- Tixel: Tixel is a fan-to-fan ticket resale platform with an anti-scalping mission focused on safe, transparent ticket exchanges for live events. It overlaps with Humanitix in serving ethical ticketing for live entertainment, particularly in Australia and Europe.
- Eventbrite (acquired/integrated with Ticketmaster): Included as a separate listing only to flag that Eventbrite was acquired by a consortium including Ticketmaster in 2024, signaling continued consolidation in the ticketing space and a combined competitive threat to independents like Humanitix.
Broad incumbents
- Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant primary ticketing platform globally, particularly for large concerts, sports, and festivals. While serving overlapping customers (festivals, venues), Ticketmaster operates at vastly larger scale and is the benchmark competitor Humanitix is positioning against in the live entertainment vertical.
Regional players
- TryBooking: TryBooking is an Australian online ticketing and event registration platform serving community events, schools, and charities. It is a direct regional competitor to Humanitix in the Australian market, particularly in the education and community event segments.
- Shotgun: Shotgun is an electronic music-focused ticketing platform operating primarily in Europe and Latin America. It is a thematic competitor in the music festival vertical where Humanitix has notable customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Humanitix social profiles
Digital presenceHumanitix compliance and trust
Trust signalCompliance1 record
Humanitix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humanitix leadership team
Management profileNumber of profiles
Profiles3 records
Humanitix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humanitix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humanitix
What does Humanitix do?
Humanitix is a not-for-profit online event ticketing platform that enables event organizers to create events, configure ticketing, and sell tickets to attendees through a self-serve web console. The platform charges booking fees on each ticket sold that are set 30-60% lower than competitors, and 100% of booking fee profits are donated to high-impact charities addressing extreme poverty, education, and healthcare. The offering includes branded event pages, one-click checkout, group ticketing, and abandoned cart recovery features for organizers, plus a consumer-facing event discovery experience.
Is Humanitix a public or private company?
Humanitix is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Humanitix founded?
Humanitix was founded in 2016. It employs 11 to 50 people.
Where is Humanitix based?
Humanitix is headquartered in Belrose, Australia, in the Oceania region.
How does Humanitix make money?
Two revenue lines are on record. Booking Fee Transaction Revenue is the primary driver. The others are UK Operations Funding.
Who are Humanitix's main competitors?
Direct peers on record are Eventbrite, Tito, Universe (by Ticketmaster), Dice, See Tickets, Tixel and Eventbrite (acquired/integrated with Ticketmaster). Ticketmaster (Live Nation Entertainment) is listed as a broad incumbent. Regional players are TryBooking and Shotgun.
Does Humanitix have an API?
No public API is recorded for Humanitix.
What industry is Humanitix in?
Humanitix's product category is Event Ticketing Software. Its primary akta.pro industry code is THAHAFAC, Ticketing Platforms (Paid Events, Seat Maps, Access Control), with a secondary code of MPAGAJAA, Primary Ticketing Platforms & Box Office Systems. Its NAICS code is 711320 and its SIC code is 7990.