Capitalmind
Capitalmind Financial Services is a Bengaluru-based, SEBI-registered wealth management firm offering PMS, mutual funds, and AIFs to high-net-worth individuals and retail investors in India, managing ₹2,000 Cr in PMS and ₹459 Cr in mutual fund AUM.
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Capitalmind does
Capitalmind Financial Services Private Limited is a Bengaluru-headquartered, SEBI-registered wealth management firm that offers Portfolio Management Services (PMS), mutual funds, and a Category III Alternative Investment Fund (AIF) to high-net-worth individuals, families, business owners, and retail investors in India. The PMS franchise, in operation since 2019, manages ₹2,000 Cr across 1,500+ clients with a median ticket size of ₹108 L, served through a direct consultative sales model featuring strategies such as Capitalmind Surge India (India growth equity) and Capitalmind Mutual Fund Baskets (tax-efficient curated fund-of-funds).
In August 2025 the firm extended into the mutual fund business under a separate AMC, launching the Capitalmind Flexi Cap Fund (₹424 Cr AUM and 8,000+ investors by April 2026), followed by the Capitalmind Multi Asset Allocation Fund and Capitalmind Arbitrage Fund in February 2026. Total MF scheme AUM reached ₹459 Cr by January 2026, distributed through 3,000+ empaneled distributors. The firm also operates Capitalmind Select India One, a SEBI-registered Category III open-ended AIF. Its investment methodology is described as a quantitative, first-principles framework blending data-driven signals with qualitative research for downside risk control.
The business model is fee-based and recurring: percentage-based management fees on PMS AUM, Total Expense Ratio (TER) on MF AUM, and carry/management fees on the AIF. Distribution is dual-track — direct relationship management for HNW PMS clients and a distributor-led model for retail MF products, augmented by content marketing through the Capitalmind Podcast, founder-led social media, and Deepak Shenoy's book 'Money Wise'. The company received its first institutional capital in August 2025 — a ₹45 Cr Series-A from Zerodha's Rainmatter initiative — earmarked for separating the MF and PMS businesses and expanding retail fund offerings. Planned launches of large-cap and mid-cap funds within 12-18 months signal continued product-line expansion.
Capitalmind firmographics
Firmographics- Name
- Capitalmind
- Legal name
- Capitalmind Financial Services Private Limited
- Website
- https://pms.capitalmind.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capitalmind Financial Services is a Bengaluru-based, SEBI-registered wealth management firm offering PMS, mutual funds, and AIFs to high-net-worth individuals and retail investors in India, managing ₹2,000 Cr in PMS and ₹459 Cr in mutual fund AUM.
- Ownership category
- akta.pro rank
Capitalmind industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Institutional Capital Introduction (LP/Family Office/Endowment Matching) (FSAEALAI)
Keywords
Where Capitalmind is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Capitalmind business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Portfolio Management Services (PMS): Customized portfolio management services for high-net-worth individuals, families, and businesses with ₹2000 Cr AUM and 1500+ clients.
- Mutual Fund Management: Capitalmind operates as a mutual fund asset management company offering multiple fund categories including flexi cap, multi-asset allocation, and arbitrage funds.
- Alternative Investment Fund (AIF): Category III open-ended AIF offerings including Capitalmind Select India One.
- Series-A Funding: Received Series-A funding from Zerodha's Rainmatter initiative after mutual fund debut.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Capitalmind product offering
Product offeringCore offering
Capitalmind is a SEBI-registered wealth management and asset management firm that offers Portfolio Management Services (PMS) for high-net-worth individuals and families, mutual fund products for retail investors, and Category III Alternative Investment Funds (AIF) for qualified investors. The firm applies data-driven, quantitative investment strategies blended with first-principles and qualitative research, distributing through direct sales for PMS and a 3,000+ empaneled distributor network for mutual funds, with a total PMS AUM of ₹2,000 Cr across 1,500+ clients.
Product overview
Capitalmind is a financial services firm operating across multiple product lines including Portfolio Management Services (PMS), Mutual Funds, and Alternative Investment Funds (AIF). The core PMS offering provides data-driven investment strategies including Capitalmind Surge India (growth-focused) and Capitalmind Mutual Fund Baskets (tax-efficient MF portfolios). The mutual fund arm offers equity and hybrid products including Capitalmind Flexi Cap Fund (flexible market cap allocation), Capitalmind Multi Asset Allocation Fund (dynamic multi-asset allocation with trend-following), and Capitalmind Arbitrage Fund (market-neutral arbitrage strategies). The company also manages Capitalmind Select India One, a Category III AIF. Beyond investment products, Capitalmind provides educational content through its podcast and book 'Money Wise'. The firm targets retail and high-net-worth investors seeking disciplined, data-driven wealth management.
Differentiator
Problem solved
Functional benefit
Brands
- Capitalmind Surge India: PMS strategy focusing on companies at the forefront of India's economic growth
- Capitalmind Mutual Fund Baskets
- Capitalmind Flexi Cap Fund
- Capitalmind Multi Asset Allocation Fund
- Capitalmind Arbitrage Fund
- Capitalmind Select India One
Products and services
- Capitalmind PMS (Portfolio Management Service) SEBI-registered Portfolio Management Service offering data-driven, customized portfolio strategies for individuals, families, and businesses to build long-term wealth through transparent, low-cost portfolio management. Manages ₹2,000 Cr AUM across 1,500+ clients with a median client AUM of ₹108 L.
- Capitalmind Surge India
- Capitalmind Mutual Fund Baskets A dynamically managed portfolio of top-performing mutual funds optimized for performance, designed to be tax-efficient and low-churn. The offering combines multiple mutual fund schemes into a curated basket aligned with Capitalmind's investment approach.
- Capitalmind Flexi Cap Fund Open-ended equity mutual fund investing across large-cap, mid-cap, and small-cap stocks with flexible allocation strategy to capitalize on market opportunities. Targets retail investors seeking long-term capital appreciation through a flexi cap approach. Capitalmind AMC's flagship mutual fund product.
- Capitalmind Multi Asset Allocation Fund Hybrid open-ended mutual fund offering dynamic allocation across equities, fixed income, and commodities, using a trend-following model for the commodities sleeve. Managed by Anoop Vijaykumar.
- Capitalmind Arbitrage Fund Actively managed mutual fund generating returns through arbitrage strategies across equity markets, designed to provide relatively stable returns with lower volatility.
- Capitalmind Select India One (Category III AIF) SEBI-registered Category III open-ended Alternative Investment Fund offering diversified investment opportunities for qualified investors seeking alternative strategies.
Quantifiable outcome
- Capitalmind Flexi Cap Fund outperformed benchmark with 3.98% annualized return vs Nifty 500 TRI's 2.57% and category average of 0.58%
- +1 more outcomes
Companies that use Capitalmind
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Capitalmind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Capitalmind partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights6 records
Capitalmind competitors and assessment
Company assessmentOthers
- Zerodha (Rainmatter): India's largest retail brokerage and Capitalmind's strategic investor via Rainmatter. Comparable as a fintech-driven investment ecosystem player and as a distribution/technology partner shaping Capitalmind's retail MF distribution.
Emerging players
- smallcase: Thematic investing platform offering curated baskets of stocks/ETFs to Indian retail investors. Comparable as a tech-enabled, content-led investment product targeted at the same retail/HNW digital investor persona.
- Kuvera: Direct MF distribution platform with strong advisor-led content. Comparable as a tech-enabled MF distribution competitor to Capitalmind MF and a content-marketing parallel.
- INDmoney: Indian wealth management super-app aggregating MFs, stocks, and personalized advisory. Comparable as a digital-first wealth platform competing for the same retail/HNW investor wallet that Capitalmind targets with PMS and MF products.
Broad incumbents
- NJ Wealth (NJ India Invest): Large Indian MF distribution and wealth advisory network. Comparable as a distributor-driven MF/wealth competitor that overlaps with Capitalmind's 3,000+ empaneled distributor channel.
- Motilal Oswal Wealth Management: Established Indian PMS and wealth advisory firm serving HNW clients with multi-product offerings. Comparable as a competing PMS provider and benchmark for Capitalmind Wealth's HNH PMS business.
- IIFL Wealth Management: One of India's largest listed wealth managers, providing PMS, AIF, and family-office services. Comparable as an incumbent in the HNW PMS/AIF segment Capitalmind addresses, though at materially greater scale.
- Groww: Large Indian fintech offering MFs, stocks, and derivatives to retail investors. Comparable as a scale retail investment platform; competes for the same investor acquisition funnel though Capitalmind sits more in the discretionary PMS/AIF/MF curated end.
- Anand Rathi Wealth Management: Listed Indian wealth manager with a large HNW client base and PMS/AIF offerings. Comparable incumbent in the same HNW discretionary wealth management category.
Direct peers
- PPFAS Mutual Fund (Parag Parikh Financial Advisory Services): Indian AMC with a strong value/quant-anchored philosophy, early retail following, and a flagship flexi-cap fund. Closest direct comparable to Capitalmind MF given similar boutique positioning, retail-led growth, and differentiated investment approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Capitalmind social profiles
Digital presenceCapitalmind compliance and trust
Trust signalCompliance2 records
Capitalmind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capitalmind leadership team
Management profileNumber of profiles
Profiles4 records
Capitalmind funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capitalmind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capitalmind
What does Capitalmind do?
Capitalmind is a SEBI-registered wealth management and asset management firm that offers Portfolio Management Services (PMS) for high-net-worth individuals and families, mutual fund products for retail investors, and Category III Alternative Investment Funds (AIF) for qualified investors. The firm applies data-driven, quantitative investment strategies blended with first-principles and qualitative research, distributing through direct sales for PMS and a 3,000+ empaneled distributor network for mutual funds, with a total PMS AUM of ₹2,000 Cr across 1,500+ clients.
Is Capitalmind a public or private company?
Capitalmind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capitalmind founded?
Capitalmind was founded in 2019. It employs 11 to 50 people.
Where is Capitalmind based?
Capitalmind is headquartered in Bengaluru, India, in the Asia region.
How does Capitalmind make money?
Four revenue lines are on record. Portfolio Management Services (PMS) is the primary driver. The others are mutual Fund Management, alternative Investment Fund (AIF) and series-A Funding.
Who are Capitalmind's main competitors?
Zerodha (Rainmatter) is listed as an others. Emerging players are smallcase, Kuvera and INDmoney. Broad incumbents are NJ Wealth (NJ India Invest), Motilal Oswal Wealth Management, IIFL Wealth Management, Groww and Anand Rathi Wealth Management. PPFAS Mutual Fund (Parag Parikh Financial Advisory Services) is listed as a direct peer.
Does Capitalmind have an API?
No public API is recorded for Capitalmind.
What industry is Capitalmind in?
Capitalmind's product category is Wealth Management. Its primary akta.pro industry code is FSAEALAI, Institutional Capital Introduction (LP/Family Office/Endowment Matching). Its NAICS code is 523940 and its SIC code is 6282.