Punt Partners

What Punt Partners does

Punt Partners Private Limited is an India-based marketing technology company founded in September 2022 by former dentsu/Webchutney executive Siddharth Rao and Madhu Sudhan. The firm operates a multi-brand portfolio targeting consumer brands with an integrated mix of creative, performance marketing, consulting, and AI-powered decision intelligence services. Its core sub-brands include Punt Creative (creative storytelling and execution), Fables AI (a community of generative AI artists producing brand films, visuals, and experiences), Aristok (performance marketing with Google, Meta, and programmatic expertise), and ShelfRadar.AI (an AI-powered agentic ad copilot for brands selling on India's quick commerce platforms including Blinkit, Zepto, and Swiggy Instamart). ShelfRadar.AI is built on Anthropic's Claude API and Model Context Protocol infrastructure and synthesizes inventory, visibility, and pricing data to help performance marketers manage operations across quick commerce platforms.

The company pursues a hybrid go-to-market combining enterprise field sales for integrated MarTech solutions with a self-serve, product-led motion for ShelfRadar.AI. Revenue is generated through a mix of subscription/recurring SaaS (ShelfRadar.AI), project-based creative and content services (Punt Creative, Fables AI), performance marketing spend management (Aristok), and consulting engagements spanning CX, data science, commerce (CRM and loyalty), and emerging spatial computing experiences for Vision Pro. The company is headquartered in Bengaluru with a Mumbai office, employs 11-50 people, and is privately held. In June 2026 it joined Anthropic's inaugural Claude Partner Network under the Services Track, alongside angel and institutional funding from backers including Ashish Hemrajani (Bookmyshow), Deep Kalra (MakeMyTrip), Kunal Shah (CRED), and Samarthya Investment Advisors.

Name

Punt Partners

Legal name

Punt Partners Private Limited

Website

https://punt.partners

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Punt Partners is an India-based marketing technology company that provides consumer brands with an integrated stack of creative storytelling, performance marketing, AI content, and its ShelfRadar.AI agentic ad copilot for quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart.

Ownership category

akta.pro rank

Product category

Marketing Technology Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• Marketing technology services
• Performance marketing
• Creative storytelling services
• AI advertising platform
• Quick commerce analytics

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Integrated MarTech Solutions: Punt Partners generates revenue through multiple integrated solutions including ShelfRadar.AI (SaaS subscription), Punt Creative (creative services), Fables AI (AI-generated content), and Aristok (performance marketing). The company serves consumer brands with technology and creative storytelling services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Punt Partners is a marketing technology company that provides integrated MarTech solutions for consumer brands across four business units: ShelfRadar.AI (an AI-powered agentic ad copilot for quick commerce platforms such as Blinkit, Zepto, and Swiggy Instamart), Punt Creative (creative storytelling and execution services), Fables AI (a community of generative AI artists producing AI-generated films and visuals), and Aristok (performance marketing with Google, Meta, and programmatic expertise). The company also offers CX consulting, data sciences, commerce solutions, and emerging spatial computing capabilities.

Product overview

Punt Partners is a marketing technology platform with a multi-product portfolio. The core offerings include ShelfRadar.AI (an AI-powered agentic ad copilot for quick commerce brands), Punt Creative (creative storytelling and execution services), Fables AI (generative AI content creation for brands), and Aristok (performance marketing with Google, Meta & programmatic expertise). The company also provides integrated solutions including CX consulting, data sciences & AI, commerce solutions (CRM, loyalty), and performance marketing services, complemented by emerging technology capabilities in generative AI, conversational AI, and spatial computing for Vision Pro.

Differentiator

Problem solved

Functional benefit

Brands

• ShelfRadar.AI: AI-powered ad copilot for brands selling on Quick Commerce platforms including Blinkit, Zepto, and Swiggy Instamart
• Punt Creative
• Fables AI
• Aristok

Products and services

• ShelfRadar.AI AI-powered agentic ad copilot for brands selling on Quick Commerce platforms. Helps performance marketers manage operations across Blinkit, Zepto, and Swiggy Instamart by synthesizing data on inventory, visibility, and pricing. Built on Anthropic's Claude API and Model Context Protocol infrastructure.
• Punt Creative
• Fables AI
• Aristok
• CX Consulting
• Data Sciences & AI
• Commerce Solutions
• Spatial Computing

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

One partnership is on record.

• AnthropiccoreTechnology or Integration · 3 June 2026Punt Partners, through its product ShelfRadar.AI, joined Anthropic's Claude Partner Network as part of the inaugural cohort of partners under the Services Track. ShelfRadar.AI is built on Claude's API and Model Context Protocol infrastructure. Anthropic launched the Claude Partner Network in March 2026 with a $100 million strategic investment commitment to strengthen its partner ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schbang: India-based integrated creative, technology, and performance marketing agency serving consumer brands. Closely comparable to Punt Partners' mix of creative storytelling (Punt Creative) plus performance marketing (Aristok) plus AI tooling.
• WatConsult (Dentsu India): Indian digital marketing and MarTech agency within the Dentsu network. Directly competes with Punt Creative and Aristok for brand storytelling and performance mandates, and is the digital arm of Siddharth Rao's former employer.
• iProspect: Global performance and digital marketing agency (Dentsu) with India presence. Directly comparable to Aristok's Google/Meta/programmatic performance offering and full-funnel analytics capabilities.
• Performics: Publicis Groupe's performance marketing and commerce media network. Comparable to Punt Partners' Aristok sub-brand on performance, programmatic, and analytics-driven acquisition.

Emerging players

• CleverTap: Mumbai-headquartered customer engagement and retention platform serving consumer brands in India. Comparable overlap in Punt Partners' customer retention, CRM/loyalty, and first-party data capabilities (Co-founder Anand Jain is also an investor).
• WebEngage: India-based customer data platform and marketing automation provider serving consumer brands. Comparable to Punt Partners' first-party data, retention, and CX/CRM service offerings.

Broad incumbents

• InMobi: Indian-founded mobile ad tech and marketing platform with global scale. Comparable to Punt Partners' ShelfRadar.AI on AI-driven advertising optimization and to Aristok on programmatic media.
• Dentsu International: Global advertising holding company and former employer of Punt Partners co-founder Siddharth Rao. Competes broadly across creative, media, MarTech, and CX consulting where Punt Partners operates.
• WPP: Global advertising holding company with significant India operations across creative, media, and digital. Competes with Punt Partners for brand marketing budgets and integrated martech mandates.
• Publicis Groupe: Global advertising holding company with India presence across creative, media (including Performics), and digital transformation. Broadly competes across Punt Partners' entire service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Punt_Partners
• LinkedInlinkedin.com/company/punt-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Punt Partners