CleverTap
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
CleverTap firmographics
Firmographics- Name
- CleverTap
- Legal name
- WizRocket Inc.
- Website
- https://clevertap.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
CleverTap industry classification
Industry- Product category
- Customer Engagement and Retention Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Recommendation & Discovery Engines (content/product) (BPAMAAAG)
Keywords
Where CleverTap is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
CleverTap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based pricing model with three main tiers (Essentials, Advanced, Cutting Edge) plus add-ons. Pricing based on MAU (Monthly Active Users) with starting price at ₹6,000/month. Revenue generated through recurring software licenses with tiered feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials tier - Foundational engagement features for getting started with customer interactions |
| Subscription | Monthly | Advanced tier - Hyper-personalization and automation with premium channels |
| Subscription | Monthly | Cutting Edge tier - AI-powered intelligence with next-gen engagement tools |
| Subscription | Monthly | Add-on modules - Specialized capabilities to enhance engagement |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
CleverTap product offering
Product offeringCore offering
CleverTap is an all-in-one customer engagement and retention platform that combines customer data analytics, AI-powered personalization, omnichannel campaign orchestration, and experimentation tools to help brands maximize customer lifetime value. The platform unifies five product pillars (Customer Data & Analytics, Experimentation & Optimization, Personalization, Campaign Orchestration, and CleverAI) with support for push, email, SMS, WhatsApp, in-app, web, and RCS messaging channels. It serves 2,000+ brands across 100+ countries and has processed over 200 billion messages.
Product overview
CleverTap is an all-in-one customer engagement and retention platform combining a modular product architecture with embedded AI intelligence. The core platform encompasses five interconnected pillars: Customer Data & Analytics (powered by proprietary TesseractDB for extended data lookback), Experimentation & Optimization (including IntelliNODE and Lifecycle Optimizer), Personalization (with Product Recommendations and Reminders), Campaign Orchestration (omnichannel journey builder), and CleverAI (the unified AI layer combining Predictive, Generative, and Agentic capabilities). The platform supports multiple engagement channels including Push Notifications, Email Automation, WhatsApp Business API, SMS, In-App Messages, Web Messaging, and RCS Business Messaging. Additional modules include Product Experiences for no-code app/web experimentation, Scribe for AI content generation, RenderMax for visual optimization, and Promos for loyalty/rewards management. The product portfolio is organized across three pricing tiers—Essentials, Advanced, and Cutting Edge—where CleverAI capabilities are progressively enabled, with the Cutting Edge tier providing full access to autonomous agents, predictive segmentation, and AI-driven recommendations. Following its acquisition of Y Combinator-backed rehook.ai, CleverTap serves over 2,000 brands across 100+ countries with capabilities spanning from basic segmentation to AI-powered autonomous engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- CleverTap All-In-One Customer Engagement Platform Unified customer engagement and retention platform combining customer data analytics, experimentation, personalization, and omnichannel campaign orchestration with embedded AI intelligence for brands seeking to maximize customer lifetime value.
- CleverAI AI platform layer combining Predictive, Generative, and Agentic AI capabilities including the Decisioning Engine, Creative Agents, and autonomous agents for hyper-personalization and real-time decisioning.
- CleverAI Agents Autonomous AI agent system including Strategy, Decision, Creative, and Action Agents that work collaboratively within brand guardrails to analyze, decide, and act on customer engagement at scale.
- CleverAI Predictions Agent AI-powered predictive segmentation agent providing real-time actionable insights for identifying high-intent customer segments and generating individualized product recommendations.
- CleverTap Promos Platform Industry-first complete loyalty and rewards management platform for building, personalizing, and automating coupons, discounts, and loyalty programs to drive customer value and retention.
Quantifiable outcome
- Up to 35% higher conversion rates for brands across financial services, retail, and telecom sectors
- +7 more outcomes
Companies that use CleverTap
Customer profileNamed customers27 records
Segments6 records
Ideal customer profiles5 records
CleverTap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature8 records
CleverTap partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- KPMG in IndiacoreStrategic alliance to embed advanced customer engagement and retention capabilities into enterprise transformation programs. Combines KPMG's consulting and advisory expertise with CleverTap's AI-powered customer engagement platform, targeting organizations across BFSI, retail, and consumer sectors. Aims to help companies reduce churn, strengthen retention, and pursue sustainable revenue growth.
- rehook.aiminorCleverTap acquired rehook.ai, a Y Combinator-backed startup, to enhance its customer engagement platform with rehook.ai's promotions engine. The acquisition aims to support use cases such as managing coupons, discounts, and loyalty programs to improve marketing outcomes, expanding market reach and increasing promotion efficacy.
- DeloittecoreStrategic alliance with Deloitte & Touche LLP as part of their digital transformation capabilities. Deloitte has pursued alliances with companies including Palantir, CleverTap, and Genesys to expand AI and digital transformation capabilities. CleverTap's engagement platform is integrated into Deloitte's enterprise transformation offerings.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
CleverTap competitors and assessment
Company assessmentDirect peers
- Braze: Publicly listed customer engagement platform offering cross-channel messaging, personalization, and AI-driven orchestration. Direct competitor to CleverTap across mid-market and enterprise customers with very similar product positioning (omnichannel, journey orchestration, AI decisioning).
- MoEngage: India-origin, US-headquartered customer engagement platform with a comparable product (omnichannel campaigns, AI personalization, analytics). Strongest direct competitor to CleverTap in India, SEA, and ME with very similar ICP, pricing approach, and verticals served.
- Iterable: Cross-channel marketing platform offering email, push, SMS, in-app, and web messaging with AI-powered optimization. Direct competitor in the mid-market and enterprise customer engagement category with strong US presence.
- WebEngage: India-based marketing automation and customer engagement platform serving similar verticals (e-commerce, BFSI, travel) with omnichannel messaging, personalization, and journey orchestration. Closest functional peer in CleverTap's home market.
- Insider: Personalization and customer engagement platform with cross-channel orchestration, AI-driven segmentation, and strong presence in retail, e-commerce, and travel. Direct competitor targeting similar enterprise buyer personas.
- OneSignal: Customer messaging platform focused on push notifications, email, SMS, and in-app messaging with journey orchestration. Direct competitor in mobile-first messaging, particularly at the SMB and growth-stage segments CleverTap targets.
- Klaviyo: E-commerce-focused customer data, messaging, and engagement platform with strong AI personalization and Shopify integration. Comparable offering for retail/D2C customers though with narrower vertical focus than CleverTap.
Broad incumbents
- Salesforce Marketing Cloud: Enterprise-scale marketing cloud offering email, mobile, social, advertising, and CDP capabilities within the broader Salesforce ecosystem. Overlaps with CleverTap's enterprise orchestration and personalization capabilities but is part of a much broader portfolio.
- Twilio Segment / Twilio Engage: Twilio's CDP and engagement suite (Segment plus messaging APIs) provides competing capabilities in customer data unification, cross-channel messaging, and journey orchestration. Broad incumbent with deep communications infrastructure.
- Adobe Marketo / Adobe Experience Cloud: Enterprise B2B and B2C marketing automation and engagement suite with personalization, orchestration, and analytics. Broad incumbent competing for enterprise engagement budgets, particularly with regulated buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CleverTap social profiles
Digital presenceCleverTap compliance and trust
Trust signalCompliance6 records
CleverTap financial estimates
Financial estimateRevenue estimate
Valuation estimate
CleverTap leadership team
Management profileNumber of profiles
Profiles11 records
CleverTap subsidiaries and ownership
Company hierarchySubsidiaries1 record
CleverTap funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CleverTap M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CleverTap
What does CleverTap do?
CleverTap is an all-in-one customer engagement and retention platform that combines customer data analytics, AI-powered personalization, omnichannel campaign orchestration, and experimentation tools to help brands maximize customer lifetime value. The platform unifies five product pillars (Customer Data & Analytics, Experimentation & Optimization, Personalization, Campaign Orchestration, and CleverAI) with support for push, email, SMS, WhatsApp, in-app, web, and RCS messaging channels. It serves 2,000+ brands across 100+ countries and has processed over 200 billion messages.
Is CleverTap a public or private company?
CleverTap is a private company. It is classified as venture growth investor backed and is currently operating.
When was CleverTap founded?
CleverTap was founded in 2013. It employs 501 to 1,000 people.
Where is CleverTap based?
CleverTap is headquartered in San Francisco, United States, in the North America region.
How does CleverTap make money?
One revenue line is on record: saaS Platform Subscription.
Who are CleverTap's main competitors?
Direct peers on record are Braze, MoEngage, Iterable, WebEngage, Insider, OneSignal and Klaviyo. Broad incumbents are Salesforce Marketing Cloud, Twilio Segment / Twilio Engage and Adobe Marketo / Adobe Experience Cloud.
Does CleverTap have an API?
Yes. CleverTap offers API access for data import and export functionality. The platform provides developer documentation at developer.clevertap.com and product documentation at docs.clevertap.com. The API enables programmatic integration capabilities including data import/export, campaign management, and platform administration. The platform also supports webhooks for real-time event-driven integrations. Developer documentation is at developer.clevertap.com/docs.
What industry is CleverTap in?
CleverTap's product category is Customer Engagement and Retention Platform. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 5418 and its SIC code is 7372.