WiZink

What WiZink does

WiZink is a Spanish-licensed digital bank (WiZink Bank, S.A.U.) regulated by Banco de España and Banco de Portugal, operating as a 100% online consumer-finance specialist across the Iberian Peninsula. The bank originates from the 2000 integration of Citi's card and savings business into Banco Popular's Bancopopular-e subsidiary, rebranded as WiZink in 2016; it has been solely owned by private-equity firm Värde Partners since 2018. As of mid-2026, the firm has 1,001–5,000 employees and is the subject of a pending acquisition by Unicaja of its consumer financing platform and Portuguese credit-card operations, with litigating revolving-card portfolios to remain outside the transaction.

WiZink's product stack centers on proprietary credit cards (WiZink Click, Now, Top, Me, On, Plus) and the Aplazame instant point-of-sale financing platform (acquired 2018; over 1.2 million clients; expanded to Portugal in 2023), complemented by Lendrock digital vehicle financing (acquired 2021), personal loans (green, home improvement, student variants), fixed-term deposits (18-month, 2.85% TAE, €5K–€250K), savings accounts, and insurance distribution (Caser/Doctorfy, Mapfre, MetLife, IPTIQ, Legalitas) under DGSFyP key OV-0086. Co-branded cards with AliExpress, Cepsa, Benfica, Caser, and RACC plus the WiZink Center venue sponsorship provide Iberian-wide distribution. The technology platform relies on automated credit scoring (combining internal history with ASNEF, Experian, and CIRBE feeds), AES-encrypted infrastructure, biometric video/signature verification, open-banking account aggregation, and Fiserv for payment processing.

WiZink monetizes primarily through interest and fees on revolving credit-card balances (max TAE 23.85%), merchant commissions on Aplazame POS financing, interest on personal and vehicle loans, spreads on deposit products, and bancassurance commissions. The go-to-market is a digital-led growth model with no branches — onboarding and servicing run through the WiZink app (iOS, Android, Huawei AppGallery) and website, augmented by partner-driven customer acquisition. The company has reported losses of €52M in 2025 and €53M in the prior year, attributable predominantly to six years of litigation over abusive revolving-card pricing and to costs of the Unicaja transaction process.

Name

WiZink

Legal name

WiZink Bank, S.A.U.

Website

https://wizink.es

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WiZink is a Spanish-licensed, 100% digital bank serving consumers across the Iberian Peninsula with credit cards, POS financing (Aplazame), vehicle loans (Lendrock), personal loans, deposits, and bancassurance, distributed via co-branded partnerships and its mobile platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Revolving Credit Card Fees and Interest: WiZink generates revenue primarily from revolving credit card balances, charging interest on unpaid card balances. The company offers tiered installment payment options (3, 6, and 12 months) with varying commission structures. Maximum TAE is 23.85% and maximum TIN is 21.58% for purchases over €750 paid in 12 months. The revolving credit portfolio has been the subject of extended legal disputes over abusive interest rates.
2. Point-of-Sale (POS) Financing — Aplazame: Aplazame, acquired in 2018, provides instant installment financing at checkout for online and offline merchants. Revenue comes from merchant commissions and consumer financing fees. Aplazame expanded to Portugal in 2023 after over 10 years of operations in Spain and more than 1.2 million clients.
3. Vehicle Financing — Lendrock: Lendrock, acquired in 2021, offers 100% digital vehicle financing. Revenue is generated from interest and fees on auto loans. The platform allows customers to find a vehicle and obtain financing directly from a mobile device.
4. Personal Loans: WiZink offers personal loans including green loans, home improvement loans, student loans, and general personal loans. Revenue is generated from interest charged on loan balances.
5. Savings Product Interest Spreads: WiZink offers fixed-term deposits and savings accounts. The 18-month deposit currently offers 2.820% TIN (2.85% TAE), with a minimum of €5,000 and maximum of €250,000. Revenue is generated from the spread between lending rates and deposit rates.
6. Insurance Distribution (Bancassurance): WiZink acts as a tied insurance broker (Operador de Banca Seguros vinculado, DGSFyP key OV-0086), distributing insurance products from multiple providers including Caser, Mapfre, MetLife, Legalitas, and others. Products include health/telemedicine (Doctorfy), travel, car (Coche x Coche), pet insurance, life and accident insurance, and legal protection. Revenue is generated through commissions on insurance policies sold.
7. Co-branded Card Programs: WiZink issues co-branded credit cards with partners including AliExpress, Cepsa, Caser, Benfica, and RACC. Revenue is shared between interchange fees, interest income, and partner contributions for loyalty programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

WiZink is a 100% digital bank that issues revolving and installment credit cards (WiZink Click, Now, Top, Me, On, Plus, AliExpress co-branded), provides personal loans (including green, home improvement, and student variants), offers fixed-term deposits and savings accounts, and distributes insurance products. Through acquired platforms Aplazame and Lendrock, it also delivers instant point-of-sale financing for merchants and 100% digital vehicle financing.

Product overview

WiZink is a Spanish digital bank specializing in consumer financing, operating as a platform-plus-products architecture. The core offering centers on credit cards (WiZink Click, Now, Top, Me, On, Plus, and co-branded AliExpress card), supplemented by the acquired Aplazame point-of-sale financing and Lendrock vehicle financing platforms. The bank also offers personal loans (including green, home improvement, and student variants), savings products (18-month fixed term deposits and savings accounts), and distributes insurance products through partnerships with Caser, MetLife, and Legalitas. All services are accessible via WiZink Online web banking and mobile applications for iOS, Android, and Huawei devices. WiZink operates under Spanish banking license, regulated by Banco de España and Banco de Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• Aplazame: Instant point-of-sale financing platform acquired in 2018, offering buy-now-pay-later services for online and offline purchases
• Lendrock
• WiZink Now
• WiZink Click
• WiZink Top
• WiZink Me
• WiZink On
• AliExpress

Products and services

• WiZink Credit Cards (Click, Now, Top, Me, On, Plus)

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

25 partnerships are on record, tiered core, flagship and minor.

• MapfrecoreGTM or Marketing Partner · 1 January 2024WiZink and Mapfre signed an agreement to distribute insurance products, expanding WiZink's bancassurance offerings. WiZink acts as a tied insurance broker for Mapfre products.
• AliExpressflagshipGTM or Marketing Partner · 1 January 2023WiZink and AliExpress launched a co-branded credit card in 2023, completing the international marketplace's payment value proposition in Spain. The card offers discounts on purchases made on the AliExpress platform, in physical stores, and at other merchants. This is one of WiZink's flagship co-branded card partnerships.
• LendrockcoreTechnology or Integration · 1 January 2021WiZink acquired Lendrock in 2021 to diversify its business model into used vehicle financing. Lendrock is the first 100% digital vehicle financing platform in Spain, allowing customers to find a car and obtain a loan directly from their mobile device.
• CepsaflagshipGTM or Marketing Partner · 1 January 2021WiZink and Cepsa launched a co-branded Visa Cepsa Gow card and have maintained a long-term partnership renewed in 2024 for three additional years. WiZink is also a co-branded card issuer for Cepsa, providing fuel-related rewards and benefits to cardholders.
• BenficaflagshipGTM or Marketing Partner · 1 January 2021Benfica, the most important club in Portugal, winner of a European Cup, and the club with the most members in the world, chose WiZink as its official sponsor and payment media partner. WiZink issues the Benfica co-branded credit card for fans and members, combining financial services with sports loyalty.
• AplazamecoreTechnology or Integration · 1 January 2018WiZink acquired Aplazame in 2018 as part of its diversification strategy. Aplazame specializes in instant point-of-sale financing for online and offline merchants. After the acquisition, it exponentially increased its invoicing and expanded to Portugal in 2023 after over 10 years in Spain with more than 1.2 million clients.
• Barclays (Barclaycard)coreStrategic or Co-development Partner · 1 January 2016In 2016, WiZink acquired Barclays' card business (Barclaycard) in both Portugal and Spain, marking the beginning of WiZink's international expansion. This acquisition brought the WiZink Center naming rights (formerly the Palacio de los Deportes de la Comunidad de Madrid) and a significant card portfolio in both countries.
• RACC (Real Automóvil Club de Cataluña)coreGTM or Marketing Partner · 1 January 2016WiZink is an issuer of co-branded credit cards for RACC, providing financial services to the club's members. RACC is one of several co-branded card partnerships that WiZink has established with major Spanish brands.
• Caser (Caja de Seguros Reunidos, Compañía de Seguros y Reaseguros, S.A.)coreGTM or Marketing PartnerWiZink distributes a wide range of Caser insurance products as a tied insurance broker (OV-0086). Products include health/telemedicine (Doctorfy), travel insurance, car insurance (Coche x Coche), and pet insurance (MiMascota). WiZink negotiates group rates for its customers. Caser is WiZink's primary insurance partner.
• EndesaminorGTM or Marketing PartnerWiZink and Endesa formed an alliance to offer exclusive advantages to WiZink's digital bank customers, including potential energy-related financial products and promotions.
• Fiserv, Inc.coreTechnology or IntegrationFiserv provides WiZink with payment processing, system management, and hosting services. This relationship involves potential international data transfers governed by Fiserv's Binding Corporate Rules approved by the UK Data Protection Authority.
• TriplecoreTechnology or IntegrationWiZink launched WiZink Extra, a loyalty and benefits program, using Triple's technology. This program provides cashback and rewards to cardholders on purchases, enhancing customer retention.
• ASNEF (Asociación Nacional de Entidades de Financiación)coreTechnology or IntegrationWiZink consults ASNEF's credit information file (ASNEF file) as part of its automated credit scoring process to evaluate borrower solvency. ASNEF is one of Spain's primary credit bureaus.
• Experian Bureau de Crédito, S.A.coreTechnology or IntegrationWiZink consults Experian's Badexcug credit file as part of its automated credit scoring system. Experian provides credit bureau data used in WiZink's risk assessment and lending decisions.
• CIRBE (Central de Información de Riesgos del Banco de España)coreTechnology or IntegrationWiZink is legally required to report customer credit risk data to CIRBE and consults it during loan applications. CIRBE is Spain's central credit registry operated by the Bank of Spain.
• Apple Inc. (Apple Pay)coreTechnology or IntegrationWiZink customers can pay with Apple Pay via their mobile devices, integrating WiZink cards into Apple's mobile payment ecosystem.
• Samsung (Samsung Pay)coreTechnology or IntegrationWiZink joined Samsung Pay, enabling customers to pay with their WiZink cards via Samsung mobile devices.
• MetLife Europe d.a.c. (Sucursal en España)minorGTM or Marketing PartnerWiZink distributes MetLife insurance products (life and accident insurance) as part of its insurance offering. Listed as an insurance partner in the Group Companies collaboration annex.
• IPTIQ Life S.A. / IPTIQ EMEA P&C S.A.minorGTM or Marketing PartnerWiZink distributes IPTIQ insurance products (life and property & casualty) as part of its insurance offering. Listed as an insurance partner in the Group Companies collaboration annex.
• BIPI MOBILITY, S.L.minorGTM or Marketing PartnerWiZink reached agreements with BIPI MOBILITY for its personal loan business, enabling digital mobility/vehicle financing products. Listed as a collaborating company in the Group Companies annex.
• INDEXA Capital AV, S.A.minorGTM or Marketing PartnerWiZink partners with INDEXA Capital, an automated investment platform, to offer financial products to customers. Listed as a collaborating company in the Group Companies annex.
• HELLOHIPOTECA S.L.minorGTM or Marketing PartnerWiZink partners with HelloHipoteca for home loan products, expanding its mortgage and home financing offerings. Listed as a collaborating company in the Group Companies annex.
• YOUNITED, S.A. (Sucursal en España)minorGTM or Marketing PartnerWiZink partners with Younited for personal lending products distributed through its platform. Listed as a collaborating company in the Group Companies annex.
• MOEVE (MOEVE COMERCIAL, S.A.U.)minorGTM or Marketing PartnerMOEVE (formerly Cepsa) co-branded Mastercard 'Porque Tu Vuelves' cards share points-discounts data with MOEVE for loyalty program management. WiZink provides geolocation data for MOEVE gas stations to WiZink app users. Listed as a collaborating company.
• emovili, Helloteca, SolartreeminorGTM or Marketing PartnerWiZink reached agreements with emovili, Helloteca, and Solartree for its personal loan business, enabling digital financing for mobility, home, and solar/energy upgrade purposes.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Openbank: Openbank is the digital-only banking subsidiary of Santander, serving Spanish consumers with credit cards, personal loans, deposits, and investment products via mobile and web. It is the closest direct peer to WiZink in the Spanish digital consumer banking space, competing head-to-head on credit cards and savings products with similar digital-first distribution.
• Evo Banco: Evo Banco is a Spanish digital challenger bank (owned by Bankinter) offering consumer credit, mortgages, deposits, and cards through a branchless digital platform. It competes directly with WiZink on consumer credit and savings products for Spanish retail customers, with a similar digital-first positioning.
• MyInvestor: MyInvestor is a Spanish digital bank offering credit cards, personal loans, mortgages, investment products, and savings accounts. As a digital-native challenger targeting Spanish retail customers with similar product breadth, it is a direct peer in the digital consumer banking segment where WiZink operates.
• Cofidis España: Cofidis is a Crédit Mutuel-owned consumer credit specialist operating in Spain, focused on personal loans, credit cards, and POS financing (Cetelem-style installment products). It directly competes with WiZink on consumer lending, particularly in the revolving credit and installment financing segments where WiZink operates.
• Cetelem (BNP Paribas Personal Finance): Cetelem is BNP Paribas Personal Finance's consumer credit brand in Spain, offering personal loans, credit cards, and point-of-sale financing. It directly competes with WiZink's Aplazame installment offering and personal loan products in the Spanish market.
• SeQura: SeQura is a Barcelona-based BNPL and consumer fintech offering installment payments at online and offline merchants in Spain, Portugal, and other markets. It is a direct peer to Aplazame (WiZink's POS financing subsidiary) in the Iberian BNPL market.

Emerging players

• Revolut: Revolut is a UK-headquartered global digital bank operating in Spain with multi-currency accounts, cards, consumer credit, and savings. It serves the same Spanish digital-first consumer base as WiZink, but with broader geographic reach and a stronger deposit/transactional product line.
• N26: N26 is a European digital bank (headquartered in Germany) with operations in Spain, offering consumer accounts, cards, and savings products via mobile. It targets the same digital-first Spanish consumer segment as WiZink but lacks the consumer credit depth and co-branded card distribution WiZink has built.
• Klarna: Klarna is a global BNPL provider with operations in Spain, offering installment payments at online retailers. It competes with Aplazame (WiZink's BNPL subsidiary) in the Spanish merchant installment space, though Klarna's presence in Iberia is less established than in Northern Europe.

Broad incumbents

• ING España: ING España is the Spanish retail banking arm of ING Group, offering savings accounts, consumer credit, mortgages, and cards via a digital-first model. It is a broad incumbent in the digital consumer banking space where WiZink operates, with a stronger deposit base but more limited credit card focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/wizinkbank
• LinkedInlinkedin.com/company/wizink

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiZink