Lendrock
Lendrock is a Spanish digital car financing marketplace, operated as a brand by WiZink Bank S.A.U., that enables consumers to finance used vehicles up to 15 years old via a 100% online platform distributed through a network of 2,000+ car dealerships across Spain.
- Company typePrivate
- Founded2016
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lendrock does
Lendrock is a Spanish digital car financing platform that enables consumers to finance the purchase of used vehicles (up to 15 years old) with loan terms of 48 to 120 months and 100% financing, requiring no down payment. The company operates a B2B2C model through a network of more than 2,000 partner car dealerships (concesionarios) across Spain, while also serving individual consumers directly through its consumer-facing website. Its primary customer segments are individual car buyers aged 18-70 and the dealerships that integrate Lendrock's financing into their point-of-sale workflows.
The platform is built around three core products: a customer-facing self-service portal (Customer Panel) accessible via DNI/NIE and mobile-based access codes, a professional Merchant Portal for dealers to register, submit financing requests, and track applications with a dedicated commercial manager, and the Banking Validation feature. Banking Validation is an EU-regulated Open Banking process that, with user authorization, confirms identity, verifies data, and assesses solvency by accessing the last 12 months of bank account transactions, enabling 24-hour response times and less than 10 minutes to initiate a financing request. An optional Payment Protection Insurance product is offered as an add-on.
Lendrock generates revenue through interest charges and commissions on originated vehicle financing loans, a transaction-fee model in which customers pay monthly installments over 48-120 months. Lendrock is not an independent legal entity but a brand and digital channel of WiZink Bank S.A.U., a regulated Spanish banking institution headquartered in Madrid, which provides the banking license, balance sheet, and regulatory standing required to originate consumer credit. The company distributes through self-service direct online and channel reseller motions, supported by content marketing and SEO, and maintains associations with Spanish automotive bodies Faconauto, Ganvam, and AMDA, along with the Asociación Fintech e Insurtech.
Lendrock firmographics
Firmographics- Name
- Lendrock
- Legal name
- WiZink Bank S.A.U.
- Website
- https://lendrock.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lendrock is a Spanish digital car financing marketplace, operated as a brand by WiZink Bank S.A.U., that enables consumers to finance used vehicles up to 15 years old via a 100% online platform distributed through a network of 2,000+ car dealerships across Spain.
- Ownership category
- akta.pro rank
Lendrock industry classification
Industry- Product category
- Consumer Auto Lending
- NAICS
- Sales Financing (52222), Sales Financing (522220)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industry
- Auto / Vehicle Marketplace Lending (FSAKAHAF)
Keywords
Where Lendrock is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Lendrock business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Financing Interest and Fees: Lendrock generates revenue through interest charges and commissions on vehicle financing loans. Customers pay for their financed vehicles in monthly installments over 48-120 months at agreed interest rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Vehicle financing from 48 to 120 months with 100% coverage and optional payment protection insurance |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels2 records
Lendrock product offering
Product offeringCore offering
Lendrock operates a 100% online vehicle financing marketplace that enables consumers aged 18-70 to finance used cars up to 15 years old, with loan terms of 48 to 120 months and no down payment required. The platform connects individual car buyers with a network of 2,000+ partner dealerships across Spain, using Open Banking validation for instant credit decisions and a paperless four-step application process.
Product overview
Lendrock is a digital car financing platform offered by WiZink Bank S.A.U., providing 100% online financing for used vehicles up to 15 years old with loan terms of 48-120 months and no down payment required. The platform consists of two primary customer-facing products: a Customer Panel for individual borrowers to manage their financing applications, and a Dealer Portal (Merchant Panel) for car dealerships to submit and track financing requests on behalf of buyers. The offering integrates a banking validation feature that leverages EU-regulated access to 12 months of bank transaction data to assess creditworthiness. The platform works with a network of over 2,000 car dealerships across Spain, serving customers aged 18-70, and provides responses to financing applications within 24 hours through a streamlined 4-step digital process without paperwork.
Differentiator
Problem solved
Functional benefit
Products and services
- Lendrock Car Financing (Financiación de Coches) A 100% online car financing product that enables consumers to finance used vehicles up to 15 years old, with loan terms from 48 to 120 months and no down payment required. Backed by WiZink Bank S.A.U. and targeted at individual buyers aged 18-70.
- Lendrock Dealer Portal (Portal para Concesionarios)
Quantifiable outcome
- 2,000+ dealerships in partner network
- +2 more outcomes
Companies that use Lendrock
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Lendrock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lendrock partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- FaconautominorFaconauto is an automotive sector association in Spain. The logo appears in the footer of Lendrock's website indicating some form of partnership or association membership.
- GanvamminorGanvam is the Spanish Association of Vehicle and Machinery Sellers. Their logo appears on Lendrock's website, suggesting a partnership or industry association relationship.
- AMDA (Asociación de Mardrid)minorAMDA (Automóvilistas de Madrid) appears as a partner association on Lendrock's website, indicating a connection within the automotive ecosystem.
- Asociación Fintech e InsurtechminorSpanish Fintech and Insurtech Association membership. Lendrock, as a digital financing platform, maintains membership in this industry association for fintech companies.
- Código de Buenas PrácticasminorLendrock adheres to the Código de Buenas Prácticas (Code of Good Practices) of the Fintech association, indicating compliance with industry standards for consumer protection.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lendrock competitors and assessment
Company assessmentDirect peers
- Younited Credit: Younited is a European online consumer-credit marketplace that aggregates demand and distributes loans through partner channels across multiple EU markets. Like Lendrock it offers a fully digital, data-driven underwriting experience, but at pan-European scale and with marketplace lending mechanics.
- Aplazame: Aplazame is a Spanish fintech offering buy-now-pay-later and consumer credit at online checkout, and is also part of the WiZink group. It is the closest corporate sibling of Lendrock and shares the same parent balance sheet, target customer, and digital underwriting approach.
- Creditea: Creditea is an online consumer-credit lender operating in Spain offering personal lines of credit and installment loans through a fully digital application flow. It competes head-to-head with Lendrock for the same digital-first, Spanish consumer borrower using Open Banking-style affordability checks.
Broad incumbents
- COFIDIS España: COFIDIS is one of the largest consumer credit providers in Spain, offering personal loans, auto financing, and project credit through both online and dealer channels. It overlaps with Lendrock on auto and consumer credit but operates at significantly greater scale and brand recognition.
- Santander Consumer Finance: Santander Consumer Finance is the captive consumer and auto finance arm of Banco Santander, dominant in Spanish auto lending through dealer point-of-sale financing. It competes directly with Lendrock for the same dealer channel but from a much larger balance sheet and brand position.
- Volkswagen Financial Services: Volkswagen Financial Services provides captive auto financing for VW Group vehicles and dealer stock financing across Spain. It competes with Lendrock at the dealership for both new and used car financing, with the advantage of OEM-aligned incentives.
- Stellantis Financial Services: Stellantis Financial Services is the captive finance arm of Stellantis, offering dealer and retail financing for brands like Peugeot, Citroën, Fiat, and Opel in Spain. It overlaps with Lendrock in dealer-sourced used-car finance but bundles OEM subsidies and floorplan financing.
- BBVA Auto Financing: BBVA offers auto loans and dealer financing across Spain through its retail banking franchise. It competes with Lendrock for the same car-buyer demand but relies on traditional branch-based origination rather than a fully digital dealer-portal model.
Emerging players
- Brumbrum: Brumbrum is an Italian online used-car retailer that delivers, finances, and sells vehicles direct to consumers. It is comparable to Lendrock in offering a fully digital used-car purchase experience with embedded financing, but operates in Italy rather than Spain and is at a different stage of scale.
- Auto1 Group: Auto1 is a leading European online used-car platform that purchases, refurbishes, and sells vehicles, increasingly offering financing to retail buyers in partnership with lenders. It is comparable to Lendrock as a digital channel into used-car financing for Spanish consumers, although it operates a marketplace model rather than underwriting credit itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Lendrock social profiles
Digital presenceLendrock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lendrock leadership team
Management profileNumber of profiles
Profiles1 record
Lendrock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lendrock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lendrock
What does Lendrock do?
Lendrock operates a 100% online vehicle financing marketplace that enables consumers aged 18-70 to finance used cars up to 15 years old, with loan terms of 48 to 120 months and no down payment required. The platform connects individual car buyers with a network of 2,000+ partner dealerships across Spain, using Open Banking validation for instant credit decisions and a paperless four-step application process.
Is Lendrock a public or private company?
Lendrock is a private company. It is classified as corporate owned and is currently operating.
When was Lendrock founded?
Lendrock was founded in 2016. It employs 1 to 10 people.
Where is Lendrock based?
Lendrock is headquartered in Madrid, Spain, in the Europe region.
How does Lendrock make money?
One revenue line is on record: vehicle Financing Interest and Fees.
Who are Lendrock's main competitors?
Direct peers on record are Younited Credit, Aplazame and Creditea. Broad incumbents are COFIDIS España, Santander Consumer Finance, Volkswagen Financial Services, Stellantis Financial Services and BBVA Auto Financing. Emerging players are Brumbrum and Auto1 Group.
Does Lendrock have an API?
No public API is recorded for Lendrock.
What industry is Lendrock in?
Lendrock's product category is Consumer Auto Lending. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKAHAF, Auto / Vehicle Marketplace Lending. Its NAICS code is 52222 and its SIC code is 6141.