StoreLocal
StoreLocal is a national self-storage brand operating a network of 103 independently owned facilities across 15+ U.S. states, offering recurring unit rentals, vehicle storage, and specialized solutions for personal, business, military, and student customers via its Tenant Inc.-powered digital platform.
- Company typePrivate
- Founded2014
- HeadquartersNewport Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What StoreLocal does
StoreLocal is a national self-storage brand and affiliated-facility network headquartered in Newport Beach, California. The company operates a decentralized model under which 103 locally owned self-storage facilities across 15+ U.S. states — concentrated in California (38), Tennessee (12), Oklahoma (9), and Texas (9) — operate under the StoreLocal® brand. Individual facility owners retain local operating control while benefiting from centralized marketing, brand recognition, and a shared technology platform.
The company's core product offering is recurring monthly self-storage unit rentals in sizes ranging from 5x5 lockers to 10x30 large-format units, available through a digital storefront enabling online search, reservation, paperless rental, and bill payment. Specialized storage verticals include personal, business, student, military, boat, RV, car, indoor vehicle, covered parking, drive-up, and climate-controlled storage. The underlying technology platform is provided by Tenant Inc. (a GDS-powered Tenant suite), which enables mobile unit access, paperless transactions, and the company's differentiated Touchless Rentals™ contactless rental feature. Revenue is generated through unit rental (subscription/recurring) and an optional Storelocal Protection Plan covering theft, vandalism, and weather damage.
StoreLocal's go-to-market is predominantly product-led and direct-to-consumer via its website, supplemented by content marketing, social media presence, and a strategic partnership with Bellhop Moving Services announced in December 2024. The customer base spans individual consumers, students, military families, small businesses, and vehicle owners. Pricing is quote-based and not publicly disclosed, with promotional offers such as '50% Off for 3 Months' used to drive new rentals.
StoreLocal firmographics
Firmographics- Name
- StoreLocal
- Legal name
- StoreLocal
- Website
- https://storelocal.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StoreLocal is a national self-storage brand operating a network of 103 independently owned facilities across 15+ U.S. states, offering recurring unit rentals, vehicle storage, and specialized solutions for personal, business, military, and student customers via its Tenant Inc.-powered digital platform.
- Ownership category
- akta.pro rank
StoreLocal industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
- akta.pro secondary industries
- Standard/Non-Climate Self-Storage (HSAKAGAB), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Student & Seasonal Self-Storage (HSAKAGAE)
Keywords
Where StoreLocal is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StoreLocal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Storage Unit Rental: Recurring monthly rental revenue from storage unit leases. Customers pay for storage space on a monthly basis through the platform's bill pay feature.
- Storelocal Protection Plan: Optional protection plan offering coverage against theft, vandalism, weather damage, and other events for stored belongings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard storage unit rental with tiered sizing options |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
StoreLocal product offering
Product offeringCore offering
StoreLocal operates a 103-location self-storage network across 15 U.S. states, renting storage units (5x5 to 10x30) to consumers and businesses on monthly leases. The brand layers centralized marketing and a GDS-powered Tenant platform — including Touchless Rentals™ and mobile unit access — over locally-owned and operated facilities. Specialized offerings span personal, business, student, military, boat, car, RV, indoor vehicle, covered parking, drive-up, and climate-controlled storage.
Product overview
StoreLocal is a self-storage platform offering a network of 103 locally-operated storage facilities across 15 states. The core product is self-storage unit rental, supplemented by specialized storage types including Boat Storage, Business Storage, Car Storage, Covered Vehicle Parking, Drive-Up Climate-Controlled Storage, Drive-Up Storage, Indoor Vehicle Storage, Military Storage, Personal Storage, RV Storage, Student Storage, and Climate Controlled Storage. The platform enables online rentals with Touchless Rentals(TM) capability and mobile access through the Tenant(TM) suite. Unit sizes range from 5x5 lockers to 10x20 rooms, with size guide videos to help customers select appropriate units.
Differentiator
Problem solved
Functional benefit
Products and services
- Self Storage Units Core self-storage unit rental service allowing customers to rent storage units online with Touchless Rentals™ capability. Units available in various sizes from 5x5 to 10x30 for individual consumers and businesses across the 103-location StoreLocal network.
- Boat Storage Indoor and outdoor boat storage tailored for boat owners offering protection and hassle-free access for fishing boats, jet skis, wakeboats, and canoes.
- Business Storage Storage solutions for businesses to store inventory, trade show displays, or pharmaceutical samples. Provides valuable asset storage for small business owners and traveling representatives.
- Car Storage Secure car storage facilities offering convenient options for compact sedans to oversized SUVs.
- Covered Vehicle Parking Protected parking solution shielding vehicles from weather elements with safe, accessible, long-term storage options.
- RV Storage Secure and convenient RV storage with various parking and storage options to fit different RV sizes.
- Indoor Vehicle Storage Enhanced indoor vehicle storage providing superior security, privacy, and peace of mind compared to outdoor alternatives.
- Drive-Up Storage Convenient storage units allowing tenants to load and unload belongings directly at their unit door from their vehicle.
- Drive-Up Climate-Controlled Storage Storage units combining drive-up accessibility with climate control protection for sensitive items requiring temperature regulation.
- Climate Controlled Storage Storage units with temperature regulation serving customers across various climates from dry deserts to humid coastlines.
- Personal Storage Personal storage for moving, decluttering, or downsizing. Available in various sizes including 5x5 for seasonal wardrobe and 10x20 for entire room furniture storage.
- Student Storage Storage solutions for college students needing to store belongings during summer break or semester abroad. Mobile-accessible through GDS-powered Tenant™ suite.
- Military Storage Storage solutions designed for military members and families dealing with deployment, relocation, and uncertainties. Ensures belongings are safe and secure.
- Storelocal Protection Plan Optional protection plan offering coverage against theft, vandalism, weather damage, and other events for stored belongings, billed on a recurring basis alongside the storage rental.
Companies that use StoreLocal
Customer profileSegments5 records
Ideal customer profiles2 records
StoreLocal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
StoreLocal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bellhop Moving ServicesminorStorelocal partnered with Bellhop Moving Services to provide customers with moving assistance. This partnership enables Storelocal customers to access professional moving services, creating a comprehensive storage and moving solution. The partnership is promoted through Storelocal's blog and website.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
StoreLocal competitors and assessment
Company assessmentBroad incumbents
- Public Storage: Largest publicly traded self-storage REIT with thousands of owned facilities across the U.S. and a national brand. Comparable as a directly competing self-storage provider to consumers in overlapping geographies, though at vastly greater scale and with owned real estate.
- Extra Space Storage: Top-three U.S. self-storage REIT with a national footprint of owned and managed facilities. Comparable as a self-storage operator targeting similar residential and business customer segments, but with deeper capital and direct real-estate ownership.
- CubeSmart: Major publicly traded self-storage REIT operating hundreds of facilities across the U.S. Overlaps with StoreLocal on personal, business, and vehicle storage use cases; differentiated by owned real estate and institutional scale.
- Life Storage (now Extra Space Storage): Was a major U.S. self-storage operator before its 2023 acquisition by Extra Space. Historically competed head-to-head with StoreLocal's core personal and business storage offerings across multiple states.
- U-Haul: National moving-and-storage operator offering U-Haul Moving & Storage of [City] facilities that bundle moving trucks and storage. Direct analog for StoreLocal's Bellhop partnership thesis (moving + storage bundled offering).
Direct peers
- National Storage Affiliates Trust: Public REIT operating an affiliation-driven self-storage platform across multiple regional brands — the closest structural analog to StoreLocal's decentralized network model, though NSA owns/contributes facilities while StoreLocal licenses branding and technology.
- StorageMart: Privately held self-storage operator with a comparable mix of owned and franchised facilities across the U.S. and Canada. Closest private-market analog to StoreLocal in terms of multi-state network and family-owned operating culture.
- SmartStop Self Storage: Publicly traded self-storage REIT with diversified offerings across personal, business, and vehicle storage. Comparable mid-tier competitor operating in similar geographies and customer segments as StoreLocal.
Regional players
- Metro Self Storage: Privately held self-storage operator concentrated in the U.S. Midwest and other select regions. Comparable in offering (personal, business, vehicle storage) but with a more regionally focused footprint than StoreLocal's 15-state network.
Others
- Bellhop Moving Services: National moving services platform and StoreLocal's announced partner (Dec 2024). Not a self-storage competitor but a strategic GTM partner that creates the moving-plus-storage bundled proposition StoreLocal uses to differentiate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
StoreLocal social profiles
Digital presenceStoreLocal financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreLocal leadership team
Management profileNumber of profiles
Profiles1 record
StoreLocal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreLocal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreLocal
What does StoreLocal do?
StoreLocal operates a 103-location self-storage network across 15 U.S. states, renting storage units (5x5 to 10x30) to consumers and businesses on monthly leases. The brand layers centralized marketing and a GDS-powered Tenant platform — including Touchless Rentals™ and mobile unit access — over locally-owned and operated facilities. Specialized offerings span personal, business, student, military, boat, car, RV, indoor vehicle, covered parking, drive-up, and climate-controlled storage.
Is StoreLocal a public or private company?
StoreLocal is a private company. It is classified as unknown and is currently operating.
When was StoreLocal founded?
StoreLocal was founded in 2014. It employs 1 to 10 people.
Where is StoreLocal based?
StoreLocal is headquartered in Newport Beach, United States, in the North America region.
How does StoreLocal make money?
Two revenue lines are on record. Storage Unit Rental is the primary driver. The others are storelocal Protection Plan.
Who are StoreLocal's main competitors?
Broad incumbents on record are Public Storage, Extra Space Storage, CubeSmart, Life Storage (now Extra Space Storage) and U-Haul. Direct peers are National Storage Affiliates Trust, StorageMart and SmartStop Self Storage. Metro Self Storage is listed as a regional player. Bellhop Moving Services is listed as an others.
Does StoreLocal have an API?
No public API is recorded for StoreLocal.
What industry is StoreLocal in?
StoreLocal's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAI, Self-Storage Facility Management & Operations (Third-Party Managed), with a secondary code of HSAKAGAB, Standard/Non-Climate Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.