StoreLocal

What StoreLocal does

StoreLocal is a national self-storage brand and affiliated-facility network headquartered in Newport Beach, California. The company operates a decentralized model under which 103 locally owned self-storage facilities across 15+ U.S. states — concentrated in California (38), Tennessee (12), Oklahoma (9), and Texas (9) — operate under the StoreLocal® brand. Individual facility owners retain local operating control while benefiting from centralized marketing, brand recognition, and a shared technology platform.

The company's core product offering is recurring monthly self-storage unit rentals in sizes ranging from 5x5 lockers to 10x30 large-format units, available through a digital storefront enabling online search, reservation, paperless rental, and bill payment. Specialized storage verticals include personal, business, student, military, boat, RV, car, indoor vehicle, covered parking, drive-up, and climate-controlled storage. The underlying technology platform is provided by Tenant Inc. (a GDS-powered Tenant suite), which enables mobile unit access, paperless transactions, and the company's differentiated Touchless Rentals™ contactless rental feature. Revenue is generated through unit rental (subscription/recurring) and an optional Storelocal Protection Plan covering theft, vandalism, and weather damage.

StoreLocal's go-to-market is predominantly product-led and direct-to-consumer via its website, supplemented by content marketing, social media presence, and a strategic partnership with Bellhop Moving Services announced in December 2024. The customer base spans individual consumers, students, military families, small businesses, and vehicle owners. Pricing is quote-based and not publicly disclosed, with promotional offers such as '50% Off for 3 Months' used to drive new rentals.

Name

StoreLocal

Legal name

StoreLocal

Website

https://storelocal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

StoreLocal is a national self-storage brand operating a network of 103 independently owned facilities across 15+ U.S. states, offering recurring unit rentals, vehicle storage, and specialized solutions for personal, business, military, and student customers via its Tenant Inc.-powered digital platform.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)

akta.pro secondary industries

Standard/Non-Climate Self-Storage (HSAKAGAB), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Student & Seasonal Self-Storage (HSAKAGAE)

Keywords

• Self-storage rentals
• Vehicle storage
• Climate-controlled storage
• Business storage units
• Storage unit network

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Storage Unit Rental: Recurring monthly rental revenue from storage unit leases. Customers pay for storage space on a monthly basis through the platform's bill pay feature.
2. Storelocal Protection Plan: Optional protection plan offering coverage against theft, vandalism, weather damage, and other events for stored belongings.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

StoreLocal operates a 103-location self-storage network across 15 U.S. states, renting storage units (5x5 to 10x30) to consumers and businesses on monthly leases. The brand layers centralized marketing and a GDS-powered Tenant platform — including Touchless Rentals™ and mobile unit access — over locally-owned and operated facilities. Specialized offerings span personal, business, student, military, boat, car, RV, indoor vehicle, covered parking, drive-up, and climate-controlled storage.

Product overview

StoreLocal is a self-storage platform offering a network of 103 locally-operated storage facilities across 15 states. The core product is self-storage unit rental, supplemented by specialized storage types including Boat Storage, Business Storage, Car Storage, Covered Vehicle Parking, Drive-Up Climate-Controlled Storage, Drive-Up Storage, Indoor Vehicle Storage, Military Storage, Personal Storage, RV Storage, Student Storage, and Climate Controlled Storage. The platform enables online rentals with Touchless Rentals(TM) capability and mobile access through the Tenant(TM) suite. Unit sizes range from 5x5 lockers to 10x20 rooms, with size guide videos to help customers select appropriate units.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Storage Units Core self-storage unit rental service allowing customers to rent storage units online with Touchless Rentals™ capability. Units available in various sizes from 5x5 to 10x30 for individual consumers and businesses across the 103-location StoreLocal network.
• Boat Storage Indoor and outdoor boat storage tailored for boat owners offering protection and hassle-free access for fishing boats, jet skis, wakeboats, and canoes.
• Business Storage Storage solutions for businesses to store inventory, trade show displays, or pharmaceutical samples. Provides valuable asset storage for small business owners and traveling representatives.
• Car Storage Secure car storage facilities offering convenient options for compact sedans to oversized SUVs.
• Covered Vehicle Parking Protected parking solution shielding vehicles from weather elements with safe, accessible, long-term storage options.
• RV Storage Secure and convenient RV storage with various parking and storage options to fit different RV sizes.
• Indoor Vehicle Storage Enhanced indoor vehicle storage providing superior security, privacy, and peace of mind compared to outdoor alternatives.
• Drive-Up Storage Convenient storage units allowing tenants to load and unload belongings directly at their unit door from their vehicle.
• Drive-Up Climate-Controlled Storage Storage units combining drive-up accessibility with climate control protection for sensitive items requiring temperature regulation.
• Climate Controlled Storage Storage units with temperature regulation serving customers across various climates from dry deserts to humid coastlines.
• Personal Storage Personal storage for moving, decluttering, or downsizing. Available in various sizes including 5x5 for seasonal wardrobe and 10x20 for entire room furniture storage.
• Student Storage Storage solutions for college students needing to store belongings during summer break or semester abroad. Mobile-accessible through GDS-powered Tenant™ suite.
• Military Storage Storage solutions designed for military members and families dealing with deployment, relocation, and uncertainties. Ensures belongings are safe and secure.
• Storelocal Protection Plan Optional protection plan offering coverage against theft, vandalism, weather damage, and other events for stored belongings, billed on a recurring basis alongside the storage rental.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bellhop Moving ServicesminorGTM or Marketing Partner · 5 December 2024Storelocal partnered with Bellhop Moving Services to provide customers with moving assistance. This partnership enables Storelocal customers to access professional moving services, creating a comprehensive storage and moving solution. The partnership is promoted through Storelocal's blog and website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Public Storage: Largest publicly traded self-storage REIT with thousands of owned facilities across the U.S. and a national brand. Comparable as a directly competing self-storage provider to consumers in overlapping geographies, though at vastly greater scale and with owned real estate.
• Extra Space Storage: Top-three U.S. self-storage REIT with a national footprint of owned and managed facilities. Comparable as a self-storage operator targeting similar residential and business customer segments, but with deeper capital and direct real-estate ownership.
• CubeSmart: Major publicly traded self-storage REIT operating hundreds of facilities across the U.S. Overlaps with StoreLocal on personal, business, and vehicle storage use cases; differentiated by owned real estate and institutional scale.
• Life Storage (now Extra Space Storage): Was a major U.S. self-storage operator before its 2023 acquisition by Extra Space. Historically competed head-to-head with StoreLocal's core personal and business storage offerings across multiple states.
• U-Haul: National moving-and-storage operator offering U-Haul Moving & Storage of [City] facilities that bundle moving trucks and storage. Direct analog for StoreLocal's Bellhop partnership thesis (moving + storage bundled offering).

Direct peers

• National Storage Affiliates Trust: Public REIT operating an affiliation-driven self-storage platform across multiple regional brands — the closest structural analog to StoreLocal's decentralized network model, though NSA owns/contributes facilities while StoreLocal licenses branding and technology.
• StorageMart: Privately held self-storage operator with a comparable mix of owned and franchised facilities across the U.S. and Canada. Closest private-market analog to StoreLocal in terms of multi-state network and family-owned operating culture.
• SmartStop Self Storage: Publicly traded self-storage REIT with diversified offerings across personal, business, and vehicle storage. Comparable mid-tier competitor operating in similar geographies and customer segments as StoreLocal.

Regional players

• Metro Self Storage: Privately held self-storage operator concentrated in the U.S. Midwest and other select regions. Comparable in offering (personal, business, vehicle storage) but with a more regionally focused footprint than StoreLocal's 15-state network.

Others

• Bellhop Moving Services: National moving services platform and StoreLocal's announced partner (Dec 2024). Not a self-storage competitor but a strategic GTM partner that creates the moving-plus-storage bundled proposition StoreLocal uses to differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StoreLocal
• Facebookfacebook.com/storelocalstorage
• Pinterestpinterest.com/storelocalstorage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StoreLocal