Hypergear

What Hypergear does

Hypergear is a private, direct-to-consumer outdoor accessories brand founded in 2009 and headquartered in Shellharbour, Australia, with a U.S.-branded e-commerce operation (Hypergear US) at hyper-gear.com. The company designs and sells waterproof dry bags, waterproof backpacks (Dry Pac line), sling bags, duffel bags, waist pouches, phone pouches, and a small range of electronic accessories such as chargers and wireless earbuds under the Power Up Accessories collection. Core proprietary technology centers on IPX-rated waterproof construction: most products carry an IPX6 rating with roll-top closure using 500D PVC tarpaulin, while the premium Frogman IPX8 sub-brand offers IPX8 submersible protection using the proprietary Aquarix TPU material and Ultra Zip waterproof zippers for industrial and corporate buyers such as Navy, offshore, and heavy-industry users. Additional proprietary features include the Fast Slot detachable accessory system that adds checkpoint-friendly laptop sleeve functionality to compatible backpacks.

Hypergear operates an exclusively DTC model through its own e-commerce storefront, with FedEx worldwide delivery and no disclosed physical retail, wholesale, or marketplace distribution. Products are priced as one-time purchases ranging from USD 16 (Dry Bag Lite 2L) to USD 165 (Dry Pac Pro Gold 30L Limited Edition), with free shipping on orders above USD 50 and promotional discounts on select SKUs. The company serves three primary consumer segments: water-sports enthusiasts (diving, kayaking, rafting, paddleboarding, jet-skiing), outdoor adventure enthusiasts (trekking, camping, motorsports), and casual/everyday consumers needing weather-resistant carry solutions. Marketing is conducted through Instagram, email newsletter, and organic SEO, with no disclosed advertising spend or paid acquisition channels.

Operationally, the company runs with 11–50 employees, has no disclosed funding rounds, no M&A activity, no patents or trademarks registered in the data, no named enterprise customers, and no mobile app or public API. Leadership information is limited to co-founder and Managing Director Jack Lee. Revenue is not disclosed, and ownership is private with no institutional investors or parent company identified in the available data. The business shows continuous product-line expansion (Dry Pac variants, Frogman sub-brand, electronics accessories) but no clear evidence of accelerating investment, hiring, or capital raises.

Name

Hypergear

Legal name

Hypergear

Website

https://hyper-gear.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hypergear is a private direct-to-consumer brand, founded in 2009 and based in Shellharbour, Australia, that designs and sells waterproof dry bags, backpacks, sling bags, duffel bags, and electronic accessories globally through its own e-commerce storefront, serving water-sports, outdoor-adventure, and everyday consumer segments.

Ownership category

akta.pro rank

Product category

Outdoor Waterproof Bags and Gear

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industry

High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK)

Keywords

• Waterproof bags
• Outdoor gear
• Dry bags
• Waterproof backpacks
• Travel accessories

Headquarters

HQ city

Shellharbour

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of waterproof bags and accessories through hyper-gear.com online store. Products are sold at one-time purchase prices ranging from USD 16 to USD 165 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hypergear designs, manufactures, and sells waterproof bags, backpacks, dry bags, sling bags, waist pouches, duffel bags, phone pouches, and accessories for outdoor, water sports, and everyday use. Products are sold directly to end consumers through the hyper-gear.com e-commerce storefront with global FedEx delivery. The catalog is built around IPX6 and IPX8 waterproof ratings using proprietary Aquarix TPU and 500D PVC tarpaulin materials.

Product overview

Hypergear is a waterproof outdoor gear brand specializing in waterproof bags and accessories. The product portfolio is organized around several core categories: (1) Dry Bags in multiple sizes (2L-40L) including standard, Lite, Bubble, Camouflage, Clear Type, and Smokey Black variants; (2) Dry Pac Backpacks (Lite, Aero, Tough, Compact, Pro Gold) ranging from 15L to 30L capacity with IPX6 waterproof ratings; (3) Sling Bags including Sling Pac Ranger and Dry Sling Ezi; (4) Waist Pouches and Waterproof Phone Pouches; (5) Duffel Bags in 40L and 60L capacities; (6) Fast Slot Essential laptop sleeve accessory; and (7) the premium Frogman IPX8 sub-brand featuring the highest waterproof protection. Most products utilize 500D PVC tarpaulin or Aquarix TPU materials with roll-top closure systems and IPX6 waterproof ratings.

Differentiator

Problem solved

Functional benefit

Brands

• Frogman: IPX8 series featuring the highest waterproof rating (IPX8) with waterproof zippers and Aquarix material for submersion protection, targeting industrial/corporate use such as Navy, Offshore and heavy industries.
• Aquarix

Products and services

• Dry Bag Mini 2L Compact waterproof dry bag for protecting phones, gadgets, tools, ID and cards on the go; usable as a sling bag, inner compartment, or clipped onto any bag.
• Dry Bag Lite 2L Lightweight expandable dry bag made of thin nylon material that can be stored compactly and expanded to full size when needed.
• Dry Bag 5L Adventure dry bag suitable for jungle trekking, kayaking or water sports; waterproof with roll-top closure and floats on water.
• Dry Bag 5L Clear Type Transparent adventure dry bag for easy visibility of contents; waterproof with roll-top closure and suitable for outdoor activities.
• Dry Bag 10L Standard 10-liter capacity adventure dry bag for jungle trekking, kayaking and water sports; waterproof with roll-top closure.
• Dry Bag 10L Bubble 10-liter dry bag featuring bubble-effect holographic shining design; waterproof with roll-top closure for outdoor enthusiasts seeking functional yet stylish protection.
• Dry Bag 10L Camouflage Series 10-liter dry bag with camouflage design pattern; IPX6 waterproof with roll-top closure for outdoor adventure activities.
• Dry Bag 10L Clear Type Transparent 10-liter dry bag allowing easy identification of contents; waterproof with roll-top closure system.
• Dry Bag 10L Smokey Black Translucent black material dry bag offering chic appearance while allowing contents to be easily identified without opening.
• Dry Bag 20L Medium-capacity 20-liter adventure dry bag for outdoor activities; waterproof, floats on water, suitable for trekking, kayaking and water sports.
• Dry Bag 20L Camouflage Series 20-liter dry bag with camouflage pattern; IPX6 waterproof for outdoor activities with roll-top closure.
• Dry Bag 40L Large-capacity 40-liter dry bag for extended outdoor adventures; waterproof with adjustable shoulder straps for multiple carrying options.
• Dry Bag Vroom 30L Versatile 30-liter dry bag designed for those who prefer to pack light and stay flexible; features high-density PVC tarpaulin with Duraflex buckles.
• Dry Pac Lite 15L Expandable waterproof ultralight backpack made of lightweight nylon material; stores compactly and expands to full-size dry bag for outdoor, water sports, travel or casual use.
• Dry Pac Aero 25L Well-balanced waterproof backpack designed for riding, trekking, camping or tactical activities; features seamless roll-top design.
• Dry Pac Tough 20L Robust waterproof backpack with waterproof zip front compartment and multipurpose inner pockets; features fluorescent high-visibility logo.
• Dry Pac Compact 20L Waterproof backpack with roll top lock and side lock; features removable back and waist padding with adjustable sternum strap.
• Dry Pac Compact 20L Special Edition Special edition waterproof backpack with heavy-duty materials; includes multipurpose inner pockets for laptop, phones and gadgets.
• Dry Pac Pro Gold 30L Premium waterproof backpack with laptop compartment, removable side buckle lock, and add-on accessories; features reflective straps and emergency whistle.
• Dry Pac Pro Gold 30L Limited Edition Limited edition premium waterproof backpack with bold design, laptop compartment and enhanced features for demanding adventures.
• Sling Pac Ranger 15L capacity sling bag designed for amphibious activities and fast-action sports; features breathable back padding and extra sling strap.
• Hypergear Dry Sling Ezi Lightweight, compact IPX6 waterproof sling bag with seamless roll-top design; features quick access back compartment and multipurpose storage.
• Waist Pouch L V2 Waterproof waist pouch with unique roll-top closure; features quick access outer compartment and adjustable padded strap.
• Waterproof Phone Pouch Waterproof phone pouch combining dry bag technology with smartphone pouch design; features transparent touchscreen-friendly front compartment.
• Waist Pouch Motorsports - Medium Waterproof waist pouch with seamless roll-top design and zip compartment; suitable for cycling, kayaking and water sports.
• Waist Pouch - Large Large-capacity waterproof waist pouch with roll-top design compartment; floats on water and suitable for outdoor activities.
• Waist Pac Waterproof waist pouch that can be worn on waist or slipped onto belt; features seamless roll-top design and multipurpose storage.
• Duffel Bag 40L Spacious waterproof duffel bag with heavy-duty construction for long-term storage; 100% waterproof with seamless roll-top design.
• Duffel Bag 60L Large-capacity 60-liter waterproof duffel bag with roll-top design; designed for heavy-duty and long-term storage.
• Fast Slot Essential Detachable checkpoint-friendly laptop sleeve accessory attachable to Hypergear backpacks; fits up to 15-inch laptop with inner pockets.
• Hypergear Ranger Bucket Hat Lightweight reversible bucket hat with sun protection; made from breathable quick-drying polyester material.
• Frogman IPX8 Series Premium waterproof product series featuring the highest IPX8 waterproof rating; utilizes waterproof zippers and Aquarix material for 100% waterproof and submersible protection, targeting industrial and corporate use such as Navy, Offshore and heavy industries.

Quantifiable outcome

• 500D PVC tarpaulin bags can last up to 8 years with proper use

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• NRS: NRS sells paddlesports equipment, dry bags and waterproof storage solutions for kayaking, rafting and related water activities. It is directly comparable to Hypergear's water-sports-focused dry bags and protective gear.
• Sea to Summit: Sea to Summit is an outdoor equipment brand with dry bags, waterproof packs and travel accessories for similar outdoor and adventure customers. Its product and customer overlap with Hypergear is high.
• OverBoard: OverBoard specializes in waterproof bags, backpacks, duffels and phone pouches for water sports and outdoor use. It competes directly with Hypergear across the same core product categories.
• Watershed: Watershed produces waterproof dry bags and duffels for paddling, boating and outdoor adventures. Its technical waterproof-carry focus makes it a close product peer.
• SealLine: SealLine offers waterproof dry bags, packs and cases for paddling, boating and outdoor activities. It serves substantially the same use cases and customer needs as Hypergear.
• Aquapac: Aquapac sells waterproof phone, camera and gear cases for outdoor and water-sports use. It is a narrower but direct overlap with Hypergear's waterproof phone pouch and electronics-protection proposition.
• DryCASE: DryCASE provides waterproof cases, bags and phone-protection products for outdoor, water and travel use. Its focused protective-case offering overlaps directly with Hypergear's waterproof storage products.

Broad incumbents

• YETI: YETI is a scaled outdoor-gear brand with backpacks, duffels, coolers and related accessories. It serves a broader outdoor customer base, making it a broad incumbent comparable to Hypergear's bag and adventure-gear positioning.
• Osprey: Osprey is an established backpack and outdoor-pack specialist serving hiking, travel and adventure consumers. It is broader and more backpack-focused than Hypergear but materially overlaps in packs, slings and outdoor carry.
• Decathlon: Decathlon is a large sporting-goods retailer offering outdoor gear, backpacks and travel accessories at value-oriented prices. Its broad assortment and outdoor customer base are comparable to Hypergear's multi-category DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hypergear
• LinkedInlinkedin.com/company/hypergear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hypergear