What Overboard does

OverBoard Ltd., founded in 2006 and headquartered in Thorpe, United Kingdom, designs, manufactures, and sells waterproof bags and cases for outdoor, watersports, commuting, and travel use cases. The company's core technology relies on roll-top seals, waterproof zippers, fully submersible fabric constructions, and a proprietary waterproof rating system that classifies products by water resistance level. The product portfolio spans phone and tablet cases, VHF radio cases, dry tube and dry flat bags, waterproof backpacks, messenger bags, panniers, waist packs, cooler bags, SLR camera bags, and adventure duffels in capacities ranging from 2L to 90L, with price points spanning approximately £30 to £129.

Overboard operates a direct-to-consumer e-commerce model exclusively, with no physical retail presence, running 10+ country-specific storefronts across the UK, US, Australia, Canada, Germany, the EU, UAE, New Zealand, Russia, and Singapore. The company monetizes via one-time unit sales, supported by a 5-year extended warranty, free delivery over £75, free 30-day returns, a newsletter-driven 15% acquisition offer, and a Blue Light Card discount. Custom logo printing for bulk orders adds a B2B dimension alongside the consumer business. Customer segmentation is use-case driven across boating, paddle sports, outdoors, commuting, camping, cycling, and travel.

Brand credibility is anchored by official partnerships with the RNLI (Royal National Lifeboat Institution), the RYA (Royal Yachting Association), and the SNSC, complemented by a 4.6/5 Trustpilot rating. The company is privately held, reports 1-10 employees, has no disclosed funding rounds, and is operated as a founder/owner-managed business with Joel Meadows listed as Marketing Director and Co-Founder. No revenue figures, institutional investors, or M&A activity are publicly disclosed.

Name

Overboard

Legal name

OverBoard Ltd.

Website

https://overboard.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

OverBoard Ltd., founded in 2006 in the UK, designs and sells waterproof bags, cases, backpacks, and duffels direct-to-consumer across 10+ countries, serving boating, paddle sports, outdoor, commuting, and travel customers through its own e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Waterproof Outdoor Gear & Bags

NAICS

Plastics Bag and Pouch Manufacturing (326111), Luggage and Leather Goods Retailers (458320)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industry

Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Waterproof bags
• Dry bags
• Waterproof cases
• Waterproof backpacks
• Duffel bags

Headquarters

HQ city

Thorpe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: OverBoard generates revenue through direct sales of waterproof bags, cases, backpacks, and duffels to consumers via their e-commerce platforms. Products are sold as one-time purchases at various price points, ranging from phone cases at £30 to large adventure duffel bags at £129. Revenue is generated through individual transaction sales with no subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Overboard manufactures and supplies a comprehensive range of waterproof bags, cases, backpacks, and duffel bags designed to protect gear from water, sand, and dust during outdoor and water-based activities. Products span from phone cases at £30 to large 90-litre adventure duffel bags at £129, featuring roll-top seals, waterproof zippers, and fully submersible constructions backed by a 5-year extended warranty.

Product overview

Overboard is a premium waterproof bags and cases company established in 2006, offering a comprehensive portfolio of submersible and weatherproof products. Their product line consists of four main categories: Waterproof Cases (including phone cases, tablet cases, multipurpose cases, and VHF radio cases), Waterproof Dry Bags (featuring dry tube bags, dry flat bags, messenger bags, kayak/SUP bags, panniers, waist packs, multipack bags, map cases, SLR camera bags, cooler bags, dry pouches, and accessories), Waterproof Backpacks (including standard backpacks, cooler backpacks, and backpack accessories), and Waterproof Duffel Bags (with duffel bags and accessories). The company serves diverse activity segments including boating, paddle sports, outdoors, commuting, camping, cycling, and travel. Overboard emphasizes a 5-year extended warranty and offers custom logo printing services for bulk orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterproof Phone Cases

Quantifiable outcome

• Products keep drinks ice-cold for 24+ hours in cooler bags
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RNLI (Royal National Lifeboat Institution)coreOthersOverBoard is a trusted supplier of waterproof bags to the RNLI (Royal National Lifeboat Institution), providing waterproof gear for lifeboat crews and maritime safety operations. This partnership provides significant credibility for the brand's waterproofing capabilities.
• RYA (Royal Yachting Association)coreOthersOverBoard is an Official RYA Partner, providing waterproof gear for sailing and boating activities endorsed by the UK's national sailing organization. This partnership enhances brand credibility within the maritime community.
• SNSC (Scottish National Standards)minorOthersOverBoard is an Official SNSC Partner, providing waterproof gear for Scottish National Standards competitions and activities.
• TOG (Tracked Outdoor Gear)minorOthersOverBoard is an Official Partner of TOG (Tracked Outdoor Gear), working with the outdoor gear standards organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• YETI: Premium outdoor and drinkware brand with a strong waterproof cooler and bag portfolio. While much broader than Overboard, YETI competes directly in premium waterproof gear targeting the same consumer occasions (boating, outdoor adventure).
• Pelican Products: Established US manufacturer of protective cases for electronics, cameras, and gear. Overlaps with Overboard's waterproof SLR camera bag and multipurpose case categories at the premium end.
• The North Face: Global outdoor brand with waterproof backpacks and travel bags. While broader than Overboard, TNF competes in the same outdoor waterproof backpack category with significantly greater retail presence and brand recognition.
• Patagonia: Major outdoor apparel and gear brand with waterproof backpacks and duffels. While not a pure waterproof specialist, Patagonia competes in the same outdoor consumer occasion with deep brand equity and broad retail distribution.

Direct peers

• Aquapac: UK-based specialist in waterproof cases and bags for phones, tablets, VHF radios, and electronics — directly overlapping with Overboard's waterproof case category including the same use cases (boating, electronics protection).
• SealLine: Specialist in waterproof dry bags and packs for paddling and outdoor adventure. Highly comparable product line to Overboard's dry tubes, dry flats, and backpack dry tubes.
• Sea to Summit: Australian outdoor brand with a strong dry bag, dry sack, and travel organizer range. Competes directly with Overboard across paddlesports, camping, and travel segments with overlapping waterproof product categories.
• DryCASE: US-based maker of waterproof phone cases, tablet cases, and submersible bags — direct overlap with Overboard's electronics protection products.
• Ortlieb: German manufacturer specializing in waterproof bicycle panniers, dry bags, and outdoor packs — the most direct competitor to Overboard in fully waterproof roll-top bags used for cycling, paddling, and expedition use.

Emerging players

• Exped: Swiss outdoor brand with waterproof dry bags and pack accessories. Partial overlap in the dry bag and outdoor use case categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OverBoardWaterproof
• Facebookfacebook.com/OverBoardWaterproof
• Instagraminstagram.com/overboardbags
• Xx.com/OverBoardBags
• LinkedInlinkedin.com/company/overboard-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overboard