USIM
- Company typePrivate
- Founded2004
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
USIM firmographics
Firmographics- Name
- USIM
- Legal name
- US International Media, LLC
- Website
- https://theusim.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
USIM industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where USIM is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
USIM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Media Planning and Buying Services: USIM provides integrated media planning and buying services across TV, digital, social, audio, and out-of-home channels. Revenue is generated through media buying fees, management fees, and/or percentage-based compensation on media spend managed for clients.
- Media Brokerage: USIM brokers media buys on behalf of clients, placing advertising on various media properties (e.g., local Fox stations for Super Bowl ad buys). Revenue derives from commissions or fees on media placements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
USIM product offering
Product offeringCore offering
USIM is an independent full-service media agency that plans, buys, and optimizes advertising campaigns across TV, digital, social, audio, search, and out-of-home channels on behalf of brand clients. Its differentiated offering combines a proprietary EDGE technology platform (audience ID graph, AI-based optimization, media mix budgeting, and location-based trade zones) with vertical-specific expertise in retail, QSR, financial services, and CPG. The agency is owned by Kingstree Ventures and serves clients through offices in Los Angeles, New York City, and Irvine.
Product overview
USIM is a full-service independent media agency offering a unified platform plus specialized service modules. The core product is the Edge Platform, which encompasses Edge ID (audience-first ID graph with 275MM IDs), Edge Calculator (media mix budgeting), and Edge Pinpoint (location-based trading zones). These are complemented by service offerings including Integrated Media Planning, Search Engine Marketing, Media Buying, Paid Social Media, Research/Analytics/Data Science, Direct Response, Omnicultural Media, and Advanced Media services. The Edge platform serves as the central technology layer powering AI-based targeting and optimization across all service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Media Planning Strategic media planning service that unifies messaging across TV, digital, social, audio, and out-of-home channels to ensure seamless brand experiences throughout the customer journey. Sold to enterprise brands across retail, QSR, financial services, CPG, and healthcare verticals.
- Media Buying Full-service media buying across channels including CTV, video, display, and traditional media with real-time optimization and performance accountability. Sold to brand clients and via agency partnerships.
- Search Engine Marketing Paid search and SEM services including strategic keyword optimization, AI adaptation for AI Overviews, and high-intent query targeting to capture active purchase consideration. Sold to brand clients across verticals.
- Paid Social Media Paid social advertising across platforms including Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, YouTube, and X for demand creation and brand awareness campaigns. Sold to enterprise brand clients.
- Research, Analytics & Data Science Data-driven insights service leveraging advanced analytics, audience insights, and AI-driven tools to measure campaign effectiveness and inform media strategies. Sold to brand clients across verticals.
- Advanced Media Advanced targeting and optimization services including programmatic advertising, retail media networks (Amazon Ads, Walmart Connect, Instacart Ads), and AI-powered campaign optimization through the Edge platform. Sold to brand clients.
- Edge Platform USIM's proprietary media optimization platform that combines AI-based targeting and optimization, audience ID graphs (Edge ID), media mix budgeting (Edge Calculator), and location-based trading zones (Edge Pinpoint) for end-to-end campaign management and performance measurement. Powers USIM's media planning and buying services for brand clients.
Companies that use USIM
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
USIM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
USIM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TransUnioncoreTransUnion partnership powers USIM's Edge ID audience targeting system, providing access to 275 million consumer IDs and 128 million households of data for precision audience segmentation and targeting across client campaigns.
Scale indicators1 record
Recent moves7 records
USIM competitors and assessment
Company assessmentDirect peers
- Horizon Media: One of the largest independent media agencies in the US, founded in 1989. Highly comparable to USIM as a full-service independent media buyer with proprietary data and technology capabilities and a similar multi-vertical client base.
- Tinuiti: Independent performance-marketing agency with strong paid social, search, and programmatic capabilities. Comparable to USIM in channel breadth and focus on data-driven, omnichannel campaign execution for retail and consumer brands.
- Wpromote: Independent digital media agency offering paid search, paid social, programmatic, and SEO. Comparable to USIM as a mid-sized independent competitor serving consumer brands across digital and traditional channels.
- PMG: Independent media agency built for commerce, with strong retail media network and CPG expertise. Highly comparable to USIM in vertical specialization (CPG, retail) and omnichannel media planning and buying capabilities.
- Mediahub: Independent media agency (part of Stagwell) offering integrated media planning and buying across digital and traditional channels. Comparable to USIM in scale, service offerings, and cross-vertical enterprise client base.
- Goodway Group: Independent media agency focused on programmatic, connected TV, and data-driven media. Comparable to USIM in its emphasis on AI-driven optimization and integrated performance media across emerging channels.
Broad incumbents
- GroupM (WPP): World's largest media investment group owned by WPP, encompassing Mindshare, MediaCom, Wavemaker, and Essence. A scaled incumbent that competes with USIM for enterprise media budgets and owns competing identity and programmatic capabilities.
- Publicis Media: Media investment arm of Publicis Groupe, including Starcom, Zenith, and Spark Foundry. A global incumbent competing with USIM for major client media budgets, with deeper resources and integrated data capabilities (e.g., Epsilon).
- Hearts & Science: Omnicom-owned media agency built on data and analytics. Comparable to USIM's focus on audience-first planning and AI-driven optimization, though operating at materially larger scale within the Omnicom network.
Emerging players
- Acceleration Partners: Independent performance marketing agency specializing in affiliate, partnership, and creator-led programs. Comparable to USIM in independent positioning and data-driven approach, but narrower in channel scope and focused on partner/affiliate ecosystems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
USIM social profiles
Digital presenceUSIM financial estimates
Financial estimateRevenue estimate
Valuation estimate
USIM leadership team
Management profileNumber of profiles
Profiles1 record
USIM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USIM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USIM
What does USIM do?
USIM is an independent full-service media agency that plans, buys, and optimizes advertising campaigns across TV, digital, social, audio, search, and out-of-home channels on behalf of brand clients. Its differentiated offering combines a proprietary EDGE technology platform (audience ID graph, AI-based optimization, media mix budgeting, and location-based trade zones) with vertical-specific expertise in retail, QSR, financial services, and CPG. The agency is owned by Kingstree Ventures and serves clients through offices in Los Angeles, New York City, and Irvine.
Is USIM a public or private company?
USIM is a private company. It is classified as corporate owned and is currently operating.
When was USIM founded?
USIM was founded in 2004. It employs 101 to 250 people.
Where is USIM based?
USIM is headquartered in Los Angeles, United States, in the North America region.
How does USIM make money?
Two revenue lines are on record. Media Planning and Buying Services are the primary driver. The others are media Brokerage.
Who are USIM's main competitors?
Direct peers on record are Horizon Media, Tinuiti, Wpromote, PMG, Mediahub and Goodway Group. Broad incumbents are GroupM (WPP), Publicis Media and Hearts & Science. Acceleration Partners is listed as an emerging player.
Does USIM have an API?
No public API is recorded for USIM.
What industry is USIM in?
USIM's product category is Media Agency Services. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring). Its NAICS code is 541810 and its SIC code is 7311.