Opto 22

What Opto 22 does

Opto 22 is a privately held, family- and employee-owned industrial automation manufacturer founded in 1974 and headquartered in Temecula, California. The company designs and produces programmable automation controllers (groov EPIC), edge I/O modules (groov RIO, including the EMU energy-monitoring variant), solid-state relays, and the legacy SNAP PAC System, alongside configuration and visualization software. Its hardware is used to acquire signals, control equipment, and bridge field devices to higher-level SCADA/MES systems in process and discrete industries including water/wastewater, oil & gas, food & beverage, manufacturing, agriculture, pharmaceutical, aerospace, data center, nuclear, and energy.

The underlying technology centers on an edge-oriented architecture: the groov EPIC combines a Linux-based processor with multiprotocol I/O and a built-in operator interface, allowing data to be processed locally and published to cloud or on-prem systems over MQTT, OPC UA, or vendor stacks such as Ignition (via Cirrus Link and Inductive Automation). Opto 22 has invested in formal partnerships with HiveMQ, Cirrus Link, Inductive Automation, Corso Systems, and the Eclipse Foundation to ensure its controllers fit inside open IIoT toolchains, and it holds UL Hazardous Locations and ATEX certifications for use in explosive atmospheres.

Opto 22 monetizes primarily through hardware sales (controllers, I/O, relays), supplemented by software and a lifetime guarantee on I/O modules. Go-to-market combines direct online and phone sales, an authorized distributor network, and the OptoPartners system integrator program that extends reach into mid-market and enterprise projects. Pricing spans roughly $8 for individual I/O channels to about $2,750 for a fully equipped groov EPIC processor, supporting both retrofit and greenfield project economics. Customer concentration is broad across verticals, with no publicly disclosed anchor accounts, and the company does not disclose revenue, funding history, or detailed financials.

Name

Opto 22

Legal name

Opto 22

Website

https://opto22.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Opto 22 is a privately held industrial automation manufacturer founded in 1974, producing edge controllers (groov EPIC), I/O modules (groov RIO), and software used in water, oil & gas, manufacturing, energy, and other process industries.

Ownership category

akta.pro rank

Product category

Industrial Automation Hardware and IIoT

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

Keywords

• Industrial automation controllers
• Edge I/O modules
• IIoT hardware
• Solid state relays
• PLC systems

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of industrial controllers (groov EPIC), edge I/O modules (groov RIO), SNAP PAC systems, I/O modules, solid state relays, power monitoring equipment, and accessories. Products are sold directly and through distribution channels.
2. Software and Licensing: Software products including PAC Project Basic (free) and PAC Project Pro (paid), Ignition Edge licensing, CODESYS runtime licenses, and software upgrades for legacy systems.
3. Training and Support Services: Free product support and fee-based training options including onsite Premium Factory Training and free online self-guided learning modules through OptoU Online Training.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Opto 22 designs, manufactures, and sells industrial automation hardware and software, with the groov EPIC edge programmable industrial controller and groov RIO edge I/O modules at the center of its portfolio. Products combine real-time I/O sensing and control with modern IIoT connectivity (MQTT/Sparkplug B, OPC UA, Modbus/TCP) and built-in cybersecurity. The portfolio also includes the legacy SNAP PAC System, SNAP I/O modules, solid-state relays, power monitoring modules, and companion software (PAC Project, groov View, groov Manage). All products are designed, manufactured, and supported at the company's Temecula, California factory.

Product overview

Opto 22 offers an industrial automation and IIoT product portfolio centered on the groov family (groov EPIC edge programmable industrial controllers and groov RIO edge I/O modules), complemented by the legacy SNAP PAC System. groov EPIC serves as the core edge computing platform combining control, visualization, and connectivity with multiple programming options (Node-RED, CODESYS IEC 61131-3, PAC Control). groov RIO provides compact, intelligent edge I/O with universal signal configuration. The ecosystem includes groov View for HMI, groov Manage for device management, power monitoring modules (EMU for RIO, PM modules for EPIC), and SNAP I/O for expanded I/O needs. Supporting products include solid state relays, development tools, learning centers, and cloud connectivity via MQTT/Sparkplug B. The architecture supports both traditional automation and modern IIoT applications with built-in cybersecurity, open protocols (OPC UA, Modbus/TCP), and IT-friendly data formats.

Differentiator

Problem solved

Functional benefit

Brands

• groov: Industrial edge controllers and I/O product family for automation and IIoT applications, including groov EPIC (Edge Programmable Industrial Controller) and groov RIO (edge I/O modules)
• SNAP PAC System
• SNAP I/O Family
• Solid State Relays

Products and services

• groov EPIC (Edge Programmable Industrial Controller) Edge Programmable Industrial Controller combining PLC, PC, and smartphone capabilities for industrial automation and IIoT. Includes embedded Linux, Node-RED, CODESYS, PAC Control, groov View, groov Manage, and supports MQTT/Sparkplug B, OPC UA, Modbus/TCP, and REST APIs with built-in cybersecurity.
• groov RIO (Edge I/O Module) Compact edge I/O module for IIoT with software-configurable universal multi-signal channels, built-in cybersecurity, Power over Ethernet support, and -20 to 70°C operation with UL Hazardous Locations and ATEX compliance.
• groov RIO EMU (Energy Monitoring Unit) Standalone energy monitoring unit that measures 3-phase AC power and energy consumption, providing 64 measured and calculated data values with MQTT communications and TLS encryption.
• SNAP PAC System Complete legacy automation system including controllers (S-series, R-series, SoftPAC), I/O modules, and PAC Project software suite for applications of any size. Still supported, recommended mainly for legacy and traditional automation use cases.
• SNAP I/O Family Modular I/O system introduced in 1996 with analog, discrete, and serial communication modules, up to 32 channels per module, and a guaranteed-for-life warranty for long-lifecycle industrial deployments.
• groov View (HMI Software) Built-in HMI software for groov EPIC that lets users build secure, intuitive operator interfaces that work onsite or offsite on any modern device.
• groov Manage (Device Management Software) Web-based configuration and management interface for groov EPIC and groov RIO devices covering system setup, network configuration, security settings, and firmware updates.
• PAC Project Software (Basic and Pro) PAC Project software suite with flowchart-based PAC Control development tool, available as a free Basic version and a paid Professional version for more complex automation applications.
• Solid State Relays (SSRs) Optically isolated solid-state relays originally invented by Opto 22 in 1974, available in multiple types, double-tested before shipment, and backed by guaranteed-for-life I/O on compatible modules.
• groov EPIC Learning Center Complete demonstration and learning package (GRV-EPIC-LC2) containing full-featured EPIC hardware and software, designed for proof-of-concept projects and hands-on training with OptoU online modules.
• groov RIO Learning Center Complete demonstration and learning package with fully functional groov RIO hardware and software, available as standard (GRV-RIO-LC) and Ignition-enabled (GRV-RIO2-LC) versions.
• groov I/O Modules Discrete, analog, serial, and multifunction I/O modules for groov EPIC systems with various signal types and isolation options, most covered by a guaranteed-for-life warranty.
• Power Monitoring Modules (for groov EPIC) Power monitoring (PM) modules for groov EPIC that measure volts AC RMS, amps AC RMS, and provide power and energy data for 3-phase loads using current transformers.
• Current Transformers (CTs) Split core and solid core current transformers for use with Opto 22 power and energy monitoring modules, available in various current ratings.
• SNAP Ethernet and Ultimate I/O (EIO/UIO) Legacy Ethernet-based brains and combination controller/brains that were the first commercially available to use standard Ethernet for communications and remain in service in long-lifecycle installations.
• G4 I/O Family Legacy single-channel I/O family with analog and discrete modules designed for traditional industrial automation applications.

Quantifiable outcome

• Pump management time reduced by 90% through cost-effective automation and IoT technologies
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HiveMQcoreTechnology or IntegrationPartnership for MQTT/Sparkplug B education and awareness. Co-produced webinar on Introduction to MQTT Sparkplug. HiveMQ provides MQTT broker expertise and resources for Opto 22's industrial IoT customers.
• Cirrus Link SolutionscoreTechnology or IntegrationCollaboration on MQTT security best practices and industrial IIoT communications. Cirrus Link provides MQTT-related resources, security documentation, and webinars that complement Opto 22's groov product line.
• Inductive AutomationcoreTechnology or IntegrationIntegration partnership for Ignition and Ignition Edge SCADA software. groov EPIC and RIO products support optional Ignition Edge. Co-produced educational videos on MQTT and data publishing to Ignition platforms.
• Eclipse Foundation (Sparkplug Working Group)coreStrategic or Co-development PartnerActive participation in Eclipse Sparkplug Working Group for interoperability standards in MQTT-based Industrial IoT solutions. Contributes to Eclipse Tahu specification for Sparkplug topic and payload definitions.
• Corso SystemsminorImplementation/ SI/ Consulting PartnerSystem integrator partner that uses Opto 22 products (specifically groov RIO EMU) in customer deployments. Created educational content on energy monitoring for manufacturing using Opto 22 hardware.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WAGO: WAGO's PFC200 controllers and I/O System 750 directly compete with Opto 22's edge controllers and modular I/O for industrial automation and IIoT applications. Both companies emphasize open standards, free programming tools, and cybersecure-by-design hardware.
• Phoenix Contact: Phoenix Contact manufactures industrial automation controllers, I/O systems, and networking hardware that directly compete with Opto 22's groov EPIC and SNAP PAC product lines. Both serve PLC replacement, IIoT integration, and cybersecure edge control use cases across similar verticals.
• Moxa: Moxa offers industrial computing, networking, and I/O solutions for harsh environments, competing with Opto 22's groov RIO for edge I/O in distributed industrial sites including power, transportation, and oil & gas.
• Advantech: Advantech's UNO and ADAM series of edge computing platforms and industrial I/O directly compete with groov EPIC and groov RIO for IIoT gateway and edge control applications, with overlapping customer bases in factory automation and remote monitoring.
• Crouzet (formerly Crouzet Solid State Relays): Crouzet manufactures solid-state relays, control relays, and industrial automation components - directly overlapping with Opto 22's SSR heritage product line and serving similar industrial control customers in Europe and globally.
• Beckhoff Automation: Beckhoff's PC-based control architecture and EtherCAT I/O compete head-to-head with groov EPIC for edge programmable control applications. Both target customers seeking modern, software-defined industrial control with open protocol support.
• Red Lion Controls: Red Lion Controls provides industrial automation HMIs, protocol converters, and edge I/O for IIoT applications, directly overlapping with Opto 22's groov View HMI, groov RIO edge I/O, and multi-protocol integration value proposition.

Broad incumbents

• Rockwell Automation: Rockwell Automation is a dominant industrial automation incumbent whose Allen-Bradley ControlLogix/CompactLogix PLCs and FactoryTalk software compete broadly with Opto 22's groov EPIC. Opto 22 explicitly supports EtherNet/IP integration with Allen-Bradley PLCs, indicating the competitive framing.
• Siemens: Siemens SIMATIC S7 controllers, ET 200 I/O, and MindSphere IoT platform represent the largest incumbent alternative to Opto 22's edge automation portfolio. Siemens competes across virtually every vertical Opto 22 serves with substantially greater scale and sales coverage.

Emerging players

• HMS Networks: HMS Networks (Anybus, Ewon) provides industrial communication and remote access gateways that overlap with Opto 22's protocol integration and secure remote monitoring capabilities. HMS focuses more narrowly on connectivity while Opto 22 bundles with control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/opto22
• LinkedInlinkedin.com/company/opto-22

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opto 22