Miracle-Ear
Miracle-Ear is the largest U.S. retailer of hearing aids, operating a franchise network of 1,600+ centers across all 50 states under Amplifon ownership. It sells digital hearing aids across four product families to primarily senior adults with hearing loss, with lifetime aftercare.
- Company typePrivate
- Founded1948
- HeadquartersMinneapolis, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Miracle-Ear does
Miracle-Ear is the largest retailer of hearing aids in the United States, operating a franchise network of more than 1,600 independently owned and operated centers across all 50 states. Founded in 1948 by Ken Dahlberg as Dahlberg Inc. and headquartered in Minneapolis, Minnesota, the company launched its first Miracle-Ear hearing aid in 1955 and is now a wholly owned subsidiary of Amplifon, the Italian-listed global hearing care company. The corporate entity, Miracle-Ear, Inc., employs between 1,001 and 5,000 people and does not sell hearing aids directly online; all fittings and sales occur in-person at franchise locations.
The core product portfolio is organized into four hearing aid families—Miracle-EarMINI (discreet/invisible), Miracle-EarENERGY (lithium-ion rechargeable), Miracle-EarCONNECT (Bluetooth streaming), and Miracle-EarEASY (affordable)—with a new Miracle-EarSPARK family referenced on the corporate website. Devices use digital signal processing with directional microphones, environmental adaptability, Bluetooth audio streaming, and induction-based rechargeable batteries; form factors include BTE, RIC, and ITE styles. Supporting offerings include the Miracle-Ear mobile app (iOS and Android), custom-molded hearing protection earplugs for hunters, swimmers, and musicians, accessories, and professional repair services. The Miracle-Ear Foundation runs the Gift of Sound program donating hearing aids to individuals who cannot afford them.
Miracle-Ear generates revenue through hardware sales, professional services (six-stage hearing evaluations, fittings, custom earmolds, lifetime aftercare), accessories, and franchise fees. Pricing is quote-based and not publicly disclosed; products carry a three-year limited warranty and a risk-free 30-day trial. The go-to-market motion is direct-to-consumer through physical retail, supplemented by digital lead generation (online hearing screening, appointment booking, content marketing, and social media). Primary customers are adults with hearing loss, particularly seniors aged 65 and older, with secondary segments covering franchise business owners, active-lifestyle consumers needing hearing protection, and first-time hearing aid users requiring onboarding support.
Miracle-Ear firmographics
Firmographics- Name
- Miracle-Ear
- Legal name
- Miracle-Ear, Inc.
- Website
- https://miracle-ear.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Miracle-Ear is the largest U.S. retailer of hearing aids, operating a franchise network of 1,600+ centers across all 50 states under Amplifon ownership. It sells digital hearing aids across four product families to primarily senior adults with hearing loss, with lifetime aftercare.
- Ownership category
- akta.pro rank
Miracle-Ear industry classification
Industry- Product category
- Hearing Healthcare Retail
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Audiology & Hearing Diagnostic Centers (HLAFAKAH)
- akta.pro secondary industries
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)
Keywords
Where Miracle-Ear is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Miracle-Ear business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Hearing Aid Sales: Primary revenue stream from selling hearing aids across four product families: Miracle-EarMINI (discreet/invisible), Miracle-EarENERGY (rechargeable), Miracle-EarCONNECT (connectable), and Miracle-EarEASY (affordable/functional). Products are available in multiple form factors including ITE (in-the-ear), RIC (receiver-in-canal), and BTE (behind-the-ear).
- Professional Services: Revenue from hearing evaluations, audiometric examinations, hearing aid fittings, custom earmold creation, and ongoing maintenance and repair services. Includes lifetime aftercare services with free cleanings and in-office service.
- Accessories and Consumables: Sales of hearing aid accessories including batteries, replacement parts, chargers for rechargeable models, and cleaning products. Also includes custom and standard ear protection products for swimmers, hunters, and musicians.
- Franchise Fees: Revenue from franchise opportunities where independent business owners open Miracle-Ear branded hearing aid centers. Franchisees gain access to the Miracle-Ear brand, training, support, and competitive cost of goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Miracle-EarMINI - Discreet/invisible hearing aids |
| Other | Multi-year contract | Miracle-EarENERGY - Rechargeable hearing aids |
| Other | Multi-year contract | Miracle-EarCONNECT - Connectable hearing aids |
| Other | Multi-year contract | Miracle-EarEASY - Affordable/functional hearing aids |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Miracle-Ear product offering
Product offeringCore offering
Miracle-Ear sells prescription hearing aids and provides professional hearing care services through a franchise network of over 1,600 independently owned retail centers across the United States. Its product portfolio spans four hearing aid families (MINI, ENERGY, CONNECT, EASY) available in BTE, RIC, and ITE form factors, complemented by in-person hearing evaluations, fittings, custom earmolds, lifetime aftercare, repair services, and custom hearing protection products.
Product overview
Miracle-Ear offers a comprehensive hearing healthcare portfolio centered on its core hearing aid product line, organized into four distinct sub-brands: Miracle-EarMINI (discreet/invisible), Miracle-EarENERGY (rechargeable), Miracle-EarCONNECT (connectable), and Miracle-EarEASY (affordable). These hearing aids are available in Behind-the-Ear (BTE), Receiver-in-Canal (RIC), and In-the-Ear (ITE) form factors. The portfolio is complemented by the Miracle-Ear App for iOS/Android, custom hearing protection earplugs for swimming/hunting/music, hearing aid accessories (batteries, chargers, maintenance products), professional hearing evaluations, repair services, and an online hearing test. The company operates over 1,500 hearing aid centers nationwide providing free hearing tests, fittings, and lifetime aftercare services.
Differentiator
Problem solved
Functional benefit
Brands
- Miracle-EarMINI: Discreet hearing aids designed to be nearly invisible, sitting within the ear canal
- Miracle-EarENERGY
- Miracle-EarCONNECT
- Miracle-EarEASY
Quantifiable outcome
- 9 out of 10 people with hearing loss can benefit from using hearing aids
- +1 more outcomes
Companies that use Miracle-Ear
Customer profileSegments4 records
Ideal customer profiles2 records
Miracle-Ear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Miracle-Ear partnerships and signals
Strategic signalScale indicators8 records
Recent moves4 records
Expansion highlights5 records
Miracle-Ear competitors and assessment
Company assessmentDirect peers
- Audibel: U.S. hearing aid retail franchise network operating a similar clinic-and-dispensing model to Miracle-Ear, offering professional fittings and prescription hearing aids through independently owned centers.
- Starkey Hearing Technologies: Major U.S.-based hearing aid manufacturer and retailer with its own branded retail network; comparable to Miracle-Ear as a vertically integrated hearing aid brand combining device manufacturing with patient-facing dispensing.
- Sam's Club Hearing Aid Centers: Warehouse-club hearing aid centers offering professionally fitted prescription devices to members at competitive prices, competing with Miracle-Ear on value-oriented senior customers.
- Costco Hearing Aid Centers: Big-box retail hearing aid dispensing inside Costco warehouses, selling major-brand prescription devices at transparent, lower prices — a direct head-to-head alternative to Miracle-Ear's franchise centers on price and convenience.
- Beltone: Direct franchise-model competitor to Miracle-Ear in U.S. hearing aid retail, also offering hearing evaluations, fittings, and ongoing aftercare through independently owned centers serving the same senior demographic.
Emerging players
- Lexie Hearing: Direct-to-consumer hearing aid brand selling through online channels with remote support, bypassing the in-person clinic model that Miracle-Ear's franchise network depends on.
- MDHearing: Online-first hearing aid retailer offering affordable direct-to-consumer devices, competing for the entry-level price-sensitive segment that Miracle-EarEASY addresses.
- Jabra Enhance (GN Hearing): DTC hearing aid brand backed by GN Audio offering online-purchased prescription-grade devices with optional remote audiology support, an emerging alternative to clinic-based dispensing.
Broad incumbents
- Phonak (Sonova): Global hearing aid manufacturer under Sonova supplying devices through professional channels; comparable as an industry incumbent whose products flow through Miracle-Ear's franchise network.
- Oticon (Demant): Global hearing aid manufacturer owned by Demant, supplying prescription hearing aids through professional dispensing channels that overlap with Miracle-Ear's clinic-based distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Miracle-Ear social profiles
Digital presenceMiracle-Ear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miracle-Ear leadership team
Management profileNumber of profiles
Miracle-Ear subsidiaries and ownership
Company hierarchySubsidiaries1 record
Miracle-Ear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miracle-Ear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miracle-Ear
What does Miracle-Ear do?
Miracle-Ear sells prescription hearing aids and provides professional hearing care services through a franchise network of over 1,600 independently owned retail centers across the United States. Its product portfolio spans four hearing aid families (MINI, ENERGY, CONNECT, EASY) available in BTE, RIC, and ITE form factors, complemented by in-person hearing evaluations, fittings, custom earmolds, lifetime aftercare, repair services, and custom hearing protection products.
Is Miracle-Ear a public or private company?
Miracle-Ear is a private company. It is classified as corporate owned and is currently operating.
When was Miracle-Ear founded?
Miracle-Ear was founded in 1948. It employs 1,001 to 5,000 people.
Where is Miracle-Ear based?
Miracle-Ear is headquartered in Minneapolis, United States, in the North America region.
How does Miracle-Ear make money?
Four revenue lines are on record. Hearing Aid Sales are the primary driver. The others are professional Services, accessories and Consumables and franchise Fees.
Who are Miracle-Ear's main competitors?
Direct peers on record are Audibel, Starkey Hearing Technologies, Sam's Club Hearing Aid Centers, Costco Hearing Aid Centers and Beltone. Emerging players are Lexie Hearing, MDHearing and Jabra Enhance (GN Hearing). Broad incumbents are Phonak (Sonova) and Oticon (Demant).
Does Miracle-Ear have an API?
No public API is recorded for Miracle-Ear.
What industry is Miracle-Ear in?
Miracle-Ear's product category is Hearing Healthcare Retail. Its primary akta.pro industry code is HLAFAKAH, Audiology & Hearing Diagnostic Centers, with a secondary code of CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices. Its NAICS code is 621340 and its SIC code is 3845.