Miracle-Ear

What Miracle-Ear does

Miracle-Ear is the largest retailer of hearing aids in the United States, operating a franchise network of more than 1,600 independently owned and operated centers across all 50 states. Founded in 1948 by Ken Dahlberg as Dahlberg Inc. and headquartered in Minneapolis, Minnesota, the company launched its first Miracle-Ear hearing aid in 1955 and is now a wholly owned subsidiary of Amplifon, the Italian-listed global hearing care company. The corporate entity, Miracle-Ear, Inc., employs between 1,001 and 5,000 people and does not sell hearing aids directly online; all fittings and sales occur in-person at franchise locations.

The core product portfolio is organized into four hearing aid families—Miracle-EarMINI (discreet/invisible), Miracle-EarENERGY (lithium-ion rechargeable), Miracle-EarCONNECT (Bluetooth streaming), and Miracle-EarEASY (affordable)—with a new Miracle-EarSPARK family referenced on the corporate website. Devices use digital signal processing with directional microphones, environmental adaptability, Bluetooth audio streaming, and induction-based rechargeable batteries; form factors include BTE, RIC, and ITE styles. Supporting offerings include the Miracle-Ear mobile app (iOS and Android), custom-molded hearing protection earplugs for hunters, swimmers, and musicians, accessories, and professional repair services. The Miracle-Ear Foundation runs the Gift of Sound program donating hearing aids to individuals who cannot afford them.

Miracle-Ear generates revenue through hardware sales, professional services (six-stage hearing evaluations, fittings, custom earmolds, lifetime aftercare), accessories, and franchise fees. Pricing is quote-based and not publicly disclosed; products carry a three-year limited warranty and a risk-free 30-day trial. The go-to-market motion is direct-to-consumer through physical retail, supplemented by digital lead generation (online hearing screening, appointment booking, content marketing, and social media). Primary customers are adults with hearing loss, particularly seniors aged 65 and older, with secondary segments covering franchise business owners, active-lifestyle consumers needing hearing protection, and first-time hearing aid users requiring onboarding support.

Name

Miracle-Ear

Legal name

Miracle-Ear, Inc.

Website

https://miracle-ear.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Miracle-Ear is the largest U.S. retailer of hearing aids, operating a franchise network of 1,600+ centers across all 50 states under Amplifon ownership. It sells digital hearing aids across four product families to primarily senior adults with hearing loss, with lifetime aftercare.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Retail

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Hearing aid retail
• Hearing healthcare services
• Hearing evaluations
• Custom hearing protection
• Franchise hearing centers

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Hearing Aid Sales: Primary revenue stream from selling hearing aids across four product families: Miracle-EarMINI (discreet/invisible), Miracle-EarENERGY (rechargeable), Miracle-EarCONNECT (connectable), and Miracle-EarEASY (affordable/functional). Products are available in multiple form factors including ITE (in-the-ear), RIC (receiver-in-canal), and BTE (behind-the-ear).
2. Professional Services: Revenue from hearing evaluations, audiometric examinations, hearing aid fittings, custom earmold creation, and ongoing maintenance and repair services. Includes lifetime aftercare services with free cleanings and in-office service.
3. Accessories and Consumables: Sales of hearing aid accessories including batteries, replacement parts, chargers for rechargeable models, and cleaning products. Also includes custom and standard ear protection products for swimmers, hunters, and musicians.
4. Franchise Fees: Revenue from franchise opportunities where independent business owners open Miracle-Ear branded hearing aid centers. Franchisees gain access to the Miracle-Ear brand, training, support, and competitive cost of goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Miracle-Ear sells prescription hearing aids and provides professional hearing care services through a franchise network of over 1,600 independently owned retail centers across the United States. Its product portfolio spans four hearing aid families (MINI, ENERGY, CONNECT, EASY) available in BTE, RIC, and ITE form factors, complemented by in-person hearing evaluations, fittings, custom earmolds, lifetime aftercare, repair services, and custom hearing protection products.

Product overview

Miracle-Ear offers a comprehensive hearing healthcare portfolio centered on its core hearing aid product line, organized into four distinct sub-brands: Miracle-EarMINI (discreet/invisible), Miracle-EarENERGY (rechargeable), Miracle-EarCONNECT (connectable), and Miracle-EarEASY (affordable). These hearing aids are available in Behind-the-Ear (BTE), Receiver-in-Canal (RIC), and In-the-Ear (ITE) form factors. The portfolio is complemented by the Miracle-Ear App for iOS/Android, custom hearing protection earplugs for swimming/hunting/music, hearing aid accessories (batteries, chargers, maintenance products), professional hearing evaluations, repair services, and an online hearing test. The company operates over 1,500 hearing aid centers nationwide providing free hearing tests, fittings, and lifetime aftercare services.

Differentiator

Problem solved

Functional benefit

Brands

• Miracle-EarMINI: Discreet hearing aids designed to be nearly invisible, sitting within the ear canal
• Miracle-EarENERGY
• Miracle-EarCONNECT
• Miracle-EarEASY

Quantifiable outcome

• 9 out of 10 people with hearing loss can benefit from using hearing aids
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators8 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Audibel: U.S. hearing aid retail franchise network operating a similar clinic-and-dispensing model to Miracle-Ear, offering professional fittings and prescription hearing aids through independently owned centers.
• Starkey Hearing Technologies: Major U.S.-based hearing aid manufacturer and retailer with its own branded retail network; comparable to Miracle-Ear as a vertically integrated hearing aid brand combining device manufacturing with patient-facing dispensing.
• Sam's Club Hearing Aid Centers: Warehouse-club hearing aid centers offering professionally fitted prescription devices to members at competitive prices, competing with Miracle-Ear on value-oriented senior customers.
• Costco Hearing Aid Centers: Big-box retail hearing aid dispensing inside Costco warehouses, selling major-brand prescription devices at transparent, lower prices — a direct head-to-head alternative to Miracle-Ear's franchise centers on price and convenience.
• Beltone: Direct franchise-model competitor to Miracle-Ear in U.S. hearing aid retail, also offering hearing evaluations, fittings, and ongoing aftercare through independently owned centers serving the same senior demographic.

Emerging players

• Lexie Hearing: Direct-to-consumer hearing aid brand selling through online channels with remote support, bypassing the in-person clinic model that Miracle-Ear's franchise network depends on.
• MDHearing: Online-first hearing aid retailer offering affordable direct-to-consumer devices, competing for the entry-level price-sensitive segment that Miracle-EarEASY addresses.
• Jabra Enhance (GN Hearing): DTC hearing aid brand backed by GN Audio offering online-purchased prescription-grade devices with optional remote audiology support, an emerging alternative to clinic-based dispensing.

Broad incumbents

• Phonak (Sonova): Global hearing aid manufacturer under Sonova supplying devices through professional channels; comparable as an industry incumbent whose products flow through Miracle-Ear's franchise network.
• Oticon (Demant): Global hearing aid manufacturer owned by Demant, supplying prescription hearing aids through professional dispensing channels that overlap with Miracle-Ear's clinic-based distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgNqKZsU5UYEg077oo1CzRg
• Facebookfacebook.com/miracleear/?ref=br_rs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miracle-Ear