What Legacy Entertainment does

Legacy Entertainment, founded in 2002 and headquartered in Los Angeles, California, is an independent entertainment design and production firm specializing in the creative design, planning, and production of large-scale location-based entertainment projects. The company has executed approximately 50 projects globally across its core service lines: theme parks, water parks, rides and attractions (including dark rides and immersive theater), aquariums, zoos and animal parks, integrated resorts and casinos, themed retail and restaurants, museums and family entertainment centers, and live entertainment productions. Notable project work includes Galaxy Macau, Studio City Macau, Chimelong Spaceship (world's largest indoor theme park), Shanghai Haichang Ocean Park, Lotte World Let's Dream! parade, Pacific Rim: Shatterdome Strike, and the upcoming Beijing Haichang Ocean Park (2027) and Royal Caribbean's Loco Waterpark at Perfect Day Mexico (Fall 2027).

The firm operates as a boutique professional services business, with 11–50 employees including former Walt Disney Imagineering and Cirque du Soleil professionals. Since 2023, Legacy has been organized into seven specialized business divisions (Theme Park, Water Park, Aquarium, Mall, Resort, Dark Ride, and Safari Park), each with its own branding and go-to-market presence. Revenue is generated on a project basis through custom design and production fees paid by enterprise clients (theme park operators, integrated resort developers, entertainment conglomerates, and state-affiliated partners), with multi-year engagement cycles and pricing not publicly disclosed. The client base spans China, Macau, South Korea, Indonesia, Vietnam, Qatar, Mexico, and the United States, and the firm markets primarily through industry trade shows (e.g., IAAPA), its portfolio, and earned media. Legacy's portfolio collectively represents over $9 billion in underlying project investment and hosts more than 50 million visitors annually.

The company is privately held by its operating principals—Taylor Jeffs (President and Chief Creative Officer) and Barry Kemper (Chief Operating Officer), with Marcus King (Chief Projects Officer) and Eric Carnagey (Managing Director) on the leadership team. It is incorporated in California as Legacy Entertainment Design Holdings, Inc., has no disclosed institutional investors or parent company, and has not raised any funding rounds. Business development is driven by direct enterprise relationships, creative pitches, and industry reputation rather than channel partners, with a 2025 cadence of high-profile new partnerships and division launches signaling active scaling.

Name

Legacy Entertainment

Legal name

Legacy Entertainment Design Holdings, Inc.

Website

https://legacyentertainment.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Legacy Entertainment is a Los Angeles-based independent entertainment design and production firm founded in 2002, serving global theme park, aquarium, resort, and live entertainment operators with bespoke creative design services delivered through seven specialized divisions.

Ownership category

akta.pro rank

Product category

Entertainment Design and Production Services

NAICS

Performing Arts Companies (7111), Amusement and Theme Parks (71311), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD)

akta.pro secondary industries

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)

Keywords

• Theme park design
• Entertainment design services
• Dark ride design
• Aquarium design services
• Integrated resort design

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design and Production Services: Legacy Entertainment generates revenue through professional design and production services for entertainment venues. The company is engaged by major operators on a project basis to design, develop, and produce attractions, resorts, theme parks, and live entertainment experiences. Revenue is project-based and derived from consulting and execution fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Legacy Entertainment designs and produces entertainment destinations and attractions, including theme parks, water parks, dark rides, aquariums, integrated resorts, themed retail and restaurants, museums/FECs, and live entertainment productions. The firm is engaged by major operators on a project basis to take concepts from creative vision through design, production, installation, and commissioning. It is organized into seven specialized divisions, each focused on a specific entertainment vertical.

Product overview

Legacy Entertainment is a globally leading entertainment design and production firm headquartered in Los Angeles, California, established in 2002. The company offers a comprehensive portfolio of specialized design services organized into seven distinct divisions: The Theme Park Design Company, The Water Park Design Company, The Aquarium Design Company, The Mall Design Company, The Resort Design Company, The Dark Ride Company, and The Safari Park Company. Their service offerings span Theme Park Design, Water Park Design, Rides & Attractions Design, Aquariums/Zoos/Animal Parks Design, Integrated Resorts/Hotels/Casinos Design, Themed Retail & Restaurants Design, Museums & FECs Design, and Live Entertainment Production. The company has created over 50 of the world's top Location Based Entertainment projects, including signature projects such as Galaxy Macau Resort, Studio City Macau, Chimelong Spaceship, Lotte World Adventure Busan, and Beijing Haichang Ocean Park (slated 2027). Their approach emphasizes innovative and out-of-the-box creative solutions, with a track record of successful projects across diverse mediums including resorts, theme parks, aquariums, live theater productions, and dark rides.

Differentiator

Problem solved

Functional benefit

Brands

• The Safari Park Company: A specialized division dedicated to designing all-new Safari Parks and renovating/expanding existing zoos and animal attractions worldwide.
• The Theme Park Design Company
• The Water Park Design Company
• The Aquarium Design Company
• The Mall Design Company
• The Resort Design Company
• The Dark Ride Company

Products and services

• Theme Park Design Comprehensive theme park design services including concept development, project design, and attraction production and installation for theme park operators globally.
• Water Park Design Design services for water parks featuring innovative water attractions, pools, and aquatic experiences.
• Rides & Attractions Design Design and production of rides and attractions including dark rides, immersive theater experiences, and thrill attractions.
• Aquariums, Zoos, and Animal Parks Design Design of aquariums, zoos, and animal parks with sanctuary-style habitats and conservation-focused experiences.
• Integrated Resorts, Hotels, and Casinos Design Design of integrated resort complexes combining hotels, casinos, entertainment, and retail experiences.
• Themed Retail & Restaurants Design Design of themed retail spaces and restaurants creating immersive shopping and dining experiences.
• Museums & FECs Design Design of museums and family entertainment centers with interactive and immersive experiences.
• Live Entertainment Production Production of live entertainment including parades, shows, multimedia spectaculars, and nighttime performances.
• The Theme Park Design Company Specialized division focused exclusively on theme park design and development.
• The Water Park Design Company Specialized division focused exclusively on water park design and development.
• The Aquarium Design Company Specialized division focused on aquarium and oceanarium design, responsible for projects including Beijing Haichang Ocean Park and Shanghai Haichang Ocean Park.
• The Mall Design Company Specialized division focused on themed retail mall design and development.
• The Resort Design Company Specialized division focused on resort design and development.
• The Dark Ride Company Specialized division focused on dark ride design and immersive theater attractions.
• The Safari Park Company Specialized division dedicated to designing new Safari Parks and renovating/expanding existing zoos and animal attractions with next-generation sanctuary-style habitats.

Quantifiable outcome

• 50+ million annual visitors across Legacy-designed projects
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• Royal CaribbeancoreStrategic or Co-development Partner · 8 June 2025Legacy has been enlisted to create the Loco Waterpark at Royal Caribbean's Perfect Day Mexico destination. Legacy is creating a thematic style completely unique to Perfect Day Mexico, spanning over 200 acres on Mexico's Caribbean coast.
• Taman Safari IndonesiacoreStrategic or Co-development Partner · 23 February 2025Indonesia's respected owner and operator of nine major parks and four safari resorts. Legacy is engaged to master plan and design the next generation of experiences for Taman Safari Bogor, the chain's original park that debuted in 1986.
• Beijing Tongzhou Urban Construction and Operation Group (TCJ)coreStrategic or Co-development PartnerTCJ is a wholly-owned state-owned enterprise working with Legacy on the Beijing Haichang Ocean Park project in Tongzhou district. TCJ is responsible for sub-central city construction and urban operation management, representing the government partnership aspect of the project.
• Haichang Ocean ParkcoreStrategic or Co-development PartnerLegacy's second collaboration with China's leading Marine Life Park operator. Legacy designed their flagship Shanghai park (opened 2018) and is designing Beijing Haichang Ocean Park (opening 2027). Haichang has 20+ years of experience and receives 20M+ visitors annually.
• Hetzel DesignsupportingTechnology or IntegrationCollaborator on the Beijing Haichang Ocean Park project, contributing to the design team assembled by Legacy.
• Visual TerrainsupportingTechnology or IntegrationCollaborator on the Beijing Haichang Ocean Park project, contributing environmental design expertise.
• Management Resources / ProFunsupportingImplementation/ SI/ Consulting PartnerProject collaborator on Beijing Haichang Ocean Park, providing operational consulting and project management expertise.
• Rabben Herman Design OfficesupportingTechnology or IntegrationDesign collaborator on Beijing Haichang Ocean Park, contributing specialized design expertise.
• Galaxy Entertainment GroupcoreStrategic or Co-development PartnerLegacy partnered with Galaxy Entertainment starting in 2006 to create Galaxy Macau, representing a seismic shift in Macau's Cotai district with Asian-inspired design. The project was Macau's first resort with Asian-inspired aesthetic and has been highly successful.
• Melco (Lawrence Ho)coreStrategic or Co-development PartnerLegacy was engaged by Melco's Lawrence Ho to create Studio City Macau, a $3.2 billion entertainment-focused mega resort on the Cotai Strip, featuring the Golden Reel Figure-8 Ferris Wheel.
• Lotte WorldcoreStrategic or Co-development PartnerLong-standing partnership spanning multiple projects. Legacy created Let's Dream! nighttime spectacular for Lotte World's 25th Anniversary, combining light parade with multimedia show featuring first large-scale drone use in theme parks.
• Legendary PicturescoreStrategic or Co-development PartnerLegacy worked closely with Legendary Pictures to design Pacific Rim: Shatterdome Strike, expanding the Pacific Rim universe by creating new characters and creatures now officially part of the franchise.
• Chimelong GroupcoreStrategic or Co-development PartnerPartnership with Chimelong for multiple projects including Chimelong Spaceship (world's largest indoor theme park with 7 world records) and Chimelong Marine Science Park, designed as a second gate for Chimelong Ocean Kingdom.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/legacyentstudio
• Facebookfacebook.com/legacyentertainment
• LinkedInlinkedin.com/company/legacyentertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legacy Entertainment