Taman Safari Indonesia

What Taman Safari Indonesia does

Taman Safari Indonesia is a private wildlife conservation and recreation institution founded in 1990 and headquartered in Jakarta. It operates a portfolio of physical destinations including Taman Safari Bogor in Cisarua, West Java, and Marine Safari Bali, with 1,001–5,000 employees. The company describes itself as the largest wildlife conservation and recreation institution in Southeast Asia. Its business centers on direct consumer admissions to its parks, where visitors access animal exhibits, marine wildlife experiences, and cultural attractions. The company also runs breeding and conservation programs for endangered species, anchored by a flagship 10-year conservation partnership with China established in 2017 for giant panda husbandry. Chinese panda specialists Hu Chun and Cai Tao were relocated to Indonesia under this agreement, and in late 2025 the partnership produced Rio, the first giant panda born in Indonesia, via artificial insemination. A second international conservation collaboration was launched in January 2025, relocating 20 Red-breasted Parakeets from Cornwall to a new Bali breeding center as part of a wild-release program.

The company's revenue model is built on one-time park admission and recreation fees paid by visitors at its physical locations, with no publicly disclosed pricing. Its primary customer segment is family tourists, with secondary segments comprising international travelers (with active marketing push into Middle Eastern markets) and conservation partners. Distribution is conducted exclusively through its own retail/physical storefronts — direct visitor admissions to its park network — rather than through intermediaries. Marketing is currently focused on international tourism promotion via earned media and travel industry networks, particularly targeting Middle Eastern source markets.

From a technology and operations standpoint, Taman Safari Indonesia presents minimal digital infrastructure in the available data: no mobile app, no API, no disclosed technology stack, and no AI/ML capabilities. The company's competitive differentiation rests on physical wildlife assets, conservation credentials, government-level partnerships, and brand reputation in regional wildlife tourism, rather than on technology. Ownership structure, revenue figures, and management team are not disclosed in the available sources, representing material data gaps for any prospective investor or acquirer.

Name

Taman Safari Indonesia

Legal name

Taman Safari Indonesia

Website

https://tamansafari.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Taman Safari Indonesia is a private wildlife conservation and recreation institution operating safari parks in Bogor and Bali. It serves family tourists and international visitors with admissions-based experiences and runs ex-situ breeding programs, including Indonesia's first giant panda partnership with China.

Ownership category

akta.pro rank

Product category

Wildlife Parks & Conservation Tourism

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Wildlife Safaris & Game Drives (THAJAIAB), Safari & Game Drives (Land-Based) (THAAAEAC), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

Keywords

• Wildlife conservation
• Safari park attractions
• Theme park entertainment
• Marine wildlife tourism
• Endangered species breeding

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Park Admission and Recreation Fees: Visitors pay admission tickets to access Taman Safari Bogor, Marine Safari Bali, and other wildlife park locations for recreation and animal viewing experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Taman Safari Indonesia operates physical wildlife safari parks offering visitors family-friendly recreational experiences including animal viewing, safari drives, and conservation education across Taman Safari Bogor in West Java and Marine Safari Bali. The company runs ex-situ endangered species breeding programs, including a giant panda program under a 10-year partnership with China and a Red-breasted Parakeet relocation and breeding initiative in Bali. Revenue is generated primarily through direct visitor admission tickets purchased at the parks.

Product overview

Taman Safari Indonesia operates as a wildlife conservation and recreation institution with multiple destinations across Indonesia, including Taman Safari Bogor and Marine Safari Bali. The organization functions as a unified zoo and safari park system, offering visitors immersive wildlife experiences, conservation programs, and family-friendly entertainment across its properties.

Differentiator

Problem solved

Functional benefit

Brands

• Taman Safari Bogor: Wildlife park destination in Bogor, West Java, Indonesia
• Marine Safari Bali

Products and services

• Taman Safari Bogor A wildlife conservation and recreation destination located in Cisarua, West Java, offering family-friendly amenities, animal exhibits, safari experiences, and cultural attractions for visiting families and tourists. The site also houses the giant panda program in partnership with China.
• Marine Safari Bali A marine-themed wildlife destination in Bali, Indonesia, featuring aquatic animal experiences and conservation education promoted to international travelers seeking unique wildlife experiences.
• Giant Panda Conservation Program An ex-situ breeding program for giant pandas operated under a 10-year conservation partnership with China, delivering public viewing and conservation education at Taman Safari Bogor while contributing to endangered species preservation.
• Red-breasted Parakeet Bali Conservation Program An international conservation collaboration relocating Red-breasted Parakeets from Cornwall to Bali, with an on-site breeding center supporting eventual release back into the wild as part of Bali's natural restoration.

Quantifiable outcome

• First successful giant panda birth in Indonesia at 169 days old weighing 10 kilograms

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• Cornwall to Bali Bird Relocation ProgramcoreStrategic or Co-development Partner · 1 January 2025International conservation collaboration relocating 20 Red-breasted Parakeets from Cornwall to Bali. Program initiated January 2025, establishing a breeding center to support release back into wild as part of Bali's natural restoration efforts.
• China (Conservation Partnership)flagshipStrategic or Co-development Partner · 1 January 201710-year conservation partnership with China for giant panda program. Hu Chun and Cai Tao arrived in Indonesia in 2017 as part of this agreement. Successful artificial insemination breeding produced Rio, the first giant panda born in Indonesia in November 2025.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bali Safari and Marine Park: Operates a safari and marine wildlife park in Gianyar, Bali, offering nearly identical drive-through animal experiences and conservation shows; competes directly with Marine Safari Bali for international and domestic visitors.
• Mandai Wildlife Group: Runs Singapore Zoo, Night Safari, River Wonders, and Bird Paradise across an integrated zoological campus in Singapore; comparable as a multi-park wildlife destination operator targeting regional family tourism and conservation-led experiences.
• Bali Zoo: A long-established wildlife park in Gianyar, Bali featuring animal encounters, breeding programs, and hotel packages; directly competes for Bali inbound tourists and Indonesian family visitors.
• Surabaya Zoo: One of Indonesia's largest zoos, located in East Java, operating a similar collection of native and exotic species with an emphasis on family recreation and conservation education.
• Ragunan Zoo: Jakarta's municipal zoo in South Jakarta serving as a primary family recreation destination with comparable ex-situ conservation activities; competes for Greater Jakarta domestic visitors.

Broad incumbents

• Chimelong Safari Park: Part of the Chimelong Group in Guangzhou, China, operating one of the world's largest safari parks and amusement resorts; relevant comparable for scale, drive-through safari format, and animal breeding programs.
• Ocean Park Hong Kong: A marine-themed theme park and animal conservation institution in Hong Kong combining aquaria, thrill rides, and conservation breeding; benchmarks Asian wildlife-park business models.
• &Beyond: High-end African safari and conservation-travel operator running multiple reserves; comparable business-model template combining luxury wildlife experiences, conservation, and conservation-fee revenue.
• San Diego Zoo Wildlife Alliance: Large-scale zoological operator running the San Diego Zoo and Safari Park; relevant benchmark for conservation-program funding, education revenue, and multi-site safari operations.

Regional players

• Sunway Lagoon: Large Malaysian theme park with a wildlife/nature component and family attractions; relevant adjacent comparable for Southeast Asian destination-entertainment and pricing structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tsi_bogor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taman Safari Indonesia