Address Hotels + Resorts

What Address Hotels + Resorts does

Address Hotels + Resorts is the flagship luxury hospitality brand of Emaar Hospitality Group, a subsidiary of Emaar Properties PJSC — Dubai's largest real estate developer, listed on the Dubai Financial Market. Founded in 2008, the brand operates a portfolio of 16+ five-star hotels and resorts spanning five countries: the UAE (Dubai and Fujairah), Bahrain (Marassi Al Bahrain), Egypt (Marassi, North Coast), Saudi Arabia (Makkah), and Turkey (Istanbul). The portfolio operates under two consumer-facing sub-brands — Address Hotels (predominantly urban luxury) and Palace Hotels (Arabesque-inspired palace-style properties) — supported by signature amenities including the U by Emaar loyalty program, Spa Longevity, and the Qix Club children's program.

The underlying operational platform is a multi-property luxury hotel stack integrated with third-party technology providers: SevenRooms and Eat App for dining reservations, WhatsApp Business for guest communication, the U by Emaar mobile app (iOS, Android, Huawei), and Google Maps for location services. The brand's proprietary physical assets include Guinness World Record-holding architectural features — the world's highest outdoor infinity pool at Address Beach Resort Dubai (Level 77), Dubai's highest spa on the 75th floor, and the highest prayer room on a skybridge at Address Jabal Omar Makkah (483 meters, accommodating 520 worshippers) — alongside the Sky Views Observatory glass slide at Address Sky View. Distribution is anchored by direct digital channels (addresshotels.com, regional call centers), supplemented by OTAs, group/corporate sales, and citywide marketing partnerships with Dubai Festivals and Retail Establishment.

Revenue is generated across six streams: hotel room revenue (dynamic, multi-currency: AED, BHD, SAR, EUR, USD), food and beverage (40+ venues including Thiptara, ZETA Seventy Seven, CÉ LA VI, Mott 32), events/weddings/banquets, spa and wellness services, day-pass and beach access for non-hotel guests, and loyalty-driven repeat spend via U by Emaar. Customer segments span luxury leisure travelers, corporate and MICE clients, families, couples, Hajj and Umrah pilgrims, golf enthusiasts, and long-stay guests. Seasonal demand is stimulated through Ramadan Iftar/Suhoor packages, Eid Al Adha staycations, Easter promotions, and summer offers, with a notable tactical shift toward UAE domestic staycation demand during periods of regional travel disruption.

Name

Address Hotels + Resorts

Legal name

Address Hotels + Resorts

Website

https://addresshotels.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Address Hotels + Resorts is a luxury five-star hotel and resort brand operating 16+ properties across the UAE, Bahrain, Egypt, Saudi Arabia, and Turkey, serving affluent leisure, business, family, and pilgrimage travelers through accommodations, dining, spa, and event venues integrated with Emaar Properties' hospitality ecosystem.

Ownership category

akta.pro rank

Product category

Luxury Hotels & Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Business & Corporate Full-Service Hotels (THAGAAAE), Luxury Serviced Residences (THAGAEAJ), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel operations
• Hospitality services
• Serviced residences
• Spa wellness
• Event venues

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Revenue: Core revenue stream from luxury room bookings across 16+ properties spanning Dubai, Fujairah, Bahrain, Egypt, Makkah, and Istanbul. Pricing varies by property, season, and room category, with currencies ranging from AED to BHD, SAR, EUR, and USD depending on location.
2. Food & Beverage: Major revenue contributor through 40+ restaurant and dining outlets across the portfolio, including signature venues such as Thiptara (Palace Downtown), ZETA Seventy Seven (Address Beach Resort), CÉ LA VI (Address Sky View), and multiple international and regional cuisine concepts. Ramadan Iftar/Suhoor buffets priced from AED 215 to AED 410 per adult represent seasonal F&B revenue.
3. Events, Weddings & Banquets: Revenue from corporate meetings, conferences, weddings, and social events across dedicated event spaces at each property. Venues include ballrooms, meeting rooms, outdoor spaces, and waterfront settings. Address Beach Resort Fujairah wedding venues accommodate up to 200 guests.
4. Spa & Wellness Services: Revenue from spa treatments at The Spa, Spa Longevity, and The Spa at Palace properties. Services include massages, facials, hammam rituals, and specialized treatments. Address Beach Resort Fujairah and Address Marassi Golf Resort are described as award-winning spas.
5. Day Passes & Non-Hotel Guest Access: Non-hotel guests can purchase day passes for pool access, beach access, and spa facilities at select properties, including Address Beach Resort Fujairah and Palace Beach Resort Fujairah.
6. Loyalty Program — U by Emaar: The U by Emaar loyalty program allows guests to earn and redeem points across the Emaar portfolio of hotels, attractions, and retail, driving repeat bookings and cross-property spend.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Address Hotels + Resorts operates a portfolio of luxury 5-star hotels, serviced residences, and integrated resorts across the UAE, Saudi Arabia, Bahrain, Egypt, and Turkey under Emaar Hospitality Group. The brand delivers upscale accommodation, premium dining venues, spa and wellness facilities, and event spaces alongside membership in the U by Emaar loyalty program.

Product overview

Address Hotels + Resorts is a luxury five-star hotel and resort portfolio under Emaar Properties operating across the UAE (Dubai, Fujairah), Saudi Arabia (Makkah), Egypt (North Coast), Bahrain, and Turkey (Istanbul). The portfolio comprises 16 distinct properties across two brands: Address Hotels (predominantly urban luxury properties in iconic Downtown Dubai locations) and Palace Hotels (Arabesque-inspired palace properties), plus specialized beach resorts. Key properties include Address Beach Resort Dubai (home to the world's highest outdoor infinity pool), Address Sky View (twin towers with Sky Bridge), Address Jabal Omar Makkah (featuring the world's highest prayer room on a skybridge), and Address Istanbul. The portfolio offers comprehensive hospitality services including accommodation (rooms, suites, residences, and villas), distinctive dining (30+ restaurants spanning Thai, International, Asian, Middle Eastern, Italian cuisines), Spa Longevity wellness centers, events and wedding venues, and the U by Emaar loyalty program. Properties feature signature amenities including infinity pools, private beaches, championship golf courses, kids' clubs (Qix Club), and the Sky Views Observatory attraction. Dining reservations are managed through SevenRooms and Eat App platforms.

Differentiator

Problem solved

Functional benefit

Brands

• The Spa Longevity: A next-generation luxury wellness destination featuring advanced diagnostics, personalized treatments, sensory rituals, body and facial therapies, immersive hammam experiences, sauna, steam rooms, relaxation lounges, and elegant jacuzzis.
• U by Emaar
• Qix Club

Products and services

• Luxury Hotel Accommodation

Quantifiable outcome

• Forbes Travel Guide 5-star rating at Address Beach Resort Dubai and Address Istanbul
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Emaar Properties / Emaar Hospitality GroupcoreOthersAddress Hotels + Resorts is the flagship luxury hospitality brand under Emaar Properties PJSC, Dubai's largest real estate developer. Emaar Hospitality Group manages the Address Hotels + Resorts brand alongside Vida Hotels and Resorts, Armani Hotel Dubai, and Rove Hotels. The brand benefits from integration with Emaar's ecosystem of attractions (Burj Khalifa, At The Top, Dubai Opera, Reel Cinemas), malls (Dubai Mall, Dubai Hills Mall), and entertainment destinations.
• Vida Hotels and ResortscoreStrategic or Co-development PartnerVida Hotels and Resorts is a sister brand under Emaar Hospitality Group, operating alongside Address Hotels + Resorts as part of a dual-brand luxury and upscale hospitality strategy. Both brands share the U by Emaar loyalty program and joint promotional campaigns including Ramadan Iftar/Suhoor dining packages across Dubai properties.
• Mott 32minorStrategic or Co-development PartnerMott 32 is a globally renowned Chinese restaurant brand that operates within Address Beach Resort Dubai, bringing award-winning Cantonese cuisine with a modern twist, featuring indulgent dim sum, signature Peking duck, and expertly curated cocktails as an outsourced dining venue.
• OSH DEL MARminorStrategic or Co-development PartnerContemporary Uzbek restaurant operating within Address Beach Resort Dubai, blending traditional Silk Road flavors with Middle Eastern influences and offering a rich, flavorful menu as an outsourced dining venue.
• DREAMSminorStrategic or Co-development PartnerHigh-energy dinner show concept at Address Beach Resort Dubai, combining gourmet dining with spectacular performances in a one-of-a-kind entertainment and culinary experience.
• SevenRoomscoreTechnology or IntegrationSevenRooms is the restaurant reservation platform powering table bookings at major Address Hotels + Resorts dining venues including Thiptara, Ewaan, Al Bayt, Solara, ZETA Seventy Seven, The Tea Lounge at Address Dubai Mall, The Restaurant at Address Sky View, The Restaurant at Address Beach Resort Fujairah, and The Lounge at Address Beach Resort Fujairah.
• CÉ LA VI DubaiminorStrategic or Co-development PartnerCÉ LA VI Dubai operates at Address Sky View as an outsourced dining venue offering contemporary Asian cuisine, providing an elevated dining experience alongside the property's iconic infinity pool. A dining experience at CÉ LA VI does not include pool access.
• Sky Views ObservatoryminorChannel Partner/ Reseller/ DistributorSky Views Observatory at Address Sky View operates as a separate attraction entity within the property, offering observation deck experiences and the outdoor glass slide at 219.5 meters height. Ticketing is managed through skyviewsdubai.com.
• Al Alamein Hotel (Egypt)minorStrategic or Co-development PartnerAddress Marassi Golf Resort guests enjoy complimentary beach access through Al Alamein Hotel, connecting the two Emaar Hospitality properties on Egypt's North Coast and providing shared access to Marassi's beach clubhouse and waterfront amenities.
• Marassi Bahrain / Al Marassi DevelopmentminorStrategic or Co-development PartnerAddress Beach Resort Bahrain is strategically located adjacent to Marassi Galleria Mall within the Al Marassi luxury development in Diyar Al Muharraq, Bahrain, providing integrated retail and hospitality destination appeal.
• Dubai Festivals and Retail Establishment (DFRE)coreGTM or Marketing PartnerAddress Hotels + Resorts participates in Dubai citywide events and festivals organized by DFRE, including the 'Season of Wulfa' Eid Al Adha celebrations, leveraging government-backed tourism marketing to promote staycation demand across Dubai properties.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Four Seasons Hotels & Resorts:

Direct peers

• Jumeirah Group: Dubai-based luxury hotel group operating iconic flagships including Burj Al Arab Jumeirah. Most directly comparable peer given shared home market (UAE/Dubai), luxury five-star positioning, integrated resort offerings, and government-affiliated parentage (Dubai Holding).
• Atlantis The Royal / Kerzner International: Luxury resort operator in Dubai and global destinations with Atlantis The Royal as a flagship Dubai property. Direct peer given shared Dubai luxury resort positioning, large F&B and entertainment offerings, and integrated beachfront / destination resort model.
• Mandarin Oriental Hotel Group: Hong Kong-headquartered luxury hotel group with iconic urban and resort properties globally. Comparable to Address in the Forbes 5-Star luxury tier, premium spa/dining focus, and concentration in gateway cities plus resort destinations.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Address Hotels + Resorts