Vida Hotels and Resorts

What Vida Hotels and Resorts does

Vida Hotels and Resorts is a lifestyle hospitality brand and wholly-owned subsidiary of Emaar Properties PJSC, operating a portfolio of nine hotels and resorts across the UAE, Bahrain, and Egypt. The portfolio is structured around three sub-brands — Vida Hotels (urban lifestyle), Vida Beach Resort (beachfront), and Vida Marina Resort (marina/resort) — spanning 4-star urban properties in Dubai and Sharjah to 5-star beachfront resorts in Umm Al Quwain, Bahrain, and Egypt's North Coast. Properties deliver a consistent set of amenities: infinity pools, fitness centers, co-working spaces, kids' clubs (Qix Club), pet-friendly rooms, meeting and event venues, and signature F&B concepts (Origins, Stage2, Float Beach Lounge, SoCal).

The underlying technology stack is standard hospitality infrastructure: a multilingual direct-booking website (English, Arabic, French, Chinese, German, Russian), a property management and reservation system, Eat App integration for dining reservations, and the U by Emaar loyalty app distributed across iOS, Android, and Huawei App Gallery. Distribution spans direct website bookings, phone reservations, GDS/IATA channels for travel agents, and cross-promotion through the parent group's malls and attractions (Dubai Mall, Burj Khalifa, Dubai Opera).

The business model is diversified across six revenue streams: room revenue (subscription-style nightly stays), food and beverage (multiple dining concepts, day-pass dining credits at AED 99-150 price points), events and weddings (ballrooms, meeting rooms, beachfront venues), day passes and pool/beach access (AED 150 weekday pool pass, BHD 20-25 beach pass), the U by Emaar loyalty program (cross-property point earning/redemption), and spa/wellness services. The customer base is fragmented across leisure travelers, business travelers, UAE regional residents, and event clients, with no disclosed enterprise concentration.

Name

Vida Hotels and Resorts

Legal name

Vida Hotels and Resorts

Website

https://vidahotels.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vida Hotels and Resorts is a lifestyle hospitality brand under Emaar Properties operating nine hotels and resorts across the UAE, Bahrain, and Egypt, serving leisure travelers, business travelers, and regional residents with dining, wellness, and event amenities.

Ownership category

akta.pro rank

Product category

Lifestyle Hotels and Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Lifestyle hotel accommodations
• Beachfront resort stays
• Hotel dining concepts
• Corporate event venues
• Wellness and fitness services

Headquarters

HQ city

Dubayy

HQ country

United Arab Emirates

HQ region

Middle East

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: Hotel rooms and suites across 8 properties in UAE, Bahrain, and Egypt. Includes standard rooms, deluxe rooms, suites, and presidential suites. Revenue from nightly stays with flexible check-in/check-out times (3pm check-in, 12pm check-out).
2. Food and Beverage: Multiple dining venues across properties including Origins (international cuisine), Stage2 (light bites/cafe), The Courtyard (al fresco), Junipers, SoCal, Pool Bars, Float Beach Lounge, True Slice (pizzeria), and Food Trucks. Revenue from covers, beverages, and catering.
3. Events and Weddings: Ballrooms, meeting rooms, outdoor terraces, and event spaces for corporate events, weddings, and celebrations. Venue rental and catering services.
4. Day Passes and Pool Access: Pool day passes and beach day passes for non-hotel guests. Cabana rentals with dining credits. Gym and pool memberships for locals.
5. Loyalty Program: U by Emaar loyalty program allowing guests to earn and redeem points across Emaar's hotel, retail, and entertainment portfolio.
6. Spa and Wellness: Spa treatments, wellness services, and fitness center access at select properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Vida Hotels and Resorts operates lifestyle hotels and resorts across urban, beachfront, and marina destinations in the United Arab Emirates, Bahrain, and Egypt. It sells accommodations, on-site dining, wellness and fitness services, event spaces, pool and beach access, local recreation memberships, and the U by Emaar loyalty program.

Product overview

Vida Hotels and Resorts is a portfolio of stylish hotels and resorts operated by Emaar Hospitality Group across the UAE, Bahrain, and Egypt. The brand operates as a unified platform with consistent design aesthetics and guest experiences across multiple properties. The core product portfolio includes nine distinct hotel and resort properties: Vida Creek Harbour, Vida Emirates Hills, Vida Dubai Marina & Yacht Club, Vida Creek Beach, Vida Dubai Mall, Vida Aljada (opening Q3 2026) in the UAE; Vida Beach Resort Marassi Al Bahrain in Bahrain; and Vida Marina Resort Marassi in Egypt. Supporting services include the U by Emaar loyalty program, Origins and Stage2 dining brands found across properties, The Spa wellness services, co-working spaces, Qix Club children's facilities, and beach/pool amenities. Properties range from 4-star urban hotels to 5-star beachfront resorts, with shared amenities including infinity pools, fitness centres, meeting/event spaces, and pet-friendly accommodations at select locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vida Creek Harbour A waterfront hotel in Dubai Creek Harbour for leisure and business guests, offering marina-view accommodation, three dining destinations, co-working space, a 24/7 fitness centre, and an infinity pool overlooking the Downtown Dubai skyline and Dubai Creek.
• Vida Emirates Hills A pet-friendly hotel in Dubai's Emirates Hills overlooking Emirates Golf Club, with stylish rooms, three restaurants, an infinity pool, co-working space, and a fitness centre.
• Vida Dubai Marina & Yacht Club A waterfront Dubai Marina hotel with access to Dubai Marina Walk and JBR Beach, offering marina-view rooms, multiple dining venues, pet-friendly rooms, Qix Club, an infinity pool, and business facilities.
• Vida Creek Beach A boutique hotel in Dubai Creek Harbour with a man-made Crystal Lagoon, four dining venues, a Solaris ballroom for events, an infinity pool, co-working space, and artistic interiors.
• Vida Dubai Mall An upscale hotel in Downtown Dubai with Burj Khalifa views, direct access to Dubai Mall through Chinatown, two dining options, a skyline-facing infinity pool, Qix Club, co-working space, and five meeting rooms.
• Vida Beach Resort Umm Al Quwain A beachfront Arabian Gulf resort offering rooms, suites, and private beach chalets, alongside four dining venues, a spa, an infinity pool, water sports, pet-friendly stays, and event spaces including beachfront wedding venues.
• Vida Marina Resort Marassi A resort on Egypt's North Coast at Marassi Marina Promenade offering Mediterranean views, private beach access, dining, spa services, yacht adventures, golf, a water park, and children's play areas.
• Vida Beach Resort Marassi Al Bahrain A five-star beachfront resort with a private beach, five dining spaces, Qix Club, water sports and a Wibit floating water park, plus selected luxury-brand lifestyle collaborations.
• U by Emaar A loyalty program through which guests earn and redeem Upoints across Emaar hotels, restaurants, retail, entertainment, and attractions, with access through iOS, Android, and Huawei applications.
• Origins Restaurant An all-day restaurant concept serving international cuisine at multiple Vida hotel and resort properties.
• Stage2 A café and lobby-lounge concept offering light bites, coffee, and casual cuisine at multiple Vida properties.
• The Spa at Vida UAQ A beachside spa at Vida Beach Resort Umm Al Quwain offering massages, curated treatments, and revitalizing rituals for hotel guests and wellness customers.
• Events and Weddings Venue rental, catering, and event services for corporate events, conferences, weddings, engagement parties, birthdays, anniversaries, and other celebrations using ballrooms, meeting rooms, terraces, and property-specific event spaces.
• Pool and Beach Day Passes Pay-as-you-go pool and beach access for non-hotel guests, with options including cabana rental, dining credits, beach facilities, water sports, and children's access.
• Gym and Pool Memberships Membership access for local residents to fitness centres and pools at participating Vida properties.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• PorscheminorStrategic or Co-development PartnerExclusive brand collaboration at Vida Beach Resort Marassi Al Bahrain featuring automotive experiences, chauffeur-driven arrivals, and lifestyle activations.
• BMWminorStrategic or Co-development PartnerExclusive brand collaboration at Vida Beach Resort Marassi Al Bahrain featuring automotive experiences and lifestyle activations.
• MaseratiminorStrategic or Co-development PartnerExclusive brand collaboration at Vida Beach Resort Marassi Al Bahrain featuring automotive experiences and lifestyle activations.
• lululemonminorStrategic or Co-development PartnerWellness partnership at Vida Beach Resort Marassi Al Bahrain featuring fitness events and wellness programming.
• OrangeTheory FitnessminorStrategic or Co-development PartnerFitness partnership at Vida Beach Resort Marassi Al Bahrain featuring beachfront bootcamps and fitness classes.
• RitualsminorStrategic or Co-development PartnerWellness and beauty partnership at Vida Beach Resort Marassi Al Bahrain featuring curated gifting experiences.
• Emaar Properties PJSCcoreStrategic or Co-development PartnerParent company and integrated ecosystem partner providing cross-promotion with Emaar malls, attractions (Burj Khalifa, Dubai Opera), and other hospitality properties. U by Emaar loyalty program integration.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Rove Hotels: Mid-lifestyle hotel brand also owned by Emaar Properties, targeting similar millennial and budget-conscious business/leisure travelers in Dubai with a contemporary design aesthetic. Rove is the most direct internal comparable and competes for the same Emaar-backed customer base.
• Rotana Hotels: Abu Dhabi-headquartered hotel management company operating multiple brands (Rotana, Centro, Edge by Rotana, Rayhaan) across the Middle East, Africa, and Asia. Rotana's lifestyle-oriented brands like Centro and Edge compete directly with Vida's contemporary positioning in regional markets.
• The First Collection Hotels & Resorts: Dubai-based hotel management company operating lifestyle hotels and serviced residences in the UAE. Operates properties like The First Collection at Jumeirah Village Circle with similar mid-luxury lifestyle positioning targeting design-conscious travelers in the region.
• Millennium Hotels and Resorts: UAE-headquartered global hotel operator with significant Middle East presence across multiple brands (Millennium, Copthorne, M Social). Operates hotels and serviced apartments in Dubai with similar mid-to-upscale positioning, competing directly for leisure and business travelers.
• JA Resorts & Hotels: Dubai-based hospitality group operating beachfront and city resort properties across the UAE with family-friendly positioning. JA Hatta Fort, JA Ocean View, and JA The Resort compete with Vida's beachfront and family-oriented offerings in similar Middle East destinations.

Broad incumbents

• Address Hotels + Resorts: Premium hotel and resort brand under Emaar Hospitality Group, positioned at the higher luxury tier than Vida. Address is a sister brand within the same parent conglomerate, sharing operational resources and loyalty program, but targets a more upscale customer than Vida's lifestyle segment.
• Hyatt (Middle East properties): Global hospitality incumbent with growing Middle East portfolio including Andaz, Park Hyatt, and lifestyle brands. Hyatt's lifestyle concepts (Andaz, Thompson) compete with Vida's contemporary positioning in regional markets, particularly for design-conscious business and leisure travelers.
• Hilton (Middle East properties): Global hospitality incumbent with extensive Middle East presence across luxury (Conrad, Waldorf) and lifestyle (Canopy, Hilton Hotels & Resorts) brands. Hilton's lifestyle concepts (Tapestry, Canopy) compete with Vida's design-forward positioning while offering global loyalty (Hilton Honors).
• Marriott International (Middle East properties): Global hospitality leader with major Middle East presence across luxury (Ritz-Carlton, St. Regis) and lifestyle (W Hotels, Aloft, Edition) brands. Marriott Bonvoy loyalty and lifestyle brand portfolio (especially W and Edition) competes most directly with Vida's experiential positioning.

Regional players

• Swiss-Belhotel International: Hong Kong-headquartered hotel management group with significant Middle East and Asia-Pacific presence operating 4-star and lifestyle hotels. Operates regional hotels competing with Vida in MENA markets, particularly in mid-tier urban locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VidaHotels
• Instagraminstagram.com/vidahotels
• Xtwitter.com/vidahotels
• LinkedInlinkedin.com/company/vida-hotels-and-resorts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vida Hotels and Resorts