Child'sPlay Therapy Center

What Child'sPlay Therapy Center does

Child'sPlay Therapy Center is a multi-site pediatric therapy practice headquartered in Birmingham, Alabama, founded in 2007 by Speech-Language Pathologist Deborah Boswell and Occupational Therapist Kerri Bailey. The company delivers six core service lines — speech therapy, occupational therapy, physical therapy, counseling/mental health, Applied Behavior Analysis (Today's ABA), and infant feeding — augmented by specialized programs including SOS Approach to Feeding, Handwriting Without Tears, Orton-Gillingham reading intervention, Integrated Listening Systems, Interactive Metronome, AAC (LAMP/Tobii Dynavox), and SpeechEasy anti-stuttering devices, plus a Little Steps Foot Orthotics offering. Care is delivered by 80+ licensed providers across four Alabama clinics (Birmingham, Chelsea, North Huntsville, South Huntsville) and via teletherapy, with school-based service delivery as a secondary channel; the practice runs over 40,000 therapy appointments annually in a child-friendly, non-clinical environment with sensory-motor gyms and parent observation areas.

The business model is a recurring therapy-services revenue model billed primarily through insurance, with Child'sPlay operating as a preferred provider with Blue Cross Blue Shield and a preferred out-of-network provider with TriCare, plus in-network acceptance of Viva Health, Cigna, and United Healthcare. The go-to-market is sales-led and direct-to-consumer, acquiring families through insurance provider networks, physician and specialist referrals, school and daycare partnerships, and word-of-mouth. Pricing is not publicly disclosed, sessions run 30 or 45 minutes, and most children attend 1-2 times per week, producing a subscription-like recurring revenue cadence. The company is a member of the Cicero Therapies Family of Clinics, which provides access to a multi-disciplinary Clinical Advisory Board and shared clinical infrastructure.

The company is privately held with no public listing, no disclosed funding rounds, no institutional investors noted, and no revenue figure disclosed. Ownership and operational control sit within the Cicero Therapies parent structure. Leadership comprises a clinical-operator management team including Executive Directors (Allyson Pasternack, Brooke White), a Director of Clinical Operations (Taylor Callicutt), and an ABA-focused Director (Faith Wingo, BCBA), supported by the two founders.

Name

Child'sPlay Therapy Center

Legal name

Child's play therapy center

Website

https://childsplaytherapycenter.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Child'sPlay Therapy Center is an Alabama-based multi-clinic pediatric therapy practice delivering speech, occupational, physical, ABA, counseling, and infant feeding services to children and families across four locations and via teletherapy, billing primarily through insurance.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• Pediatric therapy services
• Speech language pathology
• Occupational therapy services
• ABA therapy programs
• Pediatric rehabilitation clinics

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Services Revenue: Revenue generated from providing pediatric therapy services (speech, occupational, physical therapy, ABA, counseling, infant feeding) billed primarily through insurance as the preferred provider with Blue Cross Blue Shield and out-of-network provider with Tri-Care. Services include both clinic-based and school-based therapy delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Child'sPlay Therapy Center provides outpatient pediatric therapy services—speech, occupational, physical therapy, counseling/mental health, Today's ABA therapy, and infant feeding—delivered by licensed clinicians across four Alabama clinics and via teletherapy. Services target children from birth through adolescence with developmental delays, speech/language disorders, sensory processing challenges, autism spectrum disorders, motor impairments, and mental health needs, and are primarily billed through health insurance.

Product overview

Child'sPlay Therapy Center is a pediatric therapy practice offering comprehensive therapy services through a multi-location, multi-modality platform. Founded in 2007 and part of the Cicero Therapies Family of Clinics, the company provides six core therapy services: Speech Therapy, Occupational Therapy, Physical Therapy, Counseling/Mental Health Services, Today's ABA Therapy, and Infant Feeding Services. The core services are delivered by 80+ licensed providers across four locations (Birmingham, Chelsea, North Huntsville, South Huntsville) conducting over 40,000 therapy appointments annually. Specialized programs including SOS Approach to Feeding, Handwriting Without Tears, Orton-Gillingham Reading Program, Integrated Listening, Interactive Metronome, and AAC services augment the core offerings. Additional products such as Little Steps Foot Orthotics and SpeechEasy anti-stuttering devices provide targeted interventions. Teletherapy is available for all services, and the company operates non-clinical, child-friendly environments with sensory-motor gyms and parent observation areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Speech Therapy Speech-language pathology services addressing speech sound production, fluency/stuttering, voice, receptive and expressive language, and social communication for children with articulation issues, language delays, stuttering, and other communication challenges.
• Occupational Therapy Pediatric occupational therapy helping children succeed in play, school, and self-care by addressing fine motor skills, sensory processing, behavior regulation, handwriting, and developmental delays through activity-based interventions.
• Physical Therapy Pediatric physical therapy focusing on gross motor skills, balance, coordination, strength, endurance, and mobility to help children with physical impairments become more independent in their environment.
• Counseling / Mental Health Services Mental health and play therapy services for children aged 4-12, addressing anxiety, ADHD, depression, trauma, grief, and behavioral issues through play-based and evidence-based approaches including CBT/DBT and EMDR.
• Today's ABA Therapy Compassionate, trauma-sensitive Applied Behavior Analysis therapy providing full-day and half-day center-based programs, one-on-one support, and comprehensive services including communication, play, social skills, and daily living skills training for children with autism.
• Infant Feeding Services Specialized feeding therapy for infants and toddlers covering breastfeeding support, bottle feeding, introduction to solids, and feeding evaluations addressing sensory and motor skills, positioning, and oral function.
• AAC Services Augmentative and alternative communication services and training using platforms such as LAMP (Language Acquisition through Motor Planning) and Tobii Dynavox Systems to support children with communication challenges.
• SpeechEasy Anti-Stuttering Device Anti-stuttering device and reading intervention programs employing specialized, proven strategies for children who stutter.
• Little Steps Foot Orthotics Shoe inserts dispensed by physical therapists designed to improve coordination, balance, pain management, toe walking, in-toeing, and flat feet in children.

Quantifiable outcome

• Children achieve meaningful developmental milestones and improved functional abilities through consistent therapy participation

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cicero Therapies Family of ClinicscoreStrategic or Co-development PartnerChild'sPlay Therapy Center is a proud member of the Cicero Therapies Family of Clinics, a network of mission-driven pediatric therapy practices. As part of this network, Child'sPlay has direct access to Cicero's Clinical Advisory Board comprised of renowned experts in speech pathology, occupational therapy, and ABA therapy. The partnership provides clinical and professional support, access to specialized training, and shared best practices across the network.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Autism Learning Partners: Autism Learning Partners operates a multi-state network of ABA therapy clinics serving children with autism using insurance-billed center-based programs. Comparable regional pediatric therapy clinic delivery model.
• Cortica: Cortica operates multi-modality pediatric therapy centers combining ABA, speech, OT, PT, and developmental pediatrics under one roof across multiple states with insurance-based billing. Closest direct comparison to Child'sPlay given service breadth and clinical model.
• Hopebridge: Hopebridge is a large multi-state pediatric therapy provider delivering ABA, OT, PT, and speech therapy through a clinic-based, insurance-credentialed model. Comparable in scale, payer-network reliance, and multi-modality pediatric approach.
• Caravel Autism Health: Caravel Autism Health operates a multi-state network of autism therapy clinics providing center-based ABA services with insurance billing. Comparable regional-clinic model targeting the same pediatric autism therapy market segment.
• Behavioral Innovations: Behavioral Innovations is a multi-state pediatric ABA therapy provider with clinic-based centers that accept insurance and serve children with autism. Similar payer-dependent, de novo-clinic pediatric therapy business model.
• BlueSprig Pediatrics: BlueSprig Pediatrics operates a large network of clinic-based ABA therapy centers for children with autism across many U.S. states, accepting major insurance plans. Most relevant ABA-focused scaled peer to Child'sPlay's Today's ABA Therapy service line.
• Acorn Health: Acorn Health is a multi-state ABA therapy provider operating clinic-based centers that accept major insurance carriers for pediatric autism services. Comparable insurance-based pediatric therapy model with similar payer-mix exposure.
• InBloom Autism Services: InBloom Autism Services is a multi-state pediatric ABA therapy provider with clinic-based programs accepting major insurance plans. Comparable payor-mix, clinical model, and pediatric therapy customer segment.
• Kadiant: Kadiant provides center-based and home-based ABA therapy services for children with autism across multiple states with insurance credentialing. Comparable insurance-billed pediatric autism therapy model at similar geographic scale.

Others

• Therapy Brands: Therapy Brands provides practice management, EHR, and billing software specifically designed for pediatric therapy and ABA practices. Adjacent enabler serving the same operational needs as Child'sPlay's clinic operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/childsplaytherapycenter
• LinkedInlinkedin.com/company/child'splay-therapy-center
• Instagraminstagram.com/childsplaytherapycenter
• Xx.com/childsplaybham

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Child'sPlay Therapy Center