Therapy Brands
Therapy Brands (operating as Ensora Health) is a US-based healthcare SaaS company providing cloud-based EHR and practice management software — TheraNest for mental health and Fusion for rehab therapy — plus integrated RCM, billing, telehealth, and AI documentation tools to 200,000+ providers across 28,000+ practices.
- Company typePrivate
- Founded2013
- HeadquartersBirmingham, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Therapy Brands does
Therapy Brands, operating commercially as Ensora Health, is a US-based healthcare technology company that provides cloud-based electronic health records (EHR) and practice management software to mental health and rehabilitation therapy providers. The company was founded in 2013 and is headquartered in Birmingham, Alabama, with a workforce of 251–500 employees. Its portfolio is built around two core EHR platforms — TheraNest for mental health practices (individual therapists, counselors, and group practices) and Fusion for physical, occupational, and speech therapy practices — supplemented by an integrated suite of add-on modules: Revenue Cycle Management, Payments, Telehealth, eRx, and Clearinghouse. Therapy Brands also retains The Echo Group (acquired November 2022) as a wholly owned behavioral-health EHR subsidiary.
The company monetizes through a subscription SaaS model on monthly billing cadence, with pricing for core products published by tier but specific price points not publicly disclosed; RCM is sold as a value-based service add-on. Distribution combines a self-serve product-led growth motion (free trials for TheraNest and Fusion) with an inside-sales demo-assisted motion targeting mid-market and group practices, supplemented by a partner marketplace. The reported installed base is 200,000+ individual providers across 28,000+ practices, served by a multi-channel content marketing program and direct digital channels within the United States. In February 2025 the company announced the rollout of an AI Session Assistant — generative AI that converts session audio into therapy notes, treatment plans, and RCM intelligence — with TheraNest as the first deployment in H2 2025 and Fusion following; AI deployment is explicitly aligned to HHS Trustworthy AI Principles. Therapy Brands is privately held, with institutional backing from Lightyear Capital, Oak HC/FT, HarbourVest Partners, and Adams Street Partners, and has executed a buy-and-build consolidation strategy including the acquisitions of NewCropRx (May 2020) and The Echo Group (November 2022).
Therapy Brands firmographics
Firmographics- Name
- Therapy Brands
- Legal name
- Ensora Health
- Website
- https://therapybrands.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Therapy Brands (operating as Ensora Health) is a US-based healthcare SaaS company providing cloud-based EHR and practice management software — TheraNest for mental health and Fusion for rehab therapy — plus integrated RCM, billing, telehealth, and AI documentation tools to 200,000+ providers across 28,000+ practices.
- Ownership category
- akta.pro rank
Therapy Brands industry classification
Industry- Product category
- Behavioral Health & Rehab Therapy EHR Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where Therapy Brands is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Markets served
Therapy Brands business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (TheraNest, Fusion): Subscription-based pricing model for EHR and practice management software. Customers pay recurring fees to access the platform with features including documentation, scheduling, billing, and integrated add-ons like RCM, Telehealth, Payments, eRx, and Clearinghouse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | TheraNest Mental Health - subscription tiers available |
| Subscription | Monthly | Fusion Rehab Therapy - subscription tiers available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Therapy Brands product offering
Product offeringCore offering
Therapy Brands (operating as Ensora Health) sells cloud-based electronic health records and practice management software for mental health and rehabilitative therapy practices. Its core platforms — TheraNest (mental health) and Fusion (physical, occupational, speech therapy) — are sold on a subscription basis and bundled with optional add-ons for revenue cycle management, payments, telehealth, electronic prescribing, and claims clearinghouse.
Product overview
Therapy Brands (now operating as Ensora Health) offers a platform-plus-modules architecture serving mental health and rehabilitative therapy practices. The core products are TheraNest (mental health EHR) and Fusion (rehab therapy EHR for PT, OT, and speech therapy). These core platforms are supplemented by add-on modules including Revenue Cycle Management, Payments, Telehealth, eRx (electronic prescribing), and Clearinghouse. The company also offers an AI Session Assistant as an AI-powered feature. The portfolio is designed to provide all-in-one practice management, documentation, scheduling, billing, and client care solutions for solo practices, group practices, and therapy organizations.
Differentiator
Problem solved
Functional benefit
Brands
- TheraNest: Mental health EHR and practice management solution for mental health professionals.
- Fusion
- Ensora RCM
- Ensora Telehealth
- Ensora Payments
- Ensora eRx
- Ensora Clearinghouse
- AI Session Assistant
Products and services
- TheraNest Mental health EHR and practice management solution for solo and group mental health practices, covering documentation, scheduling, billing, telehealth, and client records. Designed for therapists, counselors, and behavioral health clinicians.
- Fusion EHR and practice management platform for physical, occupational, and speech therapy practices, covering documentation, scheduling, billing, home exercise program (HEP) assignment, and AI-assisted documentation.
- Ensora Revenue Cycle Management (RCM) Automated revenue cycle management add-on for insurance claims processing, payment posting, and revenue optimization across mental health and rehab therapy practices.
- Ensora Payments Integrated payment processing solution enabling practices to collect client payments, track transactions, and automate billing workflows.
- Ensora Telehealth Integrated telehealth platform for remote therapy sessions across mental health and rehab therapy practices.
- Ensora eRx Electronic prescribing module integrated with the EHR for clinicians to prescribe and manage medications for clients.
- Ensora Clearinghouse Healthcare clearinghouse service add-on for submitting and managing insurance claims across payers.
- AI Session Assistant AI-powered documentation assistant that generates therapy session notes, treatment plans, and RCM intelligence from session recordings. Available on mobile for both in-person and telehealth sessions.
Companies that use Therapy Brands
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Therapy Brands technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature8 records
Therapy Brands partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Therapy Brands competitors and assessment
Company assessmentDirect peers
- SimplePractice: Leading all-in-one practice management platform built specifically for mental health and behavioral health practitioners. Directly competes with Therapy Brands' TheraNest across EHR, scheduling, billing, and telehealth for solo and small group therapy practices.
- TherapyNotes: Mental health EHR and practice management software serving behavioral health practices of similar size to TheraNest's customer base. Overlapping target segments, subscription model, and feature set including scheduling, documentation, billing, and telehealth.
- Jane Software: Cloud-based practice management platform serving allied health practitioners including physical therapists, mental health counselors, and rehab therapists. Comparable subscription model, integrated documentation/billing, and target customer segments overlap directly with Fusion and parts of TheraNest.
- WebPT: Market-leading practice management and EHR platform specifically for physical, occupational, and speech therapists — directly competing with Therapy Brands' Fusion product. Similar target customer (PT/OT/SLP practices) and integrated documentation/billing workflows.
Broad incumbents
- athenahealth: Large ambulatory EHR and revenue cycle management platform serving physician practices and health systems. While not specialized in behavioral health, it competes for larger group practices and increasingly offers behavioral health modules, representing an incumbent threat to Therapy Brands' mid-market expansion.
- Tebra (formerly Kareo + PatientPop): Broad ambulatory EHR and practice management platform serving independent practices including behavioral health. Larger portfolio and broader specialty coverage than Therapy Brands, with overlapping EHR/billing/telehealth capabilities competing for the same SMB practice customer.
- DrChrono: Mobile-first EHR and practice management platform serving small and mid-sized medical practices. While broader than mental health, it competes for the same SMB healthcare practice customer with EHR, scheduling, billing, and telehealth modules at comparable price points.
- Epic Systems: Largest EHR vendor globally, primarily serving large health systems and academic medical centers. Represents the high end of competitive pressure as health systems increasingly acquire or affiliate with behavioral health practices, displacing specialist platforms like Therapy Brands at the enterprise tier.
Emerging players
- Aloha Practice Management: ABA therapy-focused practice management platform (AlohaABA) integrated with Therapy Brands' Catalyst product. Comparable EHR/practice management for behavioral health, but specialized in ABA rather than general mental health — a vertical extension of Therapy Brands via partnership.
- ChiroTouch: Practice management and EHR platform serving chiropractic and small rehab therapy practices. Comparable vertical-specialty positioning and SMB customer focus to Fusion, though narrower in clinical scope (chiropractic vs broader PT/OT/SLP).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Therapy Brands social profiles
Digital presenceTherapy Brands compliance and trust
Trust signalCompliance1 record
Therapy Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Therapy Brands leadership team
Management profileNumber of profiles
Profiles15 records
Therapy Brands subsidiaries and ownership
Company hierarchySubsidiaries1 record
Therapy Brands funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Therapy Brands M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Therapy Brands
What does Therapy Brands do?
Therapy Brands (operating as Ensora Health) sells cloud-based electronic health records and practice management software for mental health and rehabilitative therapy practices. Its core platforms — TheraNest (mental health) and Fusion (physical, occupational, speech therapy) — are sold on a subscription basis and bundled with optional add-ons for revenue cycle management, payments, telehealth, electronic prescribing, and claims clearinghouse.
Is Therapy Brands a public or private company?
Therapy Brands is a private company. It is classified as venture growth investor backed and is currently operating.
When was Therapy Brands founded?
Therapy Brands was founded in 2013. It employs 251 to 500 people.
Where is Therapy Brands based?
Therapy Brands is headquartered in Birmingham, United States, in the North America region.
How does Therapy Brands make money?
One revenue line is on record: saaS Subscription (TheraNest, Fusion).
Who are Therapy Brands's main competitors?
Direct peers on record are SimplePractice, TherapyNotes, Jane Software and WebPT. Broad incumbents are athenahealth, Tebra (formerly Kareo + PatientPop), DrChrono and Epic Systems. Emerging players are Aloha Practice Management and ChiroTouch.
Does Therapy Brands have an API?
No public API is recorded for Therapy Brands.
What industry is Therapy Brands in?
Therapy Brands's product category is Behavioral Health & Rehab Therapy EHR Software. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching). Its NAICS code is 5132 and its SIC code is 7372.