What Instaraise does

Instaraise (legal name Instaraise.io) is a privately held, Bengaluru-based educational content platform operating at instaraise.io. Founded in 2021 and operated by a team of 1-10 people led by CEO Dibyo Majumder and Founder/CTO Aditya Gautam, the company publishes freely accessible blog articles organized into five verticals: blockchain technology fundamentals (network types, consensus mechanisms), decentralized finance (DeFi) education (lending, DEXes, stablecoins, protocols such as Uniswap and Aave), cryptocurrency guides (Bitcoin, Ethereum, altcoins), crypto wallet setup tutorials, and crypto casino information.

The underlying technology is a standard content website; no proprietary platform, application, API, SDK, or smart-contract infrastructure is described. There is a notable inconsistency between the company's self-described positioning ("building DeFi Universe on Tezos" and supporting projects to raise funds) and the actual on-site evidence, which shows a generic affiliate content site rather than a Tezos-based fundraising or project-incubation product. Monetization is driven entirely by affiliate referral commissions when site visitors click through to partner cryptocurrency exchanges, wallet providers, and gambling platforms; a Google AdWords remarketing pixel and a newsletter signup are the only auxiliary growth mechanisms disclosed. There are no pricing tiers, enterprise customers, partnerships, certifications, patents, or funding rounds of substance (the sole disclosed 2021 round reported $0 raised from CCIX Global).

Name

Instaraise

Legal name

Instaraise.io

Website

https://instaraise.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Instaraise.io is a Bengaluru-based educational content website (founded 2021) publishing free articles on blockchain, DeFi, cryptocurrency, crypto wallets, and crypto casinos, monetized exclusively through affiliate referral commissions to third-party crypto platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: The website monetizes through affiliate links. According to the privacy policy: 'This site uses affiliate links and does earn a commission from certain links. This does not affect your purchases or the price you may pay.' Revenue is generated when site visitors click through to partner platforms (cryptocurrency exchanges, wallet providers, casinos) and make transactions or signups.

Distribution channels1 record

Marketing channels3 records

Core offering

Instaraise is an educational content website that publishes free informational articles explaining blockchain technology, decentralized finance (DeFi), cryptocurrency fundamentals, crypto wallet setup, and crypto casino platforms. All content is openly accessible without registration or paywall. The site monetizes visitor traffic through affiliate referral links to third-party cryptocurrency exchanges, wallet providers, and gambling platforms, earning commissions when visitors sign up or transact on those partner sites.

Product overview

Instaraise.io is an educational content platform providing informational guides and articles about cryptocurrency, blockchain technology, and decentralized finance (DeFi). The platform offers a unified suite of educational content organized into five interconnected topic areas: blockchain technology fundamentals (covering network types, consensus mechanisms, and applications), DeFi education (covering lending, DEXes, stablecoins, yield farming, and major protocols), cryptocurrency guides (covering Bitcoin, Ethereum, and altcoins), crypto wallet setup tutorials, and crypto casino information. All content is freely accessible and focuses on beginner-to-intermediate level explanations.

Differentiator

Problem solved

Functional benefit

Products and services

• Blockchain Technology Education Informational guides and articles explaining blockchain fundamentals, types of blockchain networks (public, private, consortium, hybrid), consensus mechanisms (proof-of-work, proof-of-stake), and blockchain applications across industries. Targeted at beginners and intermediate learners.
• DeFi (Decentralized Finance) Education Educational resources covering decentralized finance concepts, including lending/borrowing platforms, decentralized exchanges (DEXes), stablecoins, yield farming, staking, and major DeFi protocols such as Uniswap, Aave, MakerDAO, SushiSwap, and Compound. Targeted at learners seeking to understand DeFi protocols.
• Cryptocurrency Guides Beginner's guides covering cryptocurrency fundamentals, popular cryptocurrencies (Bitcoin, Ethereum, Binance Coin, Cardano, Solana, Ripple, Polkadot), purchasing methods, and storage solutions. Targeted at individuals new to cryptocurrency.
• Crypto Wallet Setup Guides Step-by-step tutorials for creating and securing cryptocurrency wallets, covering hot wallets, cold wallets (hardware and paper), software wallets, security best practices, and backup procedures. Targeted at users new to crypto storage.
• Crypto Casino Information Information about cryptocurrency gambling platforms, covering crypto casino selection criteria, provably fair technology, cryptocurrency support, security features, and benefits such as faster transactions and privacy. Targeted at users evaluating crypto casino options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• AMBCrypto: Crypto news and analysis site with educational content mixed in, covering DeFi, blockchain, and market commentary. Operates a similar content + monetization model targeting global English-speaking crypto audiences.
• 99Bitcoins: Long-running cryptocurrency education site offering beginner guides, explainers, and how-to content covering Bitcoin, altcoins, wallets, and exchanges. Closely comparable to Instaraise in mission (crypto onboarding) and educational content approach.
• CoinSutra: India-based crypto education site covering blockchain, DeFi, wallets, and exchanges with a beginner-to-intermediate orientation. Closest geographic and topical match to Instaraise, monetized via affiliate referrals and serving the same English-speaking Indian crypto-curious audience.
• CoinGape: India-based crypto news and educational content site covering DeFi, blockchain, and crypto markets. Operates an English-language content + affiliate model similar to Instaraise, targeting the same South Asian audience and competing for the same search keywords.
• BlockGeeks: Educational platform covering blockchain fundamentals, DeFi protocols, and cryptocurrency basics. Comparable to Instaraise in positioning as a beginner-friendly crypto education resource, monetized through content and related affiliate offerings.

Broad incumbents

• Decrypt: Established crypto media publisher covering news, DeFi explainers, and beginner education. Overlaps with Instaraise on DeFi and crypto educational content but operates at significantly larger editorial scale and brand authority.
• BeInCrypto: Global crypto news and education publisher with explainer content covering DeFi, blockchain, and trading fundamentals. Comparable to Instaraise's topical coverage and beginner-friendly content approach, but with a much larger editorial team and multilingual footprint.
• Bitcoinist: Crypto news and educational site covering Bitcoin, altcoins, DeFi, and blockchain. Similar content + monetization structure to Instaraise but operating at materially larger scale with established global brand recognition.
• Bitcoin.com: Major crypto portal with a substantial education/learn section covering blockchain fundamentals, wallets, and DeFi. Comparable to Instaraise on the educational content side, but vastly larger, with proprietary products (wallet, exchange services) layered on top.
• CoinDesk: Leading crypto media company with deep coverage of DeFi, blockchain, and educational explainers. Comparable topical coverage to Instaraise but at an institutional scale, with proprietary research, conferences, and a separate Indices business beyond content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Instaraise
• Facebookfacebook.com/instaraiseio
• LinkedInlinkedin.com/company/instaraise

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instaraise