What Gaia does

Gaia, Inc. (NASDAQ: GAIA) is a publicly traded subscription-based conscious media streaming company headquartered in Louisville, Colorado. The platform serves more than 900,000 active members across 185+ countries, offering over 8,000 titles across four primary content channels: Seeking Truth, Transformation, Alternative Healing, and Yoga. Content spans original documentaries, series, films, yoga classes, and meditation practices covering consciousness, hidden history, metaphysics, paranormal phenomena, and alternative health — categories deliberately absent from mainstream streaming platforms. The company is also the controlling shareholder of Igniton, a quantum wellness subsidiary, and wholly owns the Yoga International brand (acquired December 2021), with YogaGlo acquired in May 2025.

The underlying technology stack includes JavaScript, React, Redux, Node.js, PostgreSQL, GraphQL APIs, Terraform, and Kubernetes/OpenShift hybrid cloud, with distribution to web, iOS, Android, Roku, Amazon Fire TV, Apple TV, and Chromecast. The proprietary Wisdom Library of over 10,000 exclusive titles powers a RAG-based AI Guides feature launched in January 2026 for personalized spiritual transformation, supported by agentic AI systems for content intelligence, personalization, member support, and operations. The company also operates the GaiaSphere Event Center in Boulder for live conferences, including the annual Emersion Conference, with global livestream capability.

Revenue is generated primarily through subscription streaming on three tiers: $13.99/month, $119/year, and the Gaia+ premium tier at $299/year which includes events and AI Guides access. A 7-day free trial and gift subscriptions support acquisition, while a 30% lifetime commission affiliate program extends distribution. Go-to-market is direct-to-consumer via self-serve digital channels, supplemented by performance marketing (approximately $2M annual paid media budget across Meta, Google, TikTok, YouTube), affiliate partnerships, and content marketing on consciousness topics. FY2025 revenue was approximately $99 million with 86-87% gross margins, nine consecutive quarters of positive free cash flow, $13.1M cash on hand, and no debt. The company is targeting P&L profitability by Q4 2026, 20-25% ARPU growth via price increases and direct platform shift, and $150M revenue by 2029.

Name

Gaia

Legal name

Gaia, Inc.

Website

https://www.gaia.com/

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Gaia operates a subscription-based conscious media streaming platform serving over 900,000 members across 185+ countries with 8,000+ exclusive titles spanning yoga, meditation, hidden history, alternative healing, and consciousness content, monetized via tiered subscriptions and an AI-powered personalization layer.

Ownership category

akta.pro rank

Product category

Conscious Media Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Entertainment SVOD Platforms (MPACAAAA)

akta.pro secondary industries

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Conscious media streaming
• Subscription video platform
• Yoga wellness content
• Spiritual documentary streaming
• Meditation video service

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Subscription Streaming: Gaia generates the majority of revenue through subscription streaming services. The company offers monthly ($13.99), annual ($119), and Gaia+ ($299) subscription tiers. The platform provides ad-free access to over 8,000 titles of conscious media content including documentaries, series, yoga classes, and meditation content. Subscription revenue recognition follows ASC 606 standards for subscription-based digital content.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gaia operates a global subscription streaming platform delivering original and curated conscious media content spanning yoga, meditation, personal growth, alternative healing, and transformation-focused documentaries to 800,000+ members across 185+ countries. The core service bundles a proprietary Wisdom Library of 10,000+ exclusive titles with AI-powered personalized guides, live events via GaiaSphere, and ancillary offerings such as Yoga International and Igniton wellness products. Revenue is primarily driven by tiered monthly and annual streaming subscriptions with a premium Gaia+ membership tier.

Product overview

Gaia is a conscious media streaming company offering a subscription-based video platform with over 8,000 titles across four primary content channels (Seeking Truth, Transformation, Alternative Health, and Yoga) to members in 185 countries. The core product is the Gaia Streaming Platform with tiered subscriptions: monthly ($13.99), annual ($119), and premium Gaia+ ($299/year including events/live streaming). Key products and features include: AI Guides for personalized spiritual transformation powered by the proprietary Wisdom Library; Yoga International (acquired December 2021) offering 4,000+ hours of yoga content; and Igniton (67% owned subsidiary) developing quantum wellness products. Gaia+ provides exclusive access to live events at the GaiaSphere Event Center in Boulder, Colorado including the annual Emersion and Channeling conferences with global livestreaming. The platform is accessible via web, mobile apps (iOS/Android), smart TVs (Roku, Fire TV, Apple TV), and casting (Chromecast), reaching over 800,000 members worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga International: Digital yoga streaming platform offering yoga classes, courses, challenges, and premium trainings; a brand acquired by Gaia in December 2021
• AI Guides
• Gaia+
• Igniton

Products and services

• Gaia Streaming Membership Subscription streaming service providing ad-free access to Gaia's catalog of original and curated conscious media content spanning yoga, meditation, personal development, documentaries, and alternative healing for individual members worldwide.
• AI Guides Generative AI-powered personalized guides for spiritual transformation that use Gaia's proprietary Wisdom Library to deliver conversational member experiences and tailored recommendations.
• GaiaSphere Event Center Live and on-demand virtual event platform hosting paid conscious-living conferences and member experiences such as Emersion, bundled into premium Gaia+ membership and sold as standalone event tickets.
• Yoga International Subscription Subscription streaming service focused on structured yoga classes, meditation sessions, and holistic wellness practice programming for individual practitioners.
• Igniton Wellness Products Physical wellness and transformation-focused products sold directly to consumers via an online storefront, operated by Gaia's majority-owned subsidiary Igniton.

Quantifiable outcome

• 86-87% gross margin maintained consistently
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Daiichi SankyominorGTM or Marketing Partner · 5 March 2026Daiichi Sankyo's European division partnered with German company Gaia (distinct from the US streaming company) to sell the digital therapeutic Lipodia for high cholesterol in Germany, with plans for expansion across Europe. Note: This appears to be a different Gaia company (German medtech), not Gaia Inc. (US streaming company).
• Yoga InternationalcoreStrategic or Co-development Partner · 23 December 2021Gaia acquired Yoga International in December 2021, a digital yoga service bringing 4,000 hours of yoga content to Gaia's library. Yoga International has been a leader in yoga since 1991, originally as a print magazine. The acquisition expanded Gaia's wellness content portfolio and was integrated into Gaia's operations in Louisville, CO while maintaining the Yoga International brand. Gaia subsequently acquired YogaGlo in May 2025.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Calm: Subscription wellness/meditation app offering guided meditations, sleep stories and masterclasses. Direct competitor to Gaia's yoga, meditation and conscious-living subscription offering, targeting overlapping mindfulness-seeking consumers.
• Headspace: Subscription mental health and meditation platform with original video content, sleepcasts and courses. Closely comparable to Gaia in D2C subscription model, wellness content vertical and cross-device distribution (mobile, TV apps).
• CuriosityStream: SVOD service focused exclusively on documentary, science and "thought-provoking" factual programming. Direct peer to Gaia in the niche, ad-free, documentary-first SVOD category with similar subscriber economics and content-library scale.
• MUBI: Curated film SVOD with a niche, opinionated editorial voice and global reach. Comparable to Gaia as a curated, vertical SVOD that monetizes a non-mainstream content taste through premium subscription pricing.
• Wondrium (The Great Courses): Subscription video learning service offering expert-led courses across history, science, philosophy and wellbeing. Directly comparable to Gaia's learning-style original series and Yoga International content in a D2C subscription video model.

Emerging players

• Insight Timer: Free/subscription meditation and yoga app with a large creator-led library. Overlaps Gaia's Yoga International and meditation use cases but distributes via a marketplace model rather than proprietary library.
• Mindvalley: Subscription learning platform focused on personal transformation, spirituality and wellness masterclasses from creator-teachers. Comparable to Gaia in its consciousness/personal-growth positioning and subscription pass model.

Broad incumbents

• Discovery+: Warner Bros. Discovery's factual/lifestyle SVOD carrying documentaries, wellness and paranormal programming. Broad incumbent that overlaps Gaia's Seeking Truth, Alternative Healing and Supernatural categories but as part of a much larger content portfolio.
• Netflix: Global general-entertainment SVOD incumbent that increasingly invests in wellness, yoga and spirituality programming. Sets the price/UX benchmark Gaia competes against but does not serve Gaia's niche consciousness audience directly.

Others

• Teton Gravity Research / Outside Watch: Action sports and adventure documentary streaming from Outside. Thematically adjacent documentary-first SVOD targeting passionate niche audiences, useful as a comparable for niche-content SVOD unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yourmothergaia
• YouTubeyoutube.com/user/gaiamtv
• Facebookfacebook.com/gaia
• Instagraminstagram.com/wearegaia
• Pinterestpinterest.com/wearegaia
• LinkedInlinkedin.com/company/gaia-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaia