Alo Moves

What Alo Moves does

Alo Moves is the digital wellness subscription platform operated by Alo Yoga, the athleisure and lifestyle brand, headquartered in Seattle and founded in 2018. The platform delivers more than 3,000 on-demand yoga, fitness, and mindfulness classes, organized through a five-tier difficulty classification (Introductory through Advanced) and a four-tier intensity classification (Level 1 through Level 4) that supports structured progression for beginners through advanced practitioners. The core product is a monthly subscription accessible via wellnessclub.aloyoga.com and mobile applications, augmented by three notable product extensions: Alo Moves XR, a mixed reality application on Meta Quest developed with Magnopus using volumetric capture technology; The Reset, a 30-day structured wellness program combining Pilates, strength training, mindfulness, and nutrition; and structured content integrations with luxury hospitality partners.

The company monetizes through recurring consumer subscriptions on a monthly billing cadence, with pricing not publicly disclosed. Distribution is anchored in Alo Yoga's brand ecosystem and cross-promotion from apparel retail, extended through a Flex partnership that enables HSA/FSA-eligible purchases (yielding an effective 30–40% cost reduction for eligible members), a Meta Quest marketplace presence for immersive content, and a B2B channel opened via a Waldorf Astoria Los Cabos Pedregal partnership for retreat-based wellness experiences. Operating geographies explicitly identified in the source data are the United States and Mexico, though the digital subscription is globally distributed. The company is private, employs 51–100 people, and is led by CEO Paul Javid; no funding rounds, revenue figures, or M&A activity are disclosed in the available data.

Name

Alo Moves

Website

https://alomoves.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Alo Moves is the digital wellness subscription platform of Alo Yoga, offering 3,000+ on-demand yoga, fitness, and mindfulness classes to health-conscious consumers globally, with structured difficulty and intensity classifications, a Meta Quest XR experience, and HSA/FSA payment eligibility.

Ownership category

akta.pro rank

Product category

Online fitness and wellness subscriptions

NAICS

Fitness and Recreational Sports Centers (71394), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Lifestyle & Habit Change Coaching (HSADAGAB), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Online yoga classes
• Digital fitness subscription
• Mindfulness meditation platform
• Virtual fitness content
• Mixed reality workouts

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Revenue: Monthly subscription model providing access to over 3,000 yoga, fitness, and mindfulness classes. The Flex partnership enables members to use HSA/FSA funds toward subscriptions, potentially increasing conversion and retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Alo Moves is a digital wellness subscription platform offering on-demand access to over 3,000 yoga, fitness, and mindfulness classes. Content is structured across five difficulty levels (Introductory to Advanced) and four intensity levels, and is delivered via web, mobile, and Meta Quest (through Alo Moves XR, a mixed reality experience developed with Magnopus using volumetric capture). The platform also offers The Reset, a 30-day structured wellness program combining Pilates, strength training, mindfulness, and nutrition.

Product overview

Alo Moves operates as a digital wellness platform offering a comprehensive suite of fitness and mindfulness content. The core product is the Alo Moves Digital Subscription, providing over 3,000 yoga, fitness, and mindfulness classes across five difficulty levels and four intensity levels. This is supplemented by The Reset Program, a 30-day structured wellness initiative. The portfolio extends into immersive technology with Alo Moves XR, a mixed reality application for Meta Quest that uses volumetric capture to deliver 3D instructor experiences. The platform connects to payment partners like Flex for HSA/FSA accessibility and partners with luxury hospitality brands for retreat experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Alo Moves Digital Subscription Subscription-based digital wellness platform providing on-demand access to over 3,000 yoga, fitness, and mindfulness classes. Classes are organized across five difficulty levels (Introductory, Beginner, Moderate, Intermediate, Advanced) and four intensity levels (1-4), targeting individual consumers seeking flexible at-home practice.
• Alo Moves XR Immersive mixed reality fitness application for Meta Quest headsets that uses volumetric capture technology to create 3D instructor experiences. Targets individual consumers with access to Meta Quest hardware, offering yoga, Pilates, and meditation sessions in interactive virtual environments.
• The Reset Program 30-day structured wellness program combining Pilates, strength training, mindfulness, and nutrition guidance. Designed as a comprehensive reset experience, available both independently and as part of the Reset Retreat partnership with luxury hospitality operators.

Quantifiable outcome

• 30-40% savings on purchases through HSA/FSA eligibility

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• FlexcoreGTM or Marketing Partner · 28 April 2025Flex partnership enables Alo Moves members to use HSA and FSA funds toward their subscriptions, providing average savings of 30-40% on purchases. This collaboration supports Alo Moves' positioning as a 360-degree digital wellness platform and is expected to attract new health-conscious customers while boosting subscription retention. Flex CEO Sam O'Keefe cited the partnership as supporting a platform redefining digital wellness.
• Waldorf Astoria Los Cabos PedregalflagshipStrategic or Co-development Partner · 21 March 2025Luxury resort partnership to launch The Reset Retreat wellness event scheduled for April 3-5, 2025. The retreat features a holistic program combining Pilates, strength training, mindfulness, and nutrition, integrated with Alo Moves' new 30-day Reset program. This partnership targets affluent wellness travelers and positions Alo Moves within the luxury hospitality segment.
• Meta (Meta Quest)coreTechnology or Integration · 10 October 2024Alo Moves XR launched on Meta Quest, developed by Magnopus using volumetric capture technology. The immersive mixed reality experience allows users to interact with 3D instructors, explore scenic destinations, and participate in various yoga, Pilates, and meditation sessions. Plans include expansion of offerings later that year.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Glo: Glo is a direct competitor offering on-demand yoga, Pilates, and meditation classes via subscription. Highly comparable on product offering (digital yoga/wellness content library) and target customer (health-conscious consumers practicing at home).
• Gaia: Gaia offers a subscription streaming platform focused on yoga, meditation, and wellness content. Direct overlap with Alo Moves on yoga/mindfulness streaming subscription model and consumer target market.
• Down Dog: Down Dog is a yoga and fitness app generating procedurally varied classes on demand. Direct competitor on digital yoga content with a similar consumer-focused subscription model and home practice use case.
• obé Fitness: obé Fitness is a direct competitor offering live and on-demand fitness, yoga, and Pilates classes via subscription. Closely aligned on product (digital yoga/fitness classes) and target consumer (at-home wellness enthusiasts).
• Calm: Calm is a leading meditation, sleep, and wellness subscription app. Direct overlap with Alo Moves on the mindfulness content stream and health-conscious consumer target, though with deeper focus on meditation.
• Headspace: Headspace is a subscription wellness app focused on meditation, mindfulness, and fitness. Comparable on subscription wellness content targeting health-conscious consumers with similar positioning around structured, accessible programs.

Broad incumbents

• Peloton: Peloton is a broader connected fitness incumbent with its own subscription app offering yoga, strength, and meditation classes. Larger scale and ecosystem presence, but overlaps significantly with Alo Moves on subscription fitness and digital yoga content.
• Apple Fitness+: Apple Fitness+ is a broad incumbent subscription fitness service integrated across Apple devices, offering yoga, HIIT, mindfulness, and Pilates. Comparable on subscription yoga and mindfulness content with massive distribution via the Apple ecosystem.
• Equinox+: Equinox+ is the digital extension of luxury fitness brand Equinox, offering premium on-demand classes including yoga, Pilates, and meditation. Comparable premium positioning and content overlap, with luxury hospitality channel parallels.

Emerging players

• FitOn: FitOn is a digital fitness platform offering free and premium workout content including yoga and Pilates. Comparable on subscription-based digital fitness for consumers, with a slightly broader fitness focus and ad-supported model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alomoves
• LinkedInlinkedin.com/company/alo-moves

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alo Moves