C12 Group

What C12 Group does

C12 Group is a private peer-advisory organization serving Christian CEOs, business owners, and senior executives through monthly confidential forums and one-on-one coaching. Founded around 1995 (with 2025 marking 30 years of operation), the company is headquartered in San Antonio, Texas, and operates as The C12 Group, LLC, a franchise-based network of 250+ independent Principal Chairs serving members across 160+ cities in 8-9 countries. Membership is invitation-only and gated by a formal qualification process requiring 10+ employees and $2MM+ annual revenue. C12 is led by CEO and President Mike Sharrow, who has led the organization since 2016 after serving as a member, full-time Chair, and Central Texas franchise owner.

The core product is the C12 Business Forum—a monthly peer-advisory group of approximately 12 members facilitated by a full-time Chair, supplemented by monthly 60-minute FOCUS60 one-on-one coaching sessions. C12's proprietary curriculum is anchored by its 5-Point Alignment Matrix and Business as a Ministry (BaaM) framework, with supporting diagnostic tools including the Tri-Value Model and Life & Leadership Balance Wheel. Members access these resources through the C12 App and the CURRENT On-Demand digital video library. A biennial CURRENT Marketplace Leader Conference, described as the largest event for Christian CEOs globally, anchors demand generation. The technology stack is non-differentiated: a cloud-based member platform, mobile app, and video library supporting forum management, content delivery, and event registration, with no AI/ML capabilities disclosed.

Revenue is generated primarily through recurring membership dues paid monthly by members to local Chairs (independent franchise owners), with a portion remitted to C12HQ for resources, training, and brand support; dues are set locally by market Chairs rather than centrally disclosed. Secondary revenue streams include CURRENT On-Demand subscriptions ($349.99-$499.99 for two-year passes), conference ticket and sponsorship revenue, e-book and tool sales, and franchise acquisition and ongoing royalty fees. Go-to-market blends franchise-led field sales (Chair recruitment via Missionpreneur webinars and direct outreach), event-driven demand generation (CURRENT conference, online content), and inside sales for member recruitment. Approximately 45 HQ employees support 250+ independent franchise operators across the network.

Name

C12 Group

Legal name

The C12 Group, LLC

Website

https://joinc12.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

C12 Group is a private, franchise-based peer-advisory organization serving Christian CEOs and executives through monthly confidential forums, one-on-one coaching, and proprietary faith-business frameworks across 160+ cities worldwide.

Ownership category

akta.pro rank

Product category

Executive Peer Advisory Services

NAICS

Professional Organizations (813920), Professional Organizations (81392), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer/User Conferences & Client Advisory Boards (THAHAMAD)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Peer advisory forums
• Executive business coaching
• CEO membership programs
• Leadership development
• Faith-based consulting

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: C12 operates a franchise-based membership model where CEO members pay monthly dues directly to their local Chair (franchise owner). A portion of membership dues is paid to C12HQ for ongoing resources, training, support, and materials. Dues amounts are determined locally based on market economics and dynamics.
2. Conference and Digital Content Sales: C12 generates revenue from the CURRENT biennial conference through ticket sales and the CURRENT On-Demand digital content platform offering access to recorded sessions from past conferences. All-Access Pass priced at $499.99 for two years; CURRENT25 Pass at $349.99.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

C12 Group provides peer advisory forums and executive coaching to Christian CEOs and business owners, organized around monthly small-group forums of 12 non-competing leaders plus monthly FOCUS60 one-on-one coaching. The company also operates a franchise-style Chair program, a separate Key Player executive membership, a digital CURRENT On-Demand subscription, and the biennial CURRENT Marketplace Leader Conference, all anchored in proprietary faith-business integration frameworks.

Product overview

C12 Group operates as a peer-advisory organization for Christian business leaders, not a traditional software product company. The core offering is the C12 Business Forums program—a subscription-based membership service combining monthly peer forums (C12 Business Forums and Key Player Forums), FOCUS60 one-on-one coaching, and a curriculum framework anchored by the 5-Point Alignment Matrix and BaaM (Business as a Ministry) methodology. Supporting offerings include the C12 App (member portal), CURRENT On-Demand video library, the biennial CURRENT Conference, e-books, leadership assessment tools (Tri-Value Model, Life & Leadership Balance Wheel), and the C12 Chair franchise program. C12 serves 4,900+ members through 250+ chairs across 160+ cities on 5 continents.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 93% of C12 CEOs report growing as leaders in the past 12 months
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• National Christian Foundation (NCF)coreGTM or Marketing PartnerNCF has helped Christian CEOs and business owners incorporate generosity into their companies for nearly four decades. Provides tax-smart giving strategies including Giving Funds and business-interest giving opportunities. Mobilized more than $10 billion for 63,000 charities since 1982.
• Corporate Chaplains of America (CCA)coreGTM or Marketing PartnerCCA provides on-site chaplain visits to businesses, meeting with employees weekly. Visits are voluntary, permission-based, and confidential. Annually sees more than 2,000 first-time professions of faith and 4,400 recommitments to Christ.
• Marketplace ChaplainscoreGTM or Marketing PartnerProvides personalized and proactive employee care service through Chaplain Care Teams. Over 1,500 professionally-trained chaplains visit 5,000+ workplaces weekly across North America with 24/7 availability.
• Pocket Testament LeagueminorGTM or Marketing PartnerProvides attractive pocket testaments combining the Gospel message plus the Book of John with custom covers for Christian companies to share the Gospel.
• Generous GivingminorGTM or Marketing PartnerFounded by The Maclellan Foundation, spreads the message of biblical generosity through conversations about God and money without asking for donations.
• Alliance Defending Freedom (ADF)coreGTM or Marketing PartnerAmerica's largest Christian attorney network (3,300+ members) dedicated to advocating for religious freedom, sanctity of life, and marriage and family. Provides support for C12 members on faith and religious liberty matters.
• Christian Employers Alliance (CEA)coreGTM or Marketing PartnerDrives protection of freedoms for Christian business owners and unites, equips, and represents Christian-owned businesses to protect religious freedom and enable flourishing.
• t-factor (Coca-Cola Consolidated)minorGTM or Marketing PartnerProvides leadership experience activating corporate leaders to build purpose-driven cultures through live events, online resources, and networking with like-minded companies.
• Best Christian Workplace Institute (BCWI)coreGTM or Marketing PartnerServes and improves Christian organizations through employee engagement research and consulting. Helps organizations understand what makes an exceptional workplace.
• Global Leadership Network (GLN)minorGTM or Marketing PartnerPowered by Willow Creek Association, serves Christian leaders across all sectors committed to grander visions. Hosts The Global Leadership Summit.
• TrustBridge Global FoundationminorGTM or Marketing PartnerMobilizes resources by making global giving easy. Helps C12 Members with complex giving challenges and is building a Global Network of Christian foundations.
• Colson CenterminorGTM or Marketing PartnerEquips Christians to live with clarity, confidence, and courage through BreakPoint daily commentaries, podcasts, and video curriculum. Supports leaders building civil society institutions.
• WaterStoneminorGTM or Marketing PartnerChristian foundation providing giving solutions and strategies through trusted advice and technical expertise. Guides members through tax benefits for non-traditional gifts.
• FamilyLifeminorGTM or Marketing PartnerDonor-supported nonprofit working to develop godly marriages and families. Operates in 100+ countries with 10,000+ volunteer couples nationwide.
• Living Waters Abide MinistriesminorGTM or Marketing PartnerOffers All For Jesus Retreats for intimate introduction of the Abundant Life through Bible reflection, dealing with topics like unity, decision-making, and knowing God's will.
• Regent UniversityminorGTM or Marketing PartnerNationally ranked private Christian institution offering 130+ degree programs in business, leadership, IT/cybersecurity, healthcare, and more. Flexible 8-week online courses for working professionals.
• MediciminorGTM or Marketing PartnerUses exceptional doctors balancing clinical outcomes with compassion. Technology helps members understand health easily and navigate healthcare with text-based communication.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vistage: The largest peer advisory organization for CEOs and business leaders globally. Vistage operates monthly CEO peer groups facilitated by Chairs with executive coaching, sharing the core monthly-forum-plus-coaching model that C12 uses, but without the faith-based specialization.
• The Alternative Board (TAB): A franchise-based peer advisory network for business owners using monthly advisory boards facilitated by franchise owners. Operates a nearly identical franchise-plus-forum-plus-coaching business model to C12, making it the closest direct peer in structure and economics.
• Renaissance Executive Forums: Operates peer advisory forums for CEOs and business owners with monthly facilitated meetings and one-on-one coaching. Closely comparable to C12's Business Forums and FOCUS60 model, though secular rather than faith-based.
• Tiger 21: Peer network for high-net-worth investors and business owners running monthly group portfolio review and asset allocation meetings with facilitated discussion. Comparable monthly forum facilitation model serving a higher-end wealth-focused executive segment.
• Pinnacle Business Guide: Long-established peer advisory group for business owners using monthly facilitated peer forums and one-on-one coaching, structurally aligned with C12's monthly Business Forum and FOCUS60 coaching model.

Broad incumbents

• Entrepreneurs' Organization (EO): Global peer network for entrepreneurs with member forums, learning events, and accelerator programs. Targets growth-stage founders similar to C12's $2MM+ revenue threshold but at larger scale and without the Christian-business specialization.
• YPO (Young Presidents' Organization): Premier peer network for CEOs under 50 with forum-based learning, executive education, and global events. A larger, more established incumbent in the same CEO peer advisory category C12 competes in.
• G100 Companies / Strategic Coach: Founder-led peer coaching organization for entrepreneurs with structured quarterly workshops and small-group coaching. Comparable audience of growth-stage business owners, though delivery cadence and framework differ from C12.

Emerging players

• Christian Leadership Alliance: Faith-based leadership development organization serving Christian nonprofit and business leaders through events, training, and peer learning. Overlaps with C12 in the faith-driven executive development niche but focuses on a different segment.
• Faith Driven Entrepreneur: Faith-based community and content platform for Christian entrepreneurs and CEOs with peer cohorts, podcasts, and events. Comparable Christian CEO peer-development mission but earlier-stage and content-led rather than forum-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thec12group
• YouTubeyoutube.com/channel/UCHtw5tvyZuv1RqW0BJJRs6A
• Facebookfacebook.com/c12group
• LinkedInlinkedin.com/company/c12-business-forums
• Instagraminstagram.com/c12forums

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C12 Group