FamilyLife
- Company typePrivate
- Founded1976
- HeadquartersLittle Rock, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
FamilyLife firmographics
Firmographics- Name
- FamilyLife
- Legal name
- FLTI
- Website
- https://familylife.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
FamilyLife industry classification
Industry- Product category
- Faith-based Marriage and Family Ministry
- NAICS
- Religious Organizations (8131), Other Individual and Family Services (624190), Grantmaking and Giving Services (8132)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)
- akta.pro secondary industries
- Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI), Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO)
Keywords
Where FamilyLife is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FamilyLife business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit, FamilyLife relies heavily on donor contributions. Tax-deductible gifts support ministry operations, event scholarships, and outreach programs. The organization actively solicits donations through its website and direct appeals.
- Product Sales: Sale of books, curricula, devotionals, workbooks, DVDs, and other published materials through the FamilyLife online store. Products range from $4.99 paperbacks to $350 gift certificates, with bulk discounts available for churches and groups.
- Event Registrations: Revenue from registration fees for signature events including the Weekend to Remember marriage retreat, Love Like You Mean It cruise, Blended & Blessed, and Summit on Stepfamily Ministry. Event passes range from $25 basic digital access to $79 complete editions.
- Online Courses: Sale of digital courses including the Art of Parenting and How to Talk to Your Kids About Sex programs. Some courses are offered free as part of the ministry's outreach mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Paperback books and devotionals |
| Unit Pricing | Pay-as-you-go | Gift certificates and event passes |
| Freemium | Pay-as-you-go | Free resources and downloads |
| Other | Pay-as-you-go | Shipping and handling |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
FamilyLife product offering
Product offeringCore offering
FamilyLife produces and distributes biblical-based marriage, parenting, and stepfamily resources delivered through signature in-person events (Weekend to Remember retreats, Love Like You Mean It cruise), daily radio and podcast programming (FamilyLife Today), small-group curricula (Art of Marriage, Art of Parenting), the FamilyLife Equip training platform, eMentoring, online courses, and an e-commerce shop selling books, devotionals, workbooks, and digital passes.
Product overview
FamilyLife is a ministry of Cru® that provides a comprehensive portfolio of products and services focused on strengthening marriages, families, and faith. The organization operates as a multi-channel ministry offering: (1) Events including the flagship Weekend to Remember® marriage retreat and Love Like You Mean It® marriage cruise; (2) Media through FamilyLife Today® radio/podcast and the FamilyLife Podcast Network; (3) Digital platforms including FamilyLife Equip (online training), mobile apps, and e-commerce store; (4) Stepfamily ministry via FamilyLife Blended®, Blended & Blessed®, and Summit on Stepfamily Ministry; (5) Curriculum including Art of Parenting and Art of Marriage video series; and (6) Published products including books, devotionals, workbooks, and downloadable resources sold through the FamilyLife Shop. The portfolio is supported by global operations through FamilyLife Global and the Global Orders Program for international distribution.
Differentiator
Problem solved
Functional benefit
Brands
- FamilyLife Today®: Award-winning radio program and podcast providing daily encouragement for marriages and families
- FamilyLife Blended®
- Weekend to Remember®
- Love Like You Mean It®
- Art of Parenting®
- Blended & Blessed®
- Summit on Stepfamily Ministry
- FamilyLife Equip
- eMentoring®
Products and services
- Weekend to Remember Marriage Retreat Flagship multi-day marriage retreat where couples pause, reconnect, and rediscover hope for their marriage through intentional programming grounded in biblical principles. Designed for married couples at all stages seeking enrichment.
- Love Like You Mean It Marriage Cruise Immersive marriage cruise getaway combining vacation travel with intensive marriage enrichment programming for couples seeking to reconnect and strengthen their relationship.
- FamilyLife Today Radio and Podcast Program Three-time award-winning daily radio program and podcast providing biblical wisdom and practical tools for marriage, parenting, and family life, hosted by Dave and Ann Wilson.
- FamilyLife Blended Stepfamily Ministry Specialized stepfamily ministry providing resources, podcasts, the Blended & Blessed event, and the Smart Stepfamily Series for blended families and those ministering to them.
- FamilyLife Equip Training Platform Online training and equipping platform that equips ministry leaders and volunteers to lead marriage and family ministry effectively in their local churches.
- Blended & Blessed Stepfamily Event Stepfamily event providing encouragement, training, and community for stepfamily couples and those ministering to them, with All-Access Digital Passes available.
- Summit on Stepfamily Ministry Conference
Quantifiable outcome
- Marriages strengthened through Weekend to Remember retreats attended by co-founders
- +2 more outcomes
Companies that use FamilyLife
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
FamilyLife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FamilyLife partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Cru (Campus Crusade for Christ)coreFamilyLife is a wholly-owned subsidiary of Campus Crusade for Christ, Inc. (also known as Cru), a California religious nonprofit corporation. This parent-subsidiary relationship places FamilyLife within the Cru family of ministries, enabling shared resources, brand association, and integrated mission. FamilyLife website and operations fall under Cru's governance and privacy policies.
- Athletes in ActionminorAthletes in Action is an athletic ministry of Cru. Several FamilyLife board members and leaders have connections to Athletes in Action. Mark Householder, board member, served as president of Athletes in Action. Luke Middendorf previously led teams at Athletes in Action before becoming FamilyLife CEO.
- Jesus Film ProjectminorBoth FamilyLife and Jesus Film Project are Cru ministries. Board members Valerie and Scott Hanson partner with Jesus Film Project and have traveled internationally on Women's Prayer Journeys with the ministry.
- Family BridgesminorAlicia La Hoz, FamilyLife board member, founded Family Bridges which has grown from a regional program to an international nonprofit focused on marriage and relationship education with operations in Chicago, Milwaukee, Phoenix, San Juan, and Puerto Rico. FamilyLife resources complement Family Bridges programming.
- Local ChurchescoreFamilyLife works through churches to implement its programs, with local guides providing in-person ministry and churches serving as distribution points for curricula and small group studies. Ministry advisors help churches launch FamilyLife events and programs.
- International Ministry PartnerscoreFamilyLife has ministry partners in over 109 countries who distribute resources and implement programs internationally. The Global Orders form connects customers outside U.S. and Canada with these regional partners.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
FamilyLife competitors and assessment
Company assessmentDirect peers
- Focus on the Family: The leading evangelical Christian marriage and family ministry in North America; operates radio programming, events, parenting and marriage curricula, and a 1-800 counseling line with directly overlapping audience and product mix.
- Awana: Global, church-based children's and family discipleship ministry serving more than 60 countries; overlaps FamilyLife in faith-based family programming distributed through local churches.
- MarriageToday: Jimmy Evans' marriage ministry producing conferences, online courses, and books, with a comparable evangelical worldview and audience segment to FamilyLife's Weekend to Remember franchise.
- The reThink Group: Family-ministry resource provider equipping churches with parenting and marriage curricula, with overlapping church-channel distribution and similar evangelical programmatic approach.
Emerging players
- RightNow Media: Fast-growing Christian video streaming platform serving 25,000+ churches; competes with FamilyLife for church-leader distribution budgets and parishioner attention on marriage/parenting content.
- Proverbs 31 Ministries: Lysa TerKeurst's women's ministry brand producing devotionals, online Bible studies, and conferences with overlapping faith-based family audience and digital-first content model.
- ParentLife (formerly Parent Further): Family ministry publishing faith-based parenting content and curricula with overlapping target segments of Christian parents and church ministry leaders.
Others
- Cru (Campus Crusade for Christ): Parent organization of FamilyLife; comparable in scale and mission as a large international evangelical ministry with shared infrastructure, donor base, and brand association.
Broad incumbents
- CBN (Christian Broadcasting Network): Large faith-based broadcaster (The 700 Club, Superbook, CBN News) operating across TV, digital, and family-content verticals comparable to FamilyLife Today radio's broadcast scale.
- Great American Pure Flix (Great American Family): Faith-and-family media company producing films, streaming content, and TV; broad-incumbent player delivering family-friendly and faith-based entertainment to an adjacent audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FamilyLife social profiles
Digital presenceFamilyLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
FamilyLife leadership team
Management profileNumber of profiles
Profiles1 record
FamilyLife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FamilyLife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FamilyLife
What does FamilyLife do?
FamilyLife produces and distributes biblical-based marriage, parenting, and stepfamily resources delivered through signature in-person events (Weekend to Remember retreats, Love Like You Mean It cruise), daily radio and podcast programming (FamilyLife Today), small-group curricula (Art of Marriage, Art of Parenting), the FamilyLife Equip training platform, eMentoring, online courses, and an e-commerce shop selling books, devotionals, workbooks, and digital passes.
Is FamilyLife a public or private company?
FamilyLife is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was FamilyLife founded?
FamilyLife was founded in 1976. It employs 501 to 1,000 people.
Where is FamilyLife based?
FamilyLife is headquartered in Little Rock, United States, in the North America region.
How does FamilyLife make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are product Sales, event Registrations and online Courses.
Who are FamilyLife's main competitors?
Direct peers on record are Focus on the Family, Awana, MarriageToday and The reThink Group. Emerging players are RightNow Media, Proverbs 31 Ministries and ParentLife (formerly Parent Further). Cru (Campus Crusade for Christ) is listed as an others. Broad incumbents are CBN (Christian Broadcasting Network) and Great American Pure Flix (Great American Family).
Does FamilyLife have an API?
No public API is recorded for FamilyLife.
What industry is FamilyLife in?
FamilyLife's product category is Faith-based Marriage and Family Ministry. Its primary akta.pro industry code is EDAAAFAF, Family & Parenting Education (Family Literacy, Parenting Skills), with a secondary code of EDACALAI, Co-Parenting, Father Engagement & Caregiver Inclusion Programs. Its NAICS code is 8131 and its SIC code is 7900.