rockITdata
- Company typePrivate
- Founded2018
- HeadquartersPhiladelphia, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What rockITdata does
rockITdata is a Service-Disabled Veteran-Owned Small Business (SDVOSB) professional services firm founded in 2018 and headquartered in Ambler, Pennsylvania, with 101-250 employees. The company delivers consulting across four verticals: public-sector/government healthcare (anchored by Veterans Health Administration and U.S. Army Medical Research and Development Command engagements), commercial healthcare, life sciences, and other commercial industries. Core service lines are Decision Engineering, AI/Data and Analytics, and Tech Modernization, all wrapped in the proprietary AMANDA Framework, a six-stage adoption methodology intended to ensure that technical and non-technical solutions are sustained post-implementation.
The technology stack is anchored on AWS (including AWS GovCloud with FedRAMP High authorization), Salesforce, Qlik, Snowflake, Databricks, Microsoft, Dataiku, and a supporting data integration layer (MuleSoft, Fivetran, Informatica, dbt, Matillion, Confluent). Implementations include intelligent contact centers on Amazon Connect, LLM extensions for Qlik, cloud migration of legacy analytics platforms, and large-scale training and patient-safety programs (e.g., 358k VHA employees trained, 28% reduction in close-call-to-adverse-event ratio over two years). An AI Readiness Assessment tool is offered as a free top-of-funnel product.
The business model is professional services on a contract and project basis, with revenue generated through management consulting, systems integration, change management, and technology implementation engagements. Go-to-market is direct enterprise sales targeting large federal agencies and commercial healthcare/life sciences organizations, supported by a Carahsoft federal distribution partnership and co-marketing with AWS, Salesforce, and Qlik. Pricing is not publicly disclosed. The company is privately held, founder-led by Marlie Andersch, with no disclosed institutional funding, subsidiaries, or M&A activity.
rockITdata firmographics
Firmographics- Name
- rockITdata
- Legal name
- rockITdata LLC
- Website
- https://www.rockitdata.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
rockITdata industry classification
Industry- Product category
- IT and Management Consulting Services
- NAICS
- Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Operations & Process Improvement Consulting (BPAHACAB)
- akta.pro secondary industry
- Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)
Keywords
Where rockITdata is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
rockITdata business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Consulting Services: Services-based revenue model providing consulting services in Decision Engineering, AI/Data/Analytics, and Tech Modernization. Projects include management consulting, systems integration, change management, and technology implementation services for government and commercial clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
rockITdata product offering
Product offeringCore offering
rockITdata is a Service-Disabled Veteran-Owned Small Business (SDVOSB) consulting firm that provides Decision Engineering, AI/Data & Analytics, and Tech Modernization services to U.S. federal government agencies (VA, VHA, DoD) and commercial healthcare and life sciences organizations. Engagements span management consulting, AI/ML implementation, cloud migration (AWS, Databricks, Snowflake, Salesforce), data platform engineering, and change management, all delivered through the proprietary AMANDA Framework methodology. The firm is headquartered in Ambler, Pennsylvania with 101-250 employees.
Product overview
rockITdata is a Service-Disabled Veteran-Owned Small Business (SDVOSB) consulting company offering a portfolio of technology and management consulting services. The core offerings include Decision Engineering (blending analytics, design, and operational strategies), AI, Data & Analytics Services (covering the full data journey from management to advanced ML/AI), and Tech Modernization (cloud migration, software modernization, DevSecOps, and systems integration). These services are underpinned by the proprietary AMANDA Framework, a methodology ensuring solutions are adopted and create measurable impact. An AI Readiness Assessment tool is offered as a free standalone assessment. The company serves Healthcare, Life Sciences, Other Commercial Industries, and Public Sector clients, combining commercial technology expertise with government mission precision.
Differentiator
Problem solved
Functional benefit
Brands
- AMANDA Framework: Proprietary methodology for delivering practical solutions that are adopted. Includes Adoption Readiness, Map for Impact, Align on Priorities, Navigate Solutions, Design Deploy Iterate, and Accelerate Innovation phases.
Products and services
- AI, Data & Analytics Services Consulting services covering the full data journey including AI, Generative AI and Machine Learning, Data Management and Engineering, Advanced and Predictive Analytics, Data Governance, and User Experience design to drive innovation and smarter decision-making for government and commercial healthcare/life sciences clients.
- Decision Engineering Service line blending advanced analytics, human-centered design, and tailored operational strategies for actionable outcomes including Business Process Redesign, Operational Efficiency, Organizational Transformation, Risk Management, Workforce Optimization, and Strategic Growth Planning.
- Tech Modernization Modernization services including Cloud Migration and Engineering, Software Modernization, DevSecOps, Systems Integration, and IT Infrastructure management designed to upgrade and future-proof organizational systems for government and commercial customers.
Quantifiable outcome
- 28% reduction in close call to adverse event ratio over two years (VHA)
- +5 more outcomes
Companies that use rockITdata
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
rockITdata technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature1 record
rockITdata partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS is listed as both a Public Sector and Commercial Technology Partner. rockITdata leverages AWS services including AWS GovCloud for FedRAMP High implementations, Amazon Connect for intelligent contact centers, and cloud infrastructure services.
- SalesforcecoreSalesforce is listed as both a Public Sector and Commercial Technology Partner. rockITdata implements Salesforce CTI integrations, MuleSoft, and platform solutions for customers.
- QlikcoreQlik is listed as both a Public Sector and Commercial Technology Partner. rockITdata implements Qlik for data analytics and has developed LLM extensions for Qlik integration.
- SnowflakecoreListed as a Commercial Technology Partner. Used for data warehousing and analytics platform implementations.
- DatabrickscoreListed as a Commercial Technology Partner. Used for cloud-based data architecture and analytics implementations including migration from on-premise systems.
- MicrosoftcoreListed as a Commercial Technology Partner. Included in rockITdata's technology competencies for enterprise solutions.
- DataikucoreListed as a Commercial Technology Partner. Used for data science and ML platform implementations.
- CarahsoftcoreListed as a Public Sector Technology Partner. Carahsoft is a government IT solutions aggregator and reseller that enables technology companies to serve the government market.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
rockITdata competitors and assessment
Company assessmentBroad incumbents
- Booz Allen Hamilton: Large incumbent federal IT and health consulting prime, particularly active with VA/DoD, offering AI, analytics, and tech modernization — represents the larger competitor rockITdata goes up against or teams with.
- Deloitte (Government & Public Services / Federal Health): Top-tier professional services firm with sizable federal health and life sciences practices focused on transformation, AI, and analytics — broad incumbent competitor for advisory mandates.
- SAIC: Federal IT services integrator active across VA and DoD health IT, with analytics, cloud, and digital modernization capabilities — incumbent counterpart for federal health recompetes.
- Accenture Federal Services: Large-scale federal consulting arm delivering digital transformation, cloud, and AI to U.S. government health clients — sets the bar for large recompetes in the same target market.
- Leidos: Major federal health IT prime with substantial VA, DoD, and DHA work spanning analytics, EHR modernization, and cloud — adjacent competitive set for federal health opportunities.
Direct peers
- West Monroe: Mid-sized technology and management consultancy with dedicated healthcare and life sciences practices that pair tech modernization with operating-model consulting — similar size and vertical concentration.
- ICF International: Public-sector and healthcare advisory firm delivering data analytics, AI, IT modernization, and mission support to federal health agencies — peer in scale and customer mix.
- Slalom: Mid-sized technology and management consulting firm with healthcare and life sciences practices that deliver data, AI, and cloud modernization — directly comparable in size, vertical mix, and service portfolio to rockITdata.
- Guidehouse: Federal and healthcare consulting firm with deep public-sector health and life sciences practices, focused on advisory, digital, and AI/data modernization — closely overlapping with rockITdata's customer segments.
Others
- Carahsoft: Government IT aggregator and reseller — already a named public-sector distribution partner for rockITdata, and an ecosystem channel for similar federal integrators serving VA/DoD.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
rockITdata social profiles
Digital presencerockITdata compliance and trust
Trust signalCompliance6 records
rockITdata financial estimates
Financial estimateRevenue estimate
Valuation estimate
rockITdata leadership team
Management profileNumber of profiles
Profiles9 records
rockITdata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rockITdata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rockITdata
What does rockITdata do?
rockITdata is a Service-Disabled Veteran-Owned Small Business (SDVOSB) consulting firm that provides Decision Engineering, AI/Data & Analytics, and Tech Modernization services to U.S. federal government agencies (VA, VHA, DoD) and commercial healthcare and life sciences organizations. Engagements span management consulting, AI/ML implementation, cloud migration (AWS, Databricks, Snowflake, Salesforce), data platform engineering, and change management, all delivered through the proprietary AMANDA Framework methodology. The firm is headquartered in Ambler, Pennsylvania with 101-250 employees.
Is rockITdata a public or private company?
rockITdata is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was rockITdata founded?
rockITdata was founded in 2018. It employs 101 to 250 people.
Where is rockITdata based?
rockITdata is headquartered in Philadelphia, United States, in the North America region.
How does rockITdata make money?
One revenue line is on record: professional Consulting Services.
Who are rockITdata's main competitors?
Broad incumbents on record are Booz Allen Hamilton, Deloitte (Government & Public Services / Federal Health), SAIC, Accenture Federal Services and Leidos. Direct peers are West Monroe, ICF International, Slalom and Guidehouse. Carahsoft is listed as an others.
Does rockITdata have an API?
No public API is recorded for rockITdata.
What industry is rockITdata in?
rockITdata's product category is IT and Management Consulting Services. Its primary akta.pro industry code is BPAHACAB, Operations & Process Improvement Consulting, with a secondary code of BPAHAEAL, Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting. Its NAICS code is 54161 and its SIC code is 8742.