BRR Architecture
BRR Architecture is a national architecture firm founded in 1963, providing full-scope architectural design services across retail, grocery, hospitality, industrial, office, and multifamily sectors to enterprise clients including Walmart, Marriott, Choice Hotels, and Whole Foods from 10 U.S. offices.
- Company typePrivate
- Founded1963
- HeadquartersOverland Park, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What BRR Architecture does
BRR Architecture is a national architecture firm founded in 1963 and headquartered in Overland Park, Kansas, providing full-scope architectural design services across six core sectors: Retail & Shopping Centers, Grocery, Office, Hospitality, Industrial, and Mixed-Use & Multifamily. The firm employs 300+ teammates across 10 nationwide office locations (Kansas City, Bentonville, Phoenix, San Francisco, Philadelphia, Atlanta, Austin, Seattle, Dallas, Long Beach) and is licensed to practice in all 50 states. Service offerings span Conceptual and Schematic Design, Interior Design, Codes Review, Construction Administration, BIM, Virtual Reality visualization, and Permitting. The firm serves enterprise clients including Walmart (30+ year partnership), Whole Foods Market, Choice Hotels International, Marriott International, Hilton, Schnucks, The Fresh Market, Hobby Lobby, and Reformation, with projects ranging from prototype development and national rollouts to remodels, tenant improvements, and new construction.
BRR Architecture firmographics
Firmographics- Name
- BRR Architecture
- Legal name
- BRR Architecture, Inc.
- Website
- https://brrarch.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BRR Architecture is a national architecture firm founded in 1963, providing full-scope architectural design services across retail, grocery, hospitality, industrial, office, and multifamily sectors to enterprise clients including Walmart, Marriott, Choice Hotels, and Whole Foods from 10 U.S. offices.
- Ownership category
- akta.pro rank
BRR Architecture industry classification
Industry- Product category
- Architectural Services
- NAICS
- Architectural Services (54131), Architectural Services (541310)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industry
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
Keywords
Where BRR Architecture is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
BRR Architecture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Architectural Design Services: Professional services for architectural design including conceptual design, schematic design, design development, construction documents, interior design, and construction administration. Projects span new construction, remodels, and tenant improvements across multiple market sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based architectural services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
BRR Architecture product offering
Product offeringCore offering
BRR Architecture is a national architecture firm providing full-scope architectural design services across six core sectors: Retail & Shopping Centers, Grocery, Office, Hospitality, Industrial, and Mixed-Use & Multi-Family. Services include Conceptual and Schematic Design, Interior Design, Codes Review, Construction Administration, BIM, Virtual Reality/AR visualization, and Permitting for new construction, remodels, prototype development, and tenant improvements.
Product overview
BRR Architecture is a national architecture firm providing full-scope architectural design services across six core sectors: Retail & Shopping Centers, Grocery, Office, Hospitality, Industrial, and Mixed-Use & Multi-Family. The firm offers services including Conceptual and Schematic Design, Interior Design, Codes Review, and Construction Administration. Founded in 1963, the firm has expanded to 10 locations nationwide with 300+ teammates, serving clients across numerous industries including major retailers (Walmart, Reformation), grocery chains (Whole Foods Market, Schnucks), hospitality brands (Choice Hotels, Marriott, Hilton), and industrial developers. Notable project types include new construction, remodels, tenant improvements, and prototype development for national rollouts.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail & Shopping Center Design Architectural design services for retail establishments, working with major national retailers to deliver elevated customer experiences through new store construction, remodels, prototype development, brand rollouts, and tenant improvements.
- Grocery Store Design Architectural design services for grocery stores including store layouts, fresh food departments, online order pickup areas, store remodels, store takeovers, and shopper experience enhancement for national and regional grocery brands.
- Office Environment Design
Quantifiable outcome
- 13% reduction in development costs per room for Everhome Suites prototype while increasing capacity to ~120 suites
- +3 more outcomes
Companies that use BRR Architecture
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
BRR Architecture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BRR Architecture partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Choice Hotels InternationalcoreBRR was tasked by Choice Hotels to redesign its next-gen Everhome Suites prototype (version 3.0). The collaboration reduced average development costs per room by approximately 13% while increasing capacity to approximately 120 suites. BRR Atlanta leads the hospitality side of this partnership with ongoing collaboration on brand prototype development.
- WalmartcoreBRR has served on Walmart's roster of architectural partners for more than 30 years, developing, maintaining, and rolling out new and remodeled locations nationwide. This includes Next Generation Supercenters, Supercenter conversions, and stores featuring updated brand colors, logo and design standards.
- The Fresh MarketmajorBRR Atlanta office partners with The Fresh Market to design grocery stores nationwide as part of their portfolio focus on grocery sector.
- Marriott InternationalcoreBRR serves as trusted advisor to Marriott and development teams for StudioRes, Marriott's new economy extended-stay brand. BRR helped bring the StudioRes vision to life with deep experience in the extended-stay sector, including value engineering and prototype optimization.
- Noble Investment GroupcoreBRR collaborated with Noble Investment Group and Marriott on StudioRes Jacksonville location. Currently collaborating on more than 10 additional StudioRes locations across the country. Noble is the developer/investor for these projects.
- HighSide CompaniesmajorBRR worked closely with HighSide Companies (developer) and the City of Fort Worth on the Cambria Hotel project in the Medical District. The partnership adapted the Cambria Express prototype to fit tight lot constraints and coordinated with neighborhood groups.
- Ashton GraycoreAshton Gray, a medical retail developer, partnered with BRR for rollout of 'medtail' centers in Southeast and South-central US. BRR designed the flexible prototype accommodating orthodontists, optometrists, dentists and more. Currently collaborating on 35 medical retail centers with 6-week production schedules.
- Capital Development PartnersmajorBRR collaborated with Capital Development Partners on Cedar Port Logistics Center, Building II (800,405 sq ft) in Baytown, TX. BRR improved upon original design while creating a roadmap for future developments. Sister facility to Cedar Port Logistics Center Building I on 90-acre combined site.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
BRR Architecture competitors and assessment
Company assessmentDirect peers
- MG2: MG2 is a mid-size national architecture and design firm with a similarly deep specialization in retail, grocery, and hospitality projects. Like BRR, MG2 focuses on prototype-driven, multi-location rollout work for major enterprise clients, making it the closest direct competitor in scale, sector mix, and delivery model.
- NELSON Worldwide: NELSON Worldwide is a national architecture, interior design, and branding firm with a strong retail, hospitality, and commercial practice. It overlaps directly with BRR's core sectors and competes for similar prototype and rollout work from enterprise clients.
- HKS: HKS is a national architecture firm with a particularly strong hospitality practice (hotels, resorts, lifestyle brands), directly overlapping with BRR's hotel and lifestyle hospitality work for brands like Marriott, Hilton, and Choice Hotels.
- GreenbergFarrow: GreenbergFarrow is an architecture and engineering firm historically focused on retail, restaurant, and hospitality rollouts for national brands. Its sector mix and multi-site prototype delivery model closely mirror BRR's retail and hospitality practice.
- Wimberly Allison Tong & Goo (WATG): WATG is a hospitality-focused architecture and design firm working with global hotel brands and luxury/lifestyle developers. It is a direct comparable to BRR's hospitality practice, particularly for upscale and lifestyle hotel projects like The Compton.
Broad incumbents
- Gensler: Gensler is one of the largest global architecture and design firms with deep retail, hospitality, and consumer experience practices. While significantly larger and broader in scope than BRR, Gensler competes for the same enterprise retail, grocery, and hospitality clients and serves as the upper-bound incumbent that BRR's specialized model must differentiate against.
- DLR Group: DLR Group is a national AEC firm with integrated architecture and engineering practices serving retail, hospitality, commercial, and industrial markets. It competes with BRR for enterprise client programs where integrated design-build delivery and multi-sector breadth are valued.
- HOK: HOK is a global AEC firm with practices across hospitality, commercial, healthcare, and aviation. It competes with BRR for enterprise hospitality and commercial programs at the larger end of project scale.
- Stantec: Stantec is a large global design and engineering firm with architecture practices serving commercial, hospitality, retail, and industrial markets. It competes with BRR on enterprise rollouts and benefits from integrated engineering capacity BRR does not internally offer.
Emerging players
- Legat Architects: Legat Architects is a mid-size architecture firm with K-12, higher education, commercial, and community practice areas. It is a partial comparable on firm scale and multi-office Midwest-based operating model, though its sector focus differs from BRR's retail/grocery/hospitality specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BRR Architecture social profiles
Digital presenceBRR Architecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRR Architecture leadership team
Management profileNumber of profiles
Profiles4 records
BRR Architecture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRR Architecture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRR Architecture
What does BRR Architecture do?
BRR Architecture is a national architecture firm providing full-scope architectural design services across six core sectors: Retail & Shopping Centers, Grocery, Office, Hospitality, Industrial, and Mixed-Use & Multi-Family. Services include Conceptual and Schematic Design, Interior Design, Codes Review, Construction Administration, BIM, Virtual Reality/AR visualization, and Permitting for new construction, remodels, prototype development, and tenant improvements.
Is BRR Architecture a public or private company?
BRR Architecture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BRR Architecture founded?
BRR Architecture was founded in 1963. It employs 251 to 500 people.
Where is BRR Architecture based?
BRR Architecture is headquartered in Overland Park, United States, in the North America region.
How does BRR Architecture make money?
One revenue line is on record: architectural Design Services.
Who are BRR Architecture's main competitors?
Direct peers on record are MG2, NELSON Worldwide, HKS, GreenbergFarrow and Wimberly Allison Tong & Goo (WATG). Broad incumbents are Gensler, DLR Group, HOK and Stantec. Legat Architects is listed as an emerging player.
Does BRR Architecture have an API?
No public API is recorded for BRR Architecture.
What industry is BRR Architecture in?
BRR Architecture's product category is Architectural Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services. Its NAICS code is 54131.