Forks Over Knives
Forks Over Knives is a Santa Monica-based digital media and meal-planning platform that serves health-conscious consumers and chronic-disease patients with whole-food, plant-based recipes, the Forks Meal Planner subscription, a seasonal print magazine, and health education content covering 19+ conditions.
- Company typePrivate
- Founded2001
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Forks Over Knives does
Forks Over Knives is a Santa Monica-based, privately held LLC (Forks Over Knives, LLC) that operates a content-first, plant-based nutrition and meal-planning platform targeting health-conscious consumers and patients seeking dietary management of chronic conditions including diabetes, heart disease, cancer, obesity, and autoimmune disorders. The company's portfolio is anchored by the original FOK documentary film and revolves around a structured "whole-food, plant-based" dietary philosophy backed by medical and scientific references. Its products include the Forks Meal Planner (a digital subscription service with 1,000+ recipes, weekly planning workflows, and gluten-free options), the Forks Over Knives Magazine (seasonal print and digital publication), an extensive editorial website with categorized recipes and a Health Topics library covering 19+ conditions, Success Stories testimonials, the free 20-page Plant-Based Primer beginner's guide, and an e-commerce storefront selling cookbooks and merchandise.
The underlying technology is a content management platform with a self-serve meal-planning tool layered on top; the company describes its proprietary Forks Meal Planner feature as using batch-cooking and Weekend Prep steps to simplify weekday cooking. No native mobile app, API, or SDK is disclosed, and no AI/ML capability is referenced across the supplied data. Revenue is generated through three primary mechanics: (1) recurring digital meal planner subscriptions with monthly and annual tiers (annual promoted at 42% savings), (2) one-time physical product sales via the e-commerce storefront and select retail newsstands, and (3) an affiliate program operated in partnership with Impact.com. The company employs 11-50 staff and distributes content across Facebook, Pinterest, Instagram, TikTok, YouTube, and email, with a product-led growth motion anchored by a free beginner's guide lead magnet.
Forks Over Knives firmographics
Firmographics- Name
- Forks Over Knives
- Legal name
- Forks Over Knives, LLC
- Website
- https://forksoverknives.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forks Over Knives is a Santa Monica-based digital media and meal-planning platform that serves health-conscious consumers and chronic-disease patients with whole-food, plant-based recipes, the Forks Meal Planner subscription, a seasonal print magazine, and health education content covering 19+ conditions.
- Ownership category
- akta.pro rank
Forks Over Knives industry classification
Industry- Product category
- Plant-Based Nutrition Platform
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
- akta.pro secondary industry
- Cookbooks, Food & Drink Publishing (MPAJAAAG)
Keywords
Where Forks Over Knives is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Forks Over Knives business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Digital Meal Planner Subscription: Annual and monthly subscription plans for the Forks Meal Planner digital tool. The annual plan offers 42% savings compared to monthly billing.
- Physical Products: Sale of magazines (Summer 2026 issue available at select newsstands and stores), cookbooks, and merchandise through the e-commerce storefront.
- Affiliate Program: Partnership with Impact.com for affiliate marketing program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Plan - 42% savings |
| Subscription | Monthly | Monthly Plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Forks Over Knives product offering
Product offeringCore offering
Forks Over Knives operates a whole-food, plant-based nutrition platform that sells a digital meal planning subscription tool (Forks Meal Planner) with 1,000+ recipes, publishes a seasonal magazine, sells cookbooks and merchandise, distributes a documentary film, and publishes extensive recipe and health-condition educational content targeting individuals seeking plant-based diets for health improvement and chronic disease prevention.
Product overview
Forks Over Knives operates as a comprehensive whole-food, plant-based lifestyle platform offering multiple integrated products: the Forks Meal Planner for weekly meal planning and recipe coordination; the Forks Over Knives Magazine in print and digital editions featuring seasonal recipes; the FOK Film documentary; a free Plant-Based Primer beginner's guide; an extensive Recipe Database organized by meal type and dietary need; a Health Topics Library covering 19 chronic health conditions; Success Stories featuring personal testimonials; and Articles/Workshop content for ongoing education. The portfolio centers on plant-based nutrition as prevention and treatment for chronic disease.
Differentiator
Problem solved
Functional benefit
Products and services
- Forks Meal Planner A digital meal-planning subscription tool that helps individual users maintain a whole-food, plant-based diet through weekly meal planning, recipe suggestions, and grocery coordination, with 1,000+ recipes including gluten-free options and weekend batch-prep workflows. Available via annual or monthly subscription.
- Forks Over Knives Magazine A seasonal publication featuring plant-based recipes, health inspiration, and wellness content distributed in print at select newsstands and stores (e.g., Summer 2026 issue) and in digital format.
- The FOK Film (Documentary) A documentary film exploring how whole-food, plant-based eating can transform health, backed by scientific research and personal stories; serves as the foundational content asset for the Forks Over Knives brand.
- Cookbooks and merchandise Physical plant-based cookbooks and branded merchandise sold through the Forks Over Knives e-commerce storefront.
Quantifiable outcome
- Members have reported losing 60+ pounds, reversing diabetes and prediabetes, reducing medications, and improving various health markers
Companies that use Forks Over Knives
Customer profileSegments2 records
Ideal customer profiles2 records
Forks Over Knives technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Forks Over Knives partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Forks Over Knives competitors and assessment
Company assessmentDirect peers
- Mealime: Meal planning app offering personalized weekly meal plans and grocery lists, named alongside Forks Over Knives as one of the five major players in the meal planning app market. Direct competition for subscribers seeking digital meal planning.
- Eat This Much: Automated meal planning platform that generates daily meal plans based on dietary goals and preferences. Closely comparable in product category to the Forks Meal Planner subscription.
- PlateJoy: Personalized meal planning service offering customized meal plans and grocery delivery integration. Competes in the same digital subscription meal-planning category.
- Paprika Recipe Manager: Recipe and meal planning app for organizing recipes, creating meal plans, and generating grocery lists. Named as a peer alongside Forks Over Knives in the meal planning app market.
- MealPrepPro: Meal planning and meal prep application enabling users to plan weekly meals and organize cooking. Cited alongside Forks Over Knives as one of the major meal planning app players.
- Mealboard: Meal planning app providing recipe organization and weekly meal planning features. Identified as one of the five major industry players in the global meal planning app market alongside Forks Over Knives.
Broad incumbents
- WW (Weight Watchers): Established diet and wellness program with digital subscription, meal planning, and community features. A broader incumbent with overlapping capabilities around diet-driven health outcomes and paid subscriptions.
- Noom: Subscription-based weight management and behavior change platform with food logging and coaching. Operates broadly in the diet/wellness category and competes for health-conscious subscribers.
- MyFitnessPal: Large-scale nutrition and calorie tracking platform with recipe and meal planning functionality. A broader incumbent in the nutrition app category competing for similar health-conscious users.
Emerging players
- mindbodygreen: Wellness content platform covering nutrition, food, and healthy living with editorial articles, recipes, and a commerce layer. Comparable as a content-led wellness brand overlapping with Forks Over Knives' plant-based editorial focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Forks Over Knives social profiles
Digital presenceForks Over Knives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forks Over Knives leadership team
Management profileNumber of profiles
Profiles2 records
Forks Over Knives funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forks Over Knives M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forks Over Knives
What does Forks Over Knives do?
Forks Over Knives operates a whole-food, plant-based nutrition platform that sells a digital meal planning subscription tool (Forks Meal Planner) with 1,000+ recipes, publishes a seasonal magazine, sells cookbooks and merchandise, distributes a documentary film, and publishes extensive recipe and health-condition educational content targeting individuals seeking plant-based diets for health improvement and chronic disease prevention.
Is Forks Over Knives a public or private company?
Forks Over Knives is a private company. It is classified as venture growth investor backed and is currently operating.
When was Forks Over Knives founded?
Forks Over Knives was founded in 2001. It employs 11 to 50 people.
Where is Forks Over Knives based?
Forks Over Knives is headquartered in Santa Monica, United States, in the North America region.
How does Forks Over Knives make money?
Three revenue lines are on record. Digital Meal Planner Subscription is the primary driver. The others are physical Products and affiliate Program.
Who are Forks Over Knives's main competitors?
Direct peers on record are Mealime, Eat This Much, PlateJoy, Paprika Recipe Manager, MealPrepPro and Mealboard. Broad incumbents are WW (Weight Watchers), Noom and MyFitnessPal. mindbodygreen is listed as an emerging player.
Does Forks Over Knives have an API?
No public API is recorded for Forks Over Knives.
What industry is Forks Over Knives in?
Forks Over Knives's product category is Plant-Based Nutrition Platform. Its primary akta.pro industry code is MPAJAEAF, Food, Cooking & Beverage Magazines, with a secondary code of MPAJAAAG, Cookbooks, Food & Drink Publishing. Its NAICS code is 513210.