Help You Dwell
Help You Dwell is a Knoxville, Tennessee-based professional organizing and moving services company founded in 2014, delivering hourly home organizing, packing, senior downsizing, and event preparation services to residential clients across East Tennessee via a 26-person all-women team.
- Company typePrivate
- Founded2014
- HeadquartersKnoxville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Help You Dwell does
Help You Dwell is a privately held professional organizing and moving services company headquartered in Knoxville, Tennessee, founded on February 24, 2014, by Taryn and Caroline. The company delivers hands-on residential services including home organization, packing and unpacking assistance, move management, senior downsizing and estate transitions, and seasonal holiday/event preparation, primarily serving individual homeowners and families across East Tennessee. Its service model is labor-based: clients begin with a $125 in-home custom consultation, then purchase hourly services at $75 per organizer per hour, with gift cards (3-hour minimum, $225+) available as an alternative entry point.
The underlying operating model is asset-light and non-technological. There is no proprietary software platform, no public API, no mobile application, and no disclosed AI or automation layer; the business is fundamentally a people-delivered service with website-enabled booking, phone/text scheduling, and content marketing (blog, email, Instagram, YouTube) as its primary digital surfaces. Revenue is generated entirely through professional services billed on an hourly or one-time-consultation basis, supplemented by gift card e-commerce and curated "Products We Love" recommendations.
Go-to-market is sales-led and community-driven rather than performance-marketing-driven. Bookings originate from direct website booking, inbound phone/text, and a heavy reliance on word-of-mouth referrals and local Knoxville partnerships (donation partners like KARM Thrift, consignment partners like Pineapple, co-working at The Hive, and nonprofit collaborators like Renaissance Creations). The company employs an all-women team of 26+ organizers and has earned recurring Cityview "Best of" recognition (2020–2024) and celebrated its 10-year anniversary at the Tennessee Theatre in February 2024. There is no evidence of external investment, M&A activity, or plans for geographic expansion beyond East Tennessee.
Help You Dwell firmographics
Firmographics- Name
- Help You Dwell
- Legal name
- Help You Dwell
- Website
- https://helpyoudwell.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Help You Dwell is a Knoxville, Tennessee-based professional organizing and moving services company founded in 2014, delivering hourly home organizing, packing, senior downsizing, and event preparation services to residential clients across East Tennessee via a 26-person all-women team.
- Ownership category
- akta.pro rank
Help You Dwell industry classification
Industry- Product category
- Professional Organizing Services
- NAICS
- Services to Buildings and Dwellings (5617), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Packing, Unpacking & Set-Up Services (HSAFAFAB)
- akta.pro secondary industries
- Moving, Downsizing & Estate Organizing (HSAFAKAG), Moving, Downsizing & Estate Organization (HSAFAAAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Local Moving with Packing/Unpacking Add-On (HSAKAAAH)
Keywords
Where Help You Dwell is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Help You Dwell business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Organizing Services: Hourly professional organizing services at $75 per organizer per hour. Services include home organization, decluttering, and space optimization.
- Moving Services: Comprehensive moving assistance including packing, unpacking, day-of-move coordination, and move management consultations.
- Senior Moves/Estate Transitions: Specialized services for seniors transitioning to new living situations, including downsizing and estate organization.
- Holiday & Event Services: Seasonal services for holiday decorating, event preparation, and hosting assistance.
- Gift Cards: Gift cards sold by the hour at $75 per hour for 1 organizer (minimum 3 hours), valid for one year from purchase date. Can be used for any service including organizing, moving, and senior moves.
- Custom Consultations: Initial in-home consultation priced at $125 to determine project goals and appropriate service approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard hourly organizing/moving services |
| One time/ perpetual license | Pay-as-you-go | Custom consultation for project assessment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Help You Dwell product offering
Product offeringCore offering
Help You Dwell provides in-home professional organizing services, residential moving management (packing, unpacking, day-of-move coordination), senior downsizing and estate transition support, and holiday/event preparation services for individual residential clients in East Tennessee. Services are delivered by a team of organizers at an hourly rate of $75 per organizer and begin with an optional $125 custom in-home consultation.
Product overview
Help You Dwell is a professional organizing and moving services company operating since 2014 in East Tennessee. The company offers a suite of hands-on service offerings including Professional Organizing Services, Moving Services, Senior Moves (Estate Transitions/Downsizing), Holiday + Events Services, and Workshops + Presentations. These core services are supported by a Custom Consultation offering ($125) to assess client needs before commencing work. The company also sells Gift Cards (priced at $75/hour for 1 organizer, 3-hour minimum) and curates a 'Products We Love' product recommendations section. All services are priced on an hourly basis ($75/hr per organizer) except consultations and gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Organizing Services In-home professional organizing services that help residential clients declutter, organize, and create functional systems throughout their homes, including closets, kitchens, bathrooms, garages, kids' spaces, entryways, and seasonal areas. Priced at $75 per organizer per hour.
- Moving Services Comprehensive residential moving assistance including pre-move decluttering, packing, day-of-move coordination, unpacking, and new-home setup, priced at $75 per organizer per hour.
- Senior Moves / Estate Transitions / Downsizing Specialized support for seniors and their families navigating downsizing, relocating to assisted living, or settling estates. Services include sorting, donation coordination, and new-residence setup, delivered with a compassionate, paced approach.
- Holiday + Events Services Seasonal and event-based services including holiday decorating, event preparation, hosting setup, and seasonal home organization for residential clients, priced at $75 per organizer per hour.
- Workshops + Presentations Educational workshops and presentations on organizing, decluttering, and intentional living topics delivered to groups, organizations, and events in the East Tennessee area.
- Custom Consultation One-time in-home assessment to determine project goals, scope, and recommended service approach before organizing or moving work begins. Priced at $125.
- Help You Dwell Gift Cards Gift cards redeemable for any HYD service at $75 per organizer per hour with a 3-hour minimum purchase ($225), valid for one year from purchase.
Companies that use Help You Dwell
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Help You Dwell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Help You Dwell partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Renaissance Creations NonprofitminorNonprofit organization that restores homes for folks to love where they live and turns lights back on in blighted neighborhoods. HYD introduces them as longtime friends doing important work in Knoxville.
- Seeds of ChangeminorLocal landscaping company founded by Ian Dovan. Partnership through mutual business owner encouragement and support. Mentioned as longtime friends doing important work in Knoxville homes.
- Narrative Photo OrganizingminorService partner recommended for clients with large collections of printed photos. Trish Gerkins helps save and enjoy a lifetime of photos. HYD links to their services in blog content about sentimental items.
- Pineapple ConsignmentminorWeekend consignment event founded by Megan Church. HYD promotes this event as a place for clients to sell items they're letting go of. Consignors can earn up to 75% commission.
- BackRoads MarketminorLocal shop combining coffee, flowers, consignment furniture, and new decor. Owned by Kerry and Craig Myers. Part coffee shop, part flower market, part consignment, part new furniture and decor, part custom furniture, part local goods.
- KARM Thrift StoresminorCommunity partnership with KARM Thrift for donation processing. KARM operates 17 thrift stores and a clearance center. They assist with clothing for foster care children, babies at Fort Sanders Hospital, homeless individuals, and men coming out of prison. HYD refers clients to donate items through KARM.
- The HivecoreCo-working space and studio location for Help You Dwell. Located at 854 N Central Street in Old North Knoxville. The Hive is a collaborative space for women entrepreneurs created by Rebecca Ridner. HYD shares studio space with Texture Photography and other creative businesses.
- Colette's ClosetminorBoutique clothing consignment pop-up partnership. Curated by Angie Hamstead in honor of her mother. Designer brands at consignment prices. 10% of proceeds donated to Thistle Farms (women survivors of trafficking).
- Mid Mod CollectiveminorMid-century modern furniture and decor showroom. Co-hosted pop-up market events with HYD. Located on N Central St in Old North Knoxville. Brought building back to life with Dewhirst Properties.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Help You Dwell competitors and assessment
Company assessmentEmerging players
- TaskRabbit: Gig marketplace where users can book local organizers, movers, and packing help. Comparable as a tech-enabled channel that competes for the same hourly organizing/moving demand and could aggregate or fragment HYD's addressable local market.
Direct peers
- Sort & Tidy: Independent professional organizing brand offering residential decluttering and home organizing services. Comparable peer at the small-business/independent-organizer end of the market.
- Bellhops: Tech-enabled moving labor platform offering packing, loading, and moving assistance on an hourly basis. Directly comparable business model to HYD's Moving Services line (hourly labor for packing/move coordination), with overlap on the same end customer.
- Done & Done Home: Regional professional organizing and move management service (NYC-based) offering decluttering, packing/unpacking, and relocation coordination. Closely comparable service stack and premium hourly positioning to HYD.
- Lifestyled: Professional organizing and home styling service with strong content/social presence. Comparable on services offered (organizing, move-in setup, decluttering) and on the content-led organic acquisition playbook HYD uses.
- Neat Method: National professional organizing company offering home organizing, move management, and unpacking services. Highly comparable because it sells the same core service stack (organizing + moving + unpacking) to residential clients, just at a national rather than regional scale.
- Caring Transitions: Franchise-based senior move management, estate sales, and downsizing service. Direct overlap with HYD's Senior Moves/Estate Transitions line and a relevant competitive model for HYD's potential franchise expansion given similar compassionate-senior positioning.
Broad incumbents
- A Place for Mom: Senior living referral network that helps families navigate transitions to assisted living and memory care. Comparable on the senior-transitions customer journey HYD addresses, though A Place for Mom focuses on placement referrals while HYD provides the physical move/downsizing execution.
- The Container Store: National organizing products and custom closets retailer that has also offered organizing services and content. Comparable as a broad incumbent in the home organization category with overlapping audience and product adjacency (HYD's 'Products We Love' curation).
- Two Men and a Truck: National franchise moving company that also offers packing, unpacking, and senior move assistance. Comparable on the moving/packing/unpacking service line and on the franchise-based expansion model that could be relevant to HYD's growth path.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Help You Dwell social profiles
Digital presenceHelp You Dwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Help You Dwell leadership team
Management profileNumber of profiles
Profiles7 records
Help You Dwell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Help You Dwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Help You Dwell
What does Help You Dwell do?
Help You Dwell provides in-home professional organizing services, residential moving management (packing, unpacking, day-of-move coordination), senior downsizing and estate transition support, and holiday/event preparation services for individual residential clients in East Tennessee. Services are delivered by a team of organizers at an hourly rate of $75 per organizer and begin with an optional $125 custom in-home consultation.
Is Help You Dwell a public or private company?
Help You Dwell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Help You Dwell founded?
Help You Dwell was founded in 2014. It employs 11 to 50 people.
Where is Help You Dwell based?
Help You Dwell is headquartered in Knoxville, United States, in the North America region.
How does Help You Dwell make money?
Six revenue lines are on record. Professional Organizing Services are the primary driver. The others are moving Services, senior Moves/Estate Transitions, holiday & Event Services, gift Cards and custom Consultations.
Who are Help You Dwell's main competitors?
TaskRabbit is listed as an emerging player. Direct peers are Sort & Tidy, Bellhops, Done & Done Home, Lifestyled, Neat Method and Caring Transitions. Broad incumbents are A Place for Mom, The Container Store and Two Men and a Truck.
Does Help You Dwell have an API?
No public API is recorded for Help You Dwell.
What industry is Help You Dwell in?
Help You Dwell's product category is Professional Organizing Services. Its primary akta.pro industry code is HSAFAFAB, Packing, Unpacking & Set-Up Services, with a secondary code of HSAFAKAG, Moving, Downsizing & Estate Organizing. Its NAICS code is 5617 and its SIC code is 7340.