Madrivo
Madrivo is a Las Vegas-based performance marketing agency that helps brands in insurance, finance, and other regulated verticals acquire customers across email, search, display, native, and social channels via pay-for-results pricing and a private vetted publisher network.
- Company typePrivate
- Founded2011
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Madrivo does
Madrivo (legal entity Madrivo Media, LLC) is a Las Vegas-based performance marketing agency founded in 2011 that helps brands acquire customers across email, search, display, native, and social channels on a pay-for-results basis. The company's core offering is organized into six solution areas: Customer Acquisition, Performance & Partner Network, Growth Engineering, Consumer Brands (owned-and-operated lead generation sites), Technology & AI, and Compliance & Brand Protection. Underlying the business is a private vetted publisher network that aggregates 100M+ engaged email readers and 10B+ monthly impressions, supplemented by owned traffic sources and AI-assisted optimization and attribution tooling. The platform targets enterprise brands in regulated verticals — primarily insurance and finance, with secondary focus on home services, e-commerce, health & beauty, and legal — where compliance monitoring and lead quality are decisive buying criteria.
Madrivo monetizes primarily through performance-based pricing (CPA, CPL, pay-per-call) where brands pay only for delivered results, supplemented by managed CPM buys on email campaigns and revenue share with publishers within its partner network. The go-to-market motion is sales-led enterprise field sales backed by channel partners (the publisher network) and event-driven demand generation through webinars, masterclasses, and industry conferences. Operations are supported by integrations with Impact Radius (tracking/attribution) and ZeroBounce (email validation/deliverability). The company is founder-led under CEO Ronen Hamatian, with VP and SVP-level leaders covering publisher partnerships and brand partnerships; ownership appears concentrated with founders and no external PE/VC investment is disclosed.
At 52 employees worldwide, Madrivo is a mid-sized specialist agency rather than a holding-company media buyer. Scale signals include 12M+ customers acquired for brand partners over company history, 10K+ campaigns managed, a 99.1% fraud-free lead rate, and an average 12x ROAS across campaigns. The company has been recognized twice on the Inc. 5000 (72% three-year revenue growth), earned Great Place to Work certification and Energage Best Workplace recognition, and was shortlisted for the 2022 US Partnership Awards. As of January 2026, the company is repositioning with an evolved brand identity aimed at a broader, more transparent approach to performance-driven customer acquisition.
Madrivo firmographics
Firmographics- Name
- Madrivo
- Legal name
- Madrivo Media, LLC
- Website
- https://madrivo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Madrivo is a Las Vegas-based performance marketing agency that helps brands in insurance, finance, and other regulated verticals acquire customers across email, search, display, native, and social channels via pay-for-results pricing and a private vetted publisher network.
- Ownership category
- akta.pro rank
Madrivo industry classification
Industry- Product category
- Performance Marketing
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where Madrivo is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Madrivo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Performance Marketing Fees: Madrivo charges brands for performance-based marketing services with pricing models including CPA (Cost Per Acquisition), CPL (Cost Per Lead), and pay-per-call. Brands only pay when specific measurable results are delivered.
- Managed CPM for Email: For email campaigns, Madrivo offers managed CPM (Cost Per Mille) buys where they manage the email media buying process on behalf of brands, handling audience targeting, creative optimization, and campaign execution.
- Publisher Network Revenue Share: Revenue generated through Madrivo's private network of vetted publishers and affiliates who promote brand offers, with competitive payouts and reliable on-time payments managed through the partner portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | Performance-based pricing (CPA/CPL/Pay-per-call) |
| Usage-based | Monthly | Managed CPM for Email |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
Madrivo product offering
Product offeringCore offering
Madrivo is a performance marketing agency that helps brands acquire high-intent customers through multi-channel campaigns spanning email, paid search, display, native, and social. The company combines exclusive traffic from a vetted private publisher network with owned-and-operated lead generation sites, AI-powered optimization, and full-funnel attribution. Pricing is performance-based, with brands paying only for delivered results on a CPA, CPL, or pay-per-call basis.
Product overview
Madrivo is a performance marketing agency offering a multi-channel customer acquisition platform. The company operates as a full-service acquisition partner connecting top U.S. brands with high-intent consumers through email, search, display, native, and social channels. The product portfolio centers around six core solutions: Customer Acquisition, Performance & Partner Network, Growth Engineering, Consumer Brands, Technology & AI, and Compliance & Brand Protection. The platform is built around exclusive traffic access (100M+ engaged email readers, 10B+ monthly impressions), AI-powered optimization and attribution, and strict compliance standards for regulated verticals including insurance, finance, home services, e-commerce, and health & beauty.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Acquisition Full-funnel customer acquisition service that finds and converts high-intent customers with smarter strategies at scale, spanning lead generation through paid search and owned email to post-lead sales and conversion. Targeted at enterprise brands seeking measurable ROAS, CPA, and LTV outcomes.
- Performance & Partner Network Access to a vetted network of top-tier publishers and partners providing high-quality, exclusive traffic for consistent customer acquisition results. Includes owned email teams and direct media buyers offering email, native, search, social, and pay-per-call traffic.
- Growth Engineering Omnichannel media buying service reaching audiences across email, search, display, native, and social channels. Optimizes for ROAS, CPA, and LTV with transparency, speed, and a performance focus. Designed for brands needing end-to-end acquisition execution.
- Consumer Brands Service leveraging Madrivo's owned-and-operated lead generation sites and marketplaces that connect brands directly with engaged consumers actively searching for products and services. Provides exclusive consumer traffic for client campaigns.
- Technology & AI Technology offering providing AI-powered tools, data automation, real-time analytics, and full-funnel attribution to optimize marketing performance. Used by brand clients for campaign optimization, predictive analytics, and smarter targeting.
- Compliance & Brand Protection Service safeguarding brands and ensuring every campaign meets industry regulations through built-in compliance standards, real-time monitoring, and expert reviews from legal and compliance teams. Targets 99.1% fraud-free lead rate and is essential for clients in regulated verticals.
Quantifiable outcome
- 99.1% fraud-free lead rate
- +8 more outcomes
Companies that use Madrivo
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Madrivo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
Madrivo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- ZeroBouncecoreZeroBounce partnered with Madrivo on the 'From Inbox to Sale: A Holistic Approach to Email Marketing' webinar. ZeroBounce provides email validation and deliverability services, helping Madrivo ensure email campaign quality and performance. This partnership combines Madrivo's performance marketing expertise with ZeroBounce's data quality capabilities.
- ZooskmajorMadrivo announced an exclusive email/newsletter partnership with Zoosk, a digital dating platform. This partnership provides Madrivo with access to Zoosk's audience for performance marketing campaigns while offering Zoosk increased reach and engagement through Madrivo's marketing channels.
- Impact RadiuscoreImpact Radius provides transparent tracking and real-time data sharing capabilities used by Madrivo and its clients for campaign management. Both teams use the platform to maintain seamless communication and alignment throughout campaign execution.
- National Debt ReliefmajorNational Debt Relief partnered with Madrivo for debt relief marketing campaigns. Madrivo helped drive $244M in enrolled debt with 27% reduction in CPA and 78% YoY spend growth. Madrivo co-hosted webinars with National Debt Relief on industry trends and compliance.
- Vetted Publisher NetworkcoreMadrivo operates a private network of vetted publishers and affiliates who promote brand offers. Publishers receive access to exclusive offers, dedicated support, and real-time insights. The network includes email, native, search, social, and pay-per-call publishers.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Madrivo competitors and assessment
Company assessmentDirect peers
- Acceleration Partners: Independent performance marketing agency focused on affiliate and partner marketing for enterprise brands across regulated verticals. Closely comparable operating model to Madrivo with outcome-based pricing and exclusive publisher relationships.
- impact.com: Partnership management and affiliate platform powering creator, affiliate, and brand-to-consumer performance programs. Madrivo already integrates with Impact Radius, indicating overlapping solution space for affiliate and performance tracking.
- Awin: Global affiliate marketing network operating one of the largest publisher networks worldwide. Direct competitor in the affiliate and email-led performance channel that Madrivo monetizes through its private publisher network.
- CJ Affiliate: Major affiliate marketing network serving enterprise advertisers with performance-based publisher partnerships. Overlaps directly with Madrivo's performance partner network and CPA/CPL pricing model.
- Perform[cb] (Clickbooth): Performance marketing network and agency with CPA/CPL-based advertiser campaigns across email, native, social, and search channels. Highly comparable go-to-market and pricing structure to Madrivo.
- Gen3 Marketing: Affiliate and performance marketing agency providing outsourced program management for enterprise advertisers across regulated and consumer verticals. Direct peer based on agency model and outcome-based pricing.
- TUNE (HasOffers): Performance marketing platform for managing partner programs, with attribution and analytics used by advertisers in performance-driven acquisition. Comparable in the partner-tracking and attribution layer where Madrivo competes.
Emerging players
- PartnerStack: Partnership operations platform enabling brands to recruit, manage, and pay affiliates and resellers. Adjacent competitor in the broader partner-network category where Madrivo competes for enterprise performance budgets.
Broad incumbents
- GroupM (WPP): World's largest media investment group, parent of media agencies that plan and buy performance media across channels. Represents the broad-incumbent competitive threat for enterprise performance budgets Madrivo serves.
- Publicis Groupe: Global advertising holding company with agencies running paid search, paid social, and affiliate at scale for Fortune 500 brands. Competes with Madrivo for large-brand acquisition mandates but across much broader service portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Madrivo social profiles
Digital presenceMadrivo compliance and trust
Trust signalCompliance2 records
Madrivo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madrivo leadership team
Management profileNumber of profiles
Profiles4 records
Madrivo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madrivo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madrivo
What does Madrivo do?
Madrivo is a performance marketing agency that helps brands acquire high-intent customers through multi-channel campaigns spanning email, paid search, display, native, and social. The company combines exclusive traffic from a vetted private publisher network with owned-and-operated lead generation sites, AI-powered optimization, and full-funnel attribution. Pricing is performance-based, with brands paying only for delivered results on a CPA, CPL, or pay-per-call basis.
Is Madrivo a public or private company?
Madrivo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madrivo founded?
Madrivo was founded in 2011. It employs 51 to 100 people.
Where is Madrivo based?
Madrivo is headquartered in Las Vegas, United States, in the North America region.
How does Madrivo make money?
Three revenue lines are on record. Performance Marketing Fees are the primary driver. The others are managed CPM for Email and publisher Network Revenue Share.
Who are Madrivo's main competitors?
Direct peers on record are Acceleration Partners, impact.com, Awin, CJ Affiliate, Perform[cb] (Clickbooth), Gen3 Marketing and TUNE (HasOffers). PartnerStack is listed as an emerging player. Broad incumbents are GroupM (WPP) and Publicis Groupe.
Does Madrivo have an API?
No public API is recorded for Madrivo.
What industry is Madrivo in?
Madrivo's product category is Performance Marketing. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54181 and its SIC code is 7310.